Waterproof.com Llc

What Waterproof.com Llc does

Waterproof.com LLC is a third-generation, family-owned manufacturer of basement and crawlspace waterproofing systems, founded in 1965 by Robert "Bob" Cotten and currently headquartered in Hudson, Wisconsin. The company designs and produces both DIY homeowner products (SealOnce concrete sealing system, UnderGround Downspouts, Tiny Titan sump pump, VaporBright crawlspace encapsulation, CRACK repair products) and contractor-grade systems (Fast Track baseboard drainage, Drain Main, patented Drain-Eze XL, Water X-Tract, Rim-Skirt), with manufacturing conducted in Minnesota and fulfillment from Hudson, WI. Its Fast Track system carries ICC-ES certification (ESR-5117) for code-compliant installation, and the company holds patents on its Beaver System and Drain-Eze XL technologies.

The business operates a direct-to-consumer e-commerce model through its WaterProof.com platform, supported by a Lifetime Contractor Membership program priced at $500 one-time that gives contractors ongoing access to proprietary products, training, and brand association. Distribution is U.S.-focused with selective Canadian shipping, and the company claims more than 10,000 completed basement waterproofing projects over 50+ years of operation. Revenue derives from unit sales of installed systems (priced $6–$55 per linear foot), discrete accessory products, and the upfront contractor membership fee, with no disclosed third-party financing, institutional investment, or external funding rounds. The organization runs with a lean headcount of 1–10 employees and positions itself as a niche specialist rather than a scaled national brand, competing against larger waterproofing contractors and retailers on the basis of proprietary product design, ICC-ES certification, and multi-generational brand credibility.

Name

Waterproof.com Llc

Legal name

Waterproof.com LLC

Website

https://waterproof.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Waterproof.com LLC is a third-generation, family-owned manufacturer of basement and crawlspace waterproofing systems serving DIY homeowners and independent contractors through direct e-commerce, with ICC-ES certified products and over 50 years of operational history.

Ownership category

akta.pro rank

Product category

Basement Waterproofing Systems

NAICS

Plastics Pipe and Pipe Fitting Manufacturing (326122)

SIC

Adhesives & Sealants (2891), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Basement Waterproofing & Moisture Control (HSAPACAA)

akta.pro secondary industries

Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings) (HSAGADAI), Concrete Waterproofing & Moisture Mitigation (HSAGALAF)

Keywords

• Basement waterproofing systems
• Drainage channel products
• Sump pump solutions
• Crawl space encapsulation
• Foundation crack repair

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DIY Waterproofing Product Sales: Direct one-time product sales to homeowners purchasing DIY basement waterproofing systems through the e-commerce website. Products include SealOnce Basement System, UnderGround Downspouts, sump pumps, and accessories. No floor-busting required.
2. Professional Contractor Supply Sales: Sales of professional-grade basement waterproofing systems to contractors including Fast Track, Drain Main, Drain-Eze XL, Water X-Tract, and Rim-Skirt systems. Contractors purchase through the membership program for discounted pricing.
3. Lifetime Contractor Membership: One-time lifetime membership fee of $500 providing access to discounted contractor pricing, free priority shipping on qualifying orders, custom marketing materials, installation trainings, and business support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Waterproof.com LLC manufactures and distributes basement waterproofing systems and related supplies through direct-to-consumer e-commerce. The product portfolio spans two distinct lines: DIY homeowner systems led by the SealOnce above-floor baseboard channel and supporting accessories (sump pumps, downspouts, vapor barriers, wall crack repair), and professional contractor-grade systems including Fast Track hybrid drain tile, Drain Main, Drain-Eze XL, Water X-Tract, and Rim-Skirt. Products are made in the USA using recycled PVC and sold factory-direct with no middleman markups, accompanied by a Lifetime Contractor Membership program.

