NEXT ONE

Name

NEXT ONE

Legal name

株式会社NEXT ONE

Website

https://nx1.co.jp

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Retail Energy Services

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Multi-Utility Distribution Companies (Electric + Gas/Water Distribution) (EUADABAJ)

Keywords

• Retail electricity services
• Water server distribution
• Consumer energy platform
• Disability employment support
• Smart farm agriculture

Headquarters

HQ city

Shibuya, Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Electricity Retail (新日本エネルギー): NEXT ONE sells electricity to consumers and businesses as a registered retail electricity provider (登録小売電気事業者 A0463). The company began the service in 2019 and has grown to nearly 100,000 users, achieving 210% year-over-year growth.
2. Water Server Distribution: NEXT ONE serves as a sales agent for multiple water server brands including Cosmowater (宅配水型), Humming Water (浄水型), and Oken Water (宅配水型格安), generating revenue through commissions on product sales and ongoing service fees.
3. Disability Employment Support (障害者雇用めぐるファーム / me-gu-ru): The smart farm program supports people with disabilities in employment while helping enterprises comply with statutory disability employment quotas. Revenue is generated through enterprise service fees, with harvested crops also entering general market distribution.
4. WEB Marketing Services: The company provides web marketing services to consumers and business customers, utilizing data analytics to identify market trends and develop new services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

NEXT ONE operates a Consumer Platform Business centered on the registered retail electricity service "Shinnihon Energy" (新日本エネルギー), supplemented by water server distribution agency arrangements with Cosmo Water, Humming Water, and Oken Water. The company also operates "me-gu-ru Farm," a smart farm-based disability employment support service that uses IoT and AI to enable agricultural work for people with disabilities while helping enterprises meet statutory employment quotas.

Product overview

NEXT ONE operates two main business segments: (1) a Consumer Platform Business centered around the 'Shinnihon Energy' electricity service with nearly 100,000 users, supplemented by water server agent services (Cosmo Water, Humming Water, Oken Water), all integrated on a unified platform; and (2) the me-gu-ru Farm smart agriculture disability employment support service that combines IoT and AI technology to provide farming-based employment opportunities for people with disabilities while helping corporations meet statutory employment quotas. The company positions itself as a social issue resolver through technology and services.

Differentiator

Problem solved

Functional benefit

Brands

• 新日本エネルギー: Electricity retail service brand (registered retail electricity operator, registration number: A0463), launched in 2019
• me・gu・ruファーム
• 障害者雇用めぐるファーム

Products and services

• Shinnihon Energy (新日本エネルギー) Retail electricity supply service for individual consumers and businesses, offering same-day activation without installation work or site visits and supporting credit card and convenience store payment. Registered retail electricity provider A0463 with METI. Achieved 210% YoY growth with nearly 100,000 users.
• me-gu-ru Farm (障害者雇用めぐるファーム) Smart farm-based disability employment support service combining IoT environmental monitoring, AI crop analysis, and greenhouse/trailer-house facilities to provide stable working environments for people with disabilities. Supports skill progression from single-task to multi-task agricultural operations. Helps enterprises meet statutory disability employment quotas. Harvested crops enter general market distribution.
• Cosmo Water (コスモウォーター) Home delivery water server service distributed by NEXT ONE as a sales agent. NEXT ONE handles customer acquisition and after-sales support.
• Humming Water (ハミングウォーター) Filtered water server service distributed by NEXT ONE as a sales agent. NEXT ONE handles customer acquisition and after-sales support.
• Oken Water (オーケンウォーター) Budget home delivery water server service distributed by NEXT ONE as a sales agent. NEXT ONE handles customer acquisition and after-sales support.
• Consumer Platform Business Integrated consumer platform aggregating energy supply, water server distribution, and personal safety services, designed to optimize individual lifestyle needs with customizable services. User base approaching 100,000 customers.
• WEB Marketing Services Web marketing services utilizing data analytics to identify market trends and develop new services, provided to consumers and business customers.

Quantifiable outcome

• Nearly 100,000 users on the consumer platform
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered significant, core and standard.

• 千葉大学 (Chiba University)significantStrategic or Co-development Partner · 4 June 2026Joint research initiative with Chiba University focused on the smart farm disability employment program, combining academic agricultural research with NEXT ONE's practical smart agriculture and employment support capabilities.
• ジャパンプランツテクノロジーズ (Japan Plants Technologies)significantStrategic or Co-development Partner · 4 June 2026Joint research partner in the smart farm initiative, combining NEXT ONE's platform and disability employment operations with JPT's plant technology expertise for the agricultural innovation program.
• KDDI株式会社 (KDDI)coreChannel Partner/ Reseller/ Distributor · 1 July 2008KDDI entered into a primary dealer (1次店) contract with NEXT ONE in 2008 for telecommunications services, marking a foundational business partnership in the company's early growth.
• 新生綜合律师事务所 / 弁護士法人クラフトマン東京国際特許律师事务所 (Shinsei Sogo Law Offices / Craftsman Tokyo International Patent Law Office)standardOthersLegal advisory partners providing legal representation and intellectual property services.
• 小谷野税理士法人 / 小谷野公認会計士事務所 (Koyanoya Tax Corporation / Koyanoya CPA Firm)standardOthersAccounting and tax advisory partners supporting NEXT ONE's financial operations and IPO preparation.
• 有限責任監査法人トーマツ (Deloitte Touche Tohmatsu LLC)standardOthersExternal audit firm providing audit services as part of NEXT ONE's IPO preparation.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• AEON Energy: Retail-backed electricity provider leveraging AEON group's nationwide consumer footprint; directly comparable as a mass-retail electricity competitor with consumer cross-sell synergies.
• Looop: Japanese retail electricity provider and solar developer; directly comparable as a challenger electricity retailer serving consumers and businesses with renewables-led offerings.
• H.I.S. Diversified Japanese consumer-services group whose energy arm operates in deregulated electricity retail; directly comparable in retail electricity distribution to consumer households.
• UPDATER (formerly Minna Denryoku): Japanese retail electricity provider focused on renewable energy and traceability; directly competes with Shinnihon Energy in the deregulated Japanese retail electricity market with a comparable consumer-platform narrative.

Broad incumbents

• Tokyo Gas: Major Japanese multi-utility with electricity retail under deregulation; competes as an established multi-utility serving residential customers with energy and adjacent home services, mirroring NEXT ONE's consumer platform structure.
• TEPCO Energy Partner: Retail arm of the incumbent Tokyo Electric Power Company; competes with NEXT ONE across the same deregulated retail electricity customer base with substantially greater scale.
• SoftBank Energy (SB Power): Telecom-backed retail electricity provider; competes with NEXT ONE by bundling energy with mobile services, analogous to NEXT ONE's consumer platform strategy.
• ENEOS Holdings: Largest Japanese energy company spanning upstream to retail electricity; competes broadly with NEXT ONE's electricity business from a much larger incumbent base.
• KDDI (au Energy & Life): Japanese telecom major with a retail electricity arm; competes as a bundled energy-telecom provider. KDDI is also a long-standing NEXT ONE primary dealer partner, making it a hybrid peer/customer.

Emerging players

• Welby: Japanese digital health and employment platform company with overlapping social-impact positioning; adjacent peer for NEXT ONE's social-issue-driven, multi-stakeholder platform narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nx1.co.jp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEXT ONE