Samar Hospitality

What Samar Hospitality does

Samar Hospitality is a privately held, family-owned hotel development and management company founded in 1969 by Sam and Mary Mindel, headquartered at 99 Jericho Turnpike in Jericho, New York. The company develops, owns, manages, and asset-manages a portfolio of 8+ hotel properties across New York, Florida, Pennsylvania, Texas, and North Carolina, spanning budget (Best Western), select-service (Residence Inn, Aloft), and upscale boutique (Viana Hotel & Spa, Wyndham Trademark Collection) segments. Its operating portfolio includes Adria Hotel & Conference Center (Bayside, NY), Aloft Delray Beach (FL), Best Western Queens Gold Coast (NY), Inn at Great Neck (NY), Viana Hotel & Spa (Westbury, NY), Residence Inn Philadelphia Great Valley/Malvern (PA), Best Western Austin Central (TX), and Best Western University Inn Winston Salem (NC), with Hotel Evernia (West Palm Beach, FL) currently under development as a 134-room historic upscale property. The company employs 51-100 staff across corporate and property-level operations.

Samar Hospitality's underlying technology consists of standard hotel property management systems and brand-standard infrastructure (Wi-Fi, fitness centers, business centers, POS for F&B), with no proprietary platform or AI/ML capabilities disclosed. Viana Hotel & Spa is LEED-certified as a green-built, feng-shui-designed property. The company's service model emphasizes personalized, family-led hospitality passed across generations of the Mindel family, supported by community involvement including over 500 complimentary room nights donated to Long Island schools, the Holocaust Memorial and Tolerance Center of Nassau County, and the Alzheimer's Association Long Island.

The company generates revenue across four streams: hotel room rentals (the core, spanning extended-stay suites, standard rooms, and luxury accommodations), food & beverage operations (Marco Polos Italian Asian Fusion restaurant, lobby bars, Re:fuel Grab&Go, leased restaurant at BW University Inn), spa and wellness services at Viana Hotel & Spa, and conference and event space rental and catering (10 to 200+ guests, including the Adria Hotel & Conference Center's 5,000+ sq ft). Distribution is multi-channel: direct bookings via property websites and the corporate site, plus global reach through Marriott Bonvoy, Best Western, and Wyndham Rewards loyalty platforms under franchise agreements. Customer segments are diversified across leisure travelers, business travelers near airports and corporate campuses, extended-stay guests at Residence Inn Malvern, and corporate event and wedding planners. Pricing is dynamic based on seasonality, demand, location, and room type, with group and event pricing available upon inquiry.

Name

Samar Hospitality

Legal name

Samar Hospitality

Website

https://samarhospitality.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Samar Hospitality is a family-owned hotel developer and operator founded in 1969, managing 8+ properties across New York, Florida, Pennsylvania, Texas, and North Carolina under Best Western, Marriott, and Wyndham franchises, serving leisure, business, extended-stay, and event guests.

Ownership category

akta.pro rank

Product category

Hotel Management and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Destination Spa Resorts (THAGAMAA)

Keywords

• Hotel management
• Hospitality services
• Lodging accommodations
• Conference event venues
• Spa wellness services

Headquarters

HQ city

Jericho

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Rentals: Core revenue from nightly hotel accommodations across 8+ properties including extended-stay suites (Residence Inn), standard rooms, and luxury suites. Includes revenue from the Adria Hotel & Conference Center's 5,000+ square feet of catering space.
2. Food & Beverage: Restaurant and bar operations including Marco Polos Italian Asian Fusion restaurant at Viana Hotel & Spa, lobby bars, 24-hour Re:fuel Grab&Go at Aloft properties, and a 2,500-square-foot soul food restaurant leased to a local operator at Best Western University Inn.
3. Spa & Wellness Services: Revenue from spa services at Viana Hotel & Spa, including rejuvenating body treatments, full-service salon, and fitness center access.
4. Conference & Event Space: Rental and catering revenue from banquet facilities, conference centers, and event spaces across multiple properties, accommodating events ranging from 10 to 200+ guests.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Samar Hospitality develops, owns, operates, and asset-manages a portfolio of 8+ hotel properties offering guest accommodations, conference and banquet facilities, food and beverage outlets, and spa and wellness services. The portfolio spans independent and franchised hotels under Marriott (Aloft, Residence Inn), Best Western, and Wyndham's Trademark Collection brands across the Eastern United States and Texas.

