Outdura

What Outdura does

Outdura is a textile manufacturer specializing in 100% solution-dyed acrylic outdoor fabrics, operating as the residential-facing brand of Austrian parent Sattler Corporation (founded 1875). The company manufactures fabrics at its weaving mill at 447 Main Street in Hudson, North Carolina—one of the few early-20th-century North Carolina textile mills still functioning—and offers multiple design collections (Coast to Coast, Ovation 4, Ovation 2-3) supported by proprietary TEXGARD cleaner and protector accessories and a 10-Year Promise warranty. Its core technology is solution-dyed acrylic where color pigments are infused into fibers before yarn spinning, producing fabrics tested to 60,000 double rubs on the Wyzenbeek scale and 2,000+ hours of UV exposure, with PFAS-free formulations.

The business is wholesale and channel-driven: products reach customers through three tiers—fabric retailers (small quantities for DIY), fabric distributors (full rolls, including Sailrite and Justwholesale), and furniture retailers that incorporate Outdura fabrics into outdoor furniture lines. Revenue is generated through unit-priced fabric sales (by yard or roll) plus accessory care products, with quote-based pricing for wholesale and distributor orders. End customers span residential homeowners (primary segment), contract and hospitality applications requiring commercial-grade durability, and DIY retail buyers, while B2B partners include outdoor furniture manufacturers.

Outdura markets through a content-led approach (the Woven Together blog, an interactive Design Selector visualization tool, multilingual email newsletter segmented by Customer/Specialist/Distributor/Manufacturer groups, and organic social on Facebook and Instagram). The company is led by General Manager Ibrahim Turkoez, with no public financial disclosure, no funding rounds, and no evidence of institutional investors; governance and capital allocation flow through the private Sattler parent.

Name

Outdura

Legal name

Sattler Corp.

Website

https://outdura.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Outdura is a US textile manufacturer producing 100% solution-dyed acrylic outdoor fabrics for residential, hospitality, and DIY customers, distributed via fabric retailers, distributors like Sailrite and Justwholesale, and furniture manufacturers. Owned by Austrian parent Sattler (founded 1875), it weaves fabrics at its Hudson, North Carolina mill and sells multiple design collections plus TEXGARD care products under a 10-Year Promise.

Ownership category

akta.pro rank

Product category

Outdoor Performance Textiles

NAICS

Fabric Coating Mills (313320)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)

akta.pro primary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

Keywords

• Outdoor fabric manufacturing
• Solution-dyed acrylic
• Upholstery textiles
• Performance fabrics
• Contract textiles

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fabric Sales: Outdura generates revenue through the sale of outdoor fabrics by the yard or roll. Products are sold through multiple channels including direct retail, distributors for full rolls, and furniture manufacturers who incorporate Outdura fabrics into their products. Pricing is typically quote-based for wholesale/distributor orders.
2. Accessories and Care Products: Sale of TEXGARD branded cleaning and protection products (TEXGARD CLEANER and TEXGARD PROTECTOR) for fabric maintenance and care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Outdura manufactures and sells 100% solution-dyed acrylic outdoor fabrics woven at its Hudson, North Carolina facility. The product line includes design collections (Coast to Coast, Ovation 4, Ovation 2-3), TEXGARD-branded cleaning and protection products, and serves residential, contract/hospitality, and outdoor furniture manufacturer markets through a multi-tier channel of retailers, distributors, and direct inquiries.

Product overview

Outdura is a textile company specializing in outdoor fabrics made from 100% solution-dyed acrylic, woven at their Hudson, North Carolina manufacturing facility. The product portfolio centers on Outdura Fabrics (core product), complemented by multiple Design Collections including Coast to Coast, Ovation 4, and Ovation 2-3. Supporting products include TEXGARD CLEANER and TEXGARD PROTECTOR for fabric care, and the Design Selector visualization tool for application planning. All products are backed by the 10-Year Promise warranty program. Founded in Austria in 1875, the company operates as part of Sattler Corporation with its US headquarters in Hudson, NC.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 60,000 double rubs abrasion resistance vs. 30,000 required for commercial high-traffic environments
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SailritecoreChannel Partner/ Reseller/ DistributorSailrite serves as a distributor offering full rolls and cuts of Sattler & Outdura fabrics for shades, marine, and furniture applications. They provide fast delivery and cater to customer projects requiring larger quantities.
• JustwholesalecoreChannel Partner/ Reseller/ DistributorWholesale distributor for Sattler fabric collections, providing full roll and bulk fabric options to customers.
• Action UpholsteryminorChannel Partner/ Reseller/ DistributorUpholstery company utilizing Outdura fabrics for their furniture products, serving as a retail channel partner.
• Veteran CompanyminorChannel Partner/ Reseller/ DistributorFurniture company offering products made with Outdura fabrics through their Facebook retail channel.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Phifer: Phifer is a US-based manufacturer of performance fabrics including outdoor furniture fabrics, sun control products, and insect screening. Phifer directly competes with Outdura in outdoor upholstery and patio fabrics with similar B2B distribution to furniture OEMs and retailers.
• Tempotest (Marlen / Para Group): Tempotest is an Italian/US brand of solution-dyed acrylic outdoor fabrics distributed by Para Group. They directly compete with Outdura in residential and commercial outdoor upholstery applications with similar performance specifications and overlapping target customer segments.
• Bella-Dura (Burch Fabrics): Bella-Dura is a US brand of solution-dyed performance indoor/outdoor fabrics manufactured by Burch Fabrics. They offer comparable performance fabrics for residential and contract upholstery, directly competing with Outdura with similar technology positioning around durability and stain resistance.
• Herculite: Herculite is a US manufacturer of specialty coated fabrics for industrial, commercial, and consumer applications including outdoor furniture and awnings. They compete with Outdura in coated performance fabrics for outdoor use with similar durability and weather resistance positioning.
• Sunbrella (Glen Raven): Sunbrella is the market-leading brand of solution-dyed outdoor performance fabrics, manufactured by Glen Raven. It directly competes with Outdura in acrylic outdoor upholstery for residential, hospitality, and marine applications, serving the same furniture OEM, retailer, and DIY customers.
• Serge Ferrari: Serge Ferrari is a French manufacturer of high-performance composite textiles for outdoor furniture, marine, and architectural applications. They compete with Outdura in the premium outdoor fabric segment, particularly with European customers and global furniture brands.
• Recasens: Recasens is a Spanish manufacturer of technical textiles including outdoor furniture fabrics, awning fabrics, and marine applications. They compete with Outdura in the outdoor performance fabric category with similar acrylic technology, primarily serving European markets but also exporting to North America.
• Twitchell Corporation: Twitchell is a US manufacturer of coated and performance fabrics including outdoor upholstery and mesh textiles. They compete directly with Outdura in outdoor performance fabrics with similar technology positioning around durability, weather resistance, and UV performance.
• Dickson (Glen Raven): Dickson is a French manufacturer of technical textiles for outdoor applications including awning, marine, and outdoor furniture fabrics. Acquired by Glen Raven (Sunbrella parent), they compete with Outdura in the same outdoor performance fabric category, particularly in Europe and with global OEMs.

Emerging players

• Crypton: Crypton is a US manufacturer of performance fabrics with stain, odor, and moisture-resistant technology, primarily focused on indoor contract upholstery but expanding into outdoor and performance segments. They are an emerging adjacent competitor to Outdura as performance fabric categories converge.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/outdura-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdura