Scout Communications
Scout Communications is a Toronto-based boutique communications consultancy, founded in 2015 by Faye Roberts, delivering strategic communications, advocacy communications, and media training services to enterprises, not-for-profits, industry associations, and government entities across Canada.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Scout Communications does
Scout Communications Inc. is a privately held, founder-owned communications consultancy established in 2015 and headquartered in Toronto, Canada. The firm is led by Principal Faye Roberts, who brings more than 20 years of corporate affairs experience including Director-level communications and government relations roles at General Motors of Canada. The firm operates with a small team (stated as 1-10 employees) and delivers three core service lines: Strategic Communications (audience identification and end-to-end strategy through execution), Advocacy Communications (stakeholder engagement and government/regulatory advocacy), and Media Training & Coaching (custom programs for executives, elected officials, and communications teams). Client engagements span real estate and investment, not-for-profit, financial services, and industry association verticals.
The business model is a sales-led professional services model with customized, quote-based engagements and a complimentary confidential initial consultation as the entry point. There is no published pricing, no productized or self-serve offering, and no disclosed software, SaaS, or platform layer; technology is not applicable to the service delivery. Distribution is purely direct: client relationships are managed through phone, email, and contact form engagement ([email protected] / (647) 924-4454), supported by top-of-funnel content marketing across a blog, LinkedIn, Facebook, Twitter, Instagram, and an email newsletter.
Geographically, the firm serves clients in Canada with no articulated global footprint. There are no disclosed funding rounds, institutional investors, M&A activity, partnerships, alliances, awards, patents, certifications, or subsidiaries. The company's competitive positioning rests almost entirely on the principal's personal expertise, executive-level network, and earned-media presence (including an appearance on The Agenda with Steve Paikin) rather than on proprietary technology or scaled operational infrastructure.
Scout Communications firmographics
Firmographics- Name
- Scout Communications
- Legal name
- Scout Communications Inc.
- Website
- https://scoutcomms.ca
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scout Communications is a Toronto-based boutique communications consultancy, founded in 2015 by Faye Roberts, delivering strategic communications, advocacy communications, and media training services to enterprises, not-for-profits, industry associations, and government entities across Canada.
- Ownership category
- akta.pro rank
Scout Communications industry classification
Industry- Product category
- Communications Consulting Services
- NAICS
- Management Consulting Services (54161), Advertising, Public Relations, and Related Services (5418), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Referral & Advocacy Program Services (MPAAAIAO)
Keywords
Where Scout Communications is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Scout Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Strategic Communications Consulting: Custom strategic communications consulting engagements tailored to client goals, identifying key audiences and developing comprehensive strategies for reaching them.
- Advocacy Communications: Specialized communications services for engaging stakeholders and advocating for policy changes or desired outcomes with government and other audiences.
- Media Training & Coaching: Customized media training programs for executives, elected officials, and communications teams, building confidence and skills for media interactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Initial Consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Scout Communications product offering
Product offeringCore offering
Scout Communications is a boutique Toronto-based consultancy that provides strategic communications, advocacy communications, and media training services to organizations across Canada. The firm crafts custom strategies identifying key audiences (media, government, customers, employees, investors, partners) and provides both strategic counsel and execution support, including stakeholder engagement, government and policy advocacy, and media interview coaching for executives and spokespeople.
Product overview
Scout Communications is a communications consulting firm offering a portfolio of three core consulting services: Strategic Communications, Advocacy Communications, and Media Training & Coaching. The company crafts custom strategies identifying key audiences including media, government, customers, employees, investors and partners, and provides both strategic advice and execution support depending on client needs. The services are delivered by experienced advisors and expert communicators, primarily under the leadership of Principal Faye Roberts.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Communications A strategic communications consulting service that helps organizations harness effective communications to maximize return on effort and investment and reach goals faster and more reliably. It identifies key audiences (media, government, customers, employees, investors, partners) and develops strategies that produce more knowledgeable employees, faster adoption of new policies, impactful product launches, and reputation management.
