seriouslycinema

What seriouslycinema does

SeriouslyCinema (legally Seriously Cinema Ltd) is a UK-based specialist integrator that designs, supplies, installs, and calibrates bespoke home cinema, media room, and premium audio systems for high-net-worth residential clients and property developers. Founded in 2004 by Managing Director Richard Magnus and headquartered in St Albans, Hertfordshire, the company has operated continuously for over 20 years and serves customers throughout the United Kingdom from purpose-built demonstration facilities in the South East and East of England. Its core service stack combines acoustic design, equipment specification, construction-phase installation, and post-install professional calibration certified to HAA Level 3, ISF video, Trinnov Levels 1 and 2, and CEDIA RP22 standards.

The company's underlying technology is built around third-party premium audio-visual platforms rather than proprietary hardware. It deploys immersive audio configurations including Dolby Atmos, DTS:X, and Auro-3D in layouts up to 7.2.4 channels, alongside 4K HDR projection from Sony, JVC, and Christie, and acoustically transparent projection screens from Screen Excellence. Signal processing uses processors from Trinnov, Lyngdorf Audio (featuring RoomPerfect room correction), Steinway Lyngdorf, Storm Audio, and AudioControl. Calibration layers on advanced room correction systems including RoomPerfect, Audyssey, and Dirac. The company also integrates Control4 home automation for unified control of lighting, climate, audio, video, and shading.

SeriouslyCinema operates a professional services revenue model with quote-based, project-specific pricing. Revenue streams include bespoke home cinema design, full system installation, professional calibration, soundproofing, acoustic treatments with concealed fabric walls, fibre optic starlight ceilings, commercial hospitality audio (nightclubs, bars, restaurants), party room entertainment systems, and outdoor garden audio. Go-to-market is consultative direct sales via showroom appointments and on-site consultations, supplemented by referrals from architects, interior designers, and main contractors on new-build and renovation projects, and reinforced by AVForums sponsorship. Customer segments are primarily affluent residential homeowners seeking premium installations and developers/renovators integrating cinema into construction projects, with a smaller commercial hospitality vertical.

Name

seriouslycinema

Legal name

Seriously Cinema Ltd

Website

https://seriouslycinema.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

SeriouslyCinema is a UK-based specialist that designs, installs, and calibrates bespoke home cinema, media room, and premium audio systems for high-net-worth residential homeowners and property developers across the United Kingdom. It serves clients from St Albans-based showrooms using certified calibration and partner brands.

Ownership category

akta.pro rank

Product category

Home Cinema Installation Services

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

akta.pro secondary industries

Multiroom / Whole‑Home Audio Systems (CRACANAJ), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)

Keywords

• Home cinema installation
• Audio visual systems
• Home theater design
• Room calibration services
• Immersive audio systems

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Home Cinema Design Services: Bespoke design of home cinema rooms and media rooms, from initial planning through to equipment selection, ensuring optimal audio-visual performance tailored to client needs and budget.
2. Equipment Installation: Full installation of home cinema systems including construction phase support, equipment setup, and integration with existing infrastructure. Collaborates with contractors for seamless installations.
3. Calibration Services: Professional audio and video calibration using advanced room correction technologies (Audyssey, Dirac, RoomPerfect) and ISF/HAA level certifications to optimize system performance.
4. Soundproofing Services: Sound isolation solutions to prevent sound transmission in and out of cinema rooms, using specialist construction techniques and materials.
5. Acoustic Treatment and Fabric Walls: Custom acoustic treatments integrated behind fabric wall finishes, combining acoustic performance with interior design aesthetics.
6. Fibre Optic Starlight Ceilings: Custom-designed fibre optic star ceiling installations for cinematic atmosphere, with bespoke star patterns and brightness levels.
7. Commercial Audio Installation: Audio system design and installation for nightclubs, bars, and restaurants, delivering clarity, impact, and consistency for commercial hospitality environments.
8. Party Room Entertainment Systems: High-impact sound systems and visual setups for residential entertainment spaces, designed for music, gaming, and live events.
9. Garden Audio Systems: Weather-resistant outdoor audio installation for gardens, patios, and outdoor entertaining areas with balanced, immersive sound.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

