Mpwr Group Ltd

What Mpwr Group Ltd does

Mpwr Group Ltd is a UK private limited company founded in 2024 by Dannii Fulford and headquartered in Lichfield, England. The firm delivers fitness-and-movement-based mentoring, alternative provision, and engagement services designed to prevent exclusion, disengagement, and offending in children, young people, and vulnerable adults, while promoting positive mental health and behaviour. Its customer base spans four primary segments: education settings (PRU, SEN, SEMH, and mainstream schools), residential care, prisons and Youth Offending Institutions, and community outreach, with named institutional relationships including HMPPS, Staffordshire County Council, the West Midlands Violence Reduction Partnership, Burton Albion Community Trust, and several multi-academy trusts.

The core technology is the proprietary Fitness & Wellbeing Mentoring Programme, an exclusive curriculum that uses physical activity as a delivery mechanism to build rapport and engagement, soon to be accredited by AQA. The product portfolio includes the Mentoring Programme, Engagement Hubs, Enrichment Workshops, Safe Space Workshops, Staff Cover and In-Class Support, an Internal Alternative Provision Pathway, Exclusion Prevention support, and a Fully Functional Mobile Gym launched in May 2025. Delivery is anchored at an exclusive-use fitness suite in Lichfield and extended through the mobile gym for schools, colleges, residential care, and community events.

The business operates a hybrid revenue model: pay-as-you-go gym sessions (£6) for the Lichfield consumer stream, professional services contracts for alternative provision, staff cover, and engagement services delivered to public-sector and education buyers, and hardware-style hire of the mobile gym. Go-to-market is sales-led via direct referrals from educational institutions, local authorities, and criminal justice settings, supplemented by community-led marketing through partnerships such as Burton Albion Community Trust. The company is founder-owned and bootstrapped with no disclosed external funding, 1–10 employees, and operating geographies across the West Midlands, Staffordshire, and Derbyshire.

Name

Mpwr Group Ltd

Legal name

MPWR Group Ltd

Website

https://mpwrgroup.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Mpwr Group Ltd is a UK-based, founder-led provider of fitness-based mentoring, alternative provision, and engagement services that use physical activity to prevent exclusion, disengagement, and offending in at-risk children, young people, and vulnerable adults.

Ownership category

akta.pro rank

Product category

Youth Mentoring & Alternative Education Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC)

akta.pro secondary industries

Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO), Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE), Student Mentoring & Peer Support Programs (EDAJALAL), Mental Health Counseling & Therapy Services (K–12) (EDAJALAG), Health Promotion, Prevention & Wellness Education (EDALAFAF)

Keywords

• Youth mentoring services
• Alternative education provision
• Fitness wellbeing programmes
• Mental health intervention
• Behaviour management support

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Gym Sessions: Pay-as-you-go gym sessions for children and young people aged 5+ at the Lichfield fitness facility. Sessions are £6 with no membership required.
2. Alternative Provision Services: Specialist provision for children and young people aged 5-16 at risk of permanent exclusion. Includes short term respite provision, longer term part time provision, and support for those with complex needs including EHCPs.
3. Staff Cover & In-Class Support: Direct staff cover for residential, education, outreach and prison settings. Used for new departments or while awaiting permanent staff employment. Suitable for short term, long term, part time and full time arrangements.
4. Engagement Services: Services including Engagement Hubs, Enrichment Workshops, Safe Space Workshops, Exclusion Prevention support, and Internal Alternative Provision Pathway. Delivered in various settings including schools, residential care, and community.
5. Mobile Gym Hire: Fully Functional Mobile Gym available for hire as part of fitness mentoring workshops suitable for schools, colleges, residential care as well as community events and outreach projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mpwr Group provides fitness-based mentoring, alternative education provision and behaviour management services designed to prevent exclusion, disengagement and offending while promoting positive mental health and positive behaviour in children, young people and vulnerable adults. Services are delivered directly into schools (PRU, SEN, SEMH, mainstream), residential care, prisons and YOI, and community settings, anchored by an exclusive Lichfield fitness facility and a Fully Functional Mobile Gym for hire. The portfolio includes the proprietary Fitness & Wellbeing Mentoring Programme (pending AQA accreditation), Engagement Hubs, Safe Space Workshops, Enrichment Workshops, Alternative Provision, Internal Alternative Provision Pathways, Exclusion Prevention support, and Staff Cover and in-class support services.

