PRmoment

Trade Media and Eventsprmoment.com

PRmoment is a UK-based trade media company that publishes digital content, runs awards programmes, and operates subscriptions and events for PR professionals across the UK, India, and MENA.

Company typePrivate
Founded2009
HeadquartersLondon, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

What PRmoment does

PRmoment is a UK-based trade media company that publishes digital content, runs awards programmes, and operates subscription and event products targeting public relations professionals. Founded by Ben Smith in June 2009, the firm operates from London (with regional editorial offices in Dubai for MENA and Gurgaon for India) as a private limited company with 1-10 employees. The portfolio spans three regional editions — PRmoment.com (UK), PRmoment.in (India, launched 2012), and PRmoment MENA (launched January 2026) — plus the sister brand Creative Moment (launched June 2018), which focuses on earned-media creative commentary. The group publishes six free email alerts, a weekly podcast distributed via Apple Podcasts, and active editorial channels on LinkedIn, TikTok and YouTube.

The business model is diversified across five revenue streams: (1) awards entry fees and sponsorship across the PRmoment Awards (one of the UK's largest PR awards schemes, two annual shows in London and Manchester drawing 1,000+ attendees), the Creative Moment Awards, and the PR Work Rankings league table; (2) PRmoment Leaders, an annual subscription programme of bespoke masterclasses and peer networking for senior agency leaders; (3) PR Masterclasses (three per year) and topical webinars; (4) bespoke events for UK PR agencies and service providers; and (5) editorial news publishing and display-adjacent coverage of PR campaigns, pitch wins, people moves and M&A activity. Editorial content, newsletters and the podcast are free to readers, with paid access concentrated in subscriptions, event tickets and awards entries.

PRmoment is entirely founder-owned by Ben Smith, who also serves as Editor-in-Chief, and has grown organically across regions and product lines without external funding, acquisitions or institutional investment. The company's customer base spans in-house and agency PR professionals in the UK, India and MENA, with senior agency leaders as a distinct monetisable segment for PRmoment Leaders. Award participation is the central economic engine, since agencies both enter the awards and contribute to editorial coverage, creating a two-sided community in which more entrants raise both event revenue and the editorial news flow that underpins audience reach.

PRmoment firmographics

Firmographics

Name: PRmoment
Legal name: PRmoment.com
Website: https://prmoment.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 1–10 employees
Short description: PRmoment is a UK-based trade media company that publishes digital content, runs awards programmes, and operates subscriptions and events for PR professionals across the UK, India, and MENA.
Ownership category
akta.pro rank

PRmoment industry classification

Industry

Product category: Trade Media and Events
NAICS: Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Product & Brand PR (Consumer & B2B) (BPAFADAH)
akta.pro secondary industries: Technology & B2B PR (BPAFADAI), Reputation Management & Online PR (BPAFADAN)

Keywords

Public relations media
PR industry news
Communications publishing
PR awards events
Professional development training

Where PRmoment is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

PRmoment business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

PRmoment Awards: The PRmoment Awards is one of the UK's largest and most prestigious PR awards schemes. Over 1000 people attend the 2 awards shows in London and Manchester each year.
PRmoment Leaders Subscription: Subscription-based career development programme for senior agency leaders, run by Will Hart. Provides bespoke masterclasses and a community of senior peers.
PR Masterclasses: Runs 3 PR Masterclasses per year plus loads of webinars on specific PR topics.
Events for PR agencies and service providers: Works with UK's leading PR agencies and PR service providers to connect with readership through meaningful events produced for in-house and agency communities.
PR News submission and coverage: Publishes PR industry news, campaign announcements, people moves, and account wins as editorial content.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free editorial alerts and content
Subscription	Annual	PRmoment Leaders subscription

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

PRmoment product offering

Product offering

Core offering

PRmoment is a multi-channel B2B trade media brand for the public relations industry, publishing editorial content (news, insight, opinion, research, podcasts) via its UK, India, and MENA websites and operating recurring PR industry awards (PRmoment Awards, Creative Moment Awards), training events (PR Masterclasses, webinars), and the paid PRmoment Leaders subscription programme for senior agency leaders.

Product overview

PRmoment operates as a multi-channel media publication for the public relations industry, comprising a portfolio of products across geographic markets and content formats. The core UK platform (PRmoment.com) serves as the primary content hub featuring editorial content including news, PR Insight, opinion, research, and podcasts. Regional editions include PRmoment India (launched 2012) and PRmoment MENA (launched January 2026). The subscription-based PRmoment Leaders program targets senior agency leaders with career development content. Associated brands include Creative Moment (creative campaign reviews and awards) and The Creative Moment Awards. The company also produces The PRmoment Awards (one of the UK's largest PR awards), PR Masterclasses (three per year plus webinars), The PRmoment Podcast, a PR Jobs board, and hosts conferences and webinars. These products serve in-house and agency PR professionals through earned media-focused content, events, awards, and professional development.

Differentiator

Problem solved

Functional benefit

Products and services

PRmoment.com (UK) The main UK online publication providing PR professionals with news, insights, opinion, podcasts, and community engagement around earned media topics. Editorial content is freely accessible, with six free email alert subscriptions covering ESG, internal comms, PR jobs, events, editorial updates, and awards.
PRmoment India Sister site serving the Indian public relations community, providing the same content format as PRmoment.com tailored for the Indian market, plus India-specific student initiatives such as the Rise Up PR competition.
PRmoment MENA Regional edition serving the Middle East and North Africa communications and PR industry, providing news, insight, and editorial coverage of the regional PR market.
Creative Moment Sister platform providing expert reviews and commentary on earned media creative campaigns in the marketing and communications industry, fostering discussion around creativity in PR.
PRmoment Awards One of the UK's largest and most prestigious PR awards schemes, with two annual awards shows in London and Manchester attracting over 1,000 attendees. Includes the PRmoment Awards (London) and PRmoment Awards North (Manchester) editions, plus the PR Work Rankings league table based on independent third-party endorsed jury outcomes.
PRmoment Leaders Subscription-based career development programme for senior PR agency leaders, providing bespoke masterclasses delivered by high-profile industry experts and access to a curated community of senior agency peers.
PR Masterclasses Paid training programme offering three PR Masterclasses per year plus webinars providing short, sharp insightful content on specific PR topics, available to PR professionals and agencies.
PRmoment Podcast Weekly podcast series covering PR news reviews, pitch wins, M&A activity, and industry interviews, distributed via Apple Podcasts and other podcast platforms.
PR Jobs board Weekly PR job listings board serving the public relations industry, part of the PRmoment UK publication's job-alert editorial offering.
Creative Moment Awards Awards scheme celebrating creativity in earned media, with annual shortlists and ceremonies associated with the Creative Moment sister publication.

Companies that use PRmoment

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles3 records

PRmoment technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

PRmoment partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

PRmoment competitors and assessment

Company assessment

Direct peers

PR Daily (Ragan Communications): US-focused PR and communications trade media brand operated by Ragan Communications, providing news, training, webinars, and awards for PR and corporate communications professionals. Comparable as a PR trade media brand with a similar editorial + training/events portfolio to PRmoment.
PRWeek: The leading UK and global trade publication for the PR industry, owned by Haymarket. PRWeek runs its own awards (PRWeek Awards, PRWeek Awards US), publishes news and analysis for PR professionals, and is PRmoment's most direct competitor. Notably, PRmoment's founder Ben Smith previously served as publisher of PRWeek at Haymarket.
PRovoke Media: Global PR industry trade media brand (formerly The Holmes Report), covering PR news, agency rankings, and events worldwide. PRovoke's SABRE Awards and Agency of the Year rankings are direct analogues to PRmoment Awards and the PR Work Rankings, making it a directly comparable PR trade publishing competitor.
O'Dwyer PR: Long-running US-based PR trade publication founded by Jack O'Dwyer, offering PR news, the O'Dwyer's PR Rankings, and editorial content for PR professionals. Directly comparable as a long-standing PR trade media brand targeting the same professional audience as PRmoment with a similar editorial + rankings mix.
PR News (Cision): US-based PR trade publication and resource operated by Cision, covering PR strategy, media relations, and industry trends with a similar editorial + events + training model to PRmoment. Comparable as a PR trade media brand serving professional communicators.
Communicate Magazine: UK PR and communications trade magazine covering the industry with editorial content, awards, and events. Directly comparable as a UK PR trade media brand serving the same professional audience with a similar editorial and events mix to PRmoment.

Broad incumbents

Marketing Week: UK trade publication for the marketing industry owned by Centaur Media, covering marketing news, opinion, and analysis. Adjacent to PRmoment as a UK marketing/communications trade media brand with overlapping professional audience and a similar editorial + events model.
Campaign Magazine: UK-based global trade publication covering advertising, marketing, and media, owned by Haymarket. Runs Campaign Awards and provides editorial coverage of the broader marketing communications industry, overlapping with PRmoment's audience at the PR/advertising boundary.
The Drum: Global trade media brand covering marketing, advertising, and creative industries with editorial content, awards (The Drum Awards), and events. Comparable as a broader marketing/communications trade media peer with an adjacent audience to PRmoment, but with a wider scope beyond PR specifically.

Others

PRCA (Public Relations and Communications Association): UK trade body for the PR and communications industry, of which PRmoment founder Ben Smith is a fellow. PRCA is not a direct media competitor but represents the industry's professional infrastructure and is relevant context for PRmoment's positioning in the UK PR ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

PRmoment financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PRmoment leadership team

Management profile

Number of profiles

Profiles7 records

PRmoment subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

PRmoment funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PRmoment M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRmoment

What does PRmoment do?

Is PRmoment a public or private company?

PRmoment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was PRmoment founded?

PRmoment was founded in 2009. It employs 1 to 10 people.

Where is PRmoment based?

PRmoment is headquartered in London, United Kingdom, in the Europe region.

How does PRmoment make money?

Five revenue lines are on record. PRmoment Awards are the primary driver. The others are PRmoment Leaders Subscription, PR Masterclasses, events for PR agencies and service providers and PR News submission and coverage.

Who are PRmoment's main competitors?

Direct peers on record are PR Daily (Ragan Communications), PRWeek, PRovoke Media, O'Dwyer PR, PR News (Cision) and Communicate Magazine. Broad incumbents are Marketing Week, Campaign Magazine and The Drum. PRCA (Public Relations and Communications Association) is listed as an others.

Does PRmoment have an API?

No public API is recorded for PRmoment.

What industry is PRmoment in?

PRmoment's product category is Trade Media and Events. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 5131 and its SIC code is 2721.