Singapore Examinations and Assessment Board

Name

Singapore Examinations and Assessment Board

Legal name

Singapore Examinations and Assessment Board

Website

https://seab.gov.sg

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

National Education Assessment Services

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital Assessment Platforms & Computer-Based Testing Authorities (EDADAFAK)

akta.pro secondary industries

Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.) (EDAGADAE), Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)

Keywords

• National examination services
• Educational assessment
• Standardised testing
• Examination administration
• Student certification

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Examination Fees (Private Candidates): SEAB charges examination fees for private candidates registering for GCE-Level examinations. Fees are dependent on examination level, subjects registered, and citizenship status at point of registration. Additional fees apply for late registration ($75 per examination level), subject amendments ($30 per subject), and appeal applications.
2. Training and Consultancy Services: SEAB offers fee-based training and consultancy services including SEAB In-House Workshops, AST-Sponsored Workshops (Academy of Singapore Teachers), and Customised Assessment Services for educators to raise assessment literacy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

SEAB is Singapore's statutory authority for designing, conducting, and certifying national examinations (PSLE, GCE N(T)-Level, N(A)-Level, O-Level, A-Level, and the upcoming SEC in 2027), co-branded with Cambridge Assessment. It also administers centralised admission/placement exercises (AEIS, S-AEIS, SPERS-Sec, SPE) for international and returning Singaporean students, and operates the Candidates Portal for registration, results access, and digital certificate verification via OpenCerts. In parallel, SEAB develops proprietary adaptive Assessment for Learning tools (MathsCheckPlus, CATalytics, Read2LearnEL) and offers fee-based training and consultancy services to educators.

Product overview

SEAB offers a unified national examinations and assessment platform encompassing examination development and administration (PSLE, GCE N(T), N(A), O-Level, A-Level, and the upcoming SEC in 2027), admissions and placement exercises (AEIS, S-AEIS, SPERS-Sec, SPE), and a Candidates Portal for registration, results access, and appeals. SEAB also provides a suite of adaptive Assessment for Learning tools — MathsCheckPlus (P2/P4 Mathematics), CATalytics (P5/P6 topical Mathematics), and Read2LearnEL (P5 English reading comprehension) — alongside digitised credential services via MySkillsFuture and OpenCerts, and training and consultancy services for educators. A chatbot (Ask SEAB) handles candidate enquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• National Examinations (PSLE, GCE N(T), GCE N(A), GCE O-Level, GCE A-Level) Singapore's standardised national examinations covering Primary (PSLE), Secondary (GCE N(T), N(A), O-Level), and Pre-University (GCE A-Level) levels, jointly developed with Cambridge Assessment and recognised by all Singapore educational institutions and employers.
• Admissions and Placement Exercises (AEIS, S-AEIS, SPERS-Sec, SPE) Centralised admission/placement tests administered by SEAB for international students seeking entry into Singapore mainstream primary and secondary schools (AEIS and S-AEIS) and for Singaporean citizens returning from abroad seeking secondary school placement (SPERS-Sec and SPE).
• Candidates Portal

Quantifiable outcome

• 77% of students showed improved focus with buzzer devices during national examinations in SEAB's 2025 pilot study.
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• Bhutan Ministry of Education and Skills Development (MoESD)minorStrategic or Co-development Partner · 5 May 2026A 6-member delegation from Bhutan MoESD led by Secretary Dasho Tshewang Chophel Dorji visited SEAB to learn from Singapore's assessment practices as part of Bhutan's Gelephu Mindfulness City (GMC) educational reforms. Discussions included SEAB's assessment reform journey, e-Examinations, onscreen marking, adaptive testing, and possibility of future knowledge-sharing visits.
• MINDS (Minds Social Services)minorOthers · 1 May 2026SEAB conducted its Colourful Connections CSR initiative with MINDS (Movement for the Intellectually Disabled of Singapore), engaging persons with intellectual disability (PWIDs) over three sessions with 30 SEAB staff volunteers. SEAB raised $3,500 for MINDS and committed to donating 50 soccer balls to MINDS centres island-wide.
• Republic PolytechnicminorChannel Partner/ Reseller/ Distributor · 2 March 2026SEAB partnered with Republic Polytechnic as a test venue for the 2026 S-AEIS exercise. The larger group of Primary 4 Mathematics candidates sat for tests at Republic Polytechnic on 6 March 2026. The multi-venue approach (SEAB premises + Republic Polytechnic) enabled effective crowd management.
• Cambridge Assessment (Cambridge University Press and Assessment)coreStrategic or Co-development PartnerCambridge Assessment has been a long-standing partner in Singapore's national examination system, co-branding certificates as Singapore-Cambridge GCE examinations. SEAB and Cambridge jointly ensure international standards and quality assurance. The partnership includes collaboration on e-Examinations, standards-referenced assessment, and ongoing examination development.
• Ministry of Education (MOE), SingaporecoreOthersMOE has commissioned SEAB to develop and conduct national examinations and to administer admission/placement exercises (AEIS, S-AEIS, SPERS-Sec, SPE). SEAB operates under MOE's policy direction as a statutory board reporting to the Ministry.
• Academy of Singapore TeachersmajorStrategic or Co-development PartnerSEAB collaborates with the Academy of Singapore Teachers (AST) on the Teacher Work Attachment Plus (TWA+) programme, hosting educators for learning journeys and engagement sessions. SEAB also conducts AST-sponsored workshops for teacher professional development.
• English Language Institute of Singapore (ELIS)majorStrategic or Co-development PartnerSEAB partnered with ELIS Master Teachers since 2024 to establish the Read2LearnEL Networked Learning Community (NLC) with 180 members. ELIS Master Teachers co-present at SEAB Assessment Conference sessions and collaborate on teacher professional development for English Language assessment.
• National Institute of Education (NIE), SingaporemajorStrategic or Co-development PartnerNIE Teacher Leaders Programme (TLP) and Management and Leadership in Schools (MLS) programme participants engage with SEAB through Conversations with SEAB sessions. NIE also co-presents workshop sessions at the SEAB Assessment Conference. SEAB hosted the inaugural engagement with MOE's Communications and Engagement Group.
• National University of Singapore (NUS) Graduate SchoolminorOthersProf Jessica Pan Yunfen, Vice Provost (Graduate Education) and Dean (NUS Graduate School), serves on the SEAB Board of Directors, representing academia on the governing board.
• Ministry of Education Heritage CentreminorOthersSEAB hosted a team from MOE's Heritage Centre for a visit to SEAB's Heritage Gallery as part of MOE's early planning for its new Heritage Centre at the Goh Keng Swee Centre for Education. SEAB shared experience in gallery curation and exhibition design.
• Temasek PolytechnicminorStrategic or Co-development PartnerSEAB hosted a visit by Temasek Polytechnic's Learning Academy pedagogy leaders representing schools and departments from across the polytechnic. The visit covered SEAB's Heritage Gallery, Strong Room, Digitisation Room, and presentations on examination design and digitalisation initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cambridge Assessment (Cambridge University Press and Assessment): Long-standing strategic partner of SEAB and co-brander of the Singapore-Cambridge GCE certificates. Operates one of the world's largest examination and assessment portfolios (IGCSE, A-Level equivalents, IELTS partnership), making it the closest structural and commercial comparable to SEAB's mandate.
• Pearson Edexcel: Operates Edexcel GCSE and A-Level qualifications globally — directly comparable to SEAB's GCE O-Level and A-Level mandate, and the most credible international substitute for Singapore-based candidates and schools seeking UK-style certification.
• UK AQA (Assessment and Qualifications Alliance): Major England-based awarding body offering GCSE and A-Level qualifications. Directly comparable to SEAB's GCE portfolio and a natural competitor in international student recruitment markets.
• College Board: US non-profit administering the SAT, AP, and PSAT/NMSQT. Comparable to SEAB in administering nationally consequential high-stakes examinations, digital credentialing initiatives, and operating a portfolio of formative assessment programmes.
• Educational Testing Service (ETS): US non-profit administering high-stakes standardised assessments (GRE, TOEFL, Praxis) and pioneering computer-adaptive testing. Comparable to SEAB in scale, adaptive-testing research investment, and not-for-profit/government-aligned status.
• Scottish Qualifications Authority (SQA): Scottish government agency responsible for national qualifications (National 5, Highers, Advanced Highers). Structural peer as a national government assessment authority with a defined territorial mandate and standards-referenced assessment infrastructure.
• Australian Council for Educational Research (ACER): Independent not-for-profit that develops and administers national and international assessments (NAPLAN, PISA for Australia, IELTS co-ownership). Comparable to SEAB in adaptive-assessment research depth and in serving as a national assessment reference point.
• Hong Kong Examinations and Assessment Authority (HKEAA): Statutory body responsible for administering public examinations in Hong Kong (HKDSE). Closest structural peer to SEAB as another government-established national assessment authority operating a single-territory high-stakes examination system in a developed Asian market.
• British Council: Administers international English-language testing (IELTS co-owner with Cambridge) and operates English-language examinations globally. Comparable to SEAB's international-facing admissions testing (AEIS/S-AEIS) and training services for international candidates.

Broad incumbents

• International Baccalaureate (IB): Offers the IB Diploma and related assessments globally, with broad curriculum scope beyond pure assessment administration. Comparable to SEAB in operating international assessment infrastructure but with a wider product mandate (whole curriculum, not just examinations).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SEAB_SG
• LinkedInlinkedin.com/company/singapore-examinations-and-assessment-board

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Examinations and Assessment Board