Proanalysis

What Proanalysis does

Proanalysis GmbH is a German provider-independent consulting firm headquartered in Andechs, Germany, that delivers telecommunications and IT cost and performance management services to medium and large enterprises as well as to telecommunications providers in the DACH market. The company was founded in 2017 and is co-led by managing directors Martin Wittmann and Markus Lips, both of whom bring 15-20+ years of prior senior experience inside the German telecommunications industry at operators including Viag Interkom, British Telecom, Telefónica, and one of the largest German mobile and fixed-line providers.

The service portfolio is organized around four pillars: Ausschreibungs-Management (procurement and tendering for mobile, fixed-network, and WAN, including MPLS and SD-WAN architectures), Analytics (mobile tariff optimization, telecommunications cost optimization, and performance optimization), Consulting Telekommunikation (product development, benchmarking, and proposition testing for telecom providers), and Anforderungsmanagement (requirements management for IT infrastructure and software licensing). Underlying these pillars is a proprietary software stack including a usage analysis tool (Verbrauchsanalyse) that processes consumption data with national/international, voice/SMS/data granularity, a tariff simulation tool that reassigns tariff options to individual users based on usage behavior, and an analytical methodology that benchmarks offers and identifies critical price points for renegotiation. Output is delivered through project-based consulting engagements with modular sub-scope options, and pricing is not publicly disclosed but is structured around success-dependent fee models.

Commercial go-to-market is relationship-based direct enterprise field sales targeting procurement and IT leadership at Mittelstand and large enterprises, supplemented by a content-marketing website, LinkedIn and Xing presence, and founder-led professional networks. Revenue mechanics are professional services on a project basis; the firm explicitly operates 100% independently from telecom providers with no reseller or referral economics, positioning client alignment as a core differentiator. The firm is privately held with no external funding, no parent company, and no subsidiaries, and operates at a 1-10 employee scale.

Name

Proanalysis

Legal name

proanalysis GmbH

Website

https://proanalysis.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Proanalysis GmbH is a German provider-independent consulting firm that helps medium and large enterprises and telecom providers optimize telecommunications and IT costs, procurement, and performance using proprietary analytical software and founder-led advisory services in the DACH market.

Ownership category

akta.pro rank

Product category

Telecommunications & IT Cost Management Consulting

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Telecom cost consulting
• IT cost optimization
• Telecom tender management
• Tariff optimization services
• IT infrastructure consulting

Headquarters

HQ city

Andechs

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Professional consulting services for telecommunications and IT cost optimization, including Ausschreibungs-Management (bid management), analytics, and requirements management. Services are provided on a project basis with modular offerings that can support clients in individual areas.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Proanalysis provides provider-neutral consulting services for telecommunications and IT cost and performance optimization, including tendering management (Ausschreibungs-Management) for mobile, fixed-network, and WAN services; analytics for mobile tariff optimization, telecom cost optimization, and performance optimization; consulting for telecom providers on product development; and requirements management for IT infrastructure and software licenses. The firm delivers these services using proprietary analytical software for usage analysis, tariff simulation, and offer benchmarking, combined with modular consulting engagements for medium and large enterprises in the DACH region.

Product overview

Proanalysis is a provider-independent consulting company offering performance and cost management services for telecommunications and IT. The portfolio comprises four core service pillars: (1) Ausschreibungs-Management covering mobile, fixed-network, and WAN tendering; (2) Analytics encompassing mobile tariff optimization, telecommunications cost optimization, and performance optimization; (3) Consulting Telekommunikation for fixed-network/networking and mobile product development; and (4) Anforderungsmanagement for IT infrastructure and software licenses. The company leverages proprietary analytical software and simulation tools to support provider-neutral procurement, benchmarking, and optimization across these service areas.

Differentiator

Problem solved

Functional benefit

Brands

• compra+: A consulting company founded by Martin Wittmann before establishing proanalysis

