What Scent by SIX does

Scent by SIX is a Singapore-based artisanal fragrance label operating under legal entity SIX, founded by Jason Lee to build a personal and home fragrance brand around an 'Every Mood Lifted' mission. The company designs and sells personal perfumes, reed diffusers, aroma essence oils, pillow mists, hand soaps, car clip diffusers, travel sets, and refill vials, with signature scents including 27°F Biei, Hikaru, and 2065 Ujong. Its hardware line centers on waterless nebulizer diffusion technology spanning a Desktop Nebulizer Generation 2 (80 sq m coverage), a rechargeable Metallic Nebulizer (30 sq m), and a Mini Nebulizer for car and workspace use, paired with proprietary mood-targeted fragrance formulations developed with world-renowned perfumers.

The business runs a multi-channel model: direct-to-consumer sales through a Shopify e-commerce site and three Singapore retail stores (Bugis Junction, JEM, and the 313@Somerset flagship), alongside B2B services comprising ambient scenting contracts for commercial spaces, corporate fragrance workshops (up to 500 guests), private workshops for 2–6 participants at the flagship, and a private label/OEM service for brands, weddings, and corporate gifting with MOQ of 200+ units. Pricing spans SGD 19 for a 10ml Aroma Essence to SGD 234 for the Desktop Nebulizer, with Atome BNPL available at checkout and free Singapore shipping above SGD 30. Strategic alliances with Caregivers Alliance Limited and the Singapore Association for Mental Health anchor a Care Range of mood-targeted fragrances, supporting a purpose-driven brand positioning that the company leverages across consumer and B2B channels.

Name

Scent by SIX

Legal name

SIX

Website

https://scentbysix.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Scent by SIX is a Singapore-based artisanal fragrance label that designs personal perfumes, home scenting products, and waterless nebulizer hardware, serving individual consumers through DTC retail and e-commerce plus B2B clients via ambient scenting, workshops, and private label services.

Ownership category

akta.pro rank

Product category

Artisan Fragrances and Home Scenting

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Car & Small-Space Air Care (Automotive/Closet/Travel) (CRAJAEAH)

Keywords

• Artisan fragrances
• Home scenting products
• Ambient scenting services
• Private label fragrance
• Fragrance workshops

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of artisanal perfumes, reed diffusers, nebulizers, aroma essences, pillow mists, hand soaps, car clips, and scent tags through e-commerce and retail stores. One-time purchase model with complimentary refills available.
2. Corporate Workshops: Hands-on fragrance experience workshops for corporate teams, clients, and events. Format ranges from seated 6-person sessions to scent booths for up to 500 guests. Revenue based on format and class size.
3. Private Workshops: Personalized perfume-making and home scent workshops for 2-6 participants at flagship store. Revenue per participant based on workshop type selected.
4. Private Label/OEM: Bespoke scent creation, bottling, packaging design, and fulfillment services for brands, weddings, and corporate clients. Customizable products with MOQ typically 200+ units. Project timelines range 1-4 months.
5. Ambient Scenting Services: B2B ambient scenting solutions for retail, offices, and commercial buildings. Contract-based service plans including installation, maintenance, scent refills, and technical support. Ranges from plug-and-use to HVAC-integrated commercial systems.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Scent by SIX designs, curates and sells artisanal personal fragrances (e.g., 27°F Biei EDT/EDP, Hikaru, 2065 Ujong), home scenting products (reed diffusers, waterless nebulizers, aroma essences, pillow mists, car clip diffusers, hand soaps) and provides B2B services including Ambient Scenting for commercial spaces, Private Label/OEM bespoke scent manufacturing, and Corporate/Private fragrance workshops. The Aura Collection is the latest curated space-fragrance sub-line.

Product overview

Scent by SIX is a Singaporean artisanal fragrance label offering a portfolio of personal fragrances, home scenting products, and B2B services. The core product portfolio spans: (1) Personal Fragrances — perfumes and roll-ons such as 27°F Biei (Eau de Toilette and Eau de Parfum), Hikaru, and other named scents, available in atomizers and refill vials; (2) Home Scenting — reed diffusers (Tea Ritual, Cashmere Fleur, Hikaru, 27°F Biei), nebulizers (Desktop Nebulizer Gen 2, Metallic Nebulizer, Mini Nebulizer), Aroma Essence oils, pillow mists (Care to Sleep Better), car clip diffusers (Airelle), hand soaps, and travel sets; and (3) B2B Services — Private Label/OEM for custom branded fragrances, Ambient Scenting for commercial spaces, and Corporate/Private Workshops for experiential team-building and brand activations. The Aura Collection (Cashmere Fleur, Tea Ritual) represents a recent curated space-fragrance sub-line. The company also offers perfume refill vials to reduce single-use waste. All products are anchored to the 'Every Mood Lifted' philosophy, with select scents co-created with mental health organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• 27°F Biei Personal Fragrance Eau de Toilette and Eau de Parfum personal fragrance inspired by the snow-covered landscapes of Biei, Hokkaido, Japan. Features citrus top notes (coriander, orange blossom, mandarin, bergamot, cardamom, lemon), floral mid notes (Japanese lavender, bergamot, green tea) and musky base notes. Available in 20ml atomizers and 10ml roll-ons for individual consumers seeking a signature artisanal scent.
• Hikaru Reed Diffuser Gift Set 110ml reed diffuser gift set with Shikoku Yuzu, Sakura Tea, Dandelion and Buchu Oil notes designed to encapsulate the joy of Ehime's pristine landscapes for home ambient scenting.
• Aroma Essence Curated blended scent oils designed to uplift everyday environments, available in 10ml, 50ml, 100ml, 250ml and 1L volumes with scents including Cashmere Fleur, Tea Ritual, Sanctuary Woods, 2065 Ujong, 27°F Biei, Hikaru, Care to Focus, Care to Relax, Care to Sleep Better, and Heritage Haven.
• Desktop Nebulizer (Generation 2) Waterless desktop aroma diffuser for homes, workspaces and showrooms with coverage up to 80 sq m, multiple intensity settings, 1/4/8-hour timer, remote control, and 120ml oil bottle capacity. Ships with a complimentary 50ml Aroma Essence and a 12-month warranty.
• Metallic Nebulizer Rechargeable waterless metallic aroma diffuser with aluminium alloy body, 30 sq m coverage, 3 intensity options and 3 timer settings (1/2/3 hours), suitable for home, car or workspace use. Ships with a complimentary 10ml Aroma Essence and a 6-month warranty.
• Mini Nebulizer Compact waterless mini aroma diffuser with 10ml oil bottle capacity, USB charging and multiple color options, suitable for in-car and workstation scenting.
• Care to Sleep Better Pillow Mist Pillow mist spray designed to cradle users into restful slumber, with bergamot, pineapple, green tea and white musk notes. Crafted with scientifically proven scenting technology and co-developed with Caregivers Alliance Limited to support mental wellness.
• Airelle Car Clip Diffuser Car air freshener clip diffuser that clips onto car vents to diffuse fragrance into the vehicle cabin for on-the-go scenting.
• Cashmere Fleur Reed Diffuser Reed diffuser with a cozy, indulgent, dreamy scent profile built on freesia and musk notes that gently evolves into a warm, atmospheric embrace for home ambient scenting.
• Tea Ritual Reed Diffuser Reed diffuser capturing the soul of an ancient tea ritual with serene green tea, earthy matcha and fragrant jasmine, designed to ground spaces in restorative peace with strong, lasting fragrance.
• Cashmere Fleur Aroma Essence Part of the Aura Collection, a unique abstract Aroma Essence with freesia and musk notes that whisper with subtle, clean warmth and evolve into a cozy atmospheric embrace for quiet moments and understated elegance.
• Tea Ritual Aroma Essence Part of the Aura Collection, capturing the soul of an ancient tea ritual with serene green tea, earthy matcha and fragrant jasmine for a powerful, lasting and centering fragrance.
• Private Label/OEM Service B2B service enabling brands, hotels and event planners to create bespoke scents and turn-key products including bottling, packaging design and fulfillment. MOQ typically 200+ units; project timelines range 1–4 months after deposit. Includes consultation, quotation, product development with sample approvals, production, and optional storage/fulfillment.
• Ambient Scenting Service B2B ambient scenting service for retail and commercial spaces using advanced diffusion technology, offering plug-and-use units through HVAC-integrated commercial systems. Contract-based service plans include installation, maintenance, scent refills and technical support to enhance brand impression, stimulate sales and improve customer retention.
• Corporate Workshops Hands-on fragrance experience workshops for corporate teams, clients and brand events in three formats: Experiential Workshop (guided seated perfume-making, 45 min–1 hr, 6–300 participants), Home Scent Workshop (reed diffuser or pillow mist crafting, 1–1.5 hrs, 6–300 participants), and Interactive Scent Booth (drop-in fragrance station, 2–6 hrs, 50–500 guests). Includes formula cards and take-home products.
• Private Workshops Hands-on perfume and home scenting workshops for private groups of 2–6 participants held at the 313@Somerset flagship store. Formats include signature scent building (personalized perfume in 45 min–1 hr) and home scent design (reed diffuser or pillow mist in 1–1.5 hrs), with take-home product and formula card.

