Soccerstars

What Soccerstars does

Soccerstars is an Israeli sports tourism and football event management company headquartered in Tel Aviv, founded in 2013 by Elad Levin. The company exclusively represents over 70 international youth football tournaments across Europe (Italy, Spain, England, Portugal) and operates official partnerships with elite European football academies including Juventus Academy and AC Milan Academy. Its core offering consists of four revenue streams: international tournament participation packages for Israeli youth clubs, European club training camps (e.g., the 2025 Juventus Football Camp priced at 1,675 EUR per player), coach certification and training programs (e.g., the 2025 Juventus Coach Training at 7,320 ILS per coach and the 2024 Milan Coach Training), and the Xtra Time player development platform (750 ILS per player) that connects Israeli players aged 18-23 with professional scouts, coaches, and agents.

The company's underlying technology is minimal and operationally focused: a Wix-hosted website (soccerstars.co.il) with online registration forms, WhatsApp as the primary sales and customer support channel, and standard social media presence (Facebook, Instagram, YouTube). The competitive position is built on exclusive tournament representation rights and official academy partnerships rather than proprietary software. Soccerstars also operates secondary platforms including an Online Academy for coach education, the Israeli Football Coaches networking platform, a proprietary Soccerstars Cup tournament, and Mor Diamant Business Consulting for fitness/sports management advisory. Customer segments span youth football clubs (U11-U15), corporate clients seeking sports team-building, individual football coaches pursuing UEFA-recognized certification, and young professional players seeking career exposure. Distribution is direct-to-customer via WhatsApp and website registration, with referral support from the Israeli Football Association. The company is founder-owned and bootstrapped, with no disclosed external funding or institutional investment.

Name

Soccerstars

Legal name

Soccerstars

Website

https://soccerstars.co.il

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Soccerstars is a Tel Aviv-based sports tourism and football event management company that exclusively represents 70+ international youth football tournaments across Europe and runs official coach training and youth camp programs with Juventus Academy and AC Milan Academy for Israeli clubs, coaches, and players.

Ownership category

akta.pro rank

Product category

Sports Tourism and Event Management

NAICS

Other Spectator Sports (711219), Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

akta.pro secondary industry

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Youth football tournaments
• Sports tourism services
• Football training camps
• Coach certification programs
• Sports event management

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. International Tournament Packages: Soccerstars exclusively represents over 70 international youth football tournaments across Europe, selling comprehensive travel and participation packages to Israeli youth teams and clubs.
2. European Club Training Camps: Organizes and sells training camp packages at top European clubs (Juventus, Milan) including accommodation, transfers, training sessions, and match tickets. Packages range from 1,675 EUR for Juventus camp to 7,320 ILS for coach training.
3. Xtra Time Player Development Program: Registration-based program for young players (ages 18-23) providing exposure to professional scouts, coaches, and agents with a 750 ILS registration fee per player.
4. Corporate Sports Events: Organizes football tournaments and events for businesses and organizations in Israel and abroad, combining sports experiences with corporate team-building activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Soccerstars organizes and sells turnkey international youth football tournament packages across more than 70 exclusive tournaments in Europe and runs football training camps and coach certification programs in partnership with elite European clubs including Juventus Academy and AC Milan Academy. The company delivers comprehensive packages that include flights, accommodation, transfers, tournament fees, training sessions, and cultural experiences for Israeli youth teams, individual players, and coaches. It also operates a player development program (Xtra Time) for ages 18-23 and corporate football event experiences.

Product overview

Soccerstars is a football experiences company offering a portfolio of services centered around international youth football tournaments across Europe, football camps with top European clubs (Juventus, Milan), coach training programs, and a professional development platform for players. The core offering includes over 70 exclusive international tournaments in locations including Italy (Milan, Rome, Turin, Como, Pesaro, Palermo, Francoeville), Spain (Madrid, Barcelona, Valencia), and England (Reading). The product portfolio consists of tournament services, football camps (Juventus, Milan), coach education programs (Milan Academy, Juventus Academy), the Xtra Time player development project, an Online Academy, a coaches networking platform, and business consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• Xtra Time: Opportunity platform for players who completed youth divisions, players in lower leagues (ages 18-23), or retired players to gain exposure to professionals, managers, coaches, and player agents.
• Milan Academy Programs
• Juventus Academy Programs

