New Tribes Mission (NTM)

What New Tribes Mission (NTM) does

Ethnos360, formerly New Tribes Mission (NTM), is a faith-based nonprofit missionary organization focused on church planting, Bible translation, and missionary training among the world's unreached people groups. Per its homepage, the organization states that "more than 6,000 of the world's people groups are still unreached," and positions its mission as establishing a thriving church for every people group. Operations are funded entirely through voluntary donations from churches and individuals; no product pricing or transactional revenue model exists. The organization is a member of the Evangelical Council for Financial Accountability (ECFA, Member ID: 45379) and maintains public child-safety and historical-review disclosures as part of its accountability posture.

The service portfolio is organized into three core pillars: extensive initial and ongoing missionary training, church planting from evangelism through to a self-sustaining local church, and Bible translation and literacy leading to literate churches. Wholly-owned operating subsidiaries and programs — Ethnos360 Bible Institute, Ethnos360 Training Center, Ethnos360 Aviation, the Wayumi short-term trip program, the MK Care Program for Missionary Kids, the Ethnos360 Podcast, an online Bookstore, and the Missionary Blogs platform — collectively form an integrated ministry ecosystem supporting missionary candidates, active field missionaries, and donor churches across multiple geographies.

The go-to-market model is built on direct field engagement through missionary representatives and an "Invite a Missionary" referral channel targeting church partners, layered with donor cultivation via Facebook, mission stories and video content, an email newsletter, a podcast, and in-person missions events and conferences. Revenue mechanics are donation-driven rather than transactional, and the organization has no disclosed financial statements, headcount, or revenue figures in the available source material.

Name

New Tribes Mission (NTM)

Website

https://ntm.org

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ethnos360 (formerly New Tribes Mission) is a faith-based nonprofit that recruits, trains, and deploys missionaries to plant churches and translate the Bible among the world's roughly 6,000 unreached people groups, funded by donations from churches and individual supporters.

Ownership category

akta.pro rank

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels3 records

Marketing channels5 records

Core offering

New Tribes Mission (Ethnos360) is a nonprofit missionary organization that trains, sends, and supports missionaries to plant churches and translate the Bible among the world's unreached people groups. Its core activities encompass initial and ongoing missionary training, church planting from evangelism to established thriving churches, and Bible translation and literacy programs. Operational support is delivered through wholly-owned subsidiaries including Ethnos360 Bible Institute, Ethnos360 Training Center, Ethnos360 Aviation, and digital engagement platforms.

Product overview

Ethnos360 is the communications and training brand for New Tribes Mission (NTM), operating as a unified platform focused on church planting among unreached people groups. The portfolio includes the core Ethnos360 brand alongside specialized training institutions (Ethnos360 Bible Institute and Ethnos360 Training Center), aviation support services, short-term mission programs (Wayumi), and digital engagement platforms including podcasts, blogs, and an online bookstore. The organization also provides dedicated support services for Missionary Kids (MK Care Program).

Differentiator

Problem solved

Functional benefit

Brands

• Ethnos360 Bible Institute: Bible training institute for missionaries
• Ethnos360 Training Center
• Ethnos360 Aviation

Products and services

• Ethnos360 Bible Institute Biblical education and theological training institution providing instruction for missionaries and ministry workers preparing for cross-cultural ministry among unreached people groups.
• Ethnos360 Training Center On-site training facility offering initial and ongoing missionary preparation and development programs for missionaries deploying to unreached people groups.
• Ethnos360 Aviation Aviation support services enabling missionaries to reach remote and inaccessible field locations where surface travel is impractical, provided as a wholly-owned subsidiary of New Tribes Mission.
• Wayumi Short-Term Trips Short-term mission trip program providing experiential opportunities for participants to engage in cross-cultural ministry and exposure to the work among unreached people groups.
• MK Care Program Support services program for Missionary Kids (MKs) providing educational, emotional, and spiritual care resources for children raised in missionary field settings.
• Ethnos360 Bookstore Online retail platform offering Bible study materials, training resources, and Christian literature for missionary preparation and personal enrichment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frontiers: Mission sending organization dedicated to church planting among Muslims and other least-reached peoples, with a similar missionary training and field deployment model. Direct peer in unreached-people-group focus.
• YWAM (Youth With A Mission): Global interdenominational mission movement with training centers, short-term trip programs (DTS), and church planting initiatives. Comparable on training-center model and short-term engagement offerings like Wayumi.
• Pioneers: Missionary organization that plants churches among unreached people groups with a comparable recruitment, training, and church-planting pipeline. Overlaps closely with Ethnos360's core focus on frontier missions.
• SEND International: Missionary sending agency focused on church planting among least-reached peoples with structured pre-field training and ongoing member care. Comparable on training-to-deployment pipeline and missionary care programs such as MK Care.
• Operation Mobilisation (OM): International evangelical mission movement engaged in church planting, discipleship, and relief across unreached regions. Comparable on scale, donor-funded model, and broad church-planting portfolio.
• Wycliffe Global Alliance: Global alliance of organizations focused on Bible translation for underserved language communities, with a similar church-planting and missionary-training mission. Directly comparable on product, customer base (donors and missionaries), and operating model.
• SIM (Serving In Mission): Global cross-cultural mission organization engaged in church planting, Bible translation, and medical/aviation support with comparable organizational structure and donor base. Closely aligned on offering breadth and target segment.
• Mission Aviation Fellowship (MAF): Aviation-focused mission organization that flies missionaries and humanitarian workers into remote areas. Ethnos360 Aviation is a direct functional analog to MAF's core service, though MAF's mission is aviation-centric whereas Ethnos360 uses aviation as an enabler.
• TEAM (The Evangelical Alliance Mission): Global missions agency that recruits, trains, and sends missionaries to plant churches among unreached people groups. Direct peer on missionary training, church planting, and donor-supported funding.

Emerging players

• Bible Society: International organization focused on Bible translation, distribution, and literacy programs. Partial overlap with Ethnos360's Bible translation and literacy offering, though Bible Society is more focused on translation/distribution than church planting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ethnos360
• LinkedInlinkedin.com/company/new-tribes-mission

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Tribes Mission (NTM)