Manrrs

What Manrrs does

MANRRS (Minorities in Agriculture, Natural Resources and Related Sciences), formally the National Society of MANRRS, is a U.S. 501(c)-style nonprofit membership organization founded in 1982 at Michigan State University and now headquartered at 1720 Peachtree Street NW, Atlanta, Georgia. Its mission is to support the academic and professional advancement of historically underrepresented students and professionals in agriculture, natural resources, and STEM through a three-tier membership continuum — Junior MANRRS (grades 6-12), Collegiate (undergraduate and graduate), and Professional — delivered through a nationwide chapter network organized across six geographic regions and 65+ colleges and universities. The organization offers a portfolio of programs including the annual National Training Conference & Career Expo, a reimagined Leadership Academy, the MANRRS Job Hub, scholarships, Ag Policy Summit, S.M.A.R.T. Academy, L.E.A.D. Mentoring Program, Resource Assistants Program (RAP with USDA Forest Service), Junior MANRRS Agriventure Camp, and the MANRRS INCLUDES webinar series.

The technology footprint is modest: MANRRS runs a HubSpot-based membership management and content website with a members-only portal providing job board, scholarship, and member-resource access, supplemented by third-party Zoom and YouTube for webinar delivery. No proprietary AI/ML, API, or developer platform is in evidence; the website captures standard registration, member dues collection, and chapter roster workflows. The platform differentiates operationally through domain specialization rather than technology depth — the chapter network and three-tier member lifecycle constitute the core "product."

The business model combines four revenue streams: (1) individual and chapter membership dues ($10 Junior, $25 Collegiate, $150 Professional one-time or $100/year subscription, $125/year chapter dues plus $150 advisor fee), (2) tiered corporate national partnership sponsorships ranging from Bronze ($10K) to Titanium Plus ($250K+) on annual calendar-year terms with a 20% admin fee, (3) employer job posting fees on the Job Hub ($75–$300 depending on duration), and (4) conference and event registration fees from the annual conference and Leadership Academy. The organization is led by CEO Ebony Webber with a small national staff of approximately 5 employees (Director of Operations, Program Manager, Marketing and Communications Associate, Member Relations Manager), and it counts major agribusiness employers (BASF, Bayer, Cargill, Corteva, Farm Credit, Land O' Lakes, CHS Foundation, JBS Pilgrims, Zoetis, Syngenta, Tractor Supply, Merck Animal Health, FMC, and others) among its recurring National Partners.

Name

Manrrs

Legal name

National Society of MANRRS

Website

https://manrrs.org

Company type

Private

Founded year

1982

Operating status

Operating

Short description

MANRRS is a U.S. nonprofit membership organization founded in 1982 that supports underrepresented students and professionals in agriculture, natural resources, and STEM through a three-tier Junior/Collegiate/Professional membership, a chapter network across 65+ colleges, annual conferences, corporate partnerships, and a job board.

Ownership category

akta.pro rank

Product category

Professional Membership Association

NAICS

Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Agriculture, Food & Nutrition Congresses (THAHAJAI)

Keywords

• Professional membership association
• Agriculture career development
• Student leadership programs
• Diversity talent pipeline
• Conference and job board

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: MANRRS collects membership dues across three tiers: Junior MANRRS ($10/year independent or chapter-set), Collegiate ($25/year independent), and Professional ($150/year one-time or $100/year subscription). Chapter dues are also collected ($125/year plus $150 one-time advisor fee).
2. National Partner Sponsorships: National partners contribute financial sponsorship at tiered levels (Titanium Plus starting at $250K, Titanium starting at $100K, Diamond starting at $75K, Platinum starting at $50K, Gold starting at $25K, Silver starting at $15K, Bronze starting at $10K, plus Strategic and In-Kind options). Partnership terms run January 1–December 31. A 20% admin fee applies.
3. Job Posting Fees: Employers pay to post job listings on the MANRRS Job Hub. Pricing ranges from $75 for 7 days to $300 for 90 days. National partners receive discounted or complimentary posting rates based on their tier.
4. Conference and Event Fees: Revenue generated from the annual National Training Conference & Career Expo (registration fees for attendees and exhibitors) and the Leadership Academy weekend event (student and professional registration fees).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

