Pro+Med NZ

What Pro+Med NZ does

Pro+Med (NZ) Limited is a New Zealand-owned, founder-operated private company headquartered in Timaru that delivers workplace health and safety training, first aid and emergency care training, event medical services, and non-emergency patient transport. The company operates as a NZQA-registered Tertiary Education Organisation with accreditation to deliver First Aid and Health & Safety training using NZQA unit standards, and is an RNZCGP-endorsed provider for advanced resuscitation courses. Its product portfolio spans more than 25 distinct courses — from Foundation First Aid, NZ First Aid Certificate, CORE Immediate and Advanced Resuscitation, and the NZ Certificate in Emergency Care (Level 3) through to the NZ Certificate in Workplace Health and Safety Practice (Levels 3 and 4), plus specialist offerings such as Confined Space, Working at Heights, LOTO, Breathing Apparatus, Permit to Work, Hazard ID, Drug and Alcohol Testing, STCW maritime first aid, and Outdoor First Aid.

Revenue is generated across four streams: (1) fee-for-service training courses priced between NZD 70 and NZD 4,500 per participant, delivered nationally via on-site training or at the Timaru headquarters with public bookings through book.promed.ac.nz; (2) Event Medical Services providing paramedic, EMT, nurse, and physician coverage for events and commercial or industrial sites across Aotearoa; (3) ProMed Patient Transport Services, a non-government-funded 24/7 ambulance, wheelchair, and car transfer operation in South Canterbury and Southland; and (4) Pro+Med Supplies, selling pre-hospital medical equipment and consumables through promedsupplies.co.nz. The underlying technology stack is intentionally lightweight — Google Classroom is used for assessment delivery, and clinical operations follow New Zealand Clinical Practice Guidelines — reflecting a services-led business rather than a software-led one.

The company serves a broad cross-section of New Zealand workplaces and organisations, including enterprise and government clients such as Auckland Airport, Te Whatu Ora, Fonterra, Methanex, Sanford, Sealord, Talley's, Contact Energy, EA Networks, McKechnie Aluminium, Chemist Warehouse, Selwyn and Timaru District Councils, RNZAF/NZDF Burnham Military, Bupa Fergusson Home, and South Canterbury Hospice, alongside event organisers, healthcare facilities, and secondary schools participating in the Gateway programme. Ownership remains with founders Don and Jocelyn Gutsell, with no external funding, parent company, or M&A activity disclosed.

Name

Pro+Med NZ

Legal name

Pro+Med (NZ) Limited

Website

https://promed.ac.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Pro+Med NZ is a founder-owned, NZQA-registered Tertiary Education Organisation headquartered in Timaru that delivers accredited workplace health and safety and first aid training, nationwide event medical services, and 24/7 non-emergency patient transport across New Zealand.

Ownership category

akta.pro rank

Product category

First Aid and Workplace Health & Safety Training

NAICS

Ambulance Services (621910), Ambulance Services (62191)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

akta.pro secondary industry

Medical Assisting (Clinical & Administrative) (EDAOAJAA)

Keywords

• First aid training
• Workplace health safety
• Event medical services
• Patient transport
• Emergency care training

Headquarters

HQ city

Timaru

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Training Services: Fee-for-service training courses including First Aid, Health & Safety, and specialized certifications delivered throughout New Zealand.
2. Patient Transport Services: Non-government-funded ambulance, wheelchair, and car transfers between hospitals, care facilities, and homes operating on a user-pays basis across South Canterbury and Southland regions.
3. Event Medical Services: Professional medical coverage for events including sporting events, festivals, commercial operations, and industrial sites throughout New Zealand.
4. Medical Supplies: Pre-hospital medical supplies including first aid kits, AED defibrillators, and medical equipment through promedsupplies.co.nz.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pro+Med NZ is a New Zealand-registered Tertiary Education Organisation that delivers NZQA-accredited first aid and workplace health & safety training, along with three operational service lines: professional event medical coverage, non-emergency patient transport (ambulance, wheelchair, car transfers), and a medical supplies retail arm. It serves workplaces, schools, healthcare facilities, event organisers, and healthcare professionals across Aotearoa through scheduled public courses, bespoke private group training, and contract-based service delivery.

Product overview

Pro+Med NZ is a New Zealand-owned training and medical services company operating as a registered Tertiary Education Organisation (TEO) with NZQA accreditation. The company offers a multi-product portfolio organized around four core divisions: (1) Health & Safety Training programmes including NZQA-approved certificate qualifications at Levels 3 and 4, plus specialized courses (Confined Space, Fire & Emergency, Height Access, LOTO, Permit to Work, Breathing Apparatus, Drug & Alcohol Management, and more); (2) First Aid Training spanning Foundation First Aid through to advanced resuscitation certificates (CORE Immediate, CORE Advanced, PHEC), emergency care qualifications, and specialist programmes for electrical workers and maritime personnel; (3) Event Medical Services providing professional medical coverage for events and commercial/industrial operations; and (4) Patient Transport Services offering 24/7 ambulance, wheelchair, and car transfers. Supporting offerings include a Gateway programme for secondary schools, Health & Safety consulting/advisory services, and medical supply products.

