IG Insurance Services

What IG Insurance Services does

IG Insurance Services operates as Services d'Assurance I.G. Inc., a Quebec-licensed financial services firm that distributes insurance products and delivers integrated financial planning as the Équipe Héroux private wealth advisory practice under the IG Gestion de patrimoine umbrella. The firm is headquartered at 201-1300 Boul Guillaume-Couture in Lévis, Quebec, and is a wholly owned subsidiary ultimately controlled by Power Corporation du Canada, a diversified financial conglomerate managing over $968 billion in group assets. The practice itself is small (1-10 employees), built around financial planner Guillaume Héroux (active since 2015) with two named support staff and access to nine additional IG internal specialists spanning tax, estate, insurance, mortgage, and portfolio construction.

The firm's core offering is integrated comprehensive financial planning delivered through IG's proprietary IG Living Plan (Plan vivant IG) platform, which consolidates investment management, tax planning, estate planning, retirement planning, insurance, mortgage, business succession, and charitable giving recommendations into a single adaptive client roadmap. Underlying technology includes the Living Plan interactive platform, MonARC integration with the Canada Revenue Agency's My Account for tax document management, a secure client portal (secure.ig.ca/clients), and iOS/Android mobile applications. Product extensions include IG Business Advisory Services targeting mid-market businesses with $20M-$500M in revenue, mortgage products facilitated through nesto inc. and La Compagnie de Fiducie du Groupe Investors Ltée, and life/disability/critical illness insurance distributed under sponsorship from Canada Life.

The revenue model combines fee-based financial advisory services, mutual fund distribution through IG's mutual fund division, insurance product distribution commissions, and mortgage transaction facilitation. Pricing is not publicly disclosed; advisory services are quote-based, typically negotiated against assets under management or as flat advisory fees on an annual cadence. The customer base is segmented horizontally across seven personas — business owners, pre-retirees/retirees, senior executives, healthcare professionals, farm families, families, and women — all served through a high-touch, relationship-driven field-sales motion supplemented by digital self-service channels, French-language podcasts, webinars, and referral programs. The parent IG platform reports over $140 billion in assets under administration across more than one million clients as of 2024.

Name

IG Insurance Services

Legal name

Services d'Assurance I.G. Inc.

Website

https://equipeheroux.ca

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

IG Insurance Services is a Quebec-licensed financial services firm (Services d'Assurance I.G. Inc.) and small advisory practice under IG Gestion de patrimoine, delivering integrated wealth planning to affluent individuals, families, and mid-market business owners in the greater Quebec City region.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Financial advisory services
• Wealth management planning
• Insurance distribution
• Retirement planning
• Estate planning

Headquarters

HQ city

Lévis

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Financial Advisory and Planning Fees: Fee-based financial advisory services provided through licensed financial planners and investment advisors. Revenue derived from advisory fees associated with comprehensive financial planning services including investment management, tax planning, estate planning, and insurance advisory.
2. Mutual Fund Distribution: Mutual funds and investment products offered through IG Gestion de patrimoine's mutual fund division (Division des fonds communs de placement). Commission and distribution fees from managed fund products.
3. Insurance Product Distribution: Insurance products and services distributed through Services d'Assurance I.G. Inc., a licensed financial services firm in Quebec. Life, disability, and critical illness insurance products.
4. Mortgage and Lending Services: Mortgage products offered through La Compagnie de Fiducie du Groupe Investors Ltée, facilitated by nesto inc., including mortgage planning and cash flow management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

IG Insurance Services delivers integrated financial planning and wealth management through licensed advisors, covering investment planning, tax planning, estate planning, retirement planning, insurance distribution, mortgage solutions, business succession planning, and charitable giving. Services are coordinated through the proprietary Plan vivant IG (IG Living Plan) platform and supported by IG's internal specialists in tax, estate, portfolio construction, risk, and cash management.

Product overview

IG Gestion de patrimoine is a comprehensive wealth management platform that operates through IG Insurance Services (Services d'Assurance I.G. Inc.) for insurance distribution and broader financial planning services. The core offering includes integrated financial planning through the Plan vivant IGMC (IG Living Plan), investment management with 4-5 star Morningstar-rated solutions managed by global sub-advisors, insurance solutions, mortgage services, and IG Business Advisory Services for mid-market companies. Premium private wealth management services integrate internal specialists' recommendations including tax accountants, estate planning lawyers, and portfolio specialists into personalized plans. The platform is supported by mobile applications and financial planning tools, with over $140B in assets under administration serving over 1 million clients as of 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Wealth Management Services (IG Gestion de patrimoine) Comprehensive wealth management for affluent Canadian individuals and families, integrating investment planning, tax planning, estate planning, retirement planning, and insurance advisory into a single coordinated strategy delivered through certified financial planners.
• Insurance Distribution (Services d'Assurance I.G. Inc.) Life, disability, and critical illness insurance products distributed through Services d'Assurance I.G. Inc., a licensed financial services firm in Quebec, integrated into the client's overall financial plan to preserve lifestyle and financial security.
• IG Business Advisory Services (Services-conseils aux entreprises IG) Strategic and transactional advisory services for mid-market Canadian companies with annual revenues between $20 million and $500 million, including M&A advisory, capital raising, and business succession consulting.
• Private Wealth Management Services (Services privés de gestion de patrimoine IG) Premium private wealth management integrating recommendations from in-house tax accountants, estate planning lawyers and notaries, portfolio construction specialists, risk managers, and liquidity management experts into a personalized IG Living Plan for high-net-worth clients.
• Mortgage and Lending Solutions (Prêts hypothécaires et planification des liquidités) Mortgage products and cash flow planning services facilitated through La Compagnie de Fiducie du Groupe Investors Ltée in partnership with nesto inc., integrated into the client's overall financial plan with tax-aware cash management.
• Investment Solutions (Solutions de placement IG) Mutual fund and managed investment solutions offered through IG Gestion de patrimoine's mutual fund division (Division des fonds communs de placement), managed by global sub-advisors across multiple asset classes and including Morningstar 4–5 star rated and Fundata A+ Fungrade award-winning products.

