Shopping Anália Franco

What Shopping Anália Franco does

Shopping Anália Franco is a large-format shopping mall located in the Zona Leste (East Zone) of São Paulo, Brazil, operated by Multiplan as a property within that group's portfolio of Brazilian shopping centers. Inaugurated in 1999, the asset spans 51,677 m² of Gross Leasable Area (ABL) and comprises 406 retail stores across fashion, beauty, electronics, services, and specialty retail, together with 43 gastronomy options, the UCI Cinema, a seasonal ice-skating rink (Anália On Ice), Play Space children's venue, Pracinha do Anália outdoor family playground, Vila Trampolim trampoline park, and various wellness and beauty tenants including Buddha Spa, Clínica Oriental, Estúdio Mais, and O Seu Spa da Unha. The mall reports approximately 12.7 million annual visits, positioning it as a primary retail and leisure destination in its catchment.

Underlying technology is built around a shopping-center management platform that includes the proprietary MULTI mobile application (point accumulation, benefits, invoicing, event notifications, digital tickets), the Acesso Multi Free Flow barrierless parking payment system integrated with electronic-toll accounts (Sem Parar, ConectCar, Veloe, Taggy), six EV charging stations on the G1 level, and supporting amenities such as a Sensory Regulation Room, free electric scooter loan, nursery/fraldário, ecumenical center, and an on-site ambulatory with mobile ICU. The MULTI loyalty program operates on a tiered structure (Green, Silver, Gold, Platinum) with points earned at R$1 per point and 180-day validity, supported by the Lounge Multi for higher tiers.

The business model is multi-stream: (1) recurring retail tenant leasing across the 406 stores anchoring the revenue base, (2) transactional parking revenue augmented by EV charging and the Free Flow system, and (3) loyalty-program-driven tenant engagement that supports co-marketing and repeat visit frequency. Pricing across amenities is hybrid: pay-as-you-go for ice rink (R$60-85/session), stroller rental (R$25/4hr), and scooter loans (free) for accessibility. Customer segments span families and general consumers (primary), pet owners, and wellness seekers, with a horizontal segmentation approach anchored in the Zona Leste retail catchment. Marketing is executed via the MULTI app, social channels (Facebook, Instagram, TikTok), the Anália Trends blog, seasonal events (Floresta Encantada, Arena Anália, holiday campaigns), and tenant partnership promotions.

Name

Shopping Anália Franco

Legal name

Shopping Anália Franco

Website

https://shoppinganaliafranco.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Shopping Anália Franco is a 51,677 m² shopping mall in São Paulo's Zona Leste, operated by Multiplan, hosting 406 stores, 43 dining options, a UCI Cinema, family entertainment, and the MULTI loyalty program serving approximately 12.7 million annual visitors.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

Department Stores (455110), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping mall operations
• Retail leasing services
• Dining entertainment venues
• Cinema operations
• Loyalty rewards program

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Retail Tenant Leasing: Revenue generated from leasing space to 406 retail stores, restaurants, and service providers throughout the 51,677 m² of Gross Leasable Area (ABL).
2. Parking Services: Revenue from parking facilities including automatic payment system, electric vehicle charging, and bicycle parking.
3. Loyalty Program Services: Points accumulation system where customers earn 1 point per R$1 spent, with points valid for 180 days, supporting customer retention and data collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shopping Anália Franco is a shopping mall in São Paulo, Brazil, operated by Multiplan. The property provides retail shopping across multiple categories, dining establishments, a cinema, leisure activities, and a customer loyalty program serving individual consumers, families, and retail tenants in the surrounding region.

Product overview

Shopping Anália Franco is a large shopping mall complex operated by Multiplan in São Paulo's East Zone (Zona Leste). The offering is structured as a unified shopping center platform complemented by a comprehensive loyalty program (MULTI), a dedicated mobile application (MULTI App), and diverse entertainment and wellness services. The core shopping mall features over 406 retail stores across fashion, gastronomy, beauty, and services, supported by entertainment venues including UCI Cinema, Play Space, Pracinha do Anália playground, Vila Trampolim trampoline park, and seasonal attractions like Anália On Ice. The MULTI loyalty program provides tiered membership (Green, Silver, Gold, Platinum) with digital benefit management via the MULTI App, enabling automatic parking payments through Free Flow technology. Wellness and beauty services include Buddha Spa, Clínica Oriental, Estúdio Mais, and O Seu Spa da Unha. Family amenities encompass sensory regulation rooms, nurseries, baby stroller rental, and electric scooter loans, while accessibility features include adapted bathrooms, multilingual signage, and pet-friendly areas. The mall also integrates electronic toll/parking payment systems (Sem Parar, ConectCar, Veloe, Taggy) for visitor convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail leasing Leasing of physical retail space within the shopping mall to third-party retailers, restaurants, and service providers. Tenants gain access to a high-traffic São Paulo shopping destination managed by Multiplan.
• Cinema operations Movie theater operations within the shopping mall providing film exhibition services to consumers and families visiting the Anália Franco district.
• Dining establishments Food court and restaurant operations within the shopping mall offering a variety of dining options to consumers and families visiting the property.
• Customer loyalty program Customer loyalty rewards program accessible via mobile application that enables shoppers to accumulate benefits and rewards from participating mall tenants.
• Leisure and entertainment services Leisure and entertainment activities available within the shopping mall property for visiting consumers and families beyond retail and cinema.

