Trees Organic Coffee & Roasting House

Name

Trees Organic Coffee & Roasting House

Legal name

Trees Cheesecake & Organic Coffee

Website

https://treescoffee.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Shops & Cafés

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Organic coffee roasting
• Specialty cafe chain
• Artisan cheesecake retail
• Office coffee service
• Wholesale coffee supply

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Retail Coffee & Food Sales: Sale of organic coffee, award-winning cheesecakes, sandwiches, baked goods, teas, and cold drinks through 17 Vancouver retail locations
2. Wholesale Coffee: Bulk coffee sales to offices and businesses for their staff and guests, with attractively priced volume buys
3. Catering Services: Corporate catering of pastries, coffee & tea, sandwiches, salads, specialty platters, cheesecakes, and desserts for downtown Vancouver events
4. Office Coffee & Tea Service: Equipment provision, installation, servicing, and delivery of coffee machines to offices with free installation and servicing
5. Franchise Fees: Franchise opportunities with support for site selection, leasing, design, training, and ongoing marketing and operational support

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Trees Organic Coffee & Roasting House operates a chain of 17 cafe locations across Vancouver, BC, producing and selling 100% certified organic single-origin coffee (hand-roasted in small batches in-house), award-winning cheesecakes, sandwiches, baked goods, teas, and cold drinks. The company also provides B2B services including office coffee/tea equipment provisioning with free installation and servicing, corporate catering for downtown Vancouver events, and wholesale coffee distribution to businesses.

Product overview

Trees Organic Coffee & Roasting House is a Vancouver-based cafe chain operating 17 retail locations since 1996. The company offers a unified product portfolio centered on organic coffee and award-winning cheesecakes as its core offerings, complemented by tea, fresh sandwiches, and pastries. Services include office coffee/tea provision with equipment, catering for events, wholesale coffee sales, and online ordering for pickup and delivery. All coffee is 100% certified organic, single-origin, and fair-trade, roasted in-house at the company's commercial facility in the Strathcona District.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheesecake Award-winning cheesecakes made with simple natural ingredients, baked daily at the Strathcona bakery, offered in multiple flavors and sold by the slice or whole cake to retail cafe customers and catering clients.
• Coffee 100% certified organic single-origin coffee sourced at fair-trade terms and hand-roasted in small batches at the company's $2 million commercial roasting facility, sold in cafes and to wholesale buyers.
• Tea Selection of teas offered alongside coffee and other beverages in retail cafe locations and via office coffee service.
• Lunch and Sandwiches Fresh sandwiches prepared daily, along with pastries baked on-site and delivered hot each morning, served in retail cafe locations and via catering.
• Office Coffee + Tea Service B2B service providing equipment, free installation, and free servicing of coffee machines to offices, with delivery options, so businesses can serve Trees organic coffee and tea to staff and guests.
• Catering Corporate catering of pastries, coffee and tea, sandwiches, salads, specialty platters, cheesecakes, and desserts for events in downtown Vancouver.
• Wholesale Coffee Volume coffee sales for businesses wanting to serve Trees Organic coffee selection and roasts to their staff and guests, offered at attractively priced volume buys.
• Online Order Online ordering system for in-store pickup and delivery, allowing customers to remotely order cheesecakes and other retail products.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Kafka's Coffee Roasting: Vancouver-based small-batch coffee roaster operating retail cafes. Directly comparable as a single-origin, ethically-sourced roastery-cafe in the same Pacific Northwest category.
• Revolver Coffee: Independent Vancouver specialty coffee cafe with a strong focus on single-origin sourcing and direct-trade relationships. Closely comparable in scale, ethos, and target consumer to Trees' cafe business.
• Blenz Coffee: Canadian specialty coffee chain headquartered in Vancouver with numerous cafes across BC and beyond. Directly comparable neighborhood-cafe competitor targeting similar consumer segments in the same home market.
• JJ Bean Coffee Roasters: Vancouver-based specialty coffee roaster and cafe chain with multiple retail locations across BC. Directly comparable as a Pacific Northwest roastery-cafe operating in the same single-origin, third-wave category as Trees.

Broad incumbents

• Tim Hortons: Canada's largest coffee and donut chain with deep penetration across the country. A broad incumbent defining mass-market coffee habits that frame the competitive context for premium independents like Trees.
• Blue Bottle Coffee: US-founded specialty third-wave coffee chain now owned by Nestle with expanding cafe footprint. Comparable as a scale-stage roastery-cafe operator and a competitive benchmark for where Trees could grow.
• Starbucks Reserve: Global coffee giant operating premium Reserve stores that compete for the same third-wave, single-origin coffee customer. Functions as a broad incumbent putting pricing and traffic pressure on Trees' category.

Emerging players

• Philz Coffee: US specialty coffee chain focused on customized, handcrafted beverages and a strong cafe experience. Comparable as an experience-driven, single-origin-focused cafe operator pursuing brand-led growth.
• Stumptown Coffee Roasters: Specialty third-wave coffee roaster and cafe operator with both retail and wholesale businesses. Directly comparable on the roastery-plus-cafe plus wholesale model Trees runs.

Regional players

• Cartems Donuterie: Vancouver-based independent cafe and donut shop with a small multi-location footprint. Comparable as a Vancouver-origin artisan cafe building brand recognition around a signature baked good.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TreesOrganic
• Facebookfacebook.com/treescoffee
• Instagraminstagram.com/treescoffee
• LinkedInlinkedin.com/company/trees-organic-coffee-gastown

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trees Organic Coffee & Roasting House