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Michigan CASA

Full company profile

uuid02kehdn

Namestring
Michigan CASA
Legal namestring
Michigan CASA
Company typeenum
Private
Founded yearint
1984
Descriptiontext

Michigan CASA is a Grand Rapids, Michigan-based nonprofit statewide association founded in 1984 that supports 30 local Court Appointed Special Advocate (CASA) programs operating across Michigan counties. Its core mission is to recruit, train, and supervise community volunteers who are appointed by judges to advocate for abused and neglected children in the foster care system; the organization also provides centralized training, financial support, and back-office services to its local affiliate programs. According to the company's own website, 656 active CASA volunteers served 1,388 children across the network, while nearly 11,000 children enter foster care in Michigan each year, framing the persistent demand gap that drives further county-level expansion.

The organization does not operate a proprietary technology platform; its services are delivered through standard nonprofit case management and volunteer coordination systems, with no disclosed integrations, applications, or APIs. Its core products are the CASA Volunteer Program, a network of 30 Local CASA Programs, Training Resources for volunteers and staff, Legislative Advocacy, and recurring events including the annual State Conference (Oct 26-27, 2026 in Holland, MI), CASA Day at the Capitol, and an Annual Fundraiser. CASA volunteers are formally sworn in by judges and serve as court-recognized advocates representing the best interests of children in family court.

Michigan CASA does not charge for its services and has no commercial revenue. Funding is sourced from individual donations (including a "Michigan Children's Champion" monthly giving program), corporate and business partnerships organized as four annual sponsorship tiers ranging from $500 to $6,000, state conference registrations and sponsorships, and government and foundation grants channeled through its role as the statewide association for 30 local programs. The operating organization has 1-10 employees at the state office level, while service delivery is decentralized through the 30 local affiliate programs; the broader network is affiliated with the National CASA Association, which provides national training standards, research, and brand legitimacy.

Short descriptiontext

Michigan CASA is a nonprofit statewide association that supports 30 local CASA programs recruiting, training, and supervising volunteer advocates for abused and neglected children in Michigan's foster care system, funded through donations, corporate sponsorships, grants, and events.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersGrand Rapids, United States
HQ citystring
Grand Rapids
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
court appointed advocacy, child welfare services, foster care advocacy, volunteer advocacy programs, nonprofit association services
Industry2 codes
PRIMARYBPAGAEAE
Child Welfare, Foster Care & Adoption Services
Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)
SECONDARYBPAGAEAD
Domestic Violence & Abuse Support Services
Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)
NAICS code1 code
  • Community Housing Services62422
SIC code1 code
  • Services-Social Services8300
Product category
Child Advocacy Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Donations and Charitable Contributions
TypeGrants Donations
Description

Individual donors contribute monthly or one-time gifts to support CASA volunteer recruitment, training, and program expansion. The organization promotes monthly giving as a 'Michigan Children's Champion' program.

michigancasa.org
2Annual Partnerships and Sponsorships
TypeGrants Donations
Description

Corporate and business partnerships at multiple tiers (Stand Up Sponsor $6,000, Show Up Champion $3,500, Speak Up Advocate $1,500, Transformation Champions $500) provide annual revenue with recognition benefits including logo placement, speaking opportunities, and event visibility.

michigancasa.org
3State Conference Revenue
TypeOthers
Description

Annual state conference generates revenue through registrations, vendor tables, and sponsorships. The 2026 conference is scheduled for Oct 26-27 in Holland, MI.

michigancasa.org
4Government and Foundation Grants
TypeOthers
Description

As a statewide association for 30 local CASA programs, Michigan CASA receives financial support from state-level funding and likely foundation grants to provide training and services to local programs.

michigancasa.org
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
Pricing details4 tiers
1Stand Up Sponsor - $6,000 Annually
ModelOtherBilling cadenceAnnual
Notes

Full event sponsorship including company logo on promotional materials, featured article in newsletter (2,500+ reach), speaking opportunities, lunch/award sponsorship, vendor table, social media recognition across all platforms, and partner materials distribution.

michigancasa.org
2Show Up Champion - $3,500 Annually
ModelOtherBilling cadenceAnnual
Notes

Mid-tier sponsorship with event ceremony acknowledgements and social media recognition.

