Canadian Tire Dealers' Association

What Canadian Tire Dealers' Association does

Canadian Tire Dealers' Association (CTDA) is a non-profit business association incorporated in 1968 in Ontario, Canada, under the Canada Corporations Act. It represents over 489 Associate Dealers who independently own and operate Canadian Tire Retail franchise stores across Canada, with geographic distribution of approximately 200 stores in Ontario, 100 in Quebec, and the remainder spread across other provinces in both rural and urban markets. The association is governed by a 17-member elected Board of Directors supported by strategic committees and a small multi-disciplinary staff of 11–50 employees based in Mississauga.

CTDA's core product is the Preferred Vendor Program, a group purchasing arrangement that aggregates the collective buying power of all member dealers to negotiate national or provincial agreements on the products and services required to operate Canadian Tire stores. Participation in the program is free for vendors and optional for dealers, and the association conducts centralized due diligence and market reviews to reduce individual negotiation time and ensure compliance with provincial and federal legislative requirements. CTDA explicitly excludes retail products (sold to end customers) from scope, as that function is owned by Canadian Tire Corporation Limited.

The association also operates Canadian Tire University, a training and education platform founded in 1999 through the merger of In-Store Competitive Operations and the College of Canadian Tire, serving the professional development needs of Canadian Tire store associates and dealers. Additional offerings include a store locator tool, monthly construction and changeover schedule updates for preferred vendors, direct marketing support to franchisees, and an annual Canadian Tire Convention Trade Show. CTDA's business model is membership-funded, with no cost to vendors for preferred status and no disclosed pricing or dues schedule in the public source material.

Name

Canadian Tire Dealers' Association

Legal name

Canadian Tire Dealers' Association

Website

https://ctdealers.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Canadian Tire Dealers' Association is a 1968-founded Ontario non-profit representing over 489 Canadian Tire Associate Dealer franchisees, delivering group purchasing, training, and vendor programs across Canada.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Tire Dealers (441340)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Dealer association services
• Group purchasing programs
• Franchise retail support
• Vendor procurement programs
• Dealer training education

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues (Implied): As a non-profit association representing over 489 Associate Dealers, CTDA operates primarily through membership fees. Being a Preferred Vendor is free of cost to vendors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CTDA is a non-profit association that represents over 489 Canadian Tire Associate Dealers who own and operate Canadian Tire stores across Canada. It negotiates collective national or provincial vendor agreements on store-operations products and services, saving Dealers time through centralized due diligence and ensuring compliance with provincial or federal legislative requirements. It also delivers dealer training through Canadian Tire University and supports members via construction/changeover schedules, store lists, and an annual Convention Trade Show.

Product overview

The Canadian Tire Dealers' Association (CTDA) is a non-profit business association that operates as a unified portfolio of member services rather than a single product. Its core offerings include the CTDA Preferred Vendor Program, which provides collective purchasing power for over 489 Associate Dealers operating Canadian Tire stores across Canada; Canadian Tire University (CTU), an educational platform for dealer training; and a Store Locator tool. The CTDA does not include retail products in its scope, as Canadian Tire Corporation Limited handles customer-facing products.

Differentiator

Problem solved

Functional benefit

Products and services

• CTDA Preferred Vendor Program A group purchasing and vendor endorsement program that leverages the collective buying power of over 489 Canadian Tire Associate Dealers to negotiate national or provincial agreements on products and services needed to operate Canadian Tire stores, saving Dealers time and mitigating risk while giving Preferred Vendors direct marketing access to franchisee decision-makers. Retail products sold to customers are excluded, as those fall under Canadian Tire Corporation Limited.
• Canadian Tire University (CTU) An educational and training platform for Canadian Tire store dealers and associates, formed from the merger of In-Store Competitive Operations and the College of Canadian Tire, providing ongoing training resources for dealer members.

Quantifiable outcome

• Time savings for Dealers by eliminating need to negotiate contracts on individual store basis

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Canadian Tire Corporation LimitedcoreOthersCanadian Tire Corporation Limited owns the Canadian Tire brand and operates the retail network. CTDA represents Associate Dealers who operate Canadian Tire stores. Canadian Tire stores are independently owned by franchisees who are members of CTDA. The preferred vendor program does not include retail products (products sold to customers), as this falls under the responsibility of Canadian Tire Corporation Limited.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Automotive Industries Association of Canada (AIA Canada): National trade association representing Canada's automotive aftermarket industry, including parts retailers, distributors, and service providers. Directly comparable to CTDA as a Canadian membership association serving automotive retail stakeholders with advocacy, training, and member services.
• Canadian Franchise Association (CFA): National trade association representing the franchise industry in Canada across multiple sectors. Comparable to CTDA as a Canadian franchisee-focused membership organization providing advocacy, education, and member services, though serving a broader franchise category.

Regional players

• National Automobile Dealers Association (NADA): US trade organization representing franchised new-car and truck dealers. Comparable to CTDA in serving franchisee dealer members with advocacy, training, and group purchasing programs, though NADA is US-focused and centered on vehicle OEMs rather than Canadian Tire's general retail format.
• Tire Industry Association (TIA): US-based trade association serving the tire industry, including tire dealers, retreaders, and suppliers. Comparable to CTDA's tire-retailer focus given Canadian Tire's significant tire sales operations, though TIA operates primarily in the US market rather than competing directly in Canada.

Others

• Canadian Automobile Association (CAA): Federation of Canadian motor clubs providing membership services to consumers including travel, insurance, and roadside assistance. Comparable to CTDA as a long-standing Canadian membership-based organization in the automotive space, though CAA serves consumers rather than franchisee retailers.

Broad incumbents

• Automotive Aftermarket Suppliers Association (AASA): Trade association representing manufacturers and suppliers in the North American automotive aftermarket. Comparable to CTDA as an industry convener for the automotive retail ecosystem, but focused on supplier-side interests rather than retailer-side collective purchasing.
• Retail Council of Canada (RCC): National not-for-profit association representing retail businesses across Canada. Comparable to CTDA in serving as a Canadian retail industry association with advocacy and member services, though covering the full retail sector rather than focusing specifically on Canadian Tire dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/canadian-tire-dealer-s-association

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Tire Dealers' Association