Product overview

Samar Hospitality operates a portfolio of hotel properties across multiple affiliations including independent hotels, Best Western affiliates, Marriott brands (Residence Inn, Aloft), and Wyndham's Trademark Collection (Viana Hotel & Spa). The portfolio includes developed and managed properties (Adria Hotel & Conference Center, Aloft Delray Beach, Best Western Queens Gold Coast, Inn at Great Neck, Viana Hotel & Spa, Residence Inn Philadelphia Great Valley/Malvern), properties under development (Hotel Evernia in West Palm Beach), and asset-managed properties (Best Western Austin Central, Best Western University Inn Winston Salem). The company provides hospitality services including accommodations, conference and event spaces, dining, and spa services across these properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Adria Hotel & Conference Center Full-service hotel and conference center in Bayside, Queens, NY offering guest accommodations and conference and banquet facilities.
• Aloft Delray Beach Marriott-branded downtown Delray Beach, FL hotel with WXYZ bar, Re:fuel Grab&Go, fitness center, and rooftop Splash Pool for leisure and business travelers.
• Best Western Queens Gold Coast Best Western-affiliated hotel in Bayside, Queens, NY with convenient access to Manhattan, JFK, and LGA airports, offering free parking and proximity to public transportation.
• Inn at Great Neck Art Deco-style hotel in Long Island's North Shore Gold Coast featuring 85 renovated rooms and suites with banquet and catering space for 10-200 guests.
• Viana Hotel & Spa Long Island's only green-built feng shui hotel and LEED-certified property within Wyndham's Trademark Collection, featuring a Zen-inspired spa, full-service salon, fitness center, and Marco Polos Italian Asian Fusion restaurant.
• Residence Inn Philadelphia Great Valley/Malvern Marriott-branded all-suite extended-stay hotel near Philadelphia with fully equipped kitchens, complimentary hot breakfast, free Wi-Fi, indoor pool, whirlpool, and fitness center.
• Best Western Austin Central Pet-friendly Best Western Plus hotel in Austin, TX featuring outdoor pool, free hot breakfast, fitness center, business center, meeting space, and convenient access to downtown and the University of Texas.
• Best Western University Inn, Winston Salem Best Western Plus hotel near Wake Forest University and Winston-Salem State University featuring 190 renovated guest rooms, over 5,000 square feet of event space, and a 2,500-square-foot soul food restaurant.
• Hotel Evernia (Under Development) Historic 1925 hotel in West Palm Beach, FL currently under development as a 134-room upscale property with spa, rooftop pool, restaurant, and catering facilities.
• Conference and Event Space Services Banquet, conference, and catering services across multiple properties (Adria Hotel, Inn at Great Neck, Best Western University Inn, Viana Hotel & Spa) for events ranging from 10 to 200+ guests.
• Food and Beverage Services Restaurant and bar operations including Marco Polos Italian Asian Fusion at Viana Hotel & Spa, lobby bars, 24-hour Re:fuel Grab&Go at Aloft Delray Beach, and a 2,500-square-foot soul food restaurant at Best Western University Inn.
• Spa and Wellness Services Rejuvenating body treatments, full-service salon, and fitness center access offered through Viana Hotel & Spa on Long Island.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorMarriott International franchises Aloft Delray Beach and Residence Inn Philadelphia Great Valley/Malvern to Samar Hospitality. Samar operates these properties under Marriott brands, gaining access to Marriott Bonvoy loyalty program, global distribution, and brand standards. Samar pays franchise fees and maintains brand requirements.
• Best Western Hotels & ResortscoreChannel Partner/ Reseller/ DistributorBest Western franchises three properties to Samar Hospitality: Best Western Queens Gold Coast (NY), Best Western Austin Central (TX), and Best Western University Inn Winston Salem (NC). Samar gains access to Best Western's global brand recognition, booking platform, and loyalty program.
• Wyndham Hotels & Resorts (Trademark Collection)coreChannel Partner/ Reseller/ DistributorViana Hotel & Spa operates as part of Wyndham's Trademark Collection. This franchise relationship provides access to Wyndham Rewards loyalty program, global distribution, and association with Wyndham's portfolio of upscale properties.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Newport Hospitality Group: Newport Hospitality Group is a privately held hotel management company operating franchised full-service and select-service properties (Hilton, Marriott, IHG) primarily in the Mid-Atlantic and Eastern US. Directly comparable to Samar in size, multi-brand franchise model, and regional concentration.
• MCR Hotels: MCR Hotels is one of the largest privately held hotel owner-operators in the US, operating a multi-brand portfolio across Marriott, Hilton, and IHG flags. Most directly comparable to Samar Hospitality as a privately held, multi-brand franchise operator focused on full-service and select-service properties across secondary US markets.
• Sage Hospitality Group: Sage Hospitality operates independent, soft-branded, and franchised hotels including boutique and lifestyle properties with restaurant and event components. Comparable to Samar in combining franchised operations with differentiated independent properties (similar to Samar's Viana) and operating F&B/event revenue streams.
• HEI Hotels & Resorts: HEI is a privately held hotel owner-operator managing upscale and luxury full-service properties under major brands (Marriott, Hilton, Hyatt, IHG). Comparable to Samar as a third-party operator of franchised upper-midscale and upscale hotels, though at materially larger scale.
• Concord Hospitality Enterprises: Concord is a privately held hotel developer and operator with a portfolio of Marriott, Hilton, and IHG franchised properties concentrated in the Eastern US. Directly comparable to Samar in multi-brand franchised ownership and East Coast regional focus.
• HP Hotels (now part of TPG Hotels): HP Hotels / TPG Hotels is a third-party hotel management company operating full-service and select-service franchised properties across the Eastern US. Directly comparable to Samar as a similarly scaled multi-brand operator with overlapping geographic footprint.

Broad incumbents

• Highgate Hotels: Highgate is a major hotel management, investment, and development company operating hundreds of properties across luxury, lifestyle, resort, and select-service segments. Functions as a larger, more diversified incumbent version of Samar's owner-operator model with national geographic reach.
• Chatham Lodging Trust: Chatham is a hotel REIT focused on premium-branded, select-service and extended-stay properties (Residence Inn, Homewood Suites, Hampton). Comparable to Samar in its concentration in upper-midscale franchised hotels and presence in the Residence Inn brand.
• Hersha Hospitality Trust: Hersha is a publicly traded REIT focused on upscale, lifestyle, and resort hotels in urban gateway markets. Comparable to Samar in operating franchised upscale properties (Marriott, Hilton), though as a much larger public REIT rather than a private family operator.

Emerging players

• Lark Hotels: Lark Hotels operates a portfolio of independent boutique and lifestyle inns and small hotels across New England and the Eastern US, often with F&B and event components. Comparable to Samar's independent boutique-leaning properties (Inn at Great Neck, Viana) in operating smaller-format differentiated assets outside major franchised brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/samar-hospitality

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samar Hospitality