michigancasa.org
3Speak Up Advocate - $1,500 Annually
ModelOtherBilling cadenceAnnual
Notes

Entry-level corporate sponsorship tier.

michigancasa.org
4Transformation Champions - $500 Annually
ModelOtherBilling cadenceAnnual
Notes

Small business partnership tier with company mention on event materials, ceremony acknowledgements, year-round website recognition, and social media sponsorship recognition.

michigancasa.org
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Michigan CASA is the statewide association for 30 local CASA programs that recruits, trains, and supervises Court Appointed Special Advocate volunteers to advocate for abused and neglected children in the foster care system. At the state level the organization provides financial support, training, and operational services to local programs, while volunteers serve as court-appointed advocates representing children's best interests in family court proceedings.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Children with CASA volunteers are more likely to do well in school, less likely to be expelled, and have better conduct
+4 more records
Product overview1 text field

Michigan CASA is a statewide association that supports 30 local CASA programs across Michigan. The organization operates as a unified service network rather than a technology product platform. Core offerings include the CASA Volunteer Program for recruiting and training Court Appointed Special Advocates, Local Program support and expansion, Training Resources for volunteers, Legislative Advocacy at the state level, and annual events including the State Conference and CASA Day at the Capitol. The organization connects local programs and provides financial support, training, and services to help ensure quality advocacy for children in the foster care system.

Product and service1 record
1CASA Volunteer Program
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Michigan CASA is a member of the National CASA Association, which provides resources, best practices, training standards, and national coordination for state-level CASA programs. This membership provides credibility, access to national research, and brand recognition for the CASA model.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

A large local CASA program in California recruiting and training court-appointed volunteer advocates for foster youth. Direct functional peer in the CASA delivery model, though larger scale than a typical Michigan local program.

2Indiana CASA
TypeDirect peer
Description

Statewide CASA association for Indiana, structurally identical to Michigan CASA as a member of National CASA providing training, financial support, and coordination to local CASA programs serving foster children.

TypeBroad incumbent
Description

National youth development nonprofit operating through local affiliate clubs with corporate sponsorships, donor programs, and youth-focused outcomes. Comparable affiliate-network model and fundraising structure to Michigan CASA's 30 local programs.

TypeBroad incumbent
Description

National umbrella organization for state CASA programs. Direct institutional peer to Michigan CASA as Michigan CASA is a member state association within National CASA's network — same mission (court-appointed advocacy for foster children), same volunteer model, same brand.

TypeBroad incumbent
Description

National nonprofit providing one-on-one mentors for at-risk youth. Operates a comparable volunteer-recruitment, training, and matching model for vulnerable children and shares a similar donor/sponsor pipeline structure with state and local affiliates.

6Voice for Adoption
TypeEmerging player
Description

National nonprofit focused on adoption and permanency advocacy for children in foster care. Comparable mission around best-interest advocacy for children exiting the child welfare system.

TypeEmerging player
Description

Membership organization supporting foster parents and advocating for foster care children. Adjacent child welfare peer sharing overlap in the Michigan foster care population CASA serves.

8Court Appointed Special Advocates of Travis County (Texas)
TypeDirect peer
Description

Local CASA program in Texas serving foster children through trained volunteer advocates — directly mirrors the local-program layer of Michigan CASA's 30-affiliate network and offers a peer benchmark on volunteer ratios and outcomes.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Michigan CASA

Child Advocacy Servicesmichigancasa.org

Michigan CASA is a nonprofit statewide association that supports 30 local CASA programs recruiting, training, and supervising volunteer advocates for abused and neglected children in Michigan's foster care system, funded through donations, corporate sponsorships, grants, and events.

What Michigan CASA does

Michigan CASA is a Grand Rapids, Michigan-based nonprofit statewide association founded in 1984 that supports 30 local Court Appointed Special Advocate (CASA) programs operating across Michigan counties. Its core mission is to recruit, train, and supervise community volunteers who are appointed by judges to advocate for abused and neglected children in the foster care system; the organization also provides centralized training, financial support, and back-office services to its local affiliate programs. According to the company's own website, 656 active CASA volunteers served 1,388 children across the network, while nearly 11,000 children enter foster care in Michigan each year, framing the persistent demand gap that drives further county-level expansion.

