asociatia happy minds

What asociatia happy minds does

Asociația Happy Minds is a Romanian nonprofit organization (ONG) founded in 2014 and headquartered in Bucharest that operates as a national mental health platform providing 24/7 helplines, free psychotherapy, psychological screening, crisis intervention, and support groups across Romania. Its service architecture centers on DepreHUB — described as Romania's first anti-depression hub — and a portfolio of specialized sub-brands targeting distinct populations: DepreHUB Teens (adolescents), M.A.M.A. (mothers and newborns), SchoolHUB (national anti-bullying and school crisis line), Helpline Antidrog (drug prevention), and Employee Assistance Programs delivered via reset.org.ro. The underlying technology stack is lightweight: a WordPress-based website (happyminds.ro), an online booking platform (programari.org), dedicated telephony for each helpline, and online psychological screening tools; there is no proprietary AI/ML or platform software disclosed.

The organization is delivered through a community-led model anchored by a network of 192 specialists (100 clinical psychologists, 50 psychotherapists, 10 nutritionists, 22 vocational counselors, and psychiatrists) and over 1,500 trained volunteers, supplemented by psychology students staffing night and day shifts. Distribution combines direct-to-consumer access (helplines, online booking, in-person sessions at partner venues such as Dopamine Center in Bucharest) with institutional partnerships that embed services into prisons (National Administration of Penitentiaries), state maternity hospitals (4 in Bucharest), the Spitalul de Psihiatrie Prof. Dr. Al. Obregia, schools (via SchoolHUB), and the Bucharest metro (via Metrorex). The go-to-market mix emphasizes national media coverage, social media presence, public awareness campaigns (Brave Together, Călătoria continuă. ALEGE VIAȚA, Transformă lacrimile în ZÂMBETE), and grassroots volunteer outreach.

The revenue model is characteristic of an NGO: most services are provided free of charge to beneficiaries, with income sourced from corporate sponsorships (notably Kaufland and Metrorex), project-based EU funding (e.g., SFV questionnaires), Romanian 3.5% income tax redirection, and a small set of fee-based structured programs for adolescents (e.g., "Relații pe Bune" at 1,200 lei for 6 workshops; "Fără rușine" at 550 lei for 5 sessions). Leadership is concentrated in founder and president Yolanda Crețescu, an Adlerian psychotherapist; the association operates as part of the broader Deprehub Group alongside affiliated for-profit entities (Deprehub Holistic Solutions SRL, Neurologistic System SRL), though no parent-subsidiary ownership structure is disclosed.

Name

asociatia happy minds

Legal name

Asociația Happy Minds

Website

https://happyminds.ro

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Asociația Happy Minds is a Romanian nonprofit founded in 2014 that provides free mental health services — 24/7 helplines, therapy, screening, and crisis intervention — to the general public, adolescents, mothers, prisoners, and other vulnerable groups across Romania through a network of 192 specialists.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Mental health services
• Psychological counseling
• Crisis helpline support
• Psychotherapy services
• Adolescent mental health

Headquarters

HQ city

București

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Sponsorships: As a non-profit organization (ONG), Happy Minds operates primarily through donations and corporate sponsorships. The association runs campaigns funded by partners such as Kaufland and leverages 3.5% redirectable income tax contributions from Romanian taxpayers.
2. Fee-for-Service Programs: Some programs and workshops are offered for a fee. Examples include the 'Fără rușine' adolescent program (550 lei with 10% early-bird discount), individual workshop sessions (250 lei), and the 'Relații pe bune' adolescent program (1200 lei for 6 workshops or 250 lei per individual workshop).
3. Project-Based Funding: The organization receives project-based funding through partnerships with institutions such as the European Union (e.g., EU-funded questionnaires under the SFV project), the National Administration of Penitentiaries, and public hospitals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Asociația Happy Minds is a Romanian nonprofit that delivers free mental health services nationally through 24/7 helplines, psychotherapy, online psychological screening, crisis intervention, and public awareness campaigns. It runs specialized programs for adolescents (depreHUB Teens), school communities (SchoolHUB), mothers and newborns (M.A.M.A.), substance abuse (Helpline Antidrog), oncology patients (OncoCare), and corporate employees (EAP via reset.org.ro). The association leverages a network of 192 specialists and over 1,500 volunteers, supported by donations, corporate sponsorships, and EU project funding.

Product overview

Asociația Happy Minds is a Romanian NGO founded in 2014, operating as a platform of interconnected mental health services delivered through a network of 192 specialists and 1,500+ volunteers. The core offering centers on depreHUB — Romania's first anti-depression hub — which provides 24/7 helpline, free psychotherapy, and online screening. This core is extended through specialized sub-brands: depreHUB Teens (adolescent mental health), M.A.M.A. (maternal mental health), SchoolHUB (national anti-bullying and school crisis line), and Helpline Antidrog (drug prevention). Complementary services include individual/group psychotherapy, psychological evaluations, support groups, and Employee Assistance Programs via reset.org.ro. The portfolio also includes public education campaigns (Brave Together, Călătoria continuă ALEGE VIAȚA, Transformă lacrimile în ZÂMBETE) and structured programs such as teensUP workshops, the Relații pe Bune adolescent program, a mentorship program for early-career psychologists, and newer initiatives launched in 2025 including OncoCare (oncology support), Safe Start (social center for at-risk minors), and expanded SchoolHUB services.

Differentiator

Problem solved

Functional benefit

Brands

• DepreHUB: First anti-depression hub in Romania offering helpline, psychotherapy, online screening 24/7
• depreHUB Teens
• SchoolHUB
• M.A.M.A.
• Helpline Antidrog
• Employee Assistance Programs (RESET)

Products and services

• DepreHUB Romania's first anti-depression hub providing 24/7 helpline, psychotherapy, and online psychological screening, run by a community of over 1,500 volunteers and 192 specialists. Flagship initiative of Asociația Happy Minds.
• DepreHUB Teens Specialized mental health support line for teenagers offering helpline, psychotherapy, online screening, and vocational evaluations for adolescents in Romania.
• M.A.M.A. (Maternitate Asistată Mental și Afectiv) Prevention and support telephone line providing maternal mental health assistance — including prenatal and postnatal psychological support — with specialized counselors for mothers and newborns.
• SchoolHUB National anti-bullying helpline and emotional support service for students, parents, teachers, and school staff, providing crisis intervention and counseling with collaboration with local authorities.
• Helpline Antidrog Dedicated drug prevention helpline providing psychological counseling and support for individuals struggling with drug addiction and their families.
• Employee Assistance Programs (RESET) Digitalized strategies and tools for psychological evaluation, intervention, and individual support for corporate employees, delivered through the reset.org.ro platform.
• Psihoterapie și Consiliere Psihologică (Psychotherapy and Psychological Counseling) Individual and group psychotherapy and psychological counseling sessions delivered online or in-person by licensed clinical psychologists, psychotherapists, and psychiatrists, bookable through programari.org.
• Evaluări Psihologice (Psychological Evaluations) Psychological evaluation services including clinical assessments, personality testing, and vocational evaluations conducted by accredited specialists.
• Grupuri de Suport (Support Groups) Facilitated support groups for various populations including adolescents, people with multiple sclerosis, caregivers, and parents, structured in scheduled sessions.
• OncoCare Program Free psychological counseling program for oncology patients and their families via a dedicated phone line, addressing stress management, communication with patients, emotional processing, and caregiver burnout prevention.
• Safe Start Centru Social (Safe Start Social Center) Romania's first social center dedicated to minors in risk situations or in post-hospitalization recovery, offering multidisciplinary intervention and community reintegration.
• Relații pe Bune (Adolescent Program) A 6-workshop program for teenagers aged 15–17 on emotional intelligence, communication, and healthy relationships, using art therapy, mindfulness, and interactive activities. Priced at 1200 lei for all 6 workshops or 250 lei per individual workshop.
• teensUP Workshops Workshops focused on the emotional and social development of adolescents in Romania.
• Program Mentorat (Mentorship Program) Mentorship program dedicated to early-career psychologists, providing professional development and guidance.

