Scottish Racing

What Scottish Racing does

Scottish Racing is a private, non-listed industry promotion organization founded in 2000 and headquartered at Hamilton Park Racecourse in Hamilton, Scotland. It functions as the consolidated representative body for all five Scottish racecourses — Ayr, Hamilton Park, Kelso, Musselburgh, and Perth — covering both flat and jumps racing. The organization has a deliberately small operating footprint of 1–10 employees and is led by Chief Executive Delly Innes (since 2016), who concurrently chairs the Scottish Racing Academy and sits on the British Horseracing Authority's Public Affairs Steering Group and the Scottish Government's Equine Stakeholder Group.

The organization's core activities are non-commercial in the conventional product sense: political lobbying in Westminster and Holyrood, broadcast and social media coverage of Scottish racing, fixture preview content authored by Race Reporter Gordon Brown, and campaigns to attract new audiences to the sport. Core products are therefore content- and partnership-oriented rather than technology-oriented, and consist of the Scottish Racing website (scottishracing.co.uk), the Scottish Championship season-long tracker of jockeys, trainers, and owners, and three Core strategic partnerships: with Racing TV (broadcast of all five Scottish racecourses within a 61-course network, with profits returned to racecourses for enhanced prize-money), William Hill (on-course betting), and the Scottish Racing Academy (training and development). The sole disclosed direct consumer pricing is a 2026 Season Badge sold at £470 each on a limited annual basis.

There is no proprietary technology stack of substance: the core technology field is explicitly "Not applicable" because Scottish Racing is an industry body, not a software company. Revenue mechanics are dominated by member racecourse funding (not disclosed) supplemented by a small badge program; no venture capital, no parent company, no public listing, and no disclosed standalone revenue or ARR figures exist. The wider Scottish horseracing industry (excluding betting) generated £306.3m turnover and supported 3,400 jobs in 2018 per Horseracing Betting Levy Board data, but this is industry-level context, not Scottish Racing's own P&L. Customer segments are effectively the five member racecourses (constituents) and racegoing consumers; no enterprise SaaS-style customer base exists.

Name

Scottish Racing

Legal name

Scottish Racing

Website

https://scottishracing.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Scottish Racing is a private, non-listed industry promotion organization founded in 2000 that represents all five Scottish racecourses (Ayr, Hamilton Park, Kelso, Musselburgh, Perth), handling political lobbying, media relations, and audience-development activity on behalf of Scottish horseracing.

Ownership category

akta.pro rank

Product category

Horse Racing Promotion Services

NAICS

Racetracks (711212), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racing Associations, Governance & Integrity Services (MPAEADAL)

akta.pro secondary industries

Horse Racing Media, Data & Handicapping Content (MPAEADAF), Racetrack & Race Meeting Operations (MPAEADAA)

Keywords

• Horse racing promotion
• Racecourse marketing
• Racing fixture schedules
• Horseracing media coverage
• Racing industry advocacy

Headquarters

HQ city

Hamilton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Scottish Racing is an independent industry promotion organization that represents five Scottish racecourses (Ayr, Hamilton Park, Kelso, Musselburgh, and Perth) and promotes horseracing throughout Scotland. It lobbies on political issues in Westminster and Holyrood, generates broadcast, print and social media coverage, publishes fixture previews and news, runs the Scottish Championship tracker, and supports industry training through the Scottish Racing Academy partnership.

Product overview

Scottish Racing is a single unified product (an industry organization and website) that promotes and supports horseracing in Scotland across five racecourses: Ayr, Hamilton Park, Kelso, Musselburgh, and Perth. The offering consists of a central website platform providing racecourse information, fixture previews, news coverage, and championship tracking, combined with media partnerships (Racing TV for live broadcasts) and betting partnerships (William Hill). The core value proposition is serving as the definitive guide to Scottish horseracing, connecting racegoers with fixtures, results, and racing content across all five venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Scottish Racing Website Official website serving as the definitive guide to horseracing in Scotland, providing information about the five member racecourses (Ayr, Hamilton Park, Kelso, Musselburgh, Perth), fixture lists, news, fixture previews, and links to broadcast and betting partners.
• Scottish Championship Championship tracker that ranks the top performing jockeys, trainers, and owners across the five Scottish racecourses on both flat and jump racing, with a Scottish Horse of the Month feature embedded on the homepage.
• Scottish Racing 2026 Season Badge One-time/perpetual license season badge priced at £470 for the 2026 racing season, granting the holder access across Scottish Racing's racecourse programme, with a limited number of badges available.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Racing TVcoreGTM or Marketing PartnerRacing TV is the home of British and Irish Racing, showcasing live and exclusive action from 61 racecourses including all five Scottish racecourses. Racing TV shows over 8,000 live horse races with 90% exclusive to the channel. Profits are returned to racecourses including Scottish Racecourses which contributes to enhanced prize-money and facilities.
• William HillcoreGTM or Marketing PartnerWilliam Hill is a betting partner providing gambling services at Scottish racecourses. Scottish Racing displays William Hill as a proud partner on their homepage.
• Scottish Racing Academy (SRA)coreStrategic or Co-development PartnerThe Scottish Racing Academy is a training and development initiative in partnership with Scottish Racing. The CEO of Scottish Racing, Delly Innes, sits as Chair of the Scottish Racing Academy.

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Racing Partnership: Media rights vehicle for a consortium of independent UK racecourses. A structural analogue to Scottish Racing's role representing a consortium of five independent Scottish courses in broadcast negotiations.
• At The Races: Racing media outlet producing fixtures, previews, results, and tips content for British and Irish racing. Overlaps with Scottish Racing's fixture preview, news, and content marketing capabilities.
• The Jockey Club: The largest commercial group of racecourses in the UK, operating 15 venues. Comparable to Scottish Racing as a multi-racecourse promotional and representative body for British horseracing, but at significantly greater scale and broader geographic scope.
• Arena Racing Company (ARC): Operates 16 racecourses across the UK alongside media, catering and training facilities. Most directly comparable to Scottish Racing's model of a multi-venue racecourse group with integrated media and betting partnerships.
• Horse Racing Ireland (HRI): National authority for horseracing in the Republic of Ireland, responsible for promotion, development, and representation of the sport. Closest international analogue to Scottish Racing's regional industry body role.

Broad incumbents

• Racecourse Media Group (RMG): Manages media rights and betting data distribution for UK racecourses. Comparable function to the broadcast/media layer Scottish Racing accesses via Racing TV, but operating across a much larger racecourse portfolio.
• Racing TV: Dedicated UK and Irish racing broadcast platform covering 61 racecourses. Already a core partner of Scottish Racing; comparable as a racing media and content business that monetises live racing distribution.
• British Horseracing Authority (BHA): The regulatory and governing body for British horseracing. Comparable to Scottish Racing's governance and lobbying function but operates at UK-wide scale with statutory authority rather than promotional remit.

Emerging players

• National Horseracing College: UK-based training institution for the horseracing workforce. Comparable to the Scottish Racing Academy in remit — training and developing industry talent — but operates at a UK-wide rather than Scottish level.

Others

• William Hill: Major UK betting operator and stated partner of Scottish Racing. Comparable as a counterpart in the betting-on-racing ecosystem that drives pari-mutuel and fixed-odds revenue back into racecourse economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ScottishRacing
• Facebookfacebook.com/scottishracing
• LinkedInlinkedin.com/company/scottish-racing-marketing-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottish Racing