What NOTE Cosmetics does

NOTE Cosmetics (legal entity Note Cosmetique) is a privately held, Paris-inspired cosmetics brand founded in 2014 that designs and distributes high-performance, skin-caring color cosmetics for face, eyes, lips, and nails. The product portfolio spans foundations (including Mattifying Extreme Wear Foundation in up to 35 shades, Luminous Moisturizing Foundation, and Detox & Protect Foundation), BB creams, concealers, primers, powders, blushes, highlighters, bronzers, mascaras, eyeliners, eyeshadow palettes, brow products, lipsticks, lip glosses, lip oils, and balms, plus a skincare extension (Micellar Water). Products are formulated with botanical ingredients, natural oils (sweet almond, macadamia, avocado), vitamins (E, C), and plant-based butters; they are dermatologically tested, ophthalmologically tested for mascaras, PETA-certified cruelty-free, and include SPF 15 in foundations. The portfolio is organized into sub-lines including BB Series, Mineral Series, New Era Series (sustainable plant-based), Perfecting Series, and a Vegan Line.

The company monetizes through one-time unit purchases at price points ranging from $1 to $100, distributing via a hybrid go-to-market that combines direct-to-consumer e-commerce on its global and country-specific websites (e.g., note.com.my, notecosmetics.com.co, notelebanon.com, noteshop.com.tr, note.sg, and others) with broad third-party retail through mass market retailers, drugstores, supermarkets, and beauty chains. The brand is present in 80+ countries across Asia-Pacific, Europe, Americas, Africa, and the Middle East, supported by influencer collaborations, country-specific Instagram accounts, an editorial blog, and email marketing. NOTE Cosmetics is bootstrapped with no disclosed venture or private equity funding and operates as an independent, founder-owned private corporation.

Name

NOTE Cosmetics

Legal name

Note Cosmetique

Website

https://notecosmetics.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

NOTE Cosmetics is a privately held, Paris-inspired color cosmetics brand founded in 2014, selling high-performance, cruelty-free face, eye, lip, and nail products across 80+ countries via DTC e-commerce and mass retail.

Ownership category

akta.pro rank

Product category

Color Cosmetics and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

Keywords

• Cosmetics products
• Face makeup
• Lip makeup
• Eye makeup
• Skincare infused beauty

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of cosmetics products through e-commerce website and retail partners. Products sold at various price points ranging from $1-$100 depending on product category.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

NOTE Cosmetics manufactures and sells high-performance, skin-caring color cosmetics (face, eye, lip, and nail products) formulated with botanical ingredients, vitamins, and natural oils. The brand distributes its products globally through its own e-commerce websites and through mass-market retailers, drugstores, supermarkets, and beauty chains across 80+ countries. All products are cruelty-free (PETA certified) and dermatologically tested, with foundations offering SPF 15 protection.