MANRRS is a national nonprofit membership association that operates a three-tier membership program (Junior MANRRS for grades 6-12, Collegiate for undergraduate and graduate students, and Professional for working adults) supporting underrepresented communities in agriculture, natural resources, and related sciences. The organization sells individual memberships and corporate National Partner sponsorships, and delivers flagship events (annual National Conference & Career Expo, Leadership Academy), a members-only job board, scholarships, and specialized development programs such as L.E.A.D., S.M.A.R.T. Academy, and the Ag Policy Summit.

Product overview

MANRRS (Minorities in Agriculture, Natural Resources and Related Sciences) is a membership-based organization offering a tiered membership structure (Junior MANRRS for grades 6-12, Collegiate for college students, and Professional for working adults) along with comprehensive programs and services. The organization operates the annual National Conference and Leadership Academy as flagship events, while offering specialized programs including the Ag Policy Summit, Animal Health and Care Academy, L.E.A.D. Mentoring Program, S.M.A.R.T. Academy, and Resource Assistants Program. Additional services include the Job Hub for career placement, scholarship programs, the MANRRS INCLUDES webinar series, and a nationwide chapter network. The National Partner Program connects corporate partners with diverse talent through recruitment and networking opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior MANRRS Membership Annual pre-college membership tier for students in grades 6-12 offering leadership, academic, and STEM career exploration programming. Priced at $10/year independent or chapter-set.
• Collegiate MANRRS Membership Annual membership for undergraduate and graduate students pursuing STEAM degrees, providing industry connections, internships, conferences, and career opportunities. Priced at $25/year independent.
• Professional MANRRS Membership Membership tier for working professionals in agriculture, natural resources, STEM, or related industries offering networking, mentorship, and industry insights. Priced at $150 one-time annual or $100/year subscription.
• MANRRS National Conference & Career Expo Annual multi-day training conference and career expo for students, professionals, and employers from government, industry, academia, and nonprofits, featuring educational sessions, career fairs, and networking.
• MANRRS Leadership Academy Weekend leadership development experience featuring interactive workshops, professional development sessions, and networking for emerging student and professional leaders.
• MANRRS Job Hub

Quantifiable outcome

• Over 10,000 members supported through scholarships, mentorship, and career development
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

30 partnerships are on record, tiered minor, titanium plus (flagship), titanium (flagship), diamond (core), platinum (core) and gold (supporting).