SeriouslyCinema designs, supplies, installs, and calibrates bespoke home cinema, media room, and audio systems for residential and commercial clients across the UK. Its core offering combines custom home cinema design, full installation, professional audio/video calibration using technologies such as RoomPerfect, Audyssey and Dirac, and complementary acoustic treatments, soundproofing, fabric walls, fibre optic starlight ceilings, Control4 home automation, and garden and commercial audio installations.

Product overview

SeriouslyCinema is a UK-based home cinema design, installation, and calibration company serving residential and commercial clients. Their core offering combines bespoke home cinema design with professional installation services and calibration, supported by acoustic treatments, fabric walls, soundproofing, and Control4 home automation integration. The product portfolio is organized around premium equipment partnerships including MK Sound loudspeakers, Lyngdorf Audio and Steinway Lyngdorf processors, Trinnov and Anthem AV processing, PMC studio monitors, Screen Excellence screens, L-Acoustics professional audio, Kaleidescape movie servers, and Sony/JVC/Christie projection systems. Additional services include outdoor garden audio, commercial nightclub/bar/restaurant audio, and party room entertainment systems. The company also offers fibre optic starlight ceilings as an aesthetic enhancement for cinema spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Cinema Design Bespoke home cinema room design tailored to client needs, covering initial planning, AV equipment selection, and immersive experience design within client-specified budgets for residential customers across the UK.
• Home Cinema Installation Full installation of home cinema systems from construction phase through final setup, with the ability to collaborate with client contractors for seamless and efficient installation in residential projects.
• Audio and Video Calibration Professional audio-visual calibration using Audyssey, Dirac, and Trinnov room correction technologies, including 4K HDR and projector calibration, delivered with HAA Level 3, ISF, Trinnov Levels 1 and 2, and CEDIA RP22 qualifications for residential cinema rooms and media rooms.
• Acoustic Treatments Expert acoustic treatment solutions controlling reflections, standing waves, and resonance within home cinema and media rooms to enhance clarity and sound balance for residential clients.
• Fabric Walls Custom fabric-finished wall installations that conceal acoustic treatments and speakers in home cinema rooms, providing acoustic control and aesthetic appeal for residential projects.
• Fibre Optic Starlight Ceilings Custom fibre optic star ceiling installations creating atmospheric night-sky effects for home cinema rooms with bespoke star patterns and brightness levels.
• Soundproofing Sound isolation solutions preventing audio transmission in and out of home cinema rooms, using specialist construction techniques and materials within residential properties.
• Control4 Home Automation Integration Smart home automation integration providing unified control of lighting, climate, audio, video, and shading through touchscreens, remotes, mobile devices, or voice commands within residential properties.
• Garden Audio Systems Weather-resistant outdoor audio system installations for residential gardens, patios, and outdoor entertaining areas, delivering balanced immersive sound.
• Nightclub, Bar and Restaurant Audio Professional audio system design and installation for commercial hospitality venues including nightclubs, bars, and restaurants, delivering clarity, impact, and consistency.
• Party Rooms Residential entertainment space audio and visual solutions including high-impact sound systems and integrated lighting control for parties, music, gaming, and live events.