Products and services

• Ausschreibungs-Management Provider-neutral procurement support for telecommunications and IT services and products, covering the entire purchasing process with a modular approach and automated requirements determination tools. Targeted at enterprise procurement teams.
• Anforderungsmanagement Requirements definition and management services for telecommunications, IT, and licenses, ensuring technical requirements and supplier offer structures support a successful procurement process. Targeted at enterprise buyers.
• Analytics Analytical procurement support services including needs analysis, offer preparation, and negotiation foundation, delivered through proprietary software and analytical methodology. Targeted at enterprise procurement and IT teams.
• Consulting Telekommunikation Consulting services for telecommunications providers on product development, customer requirements integration, and market positioning, drawing on extensive business customer project experience. Targeted at telecom product management and strategy teams.
• Ausschreibung Mobilfunk Mobile telecommunications tendering services including software-supported requirements definition, tariff simulation, and cost-optimal portfolio allocation per user. Targeted at enterprises procuring mobile services.
• Ausschreibung Festnetz Fixed-network telecommunications tendering including access architecture definition, tariff model optimization, and synergy identification across mobile, WAN, and international locations. Targeted at enterprises procuring fixed-line services.
• Ausschreibung WAN Wide area network tendering services covering network architecture definition, technical solution requirements (MPLS, SD-WAN), and optimized commercial conditions. Targeted at enterprises procuring WAN services.
• Tarifoptimierung Mobilfunk Mobile tariff optimization using proprietary analysis software to identify underutilized tariffs, simulate optimal tariff-option assignments per user, and reduce costs while ensuring cost security. Targeted at enterprises seeking mobile cost reduction.
• Kostenoptimierung Telekommunikation Telecommunications cost optimization using analytical software, proven methodology, and current benchmarks to systematically evaluate offers and identify critical price points for renegotiation. Targeted at enterprises seeking telecom cost reduction.
• Leistungsoptimierung Telekommunikation Performance optimization services matching telecommunications products to evolving company requirements through efficient provider identification and procurement process support. Targeted at enterprises seeking telecom performance improvements.
• Anforderungsmanagement Infrastruktur Requirements management for IT and telecommunications infrastructure including efficient requirements definition, product identification, and transparent offer presentation based on benchmarks. Targeted at enterprises procuring IT/Telecom infrastructure.
• Anforderungsmanagement Lizenzen Software license requirements management using analytical methodology for license modeling and critical metric capture to optimize licensing models and avoid over- or under-licensing costs. Targeted at enterprises procuring software licenses.
• Consulting Vernetzung und Festnetz Networking and fixed-network consulting for telecommunications product development, focusing on customer requirements, performance benchmarking, and market pricing. Targeted at telecom providers developing fixed-line and networking products.
• Consulting Mobilfunk Mobile telecommunications consulting including customer insights, competitor benchmarking, and proposition testing with access to market participants and test customers. Targeted at telecom providers developing mobile products.

Quantifiable outcome

• Cost reduction through optimal tariff assignment without sacrificing cost security by considering individual usage behavior
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Martin Wittmann (Founder)coreOthersMartin Wittmann is a co-founder of proanalysis with over 15 years of professional experience in the telecommunications industry. He supported market and competitive monitoring of several telecommunications network operators during his studies and held various responsible positions at one of the largest German mobile and fixed-line providers before founding proanalysis in early 2017.
• Markus Lips (Founder)coreOthersMarkus Lips is a co-founder of proanalysis with over 20 years of professional experience in the telecommunications industry. He worked in leading positions at Viag Interkom and British Telecom and held various management positions within the business customer unit at Telefónica before founding his own company in early 2011.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• BearingPoint: European management and technology consulting firm with a telecom practice covering cost optimization, procurement transformation, and vendor management for telecom operators and large enterprises. It is a broad incumbent competitor that overlaps with proanalysis on telecom sourcing and cost management, but at much greater scale.
• Wavestone: European consulting firm with significant telecom sector practice covering cost reduction, sourcing, and digital transformation for telecom operators and large enterprise IT. It overlaps with proanalysis on telecom sourcing and IT cost optimization but operates across multiple sectors and geographies.
• CGI Group: Global IT and business consulting firm with telecom industry services covering IT cost optimization, sourcing, and systems integration. It overlaps with proanalysis on IT infrastructure requirements management and telecom cost reduction engagements in Europe.
• Sopra Steria: European IT services and consulting group with telecom industry clients across cost management, network transformation, and IT procurement. It is a broad incumbent that competes in the same enterprise telecom/IT cost optimization space as proanalysis, with significantly greater scale and geographic reach.

Direct peers

• SBR Consulting: Munich-based management and IT consultancy with a telecom practice covering cost reduction, IT sourcing, and procurement optimization. It is a DACH-focused peer competing for similar telecom and IT consulting mandates.
• UNITY Consulting: German management consultancy with strong telecom and IT industry practices covering cost optimization, procurement, and transformation projects. It is a comparable mid-sized German consulting peer targeting similar Mittelstand and enterprise telecom/IT engagements.
• KNPZ: German strategy and management consultancy covering telecom and IT sectors with services in cost optimization, vendor management, and sourcing. It is a DACH-focused comparable peer serving similar enterprise buyers on telecom procurement and IT cost reduction.
• Detecon: Deutsche Telekom-owned management and technology consultancy specializing exclusively in the telecommunications industry, with services across cost optimization, procurement, and network strategy. It competes directly with proanalysis for telecom cost management engagements with carriers and large enterprises in DACH.
• compra+: Founded by Martin Wittmann in early 2017 prior to proanalysis, compra+ is a German consulting firm focused on telecommunications procurement and cost optimization. It is the closest direct peer given shared founder lineage and overlapping service scope in German enterprise telecom tendering.

Regional players

• Tangens: German management consultancy with a longstanding practice in IT and telecommunications cost optimization, vendor benchmarking, and procurement support. It is a direct DACH regional peer competing for telecom/IT cost management mandates with German Mittelstand and enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/proanalysisDE
• LinkedInlinkedin.com/company/proanalysis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proanalysis