Quantifiable outcome

• Fragrances proven to enhance mood, mental clarity, relaxation, and overall well-being through rigorous scientific research and global studies
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Caregivers Alliance Limited (CAL)coreStrategic or Co-development PartnerCollaboration to develop the Care Range, scents designed to support mental and emotional wellness of caregivers. These fragrances are born from real-life experiences of caregivers and embody the company's 'Every Mood Lifted' vision.
• Singapore Association for Mental Health (SAMH)coreStrategic or Co-development PartnerPartnership to contribute to community well-being through therapeutic scent-making workshops and donations. Hikaru fragrance specifically supports SAMH with a portion of proceeds from Yuzu oil sales.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting the company's online store. Shopify provides secure payment processing (PCI-DSS compliant), data storage, and the technical infrastructure for online sales.
• World-Renowned PerfumerscoreStrategic or Co-development PartnerCollaborative relationships with elite perfumers for fragrance creation. These partnerships enable the artisanal quality and unique scent profiles that differentiate the brand in the market.
• Sustainability-Focused Industry PartnersminorStrategic or Co-development PartnerIndustry partners who share the company's philosophy of sustainability and innovation. Ensures responsible ingredient sourcing and eco-friendly practices throughout the supply chain.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jo Malone London: Global premium fragrance brand with extensive home-fragrance (diffusers, candles, room sprays) and personal perfume lines. Mass-incumbent comparable; Scent by SIX competes for the same premium gifting and self-purchase consumer.
• Diptyque Paris: Established French luxury home-fragrance house offering candles, diffusers, perfumes, and body care. Direct overlap on home fragrance and personal perfume portfolio; serves as the aspirational category benchmark Scent by SIX competes against.

Regional players

• Maison 21G: Singapore-based bespoke and ready-to-wear perfume house with workshops and personalization. Most regionally direct comparable: same home market, same workshop-led experiential model, and similar artisanal positioning.
• Aesop: Australian premium personal-care and fragrance brand with strong APAC mall-retail presence and Singapore stores. Comparable premium positioning, mall-retail-led GTM, and fragrance-adjacent product line.

Direct peers

• Aromatherapy Associates: Premium aromatherapy brand with therapeutic-grade essential oils, mists, and home-fragrance products. Comparable positioning around scientifically-grounded mood/wellness claims and curated scent library.
• Le Labo: Artisanal NYC-based fragrance house with cult personal fragrances and home scents. Comparable artisanal sourcing, perfumer collaborations, refill program, and boutique-driven retail experience.
• Dr. Vranjes Firenze: Italian premium home-fragrance house specializing in reed diffusers, room sprays, and aroma diffusers. Most direct comparable: artisan positioning, water-based diffusion technology, multi-channel retail and B2B scenting services targeting hotels and luxury retail.
• This Works: UK wellness brand selling sleep, stress, and mood-targeted pillow mists, oils, and home fragrance. Comparable mood/function-led positioning and natural ingredient story.
• Cire Trudon: Heritage French maker of premium candles, diffusers, and room sprays sold through luxury retailers globally. Comparable artisanal positioning, premium price points, and storytelling-led branding in home fragrance.
• NEOM Organics: UK-based wellness fragrance brand selling reed diffusers, pillow mists, and essential oils positioned around mood/sleep/well-being benefits. Closely comparable product mix, mood-enhancing value proposition, and DTC-plus-retail GTM model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/scentbysix
• LinkedInlinkedin.com/company/scentbysix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scent by SIX