Quantifiable outcome

• 4.9/5 Google rating based on 61 reviews

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• M&K SoundcoreTechnology or IntegrationOfficial M&K Sound specialist retailer and installer. The company claims to be 'world's premier MK Sound specialists.' M&K Sound has been a respected name in professional and consumer audio for over 50 years, known for their THX-certified loudspeakers and subwoofers used in professional movie and music production.
• Steinway LyngdorfcoreTechnology or IntegrationPremium audio brand partnership. Steinway Lyngdorf produces world-class digital sound systems combining Steinway & Sons piano craftsmanship with advanced audio technology. Founded by Peter Lyngdorf, who developed the world's first full-range DSP room-correction device.
• Lyngdorf AudiocoreTechnology or IntegrationPartnership with Lyngdorf Audio, dedicated to pure sound reproduction. Products feature RoomPerfect room correction technology and are designed to reproduce audio exactly as intended by the artist and engineer.
• Wisdom AudiocoreTechnology or IntegrationHigh-performance entertainment solutions provider founded in 1996, known for delivering clarity, dynamic range, and precision in challenging environments. Partners with top integrators, architects, and designers worldwide for luxury homes and super yachts.
• TrinnovcoreTechnology or IntegrationWith over 10,000 installations in 70 countries, Trinnov is a pioneer in high-performance audio systems. SeriouslyCinema holds Trinnov Level 1 and 2 qualifications. Trinnov processors are used in elite music studios, commercial cinemas, and luxury home theaters.
• PMCcoreTechnology or IntegrationFounded in 1991, PMC creates studio monitors trusted by top professionals worldwide. Products have been used in iconic recordings including movie soundtracks from Titanic to Game of Thrones. PMC holds an Emmy award for recording excellence.
• Screen ExcellencecoreTechnology or IntegrationProvider of the finest acoustically transparent screens featuring Enlightor Neo fabric for optimal color and resolution. Screens allow sound to pass through seamlessly while providing ultra HD video quality.
• L-AcousticscoreTechnology or IntegrationCombines cutting-edge technology, artistic design, and meticulous engineering to create world-class sound systems. Known for exceptional acoustic clarity, emotional impact, and unmatched reliability in both professional and home environments.
• KaleidescapecoreTechnology or IntegrationMovie server systems offering bit-for-bit identical copy of studio master audio and video with bitrate 10x higher than typical streamers. Provides lossless Dolby Atmos or DTS:X audio and integrates with home automation for features like automatic screen masking.
• Sony ProjectorscoreTechnology or IntegrationProvider of 4K resolution and HDR projectors delivering unmatched cinematic experience with vivid color accuracy and stunning clarity. Sony projectors bring cinema experience into homes with sharpest images and accurate colors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crestron Electronics: Established premium home automation and AV control vendor with a deep integrator network overlapping with SeriouslyCinema's automation and whole-home audio work.
• Richer Sounds: Large UK specialist AV retailer with broader (and lower-priced) hi-fi and home cinema ranges; touches SeriouslyCinema's market at the entry-premium end but does not focus on bespoke install.

Others

• Control4: Smart home automation platform that SeriouslyCinema integrates via Control4; competes indirectly through dealer network training programs and is an enabling technology partner rather than a direct rival.

Direct peers

• Cyberhomes: UK-based bespoke home cinema, smart home, and AV integration specialist operating in the same premium residential segment with a comparable design-install-calibration service model.
• Habitech: UK value-added distributor of premium home cinema and smart home brands serving custom installers, overlapping with SeriouslyCinema on brand portfolio and integrator go-to-market.
• AWE Europe: UK distributor of premium AV and custom install brands with a dedicated installer network; competes for the same supply chain partnerships and integrator relationships as SeriouslyCinema.
• Inspired Dwellings: London-based luxury home cinema, lighting, and home automation installer serving high-net-worth UK residential customers with a similar end-to-end bespoke service offering.
• Pulse Cinemas: UK distributor and integrator of premium home cinema brands (including partners also used by SeriouslyCinema) and a competing install channel targeting the same HNW residential cinema buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SeriouslyCinema
• Facebookfacebook.com/SeriouslyCinema-167280630300004
• LinkedInlinkedin.com/company/seriouslycinema
• Instagraminstagram.com/seriouslycinema_ltd
• Pinterestuk.pinterest.com/seriouslycinema

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about seriouslycinema