SmartCherry
SmartCherry is a Chilean digital media platform that delivers specialized technical content about cherry cultivation through articles, podcasts, video, and a 70+ partner supplier portal, serving producers, agronomists, and agricultural input suppliers in Chile and internationally.
- Company typePrivate
- Founded2018
- HeadquartersSantiago, Chile
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What SmartCherry does
SmartCherry is a Chilean digital media platform founded in 2018 that delivers specialized technical information about cherry cultivation to producers, agronomists, and agricultural input suppliers in Chile and internationally. The platform operates as a multi-format content hub spanning articles, podcasts, video reports, newsletters, infographics, and event coverage, with bilingual Spanish/English content distributed through smartcherry.cl, smartcherrytv.cl, and smartcherry.world. Editorial content covers the full cherry production cycle, including agronomic management (nutrition, flowering, varieties, pruning, irrigation, frost control, dormancy), post-harvest handling, climate monitoring, commercial intelligence, and supplier solutions, organized into categories such as Manejos Agronómicos, Postcosecha, Comercial, Clima, and Opinión Experta.
The platform's core products include the main website, Smartcherry TV (a video streaming platform hosting reportajes, expert interviews, and CherryTips educational segments), the Smartcherry Podcast network (8 channels across own and partner series distributed via Spotify), a Gantt-chart planning tool (Planificación/beplan), a CherryTips video series, infographics, and a supplier portal listing 70+ partner companies. Content is produced and curated by a small in-house team and a network of agronomist contributors anchored by co-founder Carlos Tapia, a recognized cherry production specialist who also serves as Founder and CTO of Avium and Technical Director of Agrarian; the editorial team is supported by Avium-affiliated technical advisors.
The business model is community-led content marketing monetized primarily through the supplier partner portal, where agricultural input companies (crop protection, fertilizers, biostimulants, irrigation, packaging, machinery suppliers) pay for brand visibility, sponsored articles, podcast features, and event presence. The platform reaches approximately 2 million annual visits and is supplemented by industry event participation (CherryTech, Cherry Summit) and active distribution across X/Twitter, Facebook, LinkedIn, Instagram, TikTok, YouTube, and Spotify. The company operates as a privately held, bootstrapped entity with no disclosed external institutional funding and a headcount of 1–10 employees.
SmartCherry firmographics
Firmographics- Name
- SmartCherry
- Legal name
- SmartCherry
- Website
- https://smartcherry.cl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmartCherry is a Chilean digital media platform that delivers specialized technical content about cherry cultivation through articles, podcasts, video, and a 70+ partner supplier portal, serving producers, agronomists, and agricultural input suppliers in Chile and internationally.
- Ownership category
- akta.pro rank
SmartCherry industry classification
Industry- Product category
- Agricultural Digital Media
- NAICS
- Publishing Industries (513)
- akta.pro primary industry
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
Keywords
Where SmartCherry is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
SmartCherry business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Supplier Partner Portal / Advertising & Sponsorship: SmartCherry monetizes its large audience of cherry producers and industry professionals by offering a supplier partner portal where agricultural input companies (fertilizers, crop protection, equipment, services) pay for brand visibility, sponsored articles, podcast appearances, and event presence. The platform functions as an advertising and marketing channel for the cherry industry supply chain.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
SmartCherry product offering
Product offeringCore offering
SmartCherry operates a multi-format digital media platform dedicated to cherry cultivation, delivering agronomic articles, technical videos, podcasts, infographics, and orchard-planning tools to cherry producers, agronomists, and exporters worldwide. Its commercial core is a B2B supplier partner portal (Proveedores) where agricultural input companies (agrochemicals, fertilizers, machinery, packaging, services) pay recurring fees to access a curated audience of cherry specialists.
Product overview
Smartcherry is a multi-platform digital magazine and information platform for the cherry industry. The core offering is the Smartcherry web platform (smartcherry.cl), which provides aggregated technical content through multiple channels including news articles, technical articles, expert columns, and industry reports. The platform extends through companion products: Smartcherry TV (video content), Smartcherry Podcast (audio series), Cherry Tips (short technical videos), a Planning tool with Gantt charts, Smartcherry World (international content), Infografías (infographics), and a Suppliers Portal. The platform reaches approximately 2 million annual visits and partners with over 70 suppliers in the cherry industry.
Differentiator
Problem solved
Functional benefit
Brands
- Smartcherry TV: Video platform featuring reportages, interviews, and technical content about cherry cultivation
- Smartcherry Podcast
- Smartcherry Interview
- Smartcherry Open
- CherryTech
- CherryTips
- CherryReports
Products and services
- Smartcherry (Digital Magazine) Flagship digital magazine delivering technical, agronomic, and commercial content for cherry producers, exporters, and industry professionals.
- Smartcherry TV On-demand video streaming platform providing technical videos, interviews, and field reports for cherry producers and agronomists.
- Smartcherry Podcast Audio podcast series featuring interviews with agronomic experts, exporters, and suppliers, distributed on Spotify.
