ArmUp Equipment

Name

ArmUp Equipment

Legal name

ArmUp Equipment

Website

https://armupequipment.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Heavy Construction Equipment Sales & Service

NAICS

Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Heavy equipment sales
• Construction equipment service
• Mobile equipment repair
• Used construction machinery
• Develon dealer Utah

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Equipment Sales: Sales of new Develon equipment (excavators, wheel loaders, articulated dump trucks) as an authorized dealer, plus pre-owned used equipment sales.
2. Mobile Repair Services: On-site repair services delivered via fully equipped service trucks to job sites statewide in Utah and surrounding states, including after-hours emergency service.
3. In-Shop Repair Services: Full-service shop facility in Draper offering major overhauls, engine rebuilds, hydraulic system rebuilds, diagnostics, preventive maintenance, and custom fabrication.
4. Parts Sales: Parts inventory for repairs, including direct access to Develon parts and service parts for various equipment brands.
5. Engcon Attachments: Sales, installation, and service of Engcon tiltrotators, quick couplers, and attachments for excavators.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

ArmUp Equipment is an authorized Develon and Engcon dealer and full-service heavy construction equipment company. It sells new Develon excavators, wheel loaders, and articulated dump trucks; resells inspected pre-owned equipment; sells and installs Engcon tiltrotators and attachments; and delivers repair, overhaul, and preventive maintenance services through mobile service trucks and a Draper, Utah shop.

Product overview

ArmUp Equipment is a heavy equipment sales and service company operating as an authorized Develon dealer. The company offers a portfolio of physical products and services including: new Develon construction equipment (excavators, wheel loaders, and articulated dump trucks), used pre-owned equipment sales, Engcon tiltrotators and attachments, and comprehensive repair services through both mobile units and in-shop facilities. The core offering combines equipment sales with full service and support capabilities, enabling the company to sell, install, service, and maintain the equipment they represent across Utah and surrounding states.

Differentiator

Problem solved

Functional benefit

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• DeveloncoreChannel Partner/ Reseller/ DistributorArmUp Equipment is an authorized Develon dealer in Utah. They sell new Develon excavators, wheel loaders, and articulated dump trucks. Every Develon machine sold comes with full ArmUp service and support, including mobile and shop service across Utah and beyond. ArmUp has direct access to Develon parts.
• EngconcoreChannel Partner/ Reseller/ DistributorArmUp Equipment is an authorized Engcon dealer and service center. They sell, install, and service Engcon tiltrotators, quick couplers, and attachments. They can fit Engcon systems to many types and brands of machines, not just what they sell.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• H&E Equipment Services: Large integrated equipment distributor and rental company with aerial, earthmoving, and material handling lines plus service. Broader incumbent in the same equipment categories with significant scale advantage.
• Sunbelt Rentals: Largest equipment rental company in North America with substantial fleet of construction and aerial equipment and complementary service offerings. Adjacent competitor in construction equipment access with broader geographic and product footprint.
• United Rentals: Largest equipment rental company in the world with broad construction and industrial equipment fleet and integrated service capabilities. Adjacent incumbent competing for similar end customers.

Direct peers

• RDO Equipment Co. One of the largest John Deere construction equipment dealer networks in North America, with full sales, parts, and service capabilities across multiple states. Directly comparable as an authorized OEM dealer with integrated mobile and in-shop service operations.
• Warren CAT: Authorized Caterpillar dealer providing new and used equipment, parts, and repair services across Texas, Oklahoma, and New Mexico. Closely mirrors ArmUp's authorized-dealer-plus-service model in a different regional territory.
• Papé Machinery: Authorized John Deere construction and forestry equipment dealer in the western U.S. with full parts and service operations. Directly comparable authorized-dealer-plus-service business in an overlapping geography.
• Stowers Machinery: Authorized Caterpillar dealer serving East Tennessee with construction equipment sales, rental, parts, and field service. Comparable authorized-dealer-plus-service operating model in a different territory.
• Gregory Poole Equipment Company: Authorized Caterpillar dealer in the Carolinas offering new and used equipment, parts, and field service. Closely comparable authorized-dealer-plus-service business with strong regional concentration.
• Kirby-Smith Machinery: Authorized Komatsu dealer covering Texas, Oklahoma, Kansas, and Missouri with new equipment sales, rental, parts, and service. Comparable authorized OEM dealer-plus-service operating model in a different region.

Others

• Ritchie Bros. Auctioneers: Global marketplace for buying and selling used heavy equipment, complementary to ArmUp's used equipment listing activity on MachineryTrader. Adjacent ecosystem participant that influences used-equipment pricing and liquidity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/armupequipment
• Facebookfacebook.com/ArmUpEquipment
• LinkedInlinkedin.com/company/armup-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArmUp Equipment