The organization does not operate a proprietary technology platform; its services are delivered through standard nonprofit case management and volunteer coordination systems, with no disclosed integrations, applications, or APIs. Its core products are the CASA Volunteer Program, a network of 30 Local CASA Programs, Training Resources for volunteers and staff, Legislative Advocacy, and recurring events including the annual State Conference (Oct 26-27, 2026 in Holland, MI), CASA Day at the Capitol, and an Annual Fundraiser. CASA volunteers are formally sworn in by judges and serve as court-recognized advocates representing the best interests of children in family court.

Michigan CASA does not charge for its services and has no commercial revenue. Funding is sourced from individual donations (including a "Michigan Children's Champion" monthly giving program), corporate and business partnerships organized as four annual sponsorship tiers ranging from $500 to $6,000, state conference registrations and sponsorships, and government and foundation grants channeled through its role as the statewide association for 30 local programs. The operating organization has 1-10 employees at the state office level, while service delivery is decentralized through the 30 local affiliate programs; the broader network is affiliated with the National CASA Association, which provides national training standards, research, and brand legitimacy.

Michigan CASA firmographics

Firmographics
Name
Michigan CASA
Legal name
Michigan CASA
Website
https://michigancasa.org
Company type
Private
Founded year
1984
Operating status
Operating
Headcount range
1–10 employees
Short description
Michigan CASA is a nonprofit statewide association that supports 30 local CASA programs recruiting, training, and supervising volunteer advocates for abused and neglected children in Michigan's foster care system, funded through donations, corporate sponsorships, grants, and events.
Ownership category
akta.pro rank

Michigan CASA industry classification

Industry
Product category
Child Advocacy Services
NAICS
Community Housing Services (62422)
SIC
Services-Social Services (8300)
akta.pro industry
PRIMARYBPAGAEAE
Child Welfare, Foster Care & Adoption Services
Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)
SECONDARYBPAGAEAD
Domestic Violence & Abuse Support Services
Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

  • Court appointed advocacy
  • Child welfare services
  • Foster care advocacy
  • Volunteer advocacy programs
  • Nonprofit association services

Where Michigan CASA is headquartered

Location

Headquarters

HQ city
Grand Rapids
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Michigan CASA business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Donations and Charitable Contributions: Individual donors contribute monthly or one-time gifts to support CASA volunteer recruitment, training, and program expansion. The organization promotes monthly giving as a 'Michigan Children's Champion' program.
  2. Annual Partnerships and Sponsorships: Corporate and business partnerships at multiple tiers (Stand Up Sponsor $6,000, Show Up Champion $3,500, Speak Up Advocate $1,500, Transformation Champions $500) provide annual revenue with recognition benefits including logo placement, speaking opportunities, and event visibility.
  3. State Conference Revenue: Annual state conference generates revenue through registrations, vendor tables, and sponsorships. The 2026 conference is scheduled for Oct 26-27 in Holland, MI.
  4. Government and Foundation Grants: As a statewide association for 30 local CASA programs, Michigan CASA receives financial support from state-level funding and likely foundation grants to provide training and services to local programs.

Pricing tiers

ModelBillingPrice
OtherAnnualStand Up Sponsor - $6,000 Annually
OtherAnnualShow Up Champion - $3,500 Annually
OtherAnnualSpeak Up Advocate - $1,500 Annually
OtherAnnualTransformation Champions - $500 Annually

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Michigan CASA product offering

Product offering

Core offering

Michigan CASA is the statewide association for 30 local CASA programs that recruits, trains, and supervises Court Appointed Special Advocate volunteers to advocate for abused and neglected children in the foster care system. At the state level the organization provides financial support, training, and operational services to local programs, while volunteers serve as court-appointed advocates representing children's best interests in family court proceedings.

Product overview

Michigan CASA is a statewide association that supports 30 local CASA programs across Michigan. The organization operates as a unified service network rather than a technology product platform. Core offerings include the CASA Volunteer Program for recruiting and training Court Appointed Special Advocates, Local Program support and expansion, Training Resources for volunteers, Legislative Advocacy at the state level, and annual events including the State Conference and CASA Day at the Capitol. The organization connects local programs and provides financial support, training, and services to help ensure quality advocacy for children in the foster care system.