• University of NebraskaminorStrategic or Co-development Partner · 11 September 2025The University of Nebraska partnered with MANRRS to deliver educational content at Husker Harvest Days 2025, providing agricultural demonstrations and health screenings to rural families. Note: This source references a Husker Harvest Days event that mentions MANRRS among partner organizations, but MANRRS itself was not the primary subject of the news article.
• Ducks UnlimitedminorStrategic or Co-development Partner · 11 September 2025Ducks Unlimited partnered with MANRRS to deliver educational content at Husker Harvest Days 2025. Note: This source references a Husker Harvest Days event that mentions MANRRS among partner organizations.
• Ag PhDminorStrategic or Co-development Partner · 11 September 2025Ag PhD partnered with MANRRS to deliver educational content at Husker Harvest Days 2025. Note: This source references a Husker Harvest Days event that mentions MANRRS among partner organizations.
• Farm RescueminorStrategic or Co-development Partner · 11 September 2025Farm Rescue partnered with MANRRS to deliver educational content and support agricultural communities at Husker Harvest Days 2025. Note: This source references a Husker Harvest Days event that mentions MANRRS among partner organizations.
• BASFtitanium plus (flagship)GTM or Marketing PartnerBASF is a Titanium Plus National Partner of MANRRS, providing sponsorship funding, student sponsorships to events, and direct access to talent for internships and full-time positions. BASF co-hosted MANRRS40 in Dallas, TX (April 2026).
• Cargilltitanium (flagship)GTM or Marketing PartnerCargill is a Titanium National Partner supporting MANRRS programs, scholarships, and the annual conference. Lee Bonecutter of Cargill has publicly praised MANRRS as a 'world-class organization.' Cargill posts job and internship opportunities on the MANRRS Job Hub.
• Corteva Agrisciencetitanium (flagship)GTM or Marketing PartnerCorteva Agriscience is a Titanium National Partner providing sponsorship, student support, and recruitment access. The partnership includes access to Corteva's industry network and career opportunities for MANRRS members.
• Bayertitanium (flagship)GTM or Marketing PartnerBayer is a Titanium National Partner of MANRRS, contributing to scholarship funding, event sponsorship, and talent recruitment. Bayer has representation on the MANRRS Advisory Board.
• Farm Credittitanium (flagship)GTM or Marketing PartnerFarm Credit is a Titanium National Partner supporting MANRRS through financial sponsorship and access to career opportunities in agricultural finance for MANRRS members.
• Land O' Lakestitanium (flagship)GTM or Marketing PartnerLand O' Lakes is a Titanium National Partner contributing to MANRRS programming, scholarships, and member career opportunities in the dairy and agricultural cooperative sector.
• CHS Foundationdiamond (core)GTM or Marketing PartnerCHS Foundation is a Diamond National Partner providing funding for scholarships, regional and national events, and internship opportunities for MANRRS members in agriculture and energy cooperatives.
• JBS Pilgrimsdiamond (core)GTM or Marketing PartnerJBS Pilgrims is a Diamond National Partner supporting MANRRS events and scholarship programs. JBS has representation on the MANRRS Advisory Board.
• Zoetisdiamond (core)GTM or Marketing PartnerZoetis is a Diamond National Partner with representation from Evelyn Ortiz serving as Advisory Board Chair. The partnership supports animal health career opportunities and scholarships for MANRRS members.
• Dairy Farmers of Americaplatinum (core)GTM or Marketing PartnerDairy Farmers of America is a Platinum National Partner supporting MANRRS programming and offering career pathways in dairy agriculture and cooperative management.
• FMCplatinum (core)GTM or Marketing PartnerFMC is a Platinum National Partner contributing to MANRRS scholarship and career development programs in agricultural sciences and crop protection.
• Merck Animal Healthplatinum (core)GTM or Marketing PartnerMerck Animal Health is a Platinum National Partner offering career and internship opportunities in animal health for MANRRS members.
• Nationwideplatinum (core)GTM or Marketing PartnerNationwide is a Platinum National Partner providing sponsorship for events and access to career opportunities in insurance and risk management within the agricultural sector.
• Syngentaplatinum (core)GTM or Marketing PartnerSyngenta is a Platinum National Partner supporting MANRRS through scholarships, event sponsorship, and recruitment for agricultural technology and crop science roles.
• Tractor Supply Co.platinum (core)GTM or Marketing PartnerTractor Supply Co. is a Platinum National Partner offering career opportunities in retail and agricultural supply for MANRRS members.
• Valentplatinum (core)GTM or Marketing PartnerValent is a Platinum National Partner contributing to MANRRS events and scholarship programs in crop protection and agricultural sciences.
• American Farmland Trustgold (supporting)GTM or Marketing PartnerAmerican Farmland Trust is a Gold National Partner posting job opportunities on the MANRRS Job Hub, including positions such as Texas Agriculture Specialist, supporting conservation and farmland protection careers.
• Ardent Millsgold (supporting)GTM or Marketing PartnerArdent Mills is a Gold National Partner supporting MANRRS programming and offering career opportunities in grain milling and agricultural products.
• Peace Corpsgold (supporting)GTM or Marketing PartnerPeace Corps is a Gold National Partner offering international service and career development opportunities for MANRRS members interested in global agriculture and development.
• Robinson Freshgold (supporting)GTM or Marketing PartnerRobinson Fresh is a Gold National Partner providing career opportunities in fresh produce and supply chain for MANRRS members.
• Zinprogold (supporting)GTM or Marketing PartnerZinpro is a Gold National Partner supporting MANRRS events and offering career pathways in animal nutrition and performance minerals.
• Soil Health InstituteminorStrategic or Co-development PartnerThe Soil Health Institute co-presents the Professional Development Series with MANRRS, delivering webinars on time management, financial literacy, and career development for collegiate students and early career professionals.
• Soil and Water Conservation SocietyminorStrategic or Co-development PartnerThe Soil and Water Conservation Society co-presents the Professional Development Series with MANRRS, aiming at collegiate students and early career professionals working toward a more sustainable world.
• National Association of Conservation DistrictsminorStrategic or Co-development PartnerThe National Association of Conservation Districts partnered with MANRRS on the MANRRS INCLUDES webinar series addressing topics relevant to conservation and natural resources professionals.
• USDA Forest ServiceminorStrategic or Co-development PartnerThe USDA Forest Service partners with MANRRS through the Resource Assistants Program (RAP), providing paid hands-on learning experiences, mentorship, and career development for emerging natural and cultural resources professionals.
• American Farm Bureau FederationminorStrategic or Co-development PartnerAmerican Farm Bureau Federation partners with MANRRS to offer the Farm Bureau Fellowship Program, sending MANRRS collegiate members to the annual FUSION Conference in Denver, CO, supporting leadership development and national networking.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Society of Women Engineers (SWE): SWE is a national nonprofit driving representation of women in engineering and STEM. It is directly comparable to MANRRS because both operate tiered student-to-professional memberships, national conferences with career fairs, and corporate sponsorship programs targeting underrepresented STEM talent.
• National Society of Black Engineers (NSBE): NSBE is one of the largest student-governed STEM organizations in the U.S. focused on Black engineers. It is directly comparable to MANRRS because both operate tiered membership (pre-collegiate, collegiate, professional), chapter networks, national conventions, and corporate sponsorship programs for minority STEM talent pipelines.
• AISES (American Indian Science and Engineering Society): AISES is a national nonprofit supporting Indigenous students in STEM. It is directly comparable to MANRRS because both target minority populations in STEM and natural resources, both operate chapter networks and national conferences, and both monetize corporate partnerships for scholarships and career placement.
• Hispanic Association of Colleges and Universities (HACU): HACU represents Hispanic-Serving Institutions and supports Hispanic students in higher education. It is directly comparable to MANRRS because both target minority student populations, partner with agriculture and STEM employers, and operate as advocacy-oriented membership associations with national conferences.
• National Association of Agricultural Educators (NAAE): NAAE is the professional organization for agricultural educators in the U.S. It is directly comparable to MANRRS because both serve the agriculture education ecosystem, rely on agriculture/food corporate partners, and connect students to careers in agriculture and natural resources.
• 4-H: 4-H is the largest U.S. youth development organization with a strong agriculture and STEM focus. It is directly comparable to MANRRS's Junior MANRRS program because both engage grades 6-12 students in agriculture/STEM exploration through local clubs, leadership development, and national programming.
• National FFA Organization: FFA is the largest U.S. student organization preparing members for leadership and careers in agriculture. It is directly comparable to MANRRS because both run a tiered, chapter-based membership model for students pursuing agriculture and natural resources careers, and both host national conventions with corporate career expo elements.
• SACNAS (Society for Advancement of Chicanos/Hispanics and Native Americans in Science): SACNAS is a national membership organization advancing minorities in STEM. It is directly comparable to MANRRS because both serve underrepresented students and professionals in science, run national conferences, and are funded by similar corporate partners pursuing diversity hiring pipelines.

Broad incumbents

• American Farm Bureau Federation: The American Farm Bureau Federation is the largest U.S. agriculture industry association. It is comparable to MANRRS as a national agriculture membership body but operates at much greater scale and broader scope across all farmers, not specifically minority or student talent.

Emerging players

• American Indian College Fund: The American Indian College Fund supports Native student access to higher education through scholarships and programming. It is comparable to MANRRS as a minority-focused nonprofit in the higher-education space but focuses more on scholarship funding than the agriculture/STEM career pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MANRRS
• Facebookfacebook.com/MANRRS
• LinkedInlinkedin.com/company/manrrs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manrrs