Sportif Sports

What Sportif Sports does

Sportif Sports is a Copenhagen-based, founder-operated sports marketing and social media agency that serves individual athletes and sports clubs in Denmark. The company's service portfolio covers personal branding strategy, full-service social media management, video production, and sponsorship application support. Its client base spans amateur to Olympic-level athletes across multiple verticals including MMA, boxing, dance, footvolley, and golf, with named case studies such as MMA athlete Akim 'Showtime' and Danish national team boxer Amre Allman.

The core offering is a four-tier monthly subscription product — Upcoming at 7,500 DKK, Pro at 9,500 DKK, Elite at 12,500 DKK, and GOAT at 18,500 DKK per month (ex. VAT) — covering on-location content production, multi-platform posting (Instagram and Facebook), and performance analytics. The company's principal proprietary asset is the PIV-model (Personlighed, Interesser, Værdier), a registered methodology for establishing an athlete's personal brand, derived from 169 athlete surveys and expert consultation. Supplementary offerings include a one-time Sponsoransøgning Pro service at 1,499 DKK, free downloadable sponsorship application and social media planning templates, a sponsorship funnel guide (Sponsortrakt), and an educational video library.

Sportif Sports monetizes through recurring subscription revenue and one-time professional service fees, with no disclosed external funding. The go-to-market is sales-led with a community component: direct outreach to athletes and clubs, a free 15-minute consultation offer, same-day email response, and lead capture via free downloadable resources. Distribution is direct via the website and email ([email protected]), supplemented by organic social presence and content marketing through the Sports Marketing Blog. The company is privately held and founder-owned, operating exclusively in Denmark with 1-10 employees.

Name

Sportif Sports

Legal name

Sportif Sports

Website

https://sportifsports.dk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportif Sports is a Copenhagen-based sports marketing agency that helps individual athletes and sports clubs in Denmark grow via social media management, content production, personal branding, and sponsorship application services.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Sports marketing agency
• Athlete personal branding
• Social media management
• Sponsorship applications
• Video production services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Social Media Packages (SoMe-pakker): Recurring monthly subscriptions for social media management services including content production, posting, and performance analysis. Four tiers available: Upcoming (7,500 DKK), Pro (9,500 DKK), Elite (12,500 DKK), and GOAT (18,500 DKK) per month ex. VAT.
2. Sponsoransøgning Pro: One-time professional service to create a polished sponsorship application document for athletes. Priced at 1,499 DKK.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sportif Sports is a Danish sports marketing agency that helps individual athletes and sports clubs grow their social media presence through recurring monthly content production, posting, and performance analysis services. The agency offers four tiered social media packages (Upcoming, Pro, Elite, GOAT) plus standalone branding and strategy, on-location video production, and a one-time professional sponsorship application writing service (Sponsoransøgning Pro). All work is delivered on a fixed monthly retainer or one-time fee in DKK, ex. VAT.

Product overview

Sportif Sports offers a unified social media and content service platform for athletes and sports clubs, consisting of four tiered social media management packages (Upcoming, Pro, Elite, GOAT) plus à la carte services. The service ecosystem includes professional video production, branding strategy, and a suite of supplementary tools: the PIV-Model methodology for personal branding, sponsor application templates, a Social Media Plan template, and a Sponsor Funnel process guide. Additional offerings include a Video Library with educational content and a Sponsoransøgning Pro service for professional sponsorship application writing.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Packages (Upcoming, Pro, Elite, GOAT) Full-service recurring social media management for athletes and sports clubs, including on-location content production, photo and video editing, scheduled posting to Instagram and Facebook, performance reporting, and strategy meetings. Tiered by monthly content volume, Reels quantity, and meeting cadence.
• Sponsoransøgning Pro (Professional Sponsorship Application Service) One-time professional service that produces a polished, professionally designed sponsorship application document for an athlete, increasing the likelihood of securing sponsorship deals.
• Branding & Strategy Service Service that builds the personal brand of an athlete or sports club so it appears professional and attractive to sponsors and partners, grounded in the proprietary PIV-model methodology.
• Video Production Service On-location video production for athletes and sports clubs that strengthens personal brands, creates value for sponsors, and engages fans and followers, with a fast 0-3 day turnaround for time-sensitive live sports content.

Quantifiable outcome

• Over 300 athletes successfully helped with professional sponsorship applications
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Athletes represented (Akim "Showtime", Amre Allman, others)coreStrategic or Co-development PartnerSportif Sports represents individual athletes, managing their personal branding, social media, and sponsorship activities. Athletes are featured in campaigns and the company leverages these relationships as case studies for new customer acquisition.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MKTG: Global sports and lifestyle marketing agency working with brands, rights holders, and athletes on sponsorship activation and content. Comparable in delivering athlete- and sports-related marketing services, though at much broader scale and global footprint.
• Roc Nation Sports: Sports division of Roc Nation providing athlete marketing, endorsements, and sponsorship representation. Comparable in service offering to athletes (marketing and sponsorship services), with significant brand-side leverage that Sportif Sports could eventually access.
• Excel Sports Management: Sports talent management and marketing agency representing professional athletes across multiple sports. Comparable in the athlete representation and brand partnership segment, though larger and more focused on U.S. professional leagues.
• Wasserman: One of the largest global sports marketing, talent management and sponsorship agencies. Highly comparable to Sportif Sports in service category (athlete representation and sponsorship services), but operates at vastly greater scale across multiple sports and geographies.
• Octagon: Global sports marketing agency offering athlete management, sponsorship, and content services. Comparable in that it sells athlete marketing and brand partnership services to the same end-customers Sportif Sports targets, though Octagon serves a much broader portfolio of elite clients.

Direct peers

• VaynerSports: Athlete representation and personal branding agency founded by Gary Vaynerchuk, focused on helping athletes build digital brands and monetize social media. Closely comparable service offering to Sportif Sports, particularly around athlete personal branding and content.
• Athletes First: U.S. sports marketing and athlete management agency focused on personal branding, social media, and sponsorship acquisition for professional athletes. Same core proposition as Sportif Sports (athlete-first marketing and sponsorship services), though focused primarily on NFL talent.

Regional players

• Sportlabs: Netherlands-based sports marketing and content agency serving athletes and sports organizations. Closely comparable business model and Nordic/Western European geographic footprint, making it the most direct regional peer to Sportif Sports.
• On Sport Group: European sports marketing and athlete representation agency focused on sponsorship acquisition and personal branding for athletes. Comparable in serving European athletes with sponsorship and personal branding support, similar to Sportif Sports' Danish focus.

Emerging players

• Big League Sports Marketing: Smaller sports marketing agency specializing in athlete branding and social media content services. Comparable in size and niche athlete-marketing focus, making it a useful emerging-player benchmark for Sportif Sports' growth trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw6P_whSJk_ujF6YQFtsAQg
• Facebookfacebook.com/sportifsportsmanagement
• LinkedInlinkedin.com/company/sportif-sports
• Instagraminstagram.com/sportif.sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportif Sports