What ITW Industrial Solutions does

ITW Industrial Solutions is a German-based manufacturer of high-performance industrial consumables for cleaning, maintenance, repair, bonding, lubrication, and line marking. Formed in 2022 through the merger of ITW Spraytec Germany and Kleinmann, the company operates as a privately held subsidiary of Illinois Tool Works Inc. (NYSE: ITW) and is headquartered at a purpose-built manufacturing facility in Eislingen/Fils, Germany. Its product portfolio is organized under five registered sub-brands: SCRUBS (pre-impregnated hand and surface cleaning wipes with NSF E4 certification for food-industry use), EASYLINE / EASYLINE EDGE (traffic-grade epoxy aerosol line-marking paint), Varybond (technical adhesives and aerosols), Cramolin (electronics aerosols), and Rocol (lubricants and maintenance products).

The company's core technology is rooted in chemistry and formulation rather than software: proprietary double-sided wipe substrates with abrasive and non-abrasive faces, pre-impregnated cleaning formulas that remove industrial soils without water, traffic-grade epoxy formulations with 8-minute touch-dry times, and circular-economy packaging (refill packs and 30% recycled-plastic buckets). Recent product activity (2023–2024) has emphasized sustainability positioning alongside incremental performance improvements. The brand portfolio carries heritage dating back to 1854 (Ragosine Oil), 1941 (Cramolin), and 1953 (Rocol).

Revenue is generated through one-time product sales distributed via a pan-European channel-partner network rather than direct enterprise contracts. Named distributors include Conrad, RS Components, Cromwell, RUBIX, and DewePro in DACH/UK, plus regional specialists across Belgium, Czech Republic, Denmark, France, Netherlands, Sweden, Norway, and Finland. Pricing is contact-based through distributors with no publicly disclosed rates. End customers comprise industrial maintenance professionals, safety and facilities managers, and food and beverage manufacturers — accessed indirectly through the distributor layer rather than via named anchor accounts.

Name

ITW Industrial Solutions

Legal name

ITW LLC & Co. KG – Eislingen/Fils

Website

https://itwindustrialsolutions.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

ITW Industrial Solutions is a German manufacturer of industrial cleaning, lubrication, adhesive, and line-marking consumables sold under five brands (SCRUBS, EASYLINE, Varybond, Cramolin, Rocol) through a pan-European distributor network serving maintenance, facilities, and food-industry professionals.

Ownership category

akta.pro rank

Product category

Industrial Maintenance Products

NAICS

Paint and Coating Manufacturing (325510), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Industrial cleaning wipes
• Line marking paint
• Technical adhesives aerosols
• Electronics protection products
• Industrial lubrication products

Headquarters

HQ city

Eislingen-fils

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial maintenance and cleaning product sales: ITW Industrial Solutions generates revenue through the sale of specialized industrial products including hand cleaning wipes, line marking paints, technical adhesives, aerosol cleaners, and lubrication products. Products are sold through channel distributors across Europe and directly to industrial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

ITW Industrial Solutions develops and manufactures high-performance technical products for industrial cleaning, maintenance, repair, bonding, greasing, and marking. Its offering spans pre-impregnated hand and surface cleaning wipes (SCRUBS), aerosol line marking paint and applicators (EASYLINE / EASYLINE EDGE), technical adhesives (Varybond), electronics protection aerosols (Cramolin), and lubrication and maintenance products (Rocol), sold to industrial customers across Europe via a distributor network and direct sales.

Product overview

ITW Industrial Solutions is a manufacturer of high-performance technical products for industrial cleaning, maintenance, repair, bonding, lubrication, and marking applications. The company operates five specialist sub-brands: SCRUBS (pre-impregnated hand cleaning wipes available in buckets, sachets, and refill packs), EASYLINE/EASYLINE EDGE (aerosol line marking paint and applicators), Varybond (technical industrial adhesives), Cramolin (electronics protection products), and Rocol (lubrication and maintenance products). These brands serve engineers, tradespeople, safety professionals, hygiene experts, and facilities managers across Europe. The company is headquartered in Eislingen/Fils, Germany, and is part of the ITW (Illinois Tool Works Inc.) group.

Differentiator

Problem solved

Functional benefit

Brands

• SCRUBS®: Hand cleaning wipes for hands, tools, and machine parts. Removes grease, lubricants, adhesives, oils, tar, bitumen, ink, paint, and more without water. Available in buckets of 72, 30, or 15 wipes, single sachets, and refill packs. Dermatologically tested, NSF E4 certified cosmetic product manufactured in Germany.
• Easyline®
• Varybond®
• Cramolin®
• Rocol®

Products and services

• SCRUBS Hand Cleaning Wipes Pre-impregnated hand, tool, and machine-part cleaning wipes with double-sided fabric (abrasive side for surfaces, non-abrasive side for hands) that remove grease, lubricants, adhesives, oils, tar, bitumen, ink, paint, clay, coal dust, graphite, grass stains, and wax without water. NSF E4 certified for use in the food and beverage industry on machines in the immediate vicinity of food production lines. Dermatologically tested cosmetic product manufactured in Germany.
• SCRUBS IN-A-BUCKET Hand cleaning wipes packaged in a practical recyclable bucket. Available in 72, 30, or 15 wipe pack sizes. Currently manufactured with 30% recycled plastic buckets that are fully recyclable, produced at the Eislingen/Fils, Germany facility.
• SCRUBS Refill Pack Refill pack of 72 pre-impregnated hand cleaning wipes designed to refill SCRUBS IN-A-BUCKET containers and many common hand-cleaning-wipe tins. Saves more than 90% plastic compared to purchasing new buckets and supports circular-economy use of existing containers. Manufactured in Germany.
• SCRUBS Single Sachet Individually packaged hand cleaning wipes for single-use applications, part of the SCRUBS product range sold to industrial customers across Europe.
• SCRUBS IN-A-RECYCLED-BUCKET Sustainability iteration of the SCRUBS IN-A-BUCKET product line in which the bucket is made from 30% recycled plastic and is fully recyclable. The entire SCRUBS IN-A-BUCKET product line has transitioned to recycled plastic buckets, manufactured at the Eislingen/Fils, Germany facility.
• EASYLINE EDGE Aerosol Line Marking Paint Premium aerosol line marking paint with a traffic-grade epoxy formulation for professional line marking in factories, warehouses, car parks, playgrounds, and interior waymarking. Improved formula features touch-dry time of 8 minutes, traffic-ready in 30 minutes, and up to 100% more paint capacity per can. Available in nine vibrant colors including high-visibility yellow and opaque white. Resists common chemicals and cleaning agents.
• EASYLINE Line Marking Paint Aerosol and Applicator System World's leading line marking paint aerosol and applicator system for professional grade marking of factory floors, playgrounds, car parks, and interior waymarking. The premium iteration is EASYLINE EDGE with traffic-grade epoxy formulation.
• Varybond Technical Adhesives and Aerosols Technical adhesives and aerosols for industrial applications. Part of ITW Industrial Solutions' specialty brands portfolio, serving industrial customers requiring bonding and adhesive solutions.
• Cramolin Electronics Protection Products Aerosol cleaners, lubricants, lacquers, and protection products for the electronics industry. Founded in Mühlacker in 1941 and part of ITW Industrial Solutions' specialty brands portfolio.
• Rocol Lubrication and Maintenance Products High-performance lubrication and maintenance products with proven reliability. Rocol was established in 1953 as a subsidiary of Ragosine Oil and includes the EASYLINE line marking system; Rocol is also a UK distributor for SCRUBS and ROCOL products.

Quantifiable outcome

• SCRUBS refill pack saves over 90% plastic compared to new bucket purchases
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ITW (Illinois Tool Works Inc.)coreOthersITW Industrial Solutions is a member of the US-based ITW (Illinois Tool Works Inc.) Group, one of the world's leading diversified manufacturers of specialized industrial equipment, consumables, and related service businesses. ITW was founded in Chicago in 1912.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dr. Schnell Chemie: Dr. Schnell is a German specialty chemical manufacturer focused on professional cleaning, hygiene, and maintenance products for industrial and institutional customers. Comparable to ITW Industrial Solutions on the SCRUBS hand-cleaning franchise and pan-European professional cleaning distribution.
• Würth Group: Würth is Europe's leading direct distributor of assembly and fastening materials and a major supplier of chemical-technical products including cleaners, lubricants, and aerosols to industrial trades. Highly comparable to ITW Industrial Solutions on multi-brand industrial consumables distributed via deep European sales and partner networks.
• Hillyard Industries: Hillyard is a US-based manufacturer of industrial and institutional cleaning, floor-care, and hygiene products, including pre-moistened wipes. Comparable to ITW Industrial Solutions on the SCRUBS industrial hand-cleaning wipes franchise and sustainability-driven product formats such as refill packs.
• Weicon: Weicon is a German manufacturer of specialty adhesives, sealants, technical sprays, and industrial maintenance chemicals. Highly comparable to ITW Industrial Solutions on the Varybond technical adhesives and Cramolin aerosol product lines, with overlapping European industrial distributor channels.
• Rust-Oleum Industrial: Rust-Oleum Industrial manufactures professional coatings, marking paints, and surface treatment products for industrial floors, parking lots, and safety zones. Directly comparable to ITW Industrial Solutions on the EASYLINE EDGE aerosol line-marking paint and applicator franchise.
• CRC Industries: CRC Industries is a global manufacturer of specialty chemicals, lubricants, corrosion inhibitors, and aerosol maintenance products serving industrial and automotive end markets. Highly comparable to ITW Industrial Solutions on the Cramolin electronics-protection and Varybond/Rocol lubrication franchises.

Broad incumbents

• Gojo Industries (Purell): Gojo Industries is the maker of Purell and a leading manufacturer of hand hygiene, skin care, and industrial hand-cleaning products, including pre-moistened wipe formats. Comparable to ITW Industrial Solutions on the SCRUBS dermatologically tested hand-cleaning wipes franchise, with overlapping food-industry and industrial-occupational use cases.
• Kimberly-Clark Professional: Kimberly-Clark Professional supplies wiping, cleaning, and hygiene solutions to industrial and institutional workplaces globally. Comparable to ITW Industrial Solutions on industrial wipe products and B2B foodservice/manufacturing distribution, operating as a much larger branded incumbent.
• 3M Industrial Division: 3M's Industrial Business Group supplies abrasives, adhesives, cleaning wipes, and specialty chemical products to industrial OEM and maintenance customers globally. Comparable to ITW Industrial Solutions on the SCRUBS hand-wipes category and Varybond adhesives franchise, though operating as a much larger diversified incumbent.
• Diversey (Solenis): Diversey is a global manufacturer of professional cleaning, hygiene, and sanitization products serving foodservice, hospitality, and industrial customers. Comparable to ITW Industrial Solutions on the SCRUBS NSF E4 food-industry use case and pan-European industrial cleaning distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/itw-industrial-solutions
• Facebookfacebook.com/ItwSpraytecGermany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITW Industrial Solutions