Products and services

• International Youth Football Tournaments Exclusive representation and packaging of international youth football tournaments held across Europe for Israeli football teams from U11 to U15 age groups; comprehensive packages include tournament participation, travel logistics, accommodation, and cultural activities.
• Juventus Football Camp 2025 Four-day football camp at Juventus Academy in Turin, Italy for players and goalkeepers ages 11-17, including four training sessions with Italian coaches, museum visit, stadium tour, Juventus vs Empoli match ticket, direct El Al flight, 4 nights full-board accommodation at a 3-star hotel in triple rooms, transfers, and Turin city tour; priced at 1,675 EUR per player, limited to 20 players.
• Juventus Coach Training 2025 Five-day professional development program for Israeli football coaches at Juventus Academy (March 14-18, 2025) including three training days with 9 theoretical hours, match and training observation at Juventus youth academy, official Juventus participation certificate, Juventus museum and stadium tour, official Juventus training shirt, direct El Al flight to Milan, 4 nights at a 4-star hotel on full board, transfers, and bilingual Hebrew-Italian Soccerstars escort; priced at 7,320 ILS per coach in shared double room.
• Milan Coach Training 2024 Four-day coach training program at AC Milan Academy (November 25-28, 2024) including three training days, Milan Mondo museum tour, official Milan shirt, direct El Al flight to Milan, 3 nights at a 4-star hotel with breakfast in shared double room, and airport transfers; targeted at Israeli football coaches seeking UEFA-affiliated methodology training.
• Xtra Time Player Development Program Five-session player development program spanning 12 days for Israeli players aged 18-23, including athletic assessments, meetings with a sports nutritionist, training sessions, and three test matches, with a peak event at the Israeli Football Association National Team House featuring 40 players in a main match broadcast live on the Football Association's application, attended by professional managers, coaches, and player agents as scouts; registration fee 750 ILS per player.
• Soccerstars Cup Tournament Own-branded football tournament created and managed end-to-end by Soccerstars, providing a domestic competition option alongside the exclusive portfolio of European tournaments.
• Mor Diamant Business Consulting Two-to-three month business development and consulting engagement in fitness and sports management, comprising weekly sessions, weekly assignments, financial strategy building, business development planning, product portfolio refinement, marketing strategy, and construction of annual/monthly/weekly work plans; targeted at fitness and sports organizations seeking structured business guidance.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Juventus Academy (JUVENTUS ACADEMY)coreStrategic or Co-development Partner · 1 January 2025Soccerstars partners exclusively with Juventus Academy for coach training programs in Israel. The partnership provides Israeli coaches access to Juventus's training methodology, technical programs, and educational materials. Juventus Academy works with over 1,000 coaches daily across 90 football schools in Italy and worldwide. Soccerstars organizes annual coach training programs (2025: March 14-18) in Turin with official certification.
• Milan Academy (AC Milan)coreStrategic or Co-development Partner · 1 January 2024Soccerstars is the official partner of AC Milan Academy in Israel, organizing coach training programs and youth camps. Milan Academy sets work guidelines, technical programs, and provides educational materials for over 1,000 coaches working in 90 football schools. Soccerstars has produced dozens of Milan camps in Israel since 2016, including Milan Junior Camp international project spanning 20 years across 19 countries.
• AFEX (Academy for Excellence)minorStrategic or Co-development Partner · 1 January 2024AFEX is an academy for developing football excellence and advancing personal capabilities, with training programs built by leading sports professionals. They are a partner in the Xtra Time project alongside Soccerstars, providing athlete development expertise for young players transitioning from youth academies.
• Israeli Football Association (ההתאחדות לכדורגל)coreStrategic or Co-development Partner · 1 January 2024Partnership with Israeli Football Association for the Xtra Time project. The peak event takes place at the National Team House with 40 players participating in a main match broadcast live on the Football Association's application. Professional managers, coaches, and player agents attend as scouts.
• UEFAcoreOthers · 1 January 2013Soccerstars founder Elad Levin holds UEFA Football Management certification. The company organizes coach training programs that provide UEFA-recognized certification hours. UEFA staff involvement in Israeli championships, UCL, UEL, and UECL games provides professional credibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProSoccerTours: ProSoccerTours specializes in youth soccer tours and tournament participation across Europe — a direct peer in tournament package aggregation and travel logistics for club teams.
• EuroSoccerTours: EuroSoccerTours organizes football tours, tournament participation, and training camps across Europe for youth and amateur clubs — directly comparable to Soccerstars' core tournament package business.
• Challenger Sports: Challenger Sports runs soccer tours, camps, and coaching programs connecting North American youth teams with European football experiences — directly overlapping Soccerstars' sports tourism and training camp model.
• TBF Travel Group: TBF Travel Group organizes sports tours and tournament trips for clubs and schools, including football tours to Europe — comparable to Soccerstars in arranging international sports tourism packages.
• Coerver Coaching: Coerver Coaching runs a global network of football skill coaching programs and camps — directly comparable to Soccerstars' academy-style training and player development offerings.
• International Sports Tours: International Sports Tours arranges youth soccer tournament tours and friendly match programs across Europe — directly comparable to Soccerstars' exclusive tournament inventory business.
• Soccer & Rugby Tours: Soccer & Rugby Tours arranges club tours, tournament participation, and training camps across Europe for youth sports teams — a direct peer to Soccerstars' tournament packaging model.

Regional players

• Soccer Tours UK: Soccer Tours UK organizes football tours and tournaments for British clubs across Europe — operates a comparable tournament tour model but anchored to UK rather than Israeli customers.

Broad incumbents

• Manchester City Football Schools: Manchester City operates international football schools and coaching programs worldwide — a broader incumbent comparable to Soccerstars' Juventus/Milan academy partnership model.
• Paris Saint-Germain Academy: PSG Academy operates a global network of football schools and training camps — a broader incumbent in elite-club-affiliated youth football training with similar camp/coaching programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC545g9dkkFupfbmZ0ynMsNA
• Facebookfacebook.com/soccerstarsisrael
• LinkedInlinkedin.com/company/soccerstarsisrael
• Instagraminstagram.com/soccerstars.co.il

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccerstars