What ShiftED Consulting does

ShiftED Consulting is a privately held, founder-led DEI and organizational culture consultancy established in 2019 by Vanity Jenkins. The firm serves two primary customer sets: (1) organizational clients including nonprofits, school districts, charter networks, and corporate C-suites that need help operationalizing equity beyond aspirational values, delivered through six service lines covering HR talent and strategy, strategic planning and organizational design, organizational learning and facilitation, leadership development, board cultivation, and equity audits; and (2) individual mid-career women of color served through a 3-month executive coaching program (bi-monthly 45-minute sessions, promotional price $1,899) and the "Authentically Me" six-week virtual fellowship co-led with Rachel Vicente.

The technology stack is intentionally lean: the company runs on a Wix-hosted website, uses Calendly for discovery scheduling, and Stripe for coaching payments. Its single technology differentiator is a GPT-powered resume and cover letter drafting tool embedded inside the executive coaching program; no proprietary AI models, integrations, or platform infrastructure are disclosed.

The business model is a hybrid of professional services (organizational consulting engagements initiated through the founder's Calendly) and a quasi-subscription coaching product (3-month engagements with the GPT tool included). Go-to-market combines sales-led direct outreach with a community-led content engine: a blog, active LinkedIn/Instagram/Facebook presence, podcast/multimedia content, and free lead magnets (Values Alignment Workbook, Strategy Guide, LinkedIn Challenge) feed top-of-funnel demand. The firm is bootstrapped with no disclosed funding rounds, no parent company, and no disclosed office locations, with all revenue effectively generated through the founder's personal network and content distribution.

Name

ShiftED Consulting

Legal name

ShiftED Consulting

Website

https://shiftedconsulting.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting (DEI and Organizational Equity)

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Human Capital & Workforce Transformation Consulting (BPAHACAE), Leadership Development & Executive Coaching (BPAHAGAD)

Keywords

• DEI consulting
• Organizational equity
• Leadership development
• Executive coaching
• Inclusive leadership

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consulting and Advisory Services: Organizational consulting engagements including HR talent and strategy, strategic planning, organizational learning, leadership development, board cultivation, and equity audits. Delivered through partnership with client organizations via discovery calls and ongoing engagements.
2. Executive Coaching Program: Three-month personalized coaching program for women of color featuring bi-monthly 45-minute sessions. Includes values alignment, career coaching, combatting isolation, leadership empowerment, and access to GPT-powered resume/cover letter tool. Offered at promotional rate of $1,899 (30% discount) for new clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ShiftED Consulting is a DEI and organizational equity consulting firm that partners with organizations (nonprofits, schools, charter networks, companies) and individual leaders to build equitable, inclusive, and sustainable cultures. The core offerings include HR Talent and Strategy, Strategic Planning and Organizational Design, Organizational Learning and Facilitation, Leadership Development and Coaching, Board Cultivation and Development, and Equity Audits and Organizational Assessments, complemented by an Executive Coaching Program and the Authentically Me Fellowship for mid-career women of color.

Product overview

ShiftED Consulting is a DEI consulting firm offering a portfolio of professional services and digital products. The core consulting offerings include HR Talent and Strategy, Strategic Planning and Organizational Design, Organizational Learning and Facilitation, Leadership Development and Coaching, Board Cultivation and Development, and Equity Audits and Organizational Assessments. These are complemented by a paid Executive Coaching Program (3-month, bi-weekly sessions) which includes an AI-powered resume and cover letter tool, plus the Authentically Me Fellowship (a 6-week virtual program for women of color). Free resources include the Values Alignment Workbook, Strategy Guide, and LinkedIn Challenge.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Talent and Strategy Services Partnership with HR teams to align policies, systems, and people practices with inclusive leadership goals, improving hiring, evaluation, promotion equity, retention, and leader accountability. Designed for HR leaders and people teams at nonprofits, schools, charter networks, and companies.
• Strategic Planning and Organizational Design Guiding organizations through strategic planning processes that explicitly account for culture, power, capacity, and human sustainability. Built for executive leaders and planning teams at mission-driven organizations.
• Organizational Learning and Facilitation Designing and facilitating learning experiences that make culture visible, shared, and discussable, without shaming or oversimplification. Backed by multiple adult learning certifications. Targeted at teams and cross-functional groups needing shared language for inclusion.
• Leadership Development and Coaching Supporting leaders at all levels in examining their assumptions, biases, and leadership habits and in translating insights into consistent practice. Backed by multiple certifications. Targeted at leaders and managers in mission-driven organizations.
• Board Cultivation and Development Partnering with boards of directors to strengthen governance, clarify roles, and align leadership practices with organizational values and strategy. Designed for board chairs and governance committees at nonprofits, schools, and companies.
• Equity Audits and Organizational Assessments Comprehensive equity audits examining how culture, power, and decision-making show up across organizational systems, integrating qualitative and quantitative data. Built for executive leaders seeking diagnostic assessments of equity outcomes.
• Executive Coaching Program A three-month personalized coaching program with bi-monthly 45-minute sessions designed to address unique challenges women of color face in the workplace, covering career transition, values alignment, leadership development, and workplace navigation. Sold directly to individual leaders via Stripe payment at a $1,899 promotional rate.
• Authentically Me Fellowship A six-week virtual fellowship designed for mid-career women of color to define their authentic self in their career and explore how white supremacy culture and internalized racial oppression impact competence and confidence at work. Features weekly masterclasses and optional executive coaching add-ons co-facilitated with Rachel Vicente.

Quantifiable outcome

• Teams scoring in top 10% on Great Places to Work Survey under Vanity's leadership
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Rachel VicentecoreStrategic or Co-development PartnerRachel Vicente co-facilitates the 'Authentically Me' six-week virtual fellowship with Vanity Jenkins. This fellowship is designed for mid-career women of color seeking to define their authentic self in their career and explore how white supremacy culture and internalized racial oppression impact their professional confidence. Both facilitators offer optional executive coaching add-ons biweekly to fellowship participants.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Others

• Center for Creative Leadership: Global leadership development research and education nonprofit offering leadership programs, coaching, and organizational learning solutions. Comparable to ShiftED on the leadership development and organizational learning side, but operates as an established nonprofit research institution.

Direct peers

• Cook Ross: Long-standing boutique DEI consulting firm offering strategy, training, and organizational change services. Closely comparable to ShiftED on boutique scale, DEI focus, and consulting-plus-coaching portfolio serving enterprise and nonprofit clients.
• The Winters Group: Boutique DEI consulting firm focused on organizational culture transformation, leadership development, and equitable practices. Highly comparable to ShiftED in scope, customer segment (enterprises, nonprofits, education), and consulting-plus-coaching delivery model.
• The Chalk Group: Boutique DEI consulting and training practice serving corporate and nonprofit clients on culture, equity, and inclusive leadership. Comparable to ShiftED on boutique scale, DEI focus, and consulting-led delivery model.

Broad incumbents

• BetterUp: Enterprise-scale executive and leadership coaching platform with explicit DEI and inclusive leadership offerings. Comparable to ShiftED on the executive coaching leg of the business, but operates at much larger scale with a tech-platform delivery model.
• Korn Ferry: Global organizational consulting firm with deep leadership development, executive coaching, and talent strategy practices. Comparable to ShiftED on leadership development and coaching offerings, but at much larger enterprise scale and global footprint.
• McKinsey & Company (DEI practice): Global management consulting firm with dedicated diversity, equity, and inclusion advisory work spanning strategy, organization, and culture transformation. Comparable to ShiftED on organizational change and culture work, but serves largest multinationals with global teams.
• Deloitte (DEI & Inclusion practice): Global Big 4 advisory firm with a large DEI, human capital, and organizational transformation practice. Competes for the same enterprise DEI engagements as ShiftED but operates with global delivery scale and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/shifted-consulting
• Instagraminstagram.com/shiftedconsulting/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShiftED Consulting