Sioux Falls Storm

What Sioux Falls Storm does

Sioux Falls Storm is a privately held professional indoor football franchise based in Sioux Falls, South Dakota, and a founding member of the Indoor Football League (IFL), which has operated continuously since 2009. The team plays a 16-game regular season from March through July with playoffs in August at the Premier Center, an 85-foot-wide padded surface configured for an 8-on-8 format with eight-yard end zones. Its core product is live indoor football entertainment for sports fans and families in the Sioux Falls market, supplemented by ancillary offerings including the Storm Sideline Shop (online merchandise via BSN Sports), the Lightning Girls dance/entertainment squad, and StormCast home-game broadcasts distributed via YouTube and Facebook Live.

The franchise generates revenue through three primary streams: ticket sales to home games at Premier Center, merchandise sales through the Storm Sideline Shop, and sponsorship agreements with a diversified mix of regional healthcare, consumer, financial, and recreation brands (Orthopedic Institute, Sioux Falls Specialty Hospital, Culver's, Levo Credit Union, Frontier Climbing, and others). Ticket sales and merchandise are structured as transactions with individual consumers, while sponsorships function as advertising/visibility arrangements. Distribution relies on the official website (siouxfallsstorm.com), TicketSmarter for ticketing, and BSN Sports for merchandise.

The Storm is the most successful franchise in IFL history, having won a league-record seven United Bowl championships including six consecutive titles under former owner/coach Todd Tryon (2010-2019), along with a 40-0 run from 2006-2008 featuring back-to-back undefeated seasons. The franchise has developed numerous players who advanced to the NFL, XFL, and CFL. The current coaching staff, led by Head Coach Andre Fields (named August 2023), includes multiple IFL Hall of Famers. The team's 2024 season record of 3-13 represents a significant departure from this historical dominance. Current ownership is not disclosed in available sources following Tryon's transition to IFL Commissioner in 2019.

Name

Sioux Falls Storm

Legal name

Sioux Falls Storm

Website

https://siouxfallsstorm.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Sioux Falls Storm is a privately held professional indoor football franchise and founding member of the Indoor Football League, playing a 16-game season at the Premier Center in Sioux Falls, South Dakota, and generating revenue from ticket sales, merchandise, and regional sponsorships serving local sports fans and families.

Ownership category

akta.pro rank

Product category

Professional Indoor Football

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

League/Team-Owned Digital Broadcast Networks (MPAKAOAC)

Keywords

• Professional indoor football
• Team sports entertainment
• Sports merchandise sales
• Game ticket sales
• Sports sponsorship marketing

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from fans attending home games at the team's venue. The 2024 season schedule shows games against various IFL opponents.
2. Merchandise Sales: Online store (Storm Sideline Shop) selling team merchandise, jerseys, and apparel.
3. Sponsorships: Multiple sponsors including Orthopedic Institute, Sioux Falls Specialty Hospital, Culver's, Frontier Climbing, Levo Credit Union, and many other local and national partners providing financial support in exchange for brand visibility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Sioux Falls Storm operates as a professional indoor football franchise in the Indoor Football League (IFL), playing a 16-game regular season (March–July) plus playoffs. The franchise sells tickets to home games at the Premier Center, operates an official online merchandise store (Storm Sideline Shop via BSN Sports), delivers game broadcasts through StormCast on YouTube and Facebook Live, and features in-arena entertainment via the Lightning Girls dance team and mascot Blitz.

Product overview

Sioux Falls Storm is a professional indoor football team that competes in the Indoor Football League (IFL). The organization offers a single product: live indoor football games played on a padded surface 85 feet wide and 50 yards long with eight-yard end zones. The team plays a 16-game regular season from March through July with playoffs in August. The organization also provides game broadcasts (StormCast), an official merchandise shop, and the Lightning Girls entertainment squad.

Differentiator

Problem solved

Functional benefit

Brands

• Blitz: The official mascot of the Sioux Falls Storm, introduced in 2021. Blitz is a bear character born in Nunavut, Canada, who migrated south to become the team's mascot after being introduced to Drizzle who was nearing retirement.

Products and services

• Indoor Football Games Live professional indoor football games played at the Premier Center in Sioux Falls, SD, as part of a 16-game regular season (March-July) plus August playoffs for sports fans and families.
• Storm Sideline Shop Online merchandise store selling official Sioux Falls Storm team apparel, jerseys, memorabilia, and fan gear through a BSN Sports storefront.
• StormCast Broadcast Live and on-demand home game broadcast service featuring play-by-play and analyst commentary by J.J. Hartigan, distributed via YouTube and Facebook Live for remote fans.
• Lightning Girls Dance Team Professional dance and cheer squad performing in-arena entertainment at Sioux Falls Storm home games for attending fans.

Quantifiable outcome

• 7 United Bowl Championships - league record
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• XFLcoreStrategic or Co-development Partner · 1 January 2022Player personnel partnership announced in 2022. Provides framework for transferring players between leagues, opportunity for players released from XFL teams to be transferred to IFL squads, joint tryouts, and sharing video and game films.
• Orthopedic InstitutemajorStrategic or Co-development PartnerHealthcare partner with locations across South Dakota, southwest Minnesota, and northwest Iowa providing orthopedic care. Supports the Storm as an official sponsor with Ben Gannon serving as Athletic Trainer from Orthopedic Institute & Sioux Falls Specialty Hospital.
• Sioux Falls Specialty HospitalmajorStrategic or Co-development PartnerHealthcare partner providing medical services and support to the Sioux Falls Storm organization.
• Culver'sminorStrategic or Co-development PartnerRestaurant sponsor - family-favorite restaurant known for ButterBurgers, Fresh Frozen Custard & Wisconsin Cheese Curds.
• Levo Credit UnionminorStrategic or Co-development PartnerCommunity-focused, members-first financial institution serving as a sponsor.
• Frontier ClimbingminorStrategic or Co-development PartnerFirst dedicated indoor climbing facility in Sioux Falls, focused on community wellness through climbing, yoga, and fitness.
• TicketSmarterminorChannel Partner/ Reseller/ DistributorOfficial ticket partner for event tickets, providing ticketing services for Storm games.
• Indoor Football League (IFL)coreStrategic or Co-development PartnerAmerica's longest continuously-running indoor football league. The Storm is a founding/franchise member. In 2022, the IFL and XFL announced a player personnel partnership providing framework for transferring players between leagues.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Quad City Steamwheelers: The Quad City Steamwheelers are an IFL Midwest Division peer sharing schedule, format, and similar mid-market regional economics. They compete with the Storm for Midwest fans, sponsors, and indoor football talent in adjacent geographies.
• Frisco Fighters: The Frisco Fighters are an IFL franchise competing in the same league structure with the same revenue model. They are a directly comparable peer for player development outcomes, regional sponsorship dynamics, and franchise valuation benchmarks.
• San Diego Strike Force: The San Diego Strike Force are an IFL peer with documented player exchange with the Storm (Kentrez Bell). They share the same league economics, roster construction approach, and broadcast model, providing a direct comparable for team-level financial benchmarks.
• Arizona Rattlers: The Arizona Rattlers are a long-tenured IFL franchise that defeated Massachusetts 52-16 in the 2024 United Bowl. They compete in the same league as the Storm under identical rules and revenue model (tickets, sponsors, merchandise), making them a direct comparable for on-field performance and league economics.
• Iowa Barnstormers: Iowa Barnstormers is a fellow Indoor Football League franchise sharing the same league schedule, rules, and player pool. The Storm roster shows direct player flow with the Barnstormers (Kentrez Bell), making them a directly comparable IFL peer in size, market, and operating model.
• Northern Arizona Wranglers: The Northern Arizona Wranglers are an IFL franchise with comparable revenue mix (tickets, merch, sponsors) and an 8-on-8 indoor format identical to the Storm. They represent a directly comparable franchise in the same competitive tier.
• Bay Area Panthers: The Bay Area Panthers are an IFL team playing under the same league rules and operating model. They offer a comparison point for non-midwest market indoor football economics and broadcast/sponsorship monetization approaches.
• Massachusetts Pirates: The Massachusetts Pirates are an IFL franchise that reached the 2024 United Bowl. They operate under the same league umbrella with the same rules and revenue model, providing a directly comparable peer for franchise valuation and operational benchmarks.

Broad incumbents

• National Arena League (NAL): The National Arena League is a competing indoor football league operating similar 8-on-8 arena formats. It competes with the IFL for talent, venues, and fan mindshare, making it a structurally comparable alternative that benchmarks league economics and franchise valuation across indoor football.

Others

• Indoor Football League (IFL): The IFL is the league the Storm competes in and is the entity governing the team's schedule, rules, and player pipeline. While not a direct competitor, the league's health, broadcast deals (XFL partnership, Steve Germain national sponsorship arrangement), and commissioner decisions directly shape the Storm's commercial ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0mxltceYozvjSNtjzKQCig/featured
• Facebookfacebook.com/siouxfallsstorm
• Xx.com/siouxfallsstorm
• LinkedInlinkedin.com/company/sioux-falls-storm-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sioux Falls Storm