Differentiator

Problem solved

Functional benefit

Products and services

  • CASA Volunteer Program

Quantifiable outcome

  • Children with CASA volunteers are more likely to do well in school, less likely to be expelled, and have better conduct
  • +4 more outcomes

Companies that use Michigan CASA

Customer profile

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Michigan CASA technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Michigan CASA partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • National CASA AssociationcoreStrategic or Co-development PartnerMichigan CASA is a member of the National CASA Association, which provides resources, best practices, training standards, and national coordination for state-level CASA programs. This membership provides credibility, access to national research, and brand recognition for the CASA model.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Michigan CASA competitors and assessment

Company assessment

Direct peers

  • CASA of Los Angeles (LACASA): A large local CASA program in California recruiting and training court-appointed volunteer advocates for foster youth. Direct functional peer in the CASA delivery model, though larger scale than a typical Michigan local program.
  • Indiana CASA: Statewide CASA association for Indiana, structurally identical to Michigan CASA as a member of National CASA providing training, financial support, and coordination to local CASA programs serving foster children.
  • Court Appointed Special Advocates of Travis County (Texas): Local CASA program in Texas serving foster children through trained volunteer advocates — directly mirrors the local-program layer of Michigan CASA's 30-affiliate network and offers a peer benchmark on volunteer ratios and outcomes.

Broad incumbents

  • Boys & Girls Clubs of America: National youth development nonprofit operating through local affiliate clubs with corporate sponsorships, donor programs, and youth-focused outcomes. Comparable affiliate-network model and fundraising structure to Michigan CASA's 30 local programs.
  • National CASA Association: National umbrella organization for state CASA programs. Direct institutional peer to Michigan CASA as Michigan CASA is a member state association within National CASA's network — same mission (court-appointed advocacy for foster children), same volunteer model, same brand.
  • Big Brothers Big Sisters of America: National nonprofit providing one-on-one mentors for at-risk youth. Operates a comparable volunteer-recruitment, training, and matching model for vulnerable children and shares a similar donor/sponsor pipeline structure with state and local affiliates.

Emerging players

  • Voice for Adoption: National nonprofit focused on adoption and permanency advocacy for children in foster care. Comparable mission around best-interest advocacy for children exiting the child welfare system.
  • National Foster Parent Association: Membership organization supporting foster parents and advocating for foster care children. Adjacent child welfare peer sharing overlap in the Michigan foster care population CASA serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Michigan CASA social profiles

Digital presence

Michigan CASA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Michigan CASA leadership team

Management profile

Number of profiles

Michigan CASA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Michigan CASA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan CASA

What does Michigan CASA do?

Michigan CASA is the statewide association for 30 local CASA programs that recruits, trains, and supervises Court Appointed Special Advocate volunteers to advocate for abused and neglected children in the foster care system. At the state level the organization provides financial support, training, and operational services to local programs, while volunteers serve as court-appointed advocates representing children's best interests in family court proceedings.

Is Michigan CASA a public or private company?

Michigan CASA is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Michigan CASA founded?

Michigan CASA was founded in 1984. It employs 1 to 10 people.

Where is Michigan CASA based?

Michigan CASA is headquartered in Grand Rapids, United States, in the North America region.

How does Michigan CASA make money?

Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are annual Partnerships and Sponsorships, state Conference Revenue and government and Foundation Grants.

Who are Michigan CASA's main competitors?

Direct peers on record are CASA of Los Angeles (LACASA), Indiana CASA and Court Appointed Special Advocates of Travis County (Texas). Broad incumbents are Boys & Girls Clubs of America, National CASA Association and Big Brothers Big Sisters of America. Emerging players are Voice for Adoption and National Foster Parent Association.

Does Michigan CASA have an API?

No public API is recorded for Michigan CASA.

What industry is Michigan CASA in?

Michigan CASA's product category is Child Advocacy Services. Its primary akta.pro industry code is BPAGAEAE, Child Welfare, Foster Care & Adoption Services, with a secondary code of BPAGAEAD, Domestic Violence & Abuse Support Services. Its NAICS code is 62422 and its SIC code is 8300.

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