Quantifiable outcome

• 12.7 million visits per year
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UCI CinemascoreStrategic or Co-development Partner · 1 January 2025Cinema operator providing entertainment with latest movie releases, comfortable seating, and advanced technology. UCI is a major cinema chain operating within the shopping center.
• MultiplancoreOthers · 1 January 1999Parent company that owns and operates Shopping Anália Franco. Multiplan is a Brazilian shopping center developer and operator with multiple properties across Brazil. The partnership involves corporate governance, innovation initiatives, ESG programs, and investor relations.
• Instituto Amor Se DoaminorStrategic or Co-development PartnerNGO partner for blood donation campaigns. Regular blood donation events are held at the shopping center in partnership with this organization and local hospitals.
• Cruz VermelhaminorStrategic or Co-development PartnerPartnership for clothing donation campaigns (Campanha do Agasalho). The Red Cross receives donations collected at the shopping center for distribution to those in need.
• LABORATÓRIO FLEURYminorChannel Partner/ Reseller/ DistributorMedical laboratory located on Acácia floor operating Monday-Saturday 06:30-12:30. Provides health checkup services to shopping center visitors.
• Vila TrampolimminorChannel Partner/ Reseller/ DistributorTrampoline park on Tulipa floor providing indoor recreation for children and families. Operates Monday-Friday 12:00-22:00, Saturday 10:00-22:00, Sundays and holidays 12:00-22:00.
• Buddha SpaminorChannel Partner/ Reseller/ DistributorWellness spa operating on Tulipa floor offering Brazilian massage, Shiatsu, Ayurvedic massage, reflexology, lymphatic drainage, and beauty treatments for men, women, couples, and pregnant women.
• Clínica OrientalminorChannel Partner/ Reseller/ DistributorTraditional Chinese medicine clinic offering acupuncture, therapeutic massages, and holistic wellness services. Founded by master Tadamichi Yamada.
• LEMDA – Lar Mãe do Divino Amor InstitutominorStrategic or Co-development PartnerSocial institution serving people with intellectual disabilities and autism (TEA) that receives donations from the shopping center's winter clothing campaign (Campanha do Agasalho).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Shopping Bourbon: Multi-property shopping center operator in Brazil with similar multi-category formats, entertainment anchors, and loyalty programs; comparable in operating model though active in different regional catchments.

Direct peers

• Shopping Eldorado: Established São Paulo shopping center with broad retail categories, cinema, and dining. Competes for similar middle-class family shopping occasions in the metropolitan catchment.
• Shopping Center Norte: Large São Paulo shopping center with broad multi-category tenant mix, entertainment anchors, and dining options. Competes for similar regional family shopping occasions in the metropolitan area.
• Shopping Pátio Paulista: Multiplan-operated shopping center in central São Paulo with comparable retail mix, dining, and entertainment offerings including cinema. Directly comparable in operating model and parent-operator relationship.
• Shopping Villa-Lobos: Multiplan-operated São Paulo shopping mall with similar mid-to-upscale tenant mix, entertainment amenities, and loyalty program. Directly comparable in positioning and operating approach.
• Shopping Morumbi: Also operated by Multiplan in São Paulo; large multi-format shopping center with similar anchor tenant strategy, entertainment mix, and loyalty program integration. Closest comparable asset within Multiplan's own portfolio.
• Shopping Iguatemi São Paulo: Premium São Paulo shopping mall operated by Iguatemi Empresa de Shopping Centers. Comparable in scale, anchor tenant strategy, and entertainment amenities; competes for similar high-traffic shopper occasions.

Broad incumbents

• Iguatemi Empresa de Shopping Centers: Brazilian publicly-listed shopping center company that owns and operates multiple premium malls across Brazil. Comparable as a portfolio operator with similar tenant management, loyalty programs, and retail real estate strategy.
• BR Malls: One of Brazil's largest shopping center companies with diversified portfolio of regional malls. Comparable in tenant mix management, leasing model, and entertainment strategy at scale.
• Multiplan: Parent company and largest shopping center operator in Brazil. Comparable as the broader portfolio operator providing governance, technology platforms, and innovation initiatives applied to Shopping Anália Franco.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shoppinganaliafranco
• Instagraminstagram.com/analiafranco
• TikToktiktok.com/@shoppinganaliafranco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Anália Franco