Johnson Oil & Propane Company

Name

Johnson Oil & Propane Company

Legal name

The Johnson Oil Company of Gaylord

Website

https://johnsonoil.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Propane & Fuel Delivery Services

NAICS

Fuel Dealers (45721), Fuel Dealers (4572)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Industrial CNG/LNG Supply & Distribution (Virtual Pipelines, Trucking, Satellite Storage) (EUALALAA)

Keywords

• Propane delivery service
• Bulk fuel transport
• Cylinder refilling
• Residential heating fuel
• Commercial fleet fueling

Headquarters

HQ city

Gaylord

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Propane Delivery Services: Residential and commercial propane delivery through Keep Full automatic delivery program and Will-Call delivery options. Revenue generated through per-delivery pricing with automatic tank monitoring at 20-30% levels.
2. Fuel Delivery: Bulk fuel delivery to gas stations, commercial fleets, and industrial sites including gasoline, diesel, and petroleum products.
3. Cylinder Sales and Refills: Sale and refill of propane cylinders in various sizes (20 lb, 30 lb, 60 lb, 100 lb) for residential, agricultural, and industrial use including forklift cylinders.
4. Fuel Transport Services: Bulk fuel transportation to gas stations, commercial fleets, and industrial sites including gas station fuel supply, fleet fueling solutions, and industrial fuel transport.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Johnson Oil & Propane is a regional fuel and propane services provider that delivers propane for residential and commercial use (with automatic Keep Full and on-demand Will-Call options), transports bulk gasoline, diesel, and petroleum products to gas stations, commercial fleets, and industrial sites, and sells and refills propane cylinders in multiple sizes. Headquartered in Gaylord, Michigan with a secondary office in Lake City, the company serves more than 6,000 customer accounts across 25+ Northern Michigan counties with 24/7/365 customer service.

Product overview

Johnson Oil & Propane Company is a regional propane and fuel service provider offering a unified portfolio of core energy products and customer support services. The primary offerings include Propane Delivery Service (with Keep Full automatic delivery and Will-Call options), Fuel Transport Service for commercial/industrial bulk fuel needs, and Cylinder Service for propane cylinder sales and refilling in multiple sizes. These core products are supported by Propane Safety education, Paperless Billing, Online Bill Pay, and a Budget Payment Plan. The company also provides a Client Portal for customer self-service. All services are positioned for residential, commercial, and agricultural customers across Northern Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• S & K Foods: Convenience stores named after sons Steve and Kevin, operated at fuel station locations from 1973-1991.
• Ellison Place

Products and services

• Propane Delivery Service Residential and commercial propane delivery service with two program options: Keep Full Program (automatic delivery with best available pricing when tank reaches 20-30% levels) and Will-Call Deliveries (customer-initiated flexible delivery with pay-per-delivery pricing). Designed for Northern Michigan homeowners, businesses, and agricultural customers using propane for heating, cooking, grilling, and equipment.
• Fuel Transport Service Dedicated bulk fuel transportation department delivering gasoline, diesel, and other petroleum products to gas stations, commercial fleets, construction sites, manufacturing plants, and industrial/energy-sector sites across Northern Michigan. Includes emergency fuel delivery services and is supported by a modern fleet of fuel transport trucks equipped with tracking technology.
• Cylinder Service Propane cylinder sales and refilling service available at the elevated cylinder filling station at the Gaylord headquarters for drive-up refilling. Cylinder sizes include Fork Lift (for industrial and agricultural use), 20 lb, 30 lb, 60 lb, and 100 lb, serving residential, agricultural, and industrial customers including propane-powered forklift operations.

Quantifiable outcome

• 40% lower rates compared to national providers like AmeriGas
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• AmeriGas Partners: Largest U.S. retail propane distributor; directly competes with Johnson Oil & Propane on residential and commercial propane delivery in Michigan. Named by Johnson's own customers as the competitor they switched away from.
• Heritage Propane (now part of Eastern Gas Transmission): Multi-state propane distributor active in the Midwest offering residential and commercial propane delivery. Comparable product line, cylinder services, and bulk fuel transport to commercial accounts.
• Ferrellgas Partners: Major national propane distributor serving residential, commercial, and agricultural customers across the U.S., including the Midwest. Comparable product mix (cylinder refills, bulk delivery, tank monitoring) and similar end markets.
• Suburban Propane Partners: National propane and refined fuels distributor serving residential, commercial, industrial, and agricultural customers. Operates in adjacent Midwest geographies and competes for fleet fueling and propane accounts.
• DTE Energy: Michigan-based utility serving natural gas and electric customers statewide. Indirectly comparable as a competing home-energy provider in Johnson's Northern Michigan service area, and a key competitive vector as electrification expands.

Regional players

• Wolverine Propane: Regional Michigan propane dealer focused on residential and commercial propane delivery, cylinder service, and tank installations — comparable scale and target customer to Johnson.
• Semco Energy: Michigan natural gas utility serving residential and commercial customers across the state, including Northern Michigan. Competes with Johnson for residential heating share, especially in homes connected to natural gas grids.

Direct peers

• Blue Flame Gas: Regional propane and gas distributor serving Michigan and the Midwest with residential propane delivery, cylinder refills, and commercial service — directly comparable footprint and product mix to Johnson Oil & Propane.
• Crystal Flash: Michigan-based fuel and propane distributor delivering heating oil, diesel, gasoline, and propane to residential, commercial, and agricultural customers. Comparable geographic focus and multi-product fuel distribution model.

Others

• Husky Energy / Marathon Petroleum (retail fuel): Major U.S. fuel refiner and marketer whose Marathon brand was historically carried at Johnson's branded gas stations. Comparable wholesale fuel distribution and refined-products logistics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson Oil & Propane Company