Quantifiable outcome

• Over 50,000 calls answered on DepreHUB helplines over 6 years
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Administrația Națională a Penitenciarelor (ANP)flagshipStrategic or Co-development Partner · 1 January 2025Asociația Happy Minds signed a strategic partnership with the National Administration of Penitentiaries for psychological support in the Romanian prison system. The project involves training prison psychologists and implementing an internal emergency support line for detainees. The pilot program is conducted at Penitenciarul de femei (women's prison), offering dedicated emotional support to female detainees and mothers with children.
• Spitalul de Psihiatrie Prof. Dr. Al. ObregiacoreStrategic or Co-development Partner · 1 January 2025A protocol was signed in 2025 by which Happy Minds provides a team of psychologists for children hospitalized at the Obregia Psychiatric Hospital. The collaboration includes individual therapy sessions, support groups, and psychoeducation workshops for parents, contributing to a holistic approach to emotional recovery.
• Kaufland RomâniacoreGTM or Marketing Partner · 1 January 2025Kaufland funded the 'Transformă lacrimile în ZÂMBETE' campaign, through which 1,000 beneficiaries were supported. This partnership demonstrates corporate sponsorship of mental health awareness and direct service provision.
• MetrorexminorGTM or Marketing Partner · 1 January 2024Partnership with Metrorex for the 'Călătoria continuă. ALEGE VIAȚA' (The Journey Continues. CHOOSE LIFE) campaign aimed at suicide prevention in the metro environment, providing information and support to commuters.
• Dopamine CentercoreStrategic or Co-development PartnerCollaboration with Dopamine Center for joint adolescent development programs, including group support sessions, workshops, and parent webinars. Sessions are held at Dopamine Center's location at Strada Mașina de Pâine 54, Bucharest.
• Asociația Gândește! Viața ta depinde de astaminorStrategic or Co-development PartnerCollaboration on the 'Tool Box pentru viață' (Toolbox for Life) project, which includes psychoeducation sessions for parents and students on substance abuse prevention, conducted at School 36 Ionel Teodoreanu.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Telefono Azzurro: Italian nonprofit operating a national helpline for children and adolescents, with prevention and advocacy programs. Closest European peer to depreHUB Teens and SchoolHUB given the shared youth-focused helpline model in a neighboring country.
• Mind (UK): UK's leading mental health charity operating information services, helplines, and community programs nationally. Comparable integrated model combining awareness, advice, and direct support, but at much greater scale and geographic breadth than Happy Minds.
• Caritas România: Large Romanian nonprofit providing a wide range of social and health services across the country. Comparable as a domestic NGO peer with multi-vertical service delivery, established donor base, and national footprint.
• Samaritans: UK-based charity running a 24/7 emotional support helpline staffed primarily by volunteers. Closest international analog to depreHUB's helpline-first delivery model, with decades of operational know-how in volunteer-driven crisis support.

Direct peers

• Fundația Estuar: Romanian NGO providing community-based mental health, social integration, and case management services for vulnerable populations. Comparable delivery model combining professional staff with community programs in Romania.
• Asociația ALIAT: Romanian nonprofit focused on mental health and addiction support, operating youth-focused prevention programs and helplines. Most direct Romanian peer in mission and target population, particularly overlapping with Happy Minds' adolescent mental health work.

Emerging players

• Calm: Mental wellness app and employer benefit platform with meditation, sleep, and mental health resources. Comparable to Happy Minds' corporate wellness ambitions, but with strong direct-to-consumer brand and consumer subscription model.
• Headspace (Headspace Health): Digital mental health platform offering employer-sponsored mental wellness benefits, meditation, and therapy services. Directly comparable to Happy Minds' Employee Assistance Program offering via reset.org.ro, but operating at global scale with proprietary technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asociatia-happy-minds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asociatia happy minds