Logistics+
The Logistics of Logistics is a US-based podcast and media platform, founded in 2021 and hosted by Joe Lynch, that produces interviews with logistics and supply chain leaders across podcast, video, and article formats, monetized through B2B sponsorship and advertising.
- Company typePrivate
- Founded2021
- HeadquartersRedwood City, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Logistics+ does
The Logistics of Logistics is a privately held podcast and media platform, founded in 2021 and operating in the United States, that produces expert-led content on logistics, supply chain, transportation, warehousing, and related technology topics. The platform is anchored by host Joe Lynch and publishes weekly podcast episodes, video content, and written articles organized across eight topical categories, with episodes and articles continuing to ship through mid-2026. Distribution is digital-native and infrastructure-light: audio reaches listeners through approximately eleven podcast directories (Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, TuneIn, Podbean, Owltail, Libsyn, Overcast), video is hosted on a dedicated YouTube channel, and written content lives on thelogisticsoflogistics.com.
The company does not develop proprietary software and has no disclosed APIs, SDKs, certifications, patents, or technology partnerships. Its commercial model is a single revenue stream: B2B sponsorship and advertising, supplemented by formalized 'Advertise', 'Sponsorship Program', and 'Thought Leadership' packages surfaced under a 'Work With Us' section. The visible sponsor base consists of three named logistics brands — Ryder, DAT, and Ruan — and pricing is not publicly disclosed. No external funding, parent company, headcount figure, or office locations have been reported.
The platform targets a horizontal segment: logistics and supply chain professionals (managers, directors, transportation executives, freight industry professionals, warehouse operators) seeking industry trends, technology adoption signals, and thought leadership. Sponsorship is the only monetization lever, making the business model inherently dependent on the renewal behavior of a small, named advertiser base, and the company carries no disclosed diversification into events, paid subscriptions, courses, or proprietary data products.
Logistics+ firmographics
Firmographics- Name
- Logistics+
- Legal name
- The Logistics of Logistics
- Website
- https://thelogisticsoflogistics.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Logistics of Logistics is a US-based podcast and media platform, founded in 2021 and hosted by Joe Lynch, that produces interviews with logistics and supply chain leaders across podcast, video, and article formats, monetized through B2B sponsorship and advertising.
- Ownership category
- akta.pro rank
Where Logistics+ is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Logistics+ business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sponsorship and Advertising: The platform generates revenue through sponsored content and advertising. Companies like Ryder, DAT, and Ruan are shown as sponsors on the website, indicating a B2B sponsorship model where logistics companies pay to reach the podcast's professional audience.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Logistics+ product offering
Product offeringCore offering
The Logistics of Logistics is a podcast and media platform that produces and distributes expert interviews, videos, and articles on logistics, supply chain, transportation, warehousing, and freight topics. The content features industry leaders, entrepreneurs, and innovators discussing innovation, technology trends, and best practices. The platform monetizes through sponsorship and advertising sold to logistics companies seeking reach into its professional audience.
Differentiator
Problem solved
Functional benefit
Products and services
- The Logistics of Logistics Podcast Weekly podcast hosted by Joe Lynch featuring interviews with logistics and supply chain industry leaders, entrepreneurs, and innovators discussing topics including logistics, technology, transportation, warehousing, supply chain, sales & marketing, 3PL selection, and special services.
- Video Content
Companies that use Logistics+
Customer profileSegments1 record
Ideal customer profiles2 records
Logistics+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Logistics+ partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- RyderminorRyder is a sponsor of The Logistics of Logistics podcast. Their logo appears in the sponsors section of the website, indicating a marketing partnership to reach logistics industry professionals.
- DATminorDAT is a sponsor of The Logistics of Logistics podcast. Their logo appears in the sponsors section alongside other logistics industry sponsors.
- RuanminorRuan is a sponsor of The Logistics of Logistics podcast. Their logo appears in the sponsors section as part of the sponsorship program.
Recent moves4 records
Expansion highlights3 records
Logistics+ competitors and assessment
Company assessmentDirect peers
- Freightonomics: Freightonomics is a freight and logistics industry podcast featuring industry guests. It competes for the same listener pool and sponsor set as The Logistics of Logistics.
- FreightWaves: FreightWaves is the largest U.S. freight-focused digital media company, producing daily news, podcasts (including 'What The Truck?!?' and 'Full Speed Ahead'), video, and a data/SaaS product. It is the closest direct peer to The Logistics of Logistics in combining logistics podcasting, video, and news for a professional freight/supply-chain audience monetized via sponsorships and ads.
- The Freight Coach Podcast: The Freight Coach is a B2B podcast and content brand aimed at freight/logistics professionals and 3PLs. It directly overlaps with The Logistics of Logistics in audience (logistics executives), format (podcast/educational content), and monetization (sponsorships).
- Let's Truck with Allen Hall: Let's Truck is a long-running logistics/trucking industry podcast hosted by Allen Hall. It is a direct peer in format (industry-expert-led podcast serving freight professionals) and likely in monetization model (sponsorships).
Others
- The Logistics Blog (Coyote Logistics): Coyote's Logistics Blog is owned-content produced by a major 3PL. While not an independent media company, it is a sponsor-channel competitor — large 3PLs that produce their own content reduce their reliance on third-party podcasts like The Logistics of Logistics, weakening the sponsorship opportunity set.
Broad incumbents
- Inbound Logistics Magazine: Inbound Logistics is an established B2B logistics magazine and digital platform. It serves the same logistics decision-maker audience and offers advertising/sponsorship products comparable to The Logistics of Logistics' sponsor program.
- Logistics Viewpoints (ARC Advisory Group): Logistics Viewpoints is a logistics/supply-chain publication covering technology, transportation, and warehousing. It overlaps editorially with The Logistics of Logistics and monetizes via B2B sponsorships.
- Supply Chain Brain: Supply Chain Brain publishes articles, webinars, and multimedia for supply chain executives. It competes for the same B2B logistics audience and sponsorship dollars through editorial content, similar to The Logistics of Logistics' articles and podcast offerings.
- American Shipper: American Shipper is a long-established B2B media brand covering shipping, logistics, and supply chain. It overlaps with The Logistics of Logistics by serving the same logistics professional audience with news, analysis, and multimedia content, and monetizes via advertising and sponsored content.
Emerging players
- Freight Caviar: Freight Caviar is a digital media brand targeting freight and logistics professionals with video and podcast content. It is an emerging peer with partial overlap — covering the same audience and topic areas but with more video-led distribution.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Logistics+ social profiles
Digital presenceLogistics+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logistics+ leadership team
Management profileNumber of profiles
Profiles1 record
Logistics+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logistics+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logistics+
What does Logistics+ do?
The Logistics of Logistics is a podcast and media platform that produces and distributes expert interviews, videos, and articles on logistics, supply chain, transportation, warehousing, and freight topics. The content features industry leaders, entrepreneurs, and innovators discussing innovation, technology trends, and best practices. The platform monetizes through sponsorship and advertising sold to logistics companies seeking reach into its professional audience.
Is Logistics+ a public or private company?
Logistics+ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Logistics+ founded?
Logistics+ was founded in 2021. It employs 1 to 10 people.
Where is Logistics+ based?
Logistics+ is headquartered in Redwood City, United States, in the North America region.
How does Logistics+ make money?
One revenue line is on record: sponsorship and Advertising.
Who are Logistics+'s main competitors?
Direct peers on record are Freightonomics, FreightWaves, The Freight Coach Podcast and Let's Truck with Allen Hall. The Logistics Blog (Coyote Logistics) is listed as an others. Broad incumbents are Inbound Logistics Magazine, Logistics Viewpoints (ARC Advisory Group), Supply Chain Brain and American Shipper. Freight Caviar is listed as an emerging player.
Does Logistics+ have an API?
No public API is recorded for Logistics+.