Product overview

Waterproof.com LLC offers a portfolio of basement waterproofing products and contractor supplies, consisting primarily of physical drainage and water management systems rather than a unified software platform. The product line is organized into two main segments: (1) DIY Products for homeowners, led by the SealOnce Basement Waterproofing System (an above-floor baseboard channel with specialty adhesive), complemented by UnderGround Downspout extension kits, Tiny Titan sump pump kits, VaporBright crawlspace encapsulation kits, and CRACK foundation repair solution; and (2) Contractor Supplies featuring professional-grade basement waterproofing systems including the Fast Track hybrid drain tile, Drain Main stand-alone footer channel, Drain-Eze XL dimple footer board, Water X-Tract above-floor channel, and Rim-Skirt drainage channel, plus sump pump supplies and specialty tools. A Lifetime Contractor Membership program provides discounted pricing, free shipping, and marketing resources for professional waterproofing contractors. The company also offers branded dehumidifiers under the Aprilaire name through third-party brand carry.

Differentiator

Problem solved

Functional benefit

Brands

• SealOnce: DIY Basement Waterproofing System - permanent solution for wet basements without busting up floors
• Fast Track
• Drain Main
• Drain-Eze XL
• Water X-Tract
• Rim-Skirt
• UnderGround Downspouts
• VaporBright
• Tiny Titan

Quantifiable outcome

• Over 10,000 dry basements achieved with company waterproofing systems
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Basement Health AssociationcoreOthersActive membership in the Basement Health Association, the industry trade organization for basement and crawl space professionals. Provides industry networking, best practices, and credibility through association with the leading trade body for basement waterproofing professionals.
• ICC-ES (International Code Council Evaluation Service)coreOthersProduct certification body that evaluated and certified the Fast Track Basement Waterproofing System (ESR-5117) for compliance with building codes. ICC-ES is a leading provider of professional product evaluation services for the building construction industry.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Groundworks: Large multi-brand foundation repair and waterproofing roll-up (includes Basement Systems, AquaGuard, Foundation Supportworks). Comparable offering across basement waterproofing, foundation repair, and crawl space encapsulation, but at much larger scale and broader geographic footprint.
• Quikrete Companies: Largest manufacturer of packaged concrete and masonry products in North America, including waterproofing mixes and sealers. Adjacent product overlap through concrete repair and waterproofing categories with far broader retail distribution.

Emerging players

• Foundation Armor: Manufacturer of concrete sealers, waterproofing coatings, and foundation repair products sold direct online. Overlaps with Waterproof.com in foundation crack repair and DIY waterproofing channel, but focused on topical coatings rather than drainage systems.
• Ames Research Laboratories: Manufacturer of elastomeric waterproofing coatings and sealers for foundations, basements, and roofs. Comparable DIY distribution model for waterproofing products, though focused on coatings rather than mechanical drainage systems.
• SANI-TRED: Manufacturer of waterproofing coatings and sealants for basements, foundations, and concrete repair. Comparable DIY direct-to-consumer waterproofing product offering, though focused on coatings rather than drainage systems.

Direct peers

• US Waterproofing: Chicago-area basement waterproofing company offering interior drain tile, sump pump, and crack injection services. Operates a similar combination of product supply and installation services targeting residential wet-basement remediation.
• Basement Systems Inc. Largest basement waterproofing franchise in North America offering patented WaterGuard, Drainage Mat, and similar below-floor drainage systems. Most directly comparable competitor given overlapping product categories (baseboard channels, dimple boards, sump systems) and shared DIY-vs-contractor go-to-market.
• JES Foundation Repair: Mid-Atlantic basement and foundation repair specialist offering interior drainage systems, sump pumps, and crack repair. Directly comparable service and product set aimed at homeowners experiencing wet basement issues.
• B-Dry Systems: National basement waterproofing franchise using sealed baseboard drainage systems and sump pump solutions. Closely comparable to Waterproof.com in product architecture (sealed baseboard channels collecting cove-joint seepage) and customer pain points addressed.
• Ohio Basement Systems: Regional basement waterproofing contractor using baseboard drainage and full-perimeter systems. Comparable installation methodology and product focus on cove-joint seepage and foundation crack repair.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/diybasement
• Facebookfacebook.com/waterproofyourbasement
• Instagraminstagram.com/waterproofbasement
• LinkedInlinkedin.com/company/waterproof-com-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterproof.com Llc