Product overview

MPWR Group offers a unified, multi-faceted service portfolio centred on preventing exclusion, disengagement, and offending while promoting positive mental health and behaviour through fitness as the primary engagement mechanism. The core offering comprises a suite of coordinated services: a Fitness & Wellbeing Mentoring Programme (soon AQA-accredited) and community gym sessions serve as the primary delivery tools; Engagement Hubs and Safe Space Workshops provide structured group support; Enrichment Workshops cover skills development across performing arts, music, mental health, and more; and Alternative Provision (including an Internal Alternative Provision Pathway) and Exclusion Prevention services address intensive intervention needs. Supporting services include Staff Cover, a Fully Functional Mobile Gym for hire, and an exclusive gym access programme for ages 5+ in Lichfield. All services can include accredited qualifications through an AQA partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness & Wellbeing Mentoring Programme A fitness-based mentoring programme designed for individuals at risk of permanent exclusion, offending or re-offending and those displaying challenging behaviour. Uses fitness and movement as a mechanism to engage participants, build rapport and promote self-esteem, confidence and positive mental health; being accredited by AQA.
• MPWR Alternative Provision Specialist provision for children and young people aged 5–16 at risk of permanent exclusion or already excluded, offering short-term respite, longer-term part-time provision aimed at reintegration, and intensive provision for those with complex needs including EHCPs. Delivered through small group and 1:1 formats with emphasis on life skills and academic achievement.
• Engagement Hubs Safe-space provision delivered with familiar staff offering regular engagement, break/lunch time challenges, guest speakers, workshops and consistent rapport building. Functions as a pathway to identify individuals requiring more intensive 1:1 support.
• Enrichment Workshops A broad range of workshops covering social skills, communication, teambuilding, behaviour management, emotional regulation, resilience and life skills, including topics such as Performing Arts, Music, Writing, Multi-Skills, Fitness Boards, Gym and Fitness, Mental Health, and Knife Crime/Anti-social behaviour. Delivered by field experts.
• Safe Space Workshops One-hour informal weekly check-in sessions providing a safe space for individuals to express, share and disclose. Delivered in groups of up to 8, suitable for all ages and settings, with consistent staff to encourage strong rapport and support mechanisms.
• Staff Cover & In-Class Support Direct staff cover for residential, education, outreach and prison settings, deployed for new departments, while awaiting permanent staff, or to enhance existing provision. Suitable for short-term, long-term, part-time and full-time assignments, with in-class support effective for behaviour management, academic achievement and engagement.
• Internal Alternative Provision (IAP) Pathway An intensive in-school specialist provision enabling at-risk students to access tailored small-group core education and significant additional needs support while remaining enrolled in school. Includes behaviour and wellbeing mentoring and fitness programmes, with the aim of preparing young people for reintegration into mainstream classrooms.
• Exclusion Prevention Tailored intensive 1:1 or small-group support for students at risk of exclusion, including academic and/or pastoral support. Deployed as week-long provision or as a weekly addition to mainstream timetables to identify barriers, develop management strategies and enable effective reintegration.
• Exclusive Gym Access (Ages 5+) Group fitness sessions (up to 8 participants) supervised by qualified personal trainers, mentors and education professionals, held at the Lichfield gym. Sessions use fitness and movement to safely build confidence, physical strength and mental health, tailored for SEMH, SEND and disengaged young people. Includes a pathway for 16-year-olds to qualify as a personal trainer via a partner training provider.
• Fully Functional Mobile Gym A first-of-its-kind mobile gym available for hire as part of fitness mentoring workshops, suitable for schools, colleges, residential care, and community events and outreach projects.

Quantifiable outcome

• Intercepts exclusions and offending cycles
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Burton Albion Community Trust (BACT)coreStrategic or Co-development PartnerStrategic partnership to enhance mentoring provision for young people across Burton and surrounding areas. Collaboration focuses on strengthening mentoring delivery within BACT's diverse programmes, alternative education provision, and wider youth engagement services. MPWR Group also serves as Headline Sponsor of the 2026 Brewers 10K.
• AQAcoreStrategic or Co-development PartnerPartnership for accreditation of MPWR's services and programmes, allowing individuals to achieve fully accredited qualifications.
• Leading Fitness Training ProvidersupportingStrategic or Co-development PartnerPartnership enabling anyone aged 16+ with MPWR to enrol and become a qualified personal trainer leading to meaningful employment. Includes a significant discount for participants.
• HMPPScoreStrategic or Co-development PartnerWorking partnership with Her Majesty's Prison and Probation Service for delivering services in custody, prison and YOI settings.
• Derby College GroupsupportingStrategic or Co-development PartnerEducational partnership for delivering engagement and support services.
• Arthur Terry Learning PartnershipsupportingStrategic or Co-development PartnerEducational partnership for supporting students across the learning partnership network.
• West Midlands Violence Reduction PartnershipcoreStrategic or Co-development PartnerPartnership targeting violence reduction through prevention and intervention with at-risk youth.
• Staffordshire County CouncilcoreStrategic or Co-development PartnerLocal authority partnership for county-wide youth support and intervention services.
• FazAmnestysupportingStrategic or Co-development PartnerCommunity partnership for outreach and support initiatives.
• Busill Jones Primary School (SHINE Academies)supportingStrategic or Co-development PartnerPrimary school partnership for alternative provision and engagement support.
• Kingsbury High School (Castle Phoenix Trust)supportingStrategic or Co-development PartnerSecondary school partnership for alternative provision, behaviour support and engagement services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Khulisa: UK charity delivering behaviour intervention, restorative justice, and mentoring programmes for young people at risk of exclusion and offending. Closely comparable to MPWR's behavioural mentoring and exclusion prevention offerings.
• St Giles Trust: UK charity using sport and peer-led mentoring to support prison leavers and at-risk young people into education, training and employment. Closely comparable to MPWR's prison/YOI and community reoffending-prevention work, with a similar mentoring-plus-activity delivery model.
• Greenhouse Sports: UK charity delivering long-term sport-based mentoring programmes in schools to improve educational outcomes, wellbeing, and behaviour for young people facing disadvantage. Directly comparable to MPWR's fitness-based mentoring model targeting at-risk youth in school settings.
• SkillForce: UK charity delivering character education and mentoring programmes in primary and secondary schools, often using outdoor and activity-based learning with ex-military instructors. Comparable to MPWR's school-based mentoring and engagement offerings, particularly SEMH/PRU settings.
• Switch Up: London-based charity using martial arts and fitness as the engagement mechanism to mentor young people at risk of violence and offending, with a focus on violence reduction and reoffending prevention. Closely aligned with MPWR's fitness-as-mechanism methodology applied to criminal justice and at-risk youth.
• XLP (eXceL Project): UK youth charity running school-based mentoring and life skills programmes for disengaged young people in disadvantaged communities. Comparable to MPWR's Engagement Hubs, Enrichment Workshops, and exclusion prevention services in school settings.

Broad incumbents

• Catch22: Large UK social business delivering alternative provision, social justice, and education services including youth justice and behaviour support programmes. Comparable service offering to MPWR's Alternative Provision and prison/YOI strands, but at significantly greater scale and geographic reach.
• Rathbone Training Group: Established UK alternative provision and vocational training provider delivering engagement, behaviour support, and education for young people not in mainstream school. Comparable to MPWR's Alternative Provision and disengagement-focused services, with greater scale and multi-region footprint.
• YMCA England & Wales: Large national youth organisation delivering fitness, mentoring, and wellbeing programmes for young people and vulnerable adults across the UK. Comparable to MPWR's community fitness sessions and youth mentoring, with significantly broader geographic reach and infrastructure.

Emerging players

• Active Communities Network: Sport-for-development social enterprise working with disadvantaged young people across the UK using physical activity and mentoring to address social exclusion. Comparable in delivery mechanism (sport/fitness for engagement) and target audience, though operating at broader community rather than school/prison contract level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mpwr-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mpwr Group Ltd