Differentiator

Problem solved

Functional benefit

Brands

• ProMed Event Medical Services: Division providing professional event medical services across Aotearoa New Zealand
• ProMed Patient Transport Services (PTS)

Products and services

• Health & Safety Training NZQA-accredited workplace health and safety training covering workplace safety, risk assessment, regulatory compliance, and specialised unit standards (confined space, fire & emergency, hazard identification, working at heights, LOTO, permit to work, breathing apparatus, drug screening) for NZ businesses and individuals.
• First Aid Training NZQA-accredited first aid courses spanning foundation first aid, the NZ First Aid Certificate, work-related first aid, basic life support, CORE Immediate and Advanced Resuscitation (RNZCGP-endorsed), the NZ Certificate in Emergency Care Level 3, PHEC, electrical workers first aid, STCW/IMO maritime medical first aid, and outdoor first aid.
• Event Medical Services Professional medical coverage for events across New Zealand — community through national scale — including sporting events, motorsport, equestrian, festivals, concerts, multi-day and remote events, and commercial/industry settings such as oil & gas, defence force exercises, film productions, and remote expeditions, staffed by paramedics, EMTs, nurses, and physicians.
• Patient Transport Services Non-government-funded, user-pays 24/7 patient transport services in South Canterbury and Southland, providing ambulance, wheelchair-accessible vehicle, and car transfers between hospitals, care facilities, hospices, and private residences.
• Gateway Programme Health and safety unit standards programme for secondary schools under the Gateway framework, delivered through Google Classroom, supporting student industry placement preparation with flexible mix-and-match courses and pay-per-student pricing.
• Health & Safety Consulting Services Advisory services including health and safety consulting, safety observers, workplace audits, toolbox talks, accident investigation, and health and safety management system advice for NZ workplaces.
• Pro+Med Supplies Pre-hospital medical supplies retail operation selling first aid kits, first aid supplies, and AED defibrillators through the promedsupplies.co.nz online storefront for workplaces, healthcare facilities, and individuals.

Quantifiable outcome

• Nationally recognised NZQA qualifications for workplace health and safety and emergency care
• +1 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Australian Red Cross: Provides first aid training and emergency preparedness programs across Australia. Directly comparable to Pro+Med's first aid training product line in terms of nationally recognized curriculum and workplace compliance positioning.
• St John Ambulance Australia: Australian equivalent of Hato Hone St John, delivering first aid training, event medical, ambulance, and supplies. Operates in a different geography but offers an almost identical service portfolio, providing a useful comparable for how Pro+Med's bundle could scale.
• St John Ambulance UK: UK-based first aid training, ambulance, and event medical services provider with a long-established volunteer and commercial footprint. Comparable to Pro+Med's mix of training, event medical, and patient transport services, operating in a different geography.

Broad incumbents

• American Red Cross: One of the largest first aid, CPR, and emergency response training organizations globally, with a comprehensive certification catalogue. Offers a benchmark for how a training-first organization can scale nationally, though it operates in a much larger and more fragmented market.

Direct peers

• New Zealand Red Cross: Major first aid and emergency preparedness training provider in New Zealand, offering NZQA-aligned courses to workplaces and individuals. Directly competes with Pro+Med's first aid training vertical and shares the nationally recognized provider positioning.
• Triple One Care: St John-affiliated retailer of first aid kits, AED defibrillators, and pre-hospital medical supplies in New Zealand. Directly competes with Pro+Med Supplies (promedsupplies.co.nz) in the medical supplies e-commerce channel.
• Skills Active: New Zealand industry training organization covering active recreation, sport, and fitness workforce credentials. Comparable to Pro+Med as a registered NZ training provider delivering industry-endorsed qualifications, particularly relating to safety and emergency response in outdoor/active settings.
• Health & Safety Association of New Zealand (HASANZ): Professional body representing health and safety practitioners across New Zealand, including registered workplace H&S training providers. Relevant peer for Pro+Med's Workplace Health and Safety Level 3/4 qualifications and registered H&S training provider positioning.
• Hato Hone St John: New Zealand's largest provider of first aid training, ambulance services, event medical coverage, and medical supplies. Direct competitor across nearly every Pro+Med service line, including the uniformed ambulance/patient transport market in regions where Pro+Med's PTS operates.
• Wellington Free Ambulance: Provides patient transport and ambulance services in the greater Wellington region. Directly comparable to Pro+Med's Patient Transport Services division in terms of service model and target customers (hospitals, care facilities, and private clients).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProMedNZ
• LinkedInlinkedin.com/company/pro-med-nz-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro+Med NZ