Positiv Pty Ltd
Positiv Pty Ltd is a privately-held boutique B2B marketing agency headquartered in Adelaide, Australia, providing full-service marketing communications—PR, social media, content, digital advertising, events, video, and podcast production—to industrial, manufacturing, technology, and defence sector clients across Australia.
- Company typePrivate
- Founded2015
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Positiv Pty Ltd does
Positiv Pty Ltd is a privately-held boutique B2B marketing agency headquartered in Adelaide, Australia, founded in 2015 by Rene Rose. The company provides full-service marketing communications to industrial, manufacturing, technology, and defence sector clients across Australia, including PR, social media management, content development, digital advertising, events and exhibitions management, video production, and podcast production. Positiv operates an outsourced marketing team model through tiered retainer packages (Comprehensive at 60 hours/month and Lite at 25 hours/month) complemented by project-based services such as the Doco Package and individual PR or events engagements.
The agency's core technology stack consists of standard digital marketing platforms—Google Platforms, LinkedIn, Facebook, and Instagram—with AI-assisted campaign targeting and optimisation features provided natively by these ad platforms rather than proprietary AI development. Content production is augmented by a team based in South Africa, providing cost-arbitraged editorial capacity for B2B storytelling and technical-to-narrative content transformation. A specialised sub-brand, Positiv Defence Marketing Communications (PDMC), targets Australian SMEs seeking entry into the defence ecosystem, with modular pricing from AUD 2,500 to AUD 4,500 per project.
Positiv's business model combines recurring subscription-based retainers with project-based professional services billing. The company maintains no disclosed funding, operates without institutional investment, and is founder-controlled. Customer acquisition is primarily direct sales through website contact forms, referrals, and industry networks, with notable enterprise clients including Mitsubishi Motors Australia, SMC, Beckhoff Automation, NORD Drivesystems, Bonfiglioli Transmission, HMPS, IEG International Expo Group, and IEC Group. The team comprises five core members across Australia and South Africa, with additional contracted support.
Positiv Pty Ltd firmographics
Firmographics- Name
- Positiv Pty Ltd
- Legal name
- Positiv Pty Ltd
- Website
- https://positivltd.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Positiv Pty Ltd is a privately-held boutique B2B marketing agency headquartered in Adelaide, Australia, providing full-service marketing communications—PR, social media, content, digital advertising, events, video, and podcast production—to industrial, manufacturing, technology, and defence sector clients across Australia.
- Ownership category
- akta.pro rank
Positiv Pty Ltd industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where Positiv Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Positiv Pty Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Marketing Team Retainers: Comprehensive and Lite marketing team packages providing ongoing outsourced marketing support with defined monthly hours for account management, PR, social media, creative design, and reporting.
- Project-Based Services: Individual services including PR & Social Media, Events & Exhibitions, Digital Advertising, Content Writing, Documentary Production, and Podcast Production billed as discrete projects.
- Defence Marketing Communications: Specialised defence industry marketing services with modular pricing from AUD 2,500-4,500 for basic to premium services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Defence Marketing Services (AUD 2,500 - 4,500) |
| Subscription | Monthly | Marketing Team (Comprehensive) |
| Subscription | Monthly | Marketing Team (Lite) |
| Subscription | Monthly | Writers on Tap |
| One time/ perpetual license | Multi-year contract | Doco Package |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Positiv Pty Ltd product offering
Product offeringCore offering
Positiv is a boutique B2B marketing agency that provides outsourced marketing team services to industrial, manufacturing, technology, and defence clients. Core offerings include monthly retainer marketing team packages, PR & Social Media, Events & Exhibitions management, Digital Advertising, content writing (Writers on Tap), documentary video production, and podcast production. A specialised sub-brand, Positiv Defence Marketing Communications (PDMC), delivers defence-specific marketing services for Australian SMEs entering or growing within the defence ecosystem.
Product overview
Positiv is a boutique B2B marketing agency offering a comprehensive suite of marketing services rather than a software product. The core offering consists of modular service packages: Marketing Team (Comprehensive) and Marketing Team (Lite) provide full outsourced marketing department capabilities including account management, PR, social media, creative design, and events management. Standalone services include PR & Social Media, Events & Exhibitions, Digital Advertising, Writers on Tap (copywriting), Doco Package (video production), and Podcast Production. A specialised sub-brand, Positiv Defence Marketing Communications (PDMC), focuses on positioning Australian SMEs for defence industry success aligned with Sovereign Defence Industrial Priorities. Services are priced modularly or as bundled packages, with PDMC ranging from AUD 2,500-4,500 depending on scope.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Team (Comprehensive)
Quantifiable outcome
- 78% LinkedIn following growth for clients
- +3 more outcomes
Companies that use Positiv Pty Ltd
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Positiv Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Positiv Pty Ltd partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Open IIoTcoreOpen IIoT is an industry consortium focused on Industry 4.0 implementation. Positiv was instrumental in its formation and continues as a strategic partner providing marketing, PR, communications, and project management support. The partnership involves positioning member companies as thought leaders in advanced manufacturing and IoT.
