What Mines Advisory Group (MAG) America does

Mines Advisory Group (MAG) America, Inc. (operating as MAG US) is a Washington, D.C.-headquartered 501(c)(3) nonprofit organization and the U.S. fundraising and awareness arm of the global humanitarian mine action charity Mines Advisory Group (MAG), founded in the United Kingdom in 1989 by Rae and Lou McGrath. MAG US was established in 2002 and serves as the U.S. conduit for raising awareness and funds to support MAG's worldwide demining operations, helping over 20 million people across 70 countries since the organization's inception. Its mission centers on finding and destroying landmines, cluster munitions, and unexploded ordnance in conflict-affected regions and on limiting the causes and consequences of armed violence.

MAG's service portfolio comprises four core programs: landmine and unexploded bomb clearance (combining manual deminers, MineWolf armored mechanical assets, and mine-detection dogs), explosive ordnance risk education (delivered via classroom sessions, puppet shows, digital campaigns, radio, and SMS), weapons and ammunition management (armory construction, weapon marking, obsolete-stock destruction), and emergency response (rapid survey and clearance deployment into active conflicts). Operations span approximately 25 countries across Africa, Asia, the Middle East, Latin America, the Caribbean, and Europe, with a globally distributed workforce of roughly 50 nationalities.

The revenue model is a hybrid nonprofit stack: unrestricted individual donations (one-time and recurring, with impact-coded gift amounts such as $65 for one day of clearance and $30 for risk education), major gifts and planned giving (including the Patrick Leahy Mine Action Fund, charitable gift annuities, and donor-advised funds), corporate partnerships, gifts of stock, and — most significantly — restricted government grants from the U.S. Department of State, USAID/OFDA, U.S. Department of Defense, UK DFID, European Commission, Norwegian, Dutch, Swedish, German, and Canadian government donors. Donations are accepted via online portal, phone, mail, and third-party platforms including JustGiving and Virgin Money Giving; the organization reports 90 cents of every donated dollar goes directly to programs and holds a 10+ consecutive year GuideStar/Candid Platinum Seal of Transparency.

Name

Mines Advisory Group (MAG) America

Legal name

MAG America, Inc.

Website

https://mag-us.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

MAG US is a Washington, D.C.-based 501(c)(3) nonprofit that raises awareness and funds in the United States to support MAG's global humanitarian clearance of landmines, cluster munitions, and unexploded ordnance across 25+ conflict-affected countries.

Ownership category

akta.pro rank

Product category

Humanitarian Mine Action Services

akta.pro primary industry

Mine Action & Explosive Ordnance Risk Reduction (EOD/ERW) (BPADAFAH)

akta.pro secondary industries

Disaster Response & Search and Rescue (SAR) (BPADADAA), Humanitarian Coordination, Information Management & Needs Assessment (BPADADAL), Humanitarian Coordination, Information Management & Needs Assessment (BPAGAAAL)

Keywords

• Humanitarian demining
• Landmine clearance
• Explosive ordnance risk education
• Weapons and ammunition management
• Mine action services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: MAG US receives donations from individuals via online portal, phone, and mail. Donors can give one-time or recurring donations, with specific impact amounts ($65 for one day of landmine clearance, $30 for risk education sessions).
2. Major Gifts and Planned Giving: Major gifts program for high-net-worth individuals and foundations, including legacy gifts in wills, charitable gift annuities, and donor-advised funds. The Patrick Leahy Mine Action Fund accepts dedicated contributions.
3. Government Grants: Funding from U.S. Department of State, USAID/OFDA, UK Department for International Development (DFID), European Commission, Norwegian Ministry of Foreign Affairs, Dutch Ministry of Foreign Affairs, and other government donors for specific country programs.
4. Corporate Partnerships: Corporate donors, foundations, and organizations can sponsor specific programs, fund equipment, or support clearance teams in particular countries.
5. Gifts of Stock: Accepts stock gifts from U.S. individuals, processed through main office.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MAG America is a 501(c)(3) nonprofit organization that supports and funds humanitarian mine action programs worldwide. It mobilizes financial resources, advocacy, and operational partnerships to enable the global MAG network to clear landmines and unexploded ordnance, deliver explosive ordnance risk education to at-risk communities, and manage stockpiled weapons and ammunition in conflict-affected countries.