Quantifiable outcome

• Four or five-star Morningstar-rated investment solutions
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• La Compagnie d'Assurance du Canada sur la Vie (Canada Life)coreTechnology or IntegrationLife insurance products sponsored by Canada Life are distributed through Services d'Assurance I.G. Inc. Insurance products include life, disability, and critical illness coverage.
• nesto inc.coreChannel Partner/ Reseller/ DistributorMortgage lending partner facilitating mortgage products offered through La Compagnie de Fiducie du Groupe Investors Ltée. Licensed mortgage brokerage across multiple provinces including Ontario, Saskatchewan, New Brunswick, Nova Scotia, British Columbia, Alberta, Manitoba, Newfoundland/Labrador, PEI, Yukon, Nunavut, and Northwest Territories.
• La Compagnie de Fiducie du Groupe Investors LtéecoreTechnology or IntegrationFederally regulated trust company offering mortgage and lending solutions. Mortgage products are facilitated through this trust entity in partnership with nesto inc.
• Canadian Foundation for Economic Education (FCEE)minorStrategic or Co-development PartnerPartnership through IG's 'Money and Youth' program to improve financial literacy among Canadian youth. FCEE is a national non-profit organization dedicated to financial education.
• ClearEstateminorStrategic or Co-development PartnerCo-founder Alex Gauthier of ClearEstate appeared as a panelist on estate planning webinar discussing legal myths about wills, probate, and taxes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edward Jones Canada: Branch-based financial advisor model with a strong Quebec and rural-Canada footprint, providing investment, insurance, and retirement planning to mass-affluent and HNW households. Highly comparable localized-financial-advisor go-to-market.
• National Bank Financial Wealth Management: Canadian wealth management arm of National Bank offering full-service advisory, estate planning, insurance, and private banking to affluent Quebec households and business owners. Directly competes for the same HNW Quebec client segment.
• Raymond James Ltd. (Canada): Canadian subsidiary of Raymond James offering wealth management, investment advisory, and financial planning through independent advisor practices. Comparable model of independent-ish advisor teams distributing wealth and insurance products under a dealer framework.
• Manulife Securities / Manulife Wealth: Canadian dealer and wealth advisory channel of Manulife, distributing insurance, investment, and wealth planning solutions through financial advisors. Comparable integrated insurance + wealth platform serving business owners and affluent households.

Broad incumbents

• CIBC Wealth Management (CIBC Private Wealth): Bank-owned wealth platform offering investment advisory, private banking, estate, and insurance solutions to affluent Canadian clients. Comparable integrated planning offering with bank distribution leverage.
• BMO Nesbitt Burns Wealth Management: Bank-owned wealth advisory platform offering investment, retirement, estate, and insurance planning to affluent Canadian households. Comparable integrated advice offering with a broader institutional footprint than IG Insurance Services.
• RBC Wealth Management (Phillips, Hager & North / RBC Dominion Securities): Dominant Canadian bank-owned wealth franchise with PH&N and full-service advisor channels. Comparable as a scaled competitor for HNW business owners, executives, and farm families in Quebec-adjacent markets.
• Desjardins Wealth Management (Caisse Desjardins): Quebec-headquartered cooperative with full-service wealth management, insurance, and investment advisory offerings. Comparable as a regional incumbent offering integrated financial planning and insurance distribution to Quebec families and business owners.
• IG Gestion de patrimoine (IG Wealth Management): Direct parent entity and overall IG Wealth Management franchise serving 1M+ clients with $140B+ AUM. Directly comparable as the umbrella under which IG Insurance Services operates and uses the same IG Living Plan, brand, and product shelf.

Others

• Canada Life / Great-West Lifeco: Sponsor of the life, disability, and critical illness insurance products distributed through Services d'Assurance I.G. Inc. Closely comparable as a strategic distribution counterparty, though Canada Life operates as carrier rather than advisor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@IGGestiondepatrimoine/podcasts
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IG Insurance Services