Product overview

NOTE Cosmetics is a global beauty brand launched in 2014 by a team of European beauty enthusiasts, inspired by Paris. The company creates high-performance, skin-caring cosmetics for face, eyes, lips, and nails, available in over 80 countries. Products are cruelty-free (PETA certified), dermatologically and ophthalmologically tested, and formulated with botanical ingredients, natural oils, essential vitamins, and plant-based butters. The portfolio is organized into several sub-brands/series: BB Series (multi-benefit BB creams and correctors), Mineral Series (mineral-based cosmetics), New Era Series (sustainable plant-based foundation/concealer/primer), and Perfecting Series (contouring and perfecting products), plus a Vegan Line. Key face products include foundations (Luminous Moisturizing Foundation in 31 shades, Mattifying Extreme Wear Foundation in 35 shades, Detox & Protect Foundation), BB Creams, concealers, powders, highlighters, blushes, bronzers, and primers. Eye products span mascaras (Volume One Touch, Ultra Volume, Real Look), eyeliners (Ultra Black Eyeliner, Gel Eyeliner, Dipliners), eyeshadows (Love At First Sight palettes in multiple color themes), pencils, and brow products. Lip offerings include lipsticks (Deep Impact, Iconic Sheer, Mattemoist), lip glosses, lip oils, lip balms, and the BB Lip Corrector. The company also offers skin care products like Micellar Water and is highlighted in major publications including being named one of ELLE's top 11 best foundations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Era Foundation Plant-based foundation delivering flawless buildable coverage with sustainable ingredients; available in shades 100–200 range.
• New Era Concealer Skincare-infused concealer that corrects imperfections, dark circles, and discoloration in one stroke with a weightless formula.
• New Era Primer Primer from the New Era series designed to prep skin for makeup application.
• BB Cream All-in-one face makeup that primes, corrects, hydrates, perfects, and protects; lightweight, non-comedogenic, breathable coverage. Available in 8 shades.
• Luminous Moisturizing Foundation Foundation delivering clean shiny radiance; contains macadamia oil, sweet almond oil, and SPF 15. Available in 31 shades for dry, mixed, or dull skin.
• Mattifying Extreme Wear Foundation Liquid foundation with velvety matte finish in pump dispenser; available in 35 shades, ideal for oily skin.
• Detox & Protect Foundation Foundation with detoxifying and protective properties for city dwellers; available in 27 shades. Recognized by ELLE USA as one of the top 11 best foundations.
• Luminous Silk Compact Powder Compact powder delivering velvety matte finish in over 28 shade varieties.
• Bronzing Powder Bronzer with reflective pigments that gives a natural sun-kissed glow; contains Vitamin E and SPF 15. Available in 3 colors.
• Stick Blush Stick-format blush available in shades 10, 20, 30, and 40.
• Stick Highlighter Stick-format highlighter for face highlighting.
• Drop Highlighter Creamy-fluid highlighter that blurs small imperfections while keeping skin hydrated.
• 3in1 Serum Concealer Multi-benefit concealer with serum properties; available in shades 10 and 20.
• Ultra Black Eyeliner Precision eyeliner with thin-tipped brush; fragrance free, dermatologically tested. Contains sweet almond oil and Vitamin E. Size 4.5 ml.
• Gel Eyeliner Gel-based eyeliner for precise eye-line application.
• Ultra Black Dipliner Fine felt-tip liquid liner for lines and wings; quick-drying formula with sweet almond oil and Vitamin E.
• Elegant Matte Dipliner Smudge-proof, water-, transfer-, and sweat-proof liquid liner; available in 4 colors including blue and green. Size 2.5 ml.
• Note Silk Tatto Liner Silky gel-texture eyeliner that glides on in one stroke with stay-put pigment; available in 4 shades.
• Precision Liner Precision liner for detailed eyeliner application.
• Ultra Rich Color Eye Pencil Waterproof sharpenable wooden eye pencil with olive and jojoba oil waxes; ophthalmologically approved for waterline use. Available in 10 colors. Size 1.1 g.
• Intense Look Eye Pencil Automatic pencil with intense matte color, waterproof gel-like formula with Vitamins E and C. Size 0.35 g.
• Kajal Eye Pencil Ultra-pigmented waterproof retractable eyeliner for defining upper and lower waterlines.
• Smokey Eye Pencil Pencil for creating smokey eye looks; available in deep blue, green, copper, and sky blue.
• Love At First Sight Eye Shadow Palette 12-pan eyeshadow palette with matte and glitter finishes; rich pigments, creamy texture, usable wet. Multiple themed palettes (Daily Routine, Insta Lovers, Freedom To Be, Romantic Rose, Autumn Spice, Festival Time). Size 15.6 g.
• Crystalized Liquid Eyeshadow Liquid eyeshadow with crystalized finish; available in 10 shades.
• Volume One Touch Mascara Volumizing mascara with hourglass-shaped fiber brush; creamy, buildable texture.
• Volume One Touch Waterproof Mascara Waterproof and tear-proof mascara with highly water-resistant formula. Size 10 ml.
• Gigantic Extra Volume Mascara Mascara delivering gigantic extra volume in black.
• First Class Mascara Mascara from the First Class series.
• Real Look Mascara Mascara with fiber-infused black formula and Vitamin E for bigger, bolder lashes. Size 12 ml.
• Ultra Volume Mascara Mascara for dense volume, length, and curl with Vitamin E and sweet almond oil. Size 6 ml.
• Volume Act Mascara Volumizing and defining mascara with fiber brush and Vitamin E. Size 16 ml.
• Full Bloom Lash Mascara Mascara from the Full Bloom series for lash volumizing.
• Moisturizing Lash & Brow Oil Beneficial oil with avocado oil (vitamins A, D, E, Omega 3) for moisturizing and nourishing lashes and brows. Sustainable packaging with 71% post-consumer recycled plastic. Size 2.5 ml.
• Brow Pomade Highly pigmented, long-lasting creamy brow pomade; waterproof, smudge-proof. Available in light brown, mid brown, dark brown.
• Brow Addict Tint & Shaping Gel Two-in-one brow product with tinted cream and tinted non-sticky gel; available in 4 shades.
• Natural Look Eyebrow Pencil Eyebrow pencil for natural-looking brows; available in 6 shades from fair to black.
• Brow Master Wax Brow wax for styling and holding eyebrows in place.
• Deep Impact Lipstick One-stroke sculpting lipstick with balm-like creamy sensation and high gloss; rich in pigments, paraben-free. Available in 16 shades. Size 4.5 g.
• Iconic Sheer Lipstick Sheer lipstick combining skincare nourishment with elegant color; non-greasy balm-like texture with Hydrogenated Vegetable Oil and ceramide-like amino acid derivatives. Available in 12 shades. Dermatologically tested.
• Mattemoist Lipstick Matte-finish lipstick with moisturizing properties; available in 16 shades (301–316).
• Note Glimmer Gloss Lip gloss with glimmer effect; available in shades 10–60.
• Hydramoist Lipgloss Hydrating lip gloss; available in 14+ shades.
• Lip Oil Lip oil available in Baby Pink, Pink For Me, Deep Berry, Sugar Red, Creamy Caramel, and Mocha Kiss shades.
• BB Lip Corrector Lip corrector with palmitoyl tripeptide-1 for fuller-looking lips; contains shea butter and Vitamin E. Available in 3 soft pink shades. Size 12 ml.
• Note Peptide Lip Balm Lip balm with peptide formulation; available in shades 01–04.
• Note Velvet Blur Tint Velvet-textured lip tint; available in shades 01–06.
• Hydrating Fixing Spray Spray for hydrating and fixing makeup; available in Lavender and Rose variants.
• Note Micellar Water Deep cleansing micellar water with Rosa Damascena Flower Water and PF Plex-Moisture AC Complex with Hyaluronic Acid; purifies without drying.
• Loose Powder Ultra-fine weightless loose powder for long-lasting matte finish with oil control. Available in 4 shades. Size 18 g.
• Banana Powder Setting powder in light yellow shade.
• Skin Perfecting Primer Primer that perfects skin for makeup application.
• Daily Skin Perfector Skin Tint Daily skin perfector with tint; available in shades 100–150.
• Anti Blemish BB Cream BB cream targeting blemishes; available in shades 01–06.
• Conceal & Protect Liquid Concealer Liquid concealer with concealing and protecting properties; available in 12 shades.
• BB Series (Product Line) Series of multi-benefit BB products including BB Cream, BB Concealer, and BB Lip Corrector for skincare and color correction.
• Mineral Series (Product Line) Series of mineral-based cosmetics including mineral semi-matte lipstick and mineral powder.
• New Era Series (Product Line) New generation foundation, concealer, and primer line featuring sustainable plant-based ingredients.
• Perfecting Series (Product Line) Series focused on perfecting skin appearance, including contouring palettes and perfecting products.
• Vegan Line (Product Line) Vegan-certified cosmetic products line.

Quantifiable outcome

• Dermatologically tested products with 3-year minimum shelf life
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NYX Professional Makeup: L'Oreal-owned mass-market color cosmetics brand known for inclusive shade ranges, professional-quality positioning at accessible prices, and global multi-channel distribution. Closely mirrors NOTE's inclusive-shade and broad-portfolio strategy.
• e.l.f. Beauty: U.S.-based mass-market color cosmetics brand offering cruelty-free, inclusive, accessible-priced makeup across face, eyes, and lips with strong D2C and drugstore distribution. Closely comparable to NOTE on positioning, price architecture, and ethical certifications.
• Revolution Beauty: UK-based mass-market color cosmetics brand with broad shade ranges, cruelty-free positioning, vegan lines, and aggressive international distribution. Highly comparable on product breadth, pricing, and inclusive-beauty positioning.
• Physicians Formula: Mass-market color cosmetics brand differentiated by hypoallergenic, dermatologist-tested formulations targeting sensitive-skin consumers. Comparable on dermatological credibility and mass-market channel strategy.
• Rimmel London: Coty-owned London-inspired mass-market color cosmetics brand with global drugstore presence and emphasis on bold, expressive beauty. Comparable on European brand heritage, mass distribution, and accessible price points.
• Milani Cosmetics: U.S.-based mass-market color cosmetics brand offering cruelty-free, inclusive shade ranges at drugstore price points. Comparable positioning on ethical beauty, accessibility, and broad demographic targeting.
• Wet n Wild: Mass-market color cosmetics brand focused on accessible pricing, cruelty-free credentials, and drugstore distribution in the U.S. and internationally. Comparable on price architecture and ethical-beauty positioning.

Broad incumbents

• Maybelline New York: L'Oreal-owned global mass-market color cosmetics leader with broad shade ranges and presence in 100+ countries. Comparable as a benchmark on category scale, distribution breadth, and mass-market positioning.
• L'Oréal Paris: Global mass-market beauty conglomerate's flagship color cosmetics brand with broad portfolio, skincare-makeup hybrids, and worldwide distribution. Comparable as an incumbent spanning color cosmetics with skincare-infused formulations.

Regional players

• Flormar: Turkey-based mass-market color cosmetics brand with strong presence across Eastern Europe, the Middle East, and CIS markets. Comparable regional footprint to NOTE's strongest distribution territories and similar accessible-price positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/note

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOTE Cosmetics