Project Five

What Project Five does

Project Five is a Dutch digital design and development agency based in Amsterdam, operating with a small team of 2-10 people co-founded by Duncan Krebbers and Tim. The firm delivers custom web and mobile application development services, targeting a mix of global consumer brands, broadcasters/music platforms, and institutional clients. Its go-to-market is sales-led and its revenue mechanics follow a standard boutique agency model of project-based fees and retainers, with no disclosed pricing details or recurring revenue commentary.

The agency's client roster includes H&M, Jameson, Bols, Xite, Inholland University of Applied Sciences, Studio 100, AIR, and Havana Club, spanning consumer goods, beverages, entertainment, broadcasting, and education verticals. In addition to client services, Project Five maintains a small portfolio of proprietary products: TRAX (a mileage and fuel tracking mobile application), The Radio Hub (a digital radio platform), and Classie (a school scheduling platform). These products suggest selective experimentation with productized offerings alongside core services work.

Business model is services-led with optional product revenue; no external funding has been disclosed, and no AI/ML capabilities are evident in either the service offering or the proprietary products. Geographic footprint appears concentrated in the Netherlands with Belgian market reach, with no disclosed international expansion plans, hiring growth signals, or material shifts in strategic positioning in the input data.

Name

Project Five

Legal name

Project Five

Website

https://projectfive.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Five is a small Amsterdam-based digital design and development agency that builds custom web and mobile applications for consumer brands and institutions including H&M, Jameson, Bols, and Inholland.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Specialized Design Services (5414), Industrial Design Services (54142)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Custom software development
• Mobile application development
• Web application development
• UI/UX design services
• Cloud application development

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Bespoke application development and web design services for businesses, creating customized cloud applications and company websites tailored to client specifications.
2. Mobile Application Products: Publishing and maintaining mobile applications (TRAX) available on app stores, generating revenue through app distribution and potentially in-app purchases or subscriptions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Project Five is a Dutch digital design and development agency that builds custom web and mobile applications (iOS and Android) and cloud-based solutions for business clients across multiple industries. The company also develops and maintains proprietary products including TRAX (mileage and fuel logging mobile app), The Radio Hub (interactive platform for radio stations and listeners), and Classie (scheduling solution for schools). Service delivery spans the full lifecycle from UI/UX design through development to deployment.

Product overview

Project Five is a web design and development agency offering custom-built cloud applications and business websites. Their product portfolio includes TRAX (a mobile app for Android and iOS for mileage and fuel logging), The Radio Hub (a web platform for radio stations and listeners), Classie (a schedule management app with mobile and web plugin components), Club Abe (a responsive nightclub website), and B-TOO (a responsive portfolio website for an interior company). The offerings consist of separate bespoke products and websites rather than a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• TRAX: Mobile application for Android and iOS for mileage and fuel logging for drivers on the go.
• The Radio Hub
• Classie

Products and services

• TRAX Mobile mileage and fuel logging app for Android and iOS that enables drivers to track kilometers and fuel purchases directly from their vehicle; distributed via Google Play and Apple App Store.
• The Radio Hub Online interactive web platform connecting radio stations and listeners, enabling real-time reactions, sharing, and social features within the radio industry.
• Classie Schedule management solution for schools, delivered as a mobile app and web plugin that allows schools to export schedule data and keep timetables current with class changes for students and teachers.
• Custom Web Application Development Bespoke design and development of custom cloud-based web applications and responsive business websites tailored to client specifications across multiple industries.
• Custom Mobile Application Development Bespoke design, development, and deployment of native mobile applications for Android and iOS tailored to client specifications.
• UI/UX Design Services UI/UX design services forming part of the agency's end-to-end product delivery from design through development and deployment.

Quantifiable outcome

• TRAX app ranks well in App Stores for Android and iOS

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Iquality: Dutch digital agency delivering custom web applications, mobile apps, and cloud solutions to mid-market and enterprise clients; closely comparable boutique digital services offering.
• Q42: Dutch technology company building custom web and mobile applications and cloud platforms; comparable full-stack custom development model with a strong engineering culture.
• Mirabeau: Dutch digital agency specializing in strategy, design, and custom application development for enterprise clients; very similar boutique-to-mid-market positioning to Project Five within the Netherlands.
• Netvlies: Dutch digital agency offering web design, development, and online platforms for businesses; similar size and service portfolio targeting Benelux mid-market.
• Your Majesty: Amsterdam-based creative technology agency building custom digital products and experiences; comparable boutique custom-development positioning with brand-led clients.
• TRIMM: Dutch digital product studio focused on design and custom software development for enterprise; nearly identical operating model and target customer profile to Project Five.

Broad incumbents

• DEPT®: Largest independent Dutch digital agency offering custom web/mobile development, design, and cloud solutions to enterprise brands globally; directly comparable service stack to Project Five but at vastly greater scale.
• ThoughtWorks: Global technology consultancy delivering custom software development and digital platform engineering to enterprises; comparable custom application delivery model at much larger scale.
• Glue Reply: European digital agency within Reply Group offering custom application development, UX design, and cloud solutions; comparable end-to-end digital services for enterprise clients.

Regional players

• Freshheads: Benelux-based digital product studio building custom web and mobile applications; comparable custom development services, primarily operating in the Netherlands/Belgium market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/projectfive
• LinkedInlinkedin.com/company/projectfive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Five