Red Dog Saloon
Red Dog Saloon is a privately held UK restaurant group operating six American-style BBQ venues across London, Liverpool, Nottingham and Southampton, serving hickory-smoked meats, burgers, brunch, and cocktails via dine-in, delivery, private hire, catering, and live events.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Red Dog Saloon does
Red Dog Saloon (legal entity Red Dog Restaurants Ltd.) is a privately held UK restaurant group operating six American-style BBQ venues — Hoxton Square, Soho, and Finsbury Park (London), Liverpool, Nottingham, and Southampton — founded in 2011 with a headcount in the 51–100 range. The group sells hickory-smoked brisket, ribs, pulled pork, wings, Nashville hot chicken, in-house dry-aged chuck burgers, weekend brunch, and an extensive bourbon and cocktail programme, with menu price points ranging from ~£4.50 sides to ~£49.95 sharing platters.
Its core production technology is a traditional low-and-slow smoking process using award-winning hickory smokers imported from the USA; meats are smoked for up to 16 hours at controlled temperatures of 95–120°C, with a stated policy that BBQ is smoked fresh daily and never reheated. Meat sourcing emphasises USDA beef and quality cuts. Operationally the brand is supported by standard hospitality tooling: its own online ordering platform (Slerp), Deliveroo delivery integration, OpenTable reservations, and event ticketing via Design My Night, plus Fanzo-powered sports streaming at the Finsbury Park venue.
The business model is primarily direct-to-consumer dine-in across the six sites, supplemented by delivery (own platform and Deliveroo), private venue hire for corporate and social events, off-site catering through a dedicated storefront, and a ticketed live events programme (Red Dog Live). Customer segments are diversified across individual diners, families, sports fans, corporate/group bookings, and weekend brunch trade; there is no disclosed B2B anchor customer concentration, no disclosed funding or external investors, and no management team information in the source data.
Red Dog Saloon firmographics
Firmographics- Name
- Red Dog Saloon
- Legal name
- Red Dog Restaurants Ltd.
- Website
- https://reddogsaloon.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Red Dog Saloon is a privately held UK restaurant group operating six American-style BBQ venues across London, Liverpool, Nottingham and Southampton, serving hickory-smoked meats, burgers, brunch, and cocktails via dine-in, delivery, private hire, catering, and live events.
- Ownership category
- akta.pro rank
Red Dog Saloon industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- BBQ & Smokehouse Fast Casual (THAFABAH)
- akta.pro secondary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
Keywords
Where Red Dog Saloon is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Red Dog Saloon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from food and beverage sales at 6 UK restaurant locations. Customers pay for smoked meats, burgers, wings, cocktails, craft beers, and other menu items directly at the venue.
- Delivery and Takeaway: Online ordering through the company's own platform and delivery via Deliveroo partnership, generating revenue from remote food orders.
- Private Event Hire: Venues available for private hire for birthdays, corporate events, office parties, stag/hen dos. Custom BBQ buffet menus available for events.
- Catering Services: Catering service available through reddogcatering.slerp.com for off-site events and gatherings.
- Live Events: Ticketed live music events including Nashville Nights, Blues Nights, and Bottomless Country Brunch across Nottingham and Liverpool venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Barbecue Platters (Per Person, Minimum 2) |
| Unit Pricing | Pay-as-you-go | Burgers (Single/Double) |
| Unit Pricing | Pay-as-you-go | BBQ By The Pound |
| Unit Pricing | Pay-as-you-go | Sides |
| Subscription | Pay-as-you-go | Boozy Brunch |
| Unit Pricing | Pay-as-you-go | Wing Wednesday |
| Subscription | Pay-as-you-go | Happy Hour |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Red Dog Saloon product offering
Product offeringCore offering
Red Dog Saloon operates a multi-location American-style barbecue restaurant chain serving hickory-smoked meats (brisket, ribs, pulled pork, wings), dry-aged chuck burgers, Nashville hot chicken, BBQ platters, brunch menus, and craft cocktails across six UK venues. Complementary offerings include private venue hire, off-site catering, ticketed live music events, and a Barbecue Club email membership program.
Product overview
Red Dog Saloon is a multi-location American BBQ restaurant chain operating 6 venues across the UK (London Hoxton, London Soho, Liverpool, Nottingham, Southampton, and Finsbury Park). The core offering consists of authentic Texas-style hickory-smoked BBQ cooked using traditional American smokers imported from the USA, featuring smoked brisket, ribs, pulled pork, and Nashville hot chicken. Complementary products include ground-in-house chuck burgers (30-day dry-aged), sharing BBQ platters named after US states, weekend brunch menus, an extensive cocktail and bourbon program, and private hire/catering services. The company also operates live events programming (Red Dog Live) featuring country and blues music, plus a Barbecue Club membership for customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- American BBQ Restaurant Dining (Smoked Meats & Platters) Authentic Texas-style barbecue restaurant service featuring hickory-smoked meats (brisket, ribs, pulled pork, smoked chicken) smoked for up to 16 hours in USA-imported award-winning smokers. Available for dine-in across six UK venues, with BBQ by the pound and USS-named sharing platters (Indiana, Oregon, Texas, Kentucky, Wisconsin).
- Ground-in-House Chuck Burgers
Companies that use Red Dog Saloon
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Red Dog Saloon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Red Dog Saloon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DeliveroocoreDelivery partnership with Deliveroo enabling food delivery across multiple UK locations including Hoxton, Liverpool, Nottingham, Soho, and Southampton. Customers can order Red Dog favorites for home delivery through the Deliveroo platform.
- The World's End Pub (Finsbury Park)corePartnership to serve Red Dog's authentic Texas BBQ food at The World's End pub in Finsbury Park. Red Dog provides their BBQ menu while The World's End provides the venue and existing pub infrastructure. Features outdoor seating and wheelchair accessibility.
- Design My NightminorTicketing platform partnership for live events including Nashville Nights, Blues Nights, and Bottomless Country Brunch. Events are ticketed through Design My Night for Nottingham and Liverpool venues.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Red Dog Saloon competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Dog Saloon social profiles
Digital presenceRed Dog Saloon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Dog Saloon leadership team
Management profileNumber of profiles
Red Dog Saloon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Dog Saloon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Dog Saloon
What does Red Dog Saloon do?
Red Dog Saloon operates a multi-location American-style barbecue restaurant chain serving hickory-smoked meats (brisket, ribs, pulled pork, wings), dry-aged chuck burgers, Nashville hot chicken, BBQ platters, brunch menus, and craft cocktails across six UK venues. Complementary offerings include private venue hire, off-site catering, ticketed live music events, and a Barbecue Club email membership program.
Is Red Dog Saloon a public or private company?
Red Dog Saloon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Dog Saloon founded?
Red Dog Saloon was founded in 2011. It employs 51 to 100 people.
Where is Red Dog Saloon based?
Red Dog Saloon is headquartered in London, United Kingdom, in the Europe region.
How does Red Dog Saloon make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery and Takeaway, private Event Hire, catering Services and live Events.
Does Red Dog Saloon have an API?
No public API is recorded for Red Dog Saloon.
What industry is Red Dog Saloon in?
Red Dog Saloon's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAH, BBQ & Smokehouse Fast Casual, with a secondary code of THAFACAF, Farm-to-Table & Contemporary American Restaurants. Its NAICS code is 72251 and its SIC code is 5810.