- Smartcherry World International edition of the SmartCherry editorial platform, extending cherry-industry coverage to a global audience of producers and exporters.
- Proveedores (Suppliers Portal) B2B partner directory where 70+ agricultural input suppliers, exporters, and service providers pay recurring fees for visibility and access to SmartCherry's cherry-producer audience.
- Planificación Gantt chart-based planning tool for managing tasks and events across the cherry cultivation cycle.
- beplan Online planning and scheduling tool hosted at multiply.cl, supporting cherry production operational planning.
Quantifiable outcome
- ~2 million annual visits to the platform
- +2 more outcomes
Companies that use SmartCherry
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
SmartCherry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SmartCherry partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AviumcoreAvium is SmartCherry's editorial partner and the company of co-founder Carlos Tapia, who serves as Technical Director of Avium and Content Director of SmartCherry. Carlos Tapia is the founder and CTO of Avium, making this a deeply intertwined relationship where SmartCherry's technical credibility is anchored in Avium's cherry production expertise.
- Agromarketing ChilecoreAgromarketing Chile is the marketing agency responsible for SmartCherry's audiovisual equipment and design. Co-founder Jorge Tello is the Founder and Commercial Director of Agromarketing, and Co-founder of Agrarian. This is a founding partnership combining content expertise with marketing, design, and technology services.
- Asociación de Viveros de Chile (AGV)minorListed as an associated collaborator on the SmartCherry platform, contributing to the cherry industry knowledge ecosystem. AGV represents Chile's nursery association, a key part of the cherry supply chain.
- FedefrutaminorListed as an associated collaborator. Fedefruta is Chile's fruit producers' federation, representing a broad network of fruit growers including cherry producers.
- CapciminorListed as an associated collaborator. Capci is a cherry industry association contributing to the SmartCherry content ecosystem.
- Centro de Entomología Aplicada BIOCEAminorListed as an associated collaborator providing entomological expertise to SmartCherry's technical content on pest and disease management in cherry orchards.
- Centro de Fruticultura SurminorListed as an associated collaborator contributing to SmartCherry's technical content on southern Chile's cherry production region.
- Trio KimünminorFrancisca Barros and Jessica Rodríguez from Trio Kimün are listed as associated collaborators, contributing expert content to SmartCherry's agronomic coverage.
- DiagnofruitminorHector Garcia from Diagnofruit is listed as an associated collaborator, contributing expertise in fruit quality and post-harvest analysis.
- IQonsulting (Isabel Quiroz)minorIsabel Quiroz from IQonsulting is listed as an associated collaborator, contributing commercial and market intelligence content to SmartCherry.
- Supplier Partners (70 companies)minor70 agricultural input companies serve as supplier partners in the SmartCherry portal, including Adama, Agralia, Agrocover, Agrofresh, Agrospec, Anasac, BASF, Bayer, Bioamerica, BIOCEA, Capci, CD Asesorias, Chemie, Coldtech, Compo Expert, Copeval, Corteva, Cultiva, Daymsa, Diagnofruit, Empack, Greenhas Chile, Hectre, In-Pacta, IQConsulting, MAF Roda, Manvert, MASSO Agro Department, MYV (Martínez y Valdivieso), NutraFeed, Peulla, Point Chile, Proyectos Industriales Johnson, QC Fruit, Quimetal, Rivulis, Rovensa Next, San Jorge Packaging, Soquimich Comercial, Sumitomo Chemical, Summit Agro, Suntton, Syngenta, Tattersall, Tavan, Tierra Verde, Trio Capacita, Unitec, UPL, and Vadpagro. These partners contribute sponsored content, podcasts, and technical articles in exchange for visibility with cherry producers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SmartCherry competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SmartCherry social profiles
Digital presenceSmartCherry financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartCherry leadership team
Management profileNumber of profiles
Profiles6 records
SmartCherry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartCherry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartCherry
What does SmartCherry do?
SmartCherry operates a multi-format digital media platform dedicated to cherry cultivation, delivering agronomic articles, technical videos, podcasts, infographics, and orchard-planning tools to cherry producers, agronomists, and exporters worldwide. Its commercial core is a B2B supplier partner portal (Proveedores) where agricultural input companies (agrochemicals, fertilizers, machinery, packaging, services) pay recurring fees to access a curated audience of cherry specialists.
Is SmartCherry a public or private company?
SmartCherry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartCherry founded?
SmartCherry was founded in 2018. It employs 1 to 10 people.
Where is SmartCherry based?
SmartCherry is headquartered in Santiago, Chile, in the Latin America region.
How does SmartCherry make money?
One revenue line is on record: supplier Partner Portal / Advertising & Sponsorship.
Does SmartCherry have an API?
No public API is recorded for SmartCherry.
What industry is SmartCherry in?
SmartCherry's product category is Agricultural Digital Media. Its primary akta.pro industry code is AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its NAICS code is 513.