Quantifiable outcome
- Client testimonial indicates comprehensive support from strategy development through execution, with measurable skill development for team members.
- +1 more outcomes
Companies that use Scout Communications
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Scout Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Scout Communications partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights2 records
Scout Communications competitors and assessment
Company assessmentDirect peers
- Earnscliffe Strategy Group: Canadian public affairs and strategic communications consultancy with strong government relations and advocacy capabilities. Comparable service mix (strategic communications, advocacy, government engagement) serving enterprise, association, and not-for-profit clients in Canada.
- Temple Scott Associates: Canadian strategic communications and public relations consultancy. Comparable in providing senior-led strategic communications counsel to Canadian enterprise, association, and government clients.
- Navigator: Canadian public affairs and strategic communications firm specializing in government relations, advocacy, and stakeholder engagement. Directly comparable to Scout's advocacy communications and government relations focus, with similar boutique positioning and senior-led engagements.
- Pollara Strategic Insights: Canadian research-driven strategic communications and public affairs firm. Comparable in strategic communications and stakeholder engagement work, with additional research capabilities that complement Scout's offering.
- NATIONAL Public Relations: One of Canada's largest owned-public relations firms offering strategic communications, public affairs, and media relations. Directly comparable in service categories and target client base, though at meaningfully larger scale than Scout.
- Enterprise Canada: Canadian strategic communications and public affairs consultancy offering integrated advocacy, media relations, and stakeholder engagement services. Comparable in advocacy communications focus and Canadian enterprise client base.
- Sussex Strategy Group: Canadian public affairs and government relations firm serving corporate, association, and not-for-profit clients. Comparable in advocacy and government engagement positioning with similar boutique senior-led service model.
- StrategyCorp Inc. Toronto-based strategic communications and government relations consultancy. Directly comparable in advocacy, public affairs, and stakeholder engagement capabilities serving Canadian corporate and association clients.
Broad incumbents
- Edelman: Global public relations and communications firm with significant Canadian operations. Comparable in strategic communications, public affairs, and media relations services, though operating at vastly larger scale with full-service capabilities including paid media and digital.
- FleishmanHillard: Global public relations and integrated communications agency with established Toronto presence. Comparable in strategic communications and public affairs services, though at significantly larger scale with broader service portfolio including digital and creative.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Customer concentration
Scout Communications social profiles
Digital presenceScout Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scout Communications leadership team
Management profileNumber of profiles
Profiles1 record
Scout Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scout Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scout Communications
What does Scout Communications do?
Scout Communications is a boutique Toronto-based consultancy that provides strategic communications, advocacy communications, and media training services to organizations across Canada. The firm crafts custom strategies identifying key audiences (media, government, customers, employees, investors, partners) and provides both strategic counsel and execution support, including stakeholder engagement, government and policy advocacy, and media interview coaching for executives and spokespeople.
Is Scout Communications a public or private company?
Scout Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scout Communications founded?
Scout Communications was founded in 2015. It employs 1 to 10 people.
Where is Scout Communications based?
Scout Communications is headquartered in Toronto, Canada, in the North America region.
How does Scout Communications make money?
Three revenue lines are on record. Strategic Communications Consulting is the primary driver. The others are advocacy Communications and media Training & Coaching.
Who are Scout Communications's main competitors?
Direct peers on record are Earnscliffe Strategy Group, Temple Scott Associates, Navigator, Pollara Strategic Insights, NATIONAL Public Relations, Enterprise Canada, Sussex Strategy Group and StrategyCorp Inc.. Broad incumbents are Edelman and FleishmanHillard.
Does Scout Communications have an API?
No public API is recorded for Scout Communications.
What industry is Scout Communications in?
Scout Communications's product category is Communications Consulting Services. Its primary akta.pro industry code is MPAAAIAO, Referral & Advocacy Program Services. Its NAICS code is 54161 and its SIC code is 8742.