- Emma Hackett DesignminorCreative design partner referenced on the Positiv website, suggesting a collaborative relationship for design services.
- CPRA (Contract Practitioners Association of South Australia)minorProfessional association partnership/affiliation. Positiv displays CPRA membership/logo on website.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Positiv Pty Ltd competitors and assessment
Company assessmentDirect peers
- Icon Agency: Australian boutique B2B technology marketing agency offering PR, content, digital, and lead generation services to enterprise tech clients. Comparable in size, boutique positioning, B2B focus, and service mix to Positiv.
- Sefiani Communications Group: Australian independent communications and PR agency with comparable boutique scale and B2B/government client mix. Operates across similar services (PR, content, digital) and competes for similar enterprise retainers.
- Howler Creative: Australian boutique creative and brand agency focused on B2B and technology clients. Comparable boutique positioning with overlapping services in branding, content, and digital campaigns for industrial/tech sectors.
- Ellis Jones Creative & PR: Australian independent creative, PR, and content agency serving B2B and consumer brands. Comparable boutique agency model with similar blended creative + PR + content offering to Positiv.
- Liquid Interactive: Australian B2B digital marketing agency specialising in industrial, manufacturing, and technology clients. Highly comparable vertical focus on industrial/manufacturing marketing communications and similar service breadth.
- Marketing Eye: Australian boutique marketing agency offering outsourced marketing services to SMEs and mid-market B2B clients. Comparable boutique positioning and outsourced marketing team model similar to Positiv's retainer offering.
- Bastion Brands: Australian integrated brand and B2B marketing agency offering strategy, creative, content, and digital services. Comparable boutique-mid-sized Australian agency with overlapping enterprise B2B client base.
- Clout PR: Australian boutique public relations and communications agency serving B2B and consumer clients. Comparable boutique scale, PR-led service mix, and Australian market focus.
Emerging players
- Velocity Partners: International B2B marketing agency focused on technology and industrial sectors. Comparable in B2B tech/industrial vertical specialisation and content-led marketing approach, though larger and US-based.
- Godfrey Advertising: US-based B2B marketing and advertising agency with similar focus on industrial, manufacturing, and technology clients. Comparable B2B industrial vertical expertise and integrated agency services though at larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Positiv Pty Ltd social profiles
Digital presencePositiv Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positiv Pty Ltd leadership team
Management profileNumber of profiles
Profiles5 records
Positiv Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positiv Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positiv Pty Ltd
What does Positiv Pty Ltd do?
Positiv is a boutique B2B marketing agency that provides outsourced marketing team services to industrial, manufacturing, technology, and defence clients. Core offerings include monthly retainer marketing team packages, PR & Social Media, Events & Exhibitions management, Digital Advertising, content writing (Writers on Tap), documentary video production, and podcast production. A specialised sub-brand, Positiv Defence Marketing Communications (PDMC), delivers defence-specific marketing services for Australian SMEs entering or growing within the defence ecosystem.
Is Positiv Pty Ltd a public or private company?
Positiv Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Positiv Pty Ltd founded?
Positiv Pty Ltd was founded in 2015. It employs 1 to 10 people.
Where is Positiv Pty Ltd based?
Positiv Pty Ltd is headquartered in Adelaide, Australia, in the Oceania region.
How does Positiv Pty Ltd make money?
Three revenue lines are on record. Marketing Team Retainers are the primary driver. The others are project-Based Services and defence Marketing Communications.
Who are Positiv Pty Ltd's main competitors?
Direct peers on record are Icon Agency, Sefiani Communications Group, Howler Creative, Ellis Jones Creative & PR, Liquid Interactive, Marketing Eye, Bastion Brands and Clout PR. Emerging players are Velocity Partners and Godfrey Advertising.
Does Positiv Pty Ltd have an API?
No public API is recorded for Positiv Pty Ltd.
What industry is Positiv Pty Ltd in?
Positiv Pty Ltd's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.