Product overview

Mines Advisory Group (MAG) America is a humanitarian nonprofit organization, not a commercial product company. Its offerings consist of charitable programs and services focused on clearing landmines and unexploded bombs, delivering risk education, managing weapons and ammunition, and responding to humanitarian emergencies. The core service portfolio includes: Landmine and Unexploded Bomb Clearance (using manual deminers, mechanical assets like MineWolf machines, and mine detection dogs); Explosive Ordnance Risk Education (classroom sessions, digital campaigns, community liaison); Weapons and Ammunition Management (armory construction, marking, destruction); Emergency Response operations; and fundraising programs including the Patrick Leahy Mine Action Fund and Legacy Giving Program. Since 1989, MAG has helped over 20 million people in 70 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Landmine and Unexploded Bomb Clearance Humanitarian clearance of landmines, improvised mines, and unexploded ordnance in conflict-affected countries, releasing safe land for communities to use. Conducted through manual, mechanical, and mine detection dog teams.
• Explosive Ordnance Risk Education Awareness training delivered to children and adults living in mine-contaminated areas to reduce the risk of injury or death from explosive ordnance. Targets at-risk populations in active and post-conflict regions.
• Weapons and Ammunition Management Safe management, secure storage, and disposal of stockpiled weapons, ammunition, and unexploded ordnance to prevent accidents, diversion, and unplanned explosions. Includes physical security and stockpile management (PSSM) activities.
• Emergency Response Rapid humanitarian response capabilities that can be deployed to communities affected by sudden onset crises involving explosive ordnance contamination.
• Patrick Leahy Mine Action Fund A dedicated fund supporting mine action programs worldwide, established in honor of Senator Patrick Leahy, who championed U.S. support for humanitarian demining.
• Legacy Giving Program Planned/legacy giving program that enables individual supporters to include MAG America in their estate plans to sustain long-term humanitarian mine action work.

Quantifiable outcome

• Over 20 million people helped in 70 countries since 1989
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major, core and notable.

• NATOmajorStrategic or Co-development Partner · 5 June 2026North Atlantic Treaty Organization partnership announced in June 2026 for humanitarian demining cooperation.
• UNOPScoreStrategic or Co-development PartnerUnited Nations Office for Project Services implementing humanitarian projects in Iraq.
• CARICOM IMPACScoreStrategic or Co-development PartnerCARICOM Implementation Agency for Crime and Security partnership for joint campaign to reduce armed violence and disrupt illicit firearms trafficking in Caribbean.
• Rebecca Rusch's Be Good FoundationnotableStrategic or Co-development PartnerPartnership with athlete Rebecca Rusch's foundation supporting unexploded bomb clearance in Laos and awareness raising through her film 'Blood Road'.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Geneva International Centre for Humanitarian Demining (GICHD): Swiss-based support centre that sets mine action standards, conducts research, and helps governments build national capacity. Overlaps with MAG on methodology/standards work and is frequently a partner rather than direct competitor.
• APOPO: Uses trained detection rats (HeroRATs) and dogs to clear landmines across Africa and Asia. Overlaps with MAG's mine detection dog methodology and competes for risk-education grants in the same geographies.

Broad incumbents

• International Committee of the Red Cross (ICRC): Large incumbent humanitarian organization operating in armed conflict zones globally. Shares donor overlap, conflicts-of-interest narratives, and risk-education mandates with MAG though it focuses on neutral protection rather than direct clearance.
• UNMAS (United Nations Mine Action Service): The UN's coordination body for mine action that sets policy, mobilizes resources, and often contracts NGOs like MAG and HALO to deliver field operations. Acts as both a major funder and a coordinating incumbent for MAG's country programs.

Others

• International Campaign to Ban Landmines (ICBL): Coalition of NGOs including MAG that jointly won the 1997 Nobel Peace Prize for the Ottawa Treaty. Not a service-delivery competitor but a closely aligned advocacy peer and brand co-claimant on mine-ban credentials.
• Clear Horizon Consulting: Specialist humanitarian advisory and MEAL firm supporting mine action, WAM, and conflict-disability programs globally. Often co-implements or evaluates MAG programs and shares the same donor base.

Direct peers

• Norwegian People's Aid (NPA): Humanitarian organization with one of the largest mine action programs globally, deploying manual and mechanical clearance teams across multiple continents. Directly competes with MAG for government mine action grants and is a core member of the same ICBL coalition.
• Danish Refugee Council (DRC) / Danish Demining Group: Operates humanitarian demining and weapons management programs alongside refugee assistance in conflict-affected countries. Direct peer on integrated humanitarian mine action service delivery.
• HALO Trust: The world's largest humanitarian landmine clearance organization, operating in 30+ countries. Direct peer to MAG on manual/mechanical demining, mine detection dogs, risk education, and government-grant fundraising model.
• The HALO Trust USA (US fundraising arm): The US-domiciled 501(c)(3) fundraising arm of HALO Trust — structurally and operationally analogous to MAG US. Direct peer for US individual donor and major-gift competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xx.com/MAGsaveslives
• YouTubeyoutube.com/channel/UC0riHx-IuWYGr1A-K-3rmew
• Facebookfacebook.com/MAGAmerica
• LinkedInlinkedin.com/company/mag-america
• Instagraminstagram.com/minesadvisorygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mines Advisory Group (MAG) America