WYSL NewsPower 1040

What WYSL NewsPower 1040 does

WYSL NewsPower 1040 is a private, locally-owned terrestrial radio station operating under the legal entity Radio Livingston Limited from Avon, New York. Founded in 1987 and owned by Robert Craig "Bob" Savage, the station broadcasts conservative talk radio across a multi-frequency platform spanning AM signals (1040, 1480), FM translators (92.1, 95.5, 106.9), and the recently acquired WLEA stations. The technical footprint reaches more than 3,000 square miles and over 1.4 million residents across the Rochester and Upstate New York market, with daytime broadcast power of 27,000 watts following successive power upgrades in 1987, 1997, 2007, and 2024.

The station's programming is built around national syndicated conservative talk hosts including Glenn Beck, Dana Loesch, Jimmy Failla, and Red Eye Radio, combined with locally produced content. WYSL was an early mover in digital distribution, pioneering internet streaming in 2000 and launching podcasting capabilities in 2006, well ahead of many broadcast peers. Operations are deliberately lean, supported by 1-10 employees handling programming, sales, and technical operations.

The business model is advertising-supported, monetizing the station's regional audience through local and regional business advertising sales. Coverage expansion has been pursued through three mechanisms over 38 years: FCC-approved power increases, acquisition of FM frequencies to extend reach, and most recently the acquisition of WLEA in 2025. No subscription, paywall, or direct listener revenue model is evident; the entire revenue base appears tied to advertising.

Name

WYSL NewsPower 1040

Legal name

Radio Livingston Limited

Website

https://www.wysl1040.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

WYSL NewsPower 1040 is a private, locally-owned radio station in Avon, NY, broadcasting conservative talk programming across multiple AM and FM frequencies to the Rochester and Upstate New York market, generating revenue through local and regional advertising sales.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Conservative talk radio
• AM/FM broadcasting
• Radio advertising sales
• Podcast distribution
• Local news coverage

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Primary revenue stream from local and regional businesses advertising on terrestrial radio and digital platforms. WYSL & WLEA reaches an affluent, mobile audience emphasizing the 35-64 demographic with a broadcast footprint exceeding 3000 square miles and population of over 1.4 million.
2. Program Sponsorship: Sponsored programming including shows like Medicare U sponsored by T65 & Beyond, generating additional revenue from advertisers seeking targeted audience engagement.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

WYSL NewsPower 1040 is a locally-owned conservative talk radio station network broadcasting across multiple AM/FM frequencies in the Rochester and Upstate New York markets. The station produces and syndicates news, political commentary, live talk shows, and local sports coverage, monetized through advertising sales to local and regional businesses. Programming is distributed via terrestrial broadcast, 24-7 online streaming, downloadable podcasts, and the TuneIn Radio mobile app under The Voice of Liberty Radio Network brand.

Product overview

WYSL NewsPower 1040 operates as a locally-owned conservative talk radio station network ('The Voice of Liberty Radio Network') broadcasting across multiple frequencies: AM 1040, FM 92.1, FM 95.5 West, and FM 106.9 in Rochester NY, plus WLEA AM-FM in Hornell NY. The station offers a platform of radio programming featuring nationally syndicated hosts (Glenn Beck, Jimmy Failla, Dana Loesch, Red Eye Radio) alongside local shows. The product portfolio centers on broadcast radio (AM/FM) as the core offering, supplemented by online audio streaming, podcast downloads, and TuneIn Radio App access for mobile listening.

Differentiator

Problem solved

Functional benefit

Products and services

• WYSL Radio Broadcasting Network (AM/FM) Conservative talk, news, sports, and live local programming broadcast across multiple AM/FM frequencies serving the Rochester and Upstate New York markets. Includes nationally syndicated hosts (Glenn Beck, Dana Loesch, Jimmy Failla, Red Eye Radio) and local programming. Audience is monetized through advertising sales to local and regional businesses.
• WYSL Online Audio Streaming 24-7 online audio streaming of WYSL programming via wysl1040.com and listen.warpradio.com, offering global reach beyond the terrestrial broadcast footprint. Available to listeners worldwide at no cost.
• WYSL Podcast Platform Downloadable podcasts of WYSL's major long-form programming available on-demand for transfer to audio storage devices and mobile platforms. Free distribution for listeners.
• WLEA AM-FM-FM Broadcasting (Hornell, NY) Sister station broadcasting across AM and FM signals in Steuben County (Hornell, NY), acquired and integrated into The Voice of Liberty Radio Network in 2025, extending coverage to six radio signals across New York State.
• WYSL Radio Advertising & Program Sponsorship

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• WLEAcoreOthersWLEA is a sister station in Hornell, NY that was acquired by WYSL ownership in 2025, forming The Voice of Liberty Radio Network. WLEA operates as AM-FM-FM signals in Steuben County, extending WYSL's regional footprint. The network now reaches multiple signals across New York State.
• NBC 10 Rochester (WHEC-TV)majorGTM or Marketing PartnerPartnership with NBC 10 Rochester (WHEC-TV) provides local news content including Breaking News, First Alert Weather, and regional news coverage. The station website features NBC 10 news content prominently.
• SRN News (Soldier Robin News)majorGTM or Marketing PartnerSRN News (www.srnnews.com) provides world news and national news content to WYSL, including stories from AP and other sources. SRN Town Hall segments feature SRN content on topics including auto news, politics, and international affairs.
• Voice of Liberty Radio NetworkcoreOthersThe Voice of Liberty Radio Network is the branded network identity encompassing WYSL and WLEA stations. The network originates several programs to six radio signals across New York State, providing consolidated programming and marketing identity.

Scale indicators5 records

Recent moves9 records

Direct peers

• Salem Media Group: Salem Media Group is the largest U.S. operator of conservative talk and Christian radio stations. It directly peers with WYSL as a multi-station owner syndicating nationally-recognized conservative talk content (Glenn Beck, etc.) and monetizing through local and national advertising.
• Cromwell Group: Cromwell Group is a privately-held, family-owned small-market radio station operator with multiple AM/FM signals across the U.S. Like WYSL/Radio Livingston Limited, it is a small, independent group owner scaled through acquisition of individual stations and FM simulcasts in regional markets.

Broad incumbents

• Cumulus Media: Cumulus Media is one of the largest U.S. radio broadcasters, owning hundreds of AM/FM signals across many markets including conservative and news/talk formats. It serves the same advertisers and competes for the same talk radio listenership as Voice of Liberty, albeit at vastly greater scale.
• iHeartMedia: iHeartMedia is the largest U.S. radio operator and podcast publisher, with national ad-sales scale and conservative, news/talk, and syndicated programming. It sets the structural backdrop WYSL competes within for both audience share and advertiser budgets.
• Townsquare Media: Townsquare Media is a mid-sized U.S. radio operator with a portfolio of local AM/FM stations (including news/talk) and adjacent digital media assets. Comparable to WYSL on the format and SMB-ad sales side, with broader market coverage.
• Audacy (formerly Entercom/CBS Radio): Audacy is a major U.S. radio broadcaster and podcast publisher with extensive news/talk programming. It is a broad incumbent competitor for ad dollars and listener attention, including in upstate markets adjacent to WYSL's footprint.
• Emmis Communications: Emmis Communications is a U.S. radio operator focused on mid-sized markets with news/talk and music formats, including ownership of regional networks. Comparable to WYSL on the small-to-mid-market operator profile.
• Cox Media Group: Cox Media Group operates a large portfolio of radio and TV stations across U.S. markets, including news/talk formats. It competes with WYSL for listener share and SMB-to-enterprise ad budgets in overlapping demographics.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WYSL1040
• YouTubeyoutube.com/@wysl1040
• Facebookfacebook.com/profile.php?id=100063591341874
• LinkedInlinkedin.com/company/wysl-radio-1040

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WYSL NewsPower 1040