Skatetown Ice Arena

What Skatetown Ice Arena does

Skatetown Ice Arena, legally operated as Roseville Sportworld, Inc., is a family-owned ice skating facility located at 1009 Orlando Ave in Roseville, California, founded in December 1997 and active for over 25 years. The facility comprises two NHL-sized rinks equipped with laser-guided ice resurfacing, supporting a broad portfolio of programs including public skating sessions, Learn to Skate and Learn to Play Hockey classes (youth and adult), competitive hockey leagues across Mites, Squirt/Peewee, High School, and Adult tiers, figure skating instruction and Theatre on Ice, curling leagues and Learn to Curl sessions, broomball, and private ice rentals. Ancillary revenue is generated through Ice Cool Birthday Party Packages booked via PartyWirks, a full-service ProShop offering equipment sales and on-site skate services (sharpening, boot stretching, blade mounting), an on-site cafe with food and beverages including beer and wine, and curriculum-aligned school field trips with group bookings as small as 15 and as large as 100+ paid skaters.

The business model combines unit-priced pay-as-you-go offerings (public sessions, curling, private rentals at approximately $25-$30 per person for group events, $1,200 minimum for corporate curling) with subscription-style multi-week program registrations ($80-$285 for skating/hockey classes, $575 for the 23-week adult hockey program). Distribution is direct-to-consumer through the physical facility and digital platforms — Aluvii for ticketing, Frontline Connect for program registration, and Time to Score for league statistics — with marketing conducted across six social channels plus earned media coverage on Good Day Sacramento and CapRadio NPR. Customer segments are diverse and locally concentrated in the Sacramento area, including families, youth and adult hockey players, figure skaters, schools, corporate groups, and curling enthusiasts; the Adult Learn to Play Hockey Program alone has graduated over 1,500 adults since 2002, indicating durable community lock-in.

Name

Skatetown Ice Arena

Legal name

Roseville Sportworld, Inc.

Website

https://skatetown.biz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Skatetown Ice Arena is a family-owned, dual-NHL-rink ice facility in Roseville, California, offering public skating, hockey and figure skating programs, curling, birthday parties, school field trips, and an on-site ProShop and cafe to Sacramento-area families, athletes, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Recreational Ice Skating Facilities

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Ice skating facility
• Public skating sessions
• Hockey league programs
• Figure skating instruction
• Birthday party venue

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Public Session Admission: Admission fees for public skating sessions, sold online with QR code or at door
2. Program Registrations: Fees for hockey classes, figure skating lessons, curling lessons, and leagues - typically 13-week or multi-week sessions
3. Birthday Party Packages: Ice Cool Party Packages with room rental, pizza, and soda, booked through PartyWirks platform
4. Private Ice Rental: Corporate team-building, private hockey games, and group events booked for exclusive rink use
5. ProShop Retail: Hockey and figure skating equipment sales with fitting services; full-service gear packages
6. ProShop Services: Skate sharpening, boot services, blade mounting, sanitizing - both same-day and overnight options
7. Cafe Sales: Food and beverage sales including pizza, snacks, hot/cold drinks, beer, wine, and ICEE beverages

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Skatetown Ice Arena operates a two-NHL-rink ice facility in Roseville, California, offering public skating sessions, structured hockey and figure skating instructional programs, youth and adult hockey leagues, curling programs, broomball, Theatre on Ice, and hosted birthday party packages. Ancillary offerings include school field trips, corporate team-building events and private ice rentals, a full-service ProShop for hockey and skating equipment sales and sharpening services, and an on-site cafe serving food and beverages.

Product overview

Skatetown Ice Arena operates as a family-owned dual-NHL-rink ice facility offering recreational and competitive ice sports programs. The core portfolio includes public skating sessions, Learn to Skate and Learn to Play Hockey instructional programs, youth and adult hockey leagues, Theatre on Ice, curling, and broomball. Ancillary services include Ice Cool Birthday Party Packages (hosted during public sessions), a full-service ProShop (skate and hockey equipment retail with fitting and sharpening services), an on-site Cafe, School Field Trips with curriculum-aligned lessons, and Private Ice Rentals for corporate events and team building. Registration and scheduling are managed through third-party platforms including PartyWirks, Frontline Connect, and Aluvii, with league stats tracked via Time to Score.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Skating Sessions Regular open ice sessions for recreational skating open to all ages and skill levels, with varying schedules including weekday afternoons, evenings, and weekend sessions featuring entertainment such as laser light shows and DJ music. Tickets purchased online via Aluvii (with QR code admission) or at the door.
• Ice Cool Birthday Party Packages Hosted birthday party packages during public skating sessions including decorated party rooms, pizza, and pitchers of soda. Three tiers available (Packages 1-3) with varying room sizes and food quantities; rooms seat 12 guests each. Booked through the PartyWirks platform.
• Adult Learn to Play Hockey Program 23-week beginner hockey program teaching skating, stick handling, shooting, and game strategy to prepare adults for Bronze B league play. Includes free introductory clinic and optional payment plan. Has graduated 1,500+ adults since 2002.
• Youth Hockey Program Youth hockey instruction and league play including Hockey 1-4 classes, Little Sharks (NHLPA/NHL partnered Learn to Play program for ages 5-9), and youth hockey leagues for Mites (6-8), Squirt/Peewee (9-12), and High School (13-17) divisions competing under NorCal Youth Hockey Association.
• Learn to Skate Program Figure skating instruction program with 13-week classes, 8-week introductory classes, and 4-week beginner courses covering ISI testing curriculum for ages 4.5 and up through competitive levels. Includes skate rental and ProShop discount coupon for skates $50 or over.
• Hockey Leagues Competitive hockey leagues including Adult Hockey League (Bronze, Silver, Gold tiers), Senior League, Youth League (Mites, Squirt/Peewee, High School divisions), and High School hockey with standings and stats tracking via Time to Score.
• Theatre on Ice Competitive figure skating program combining skating, theater, music, and choreography into performances. Includes annual Holiday Theatre on Ice Show.
• Curling Programs Learn to Curl sessions ($25/person), curling leagues, and bonspiel tournaments hosted by Wine Country Curling Club. Stick curling available for those unable to use traditional delivery. Open to ages 12+ and wheelchair-accessible.
• Broomball Team sport played on ice in tennis shoes rather than skates, offered as a group activity and corporate team-building event. No skating experience required.
• School Field Trips Group skating events for schools with curriculum-aligned lesson plans covering physics, balance, and motion. Includes on-ice instruction, beginner areas, and optional add-ons like sleds and skate helpers. Tiered rates from $13-$19 per skater based on time slot and minimum group size.
• ProShop Full-service hockey and skating retail shop offering skate and hockey packages, figure skate packages, professional fitting, and on-site services including skate sharpening, heat molding, boot stretching, blade mounting, and equipment sanitization. Sacramento area's only full-service hockey and skating ProShop.
• Cafe On-site food service offering quick snacks, full meals, pizza, nachos, hot and cold beverages, beer and wine, ICEE drinks, with sports viewing on three TVs and free WiFi.
• Private Ice Rentals Exclusive rink rentals for private hockey games, corporate events, team building, and customer appreciation events. Includes optional add-ons such as DJ services, laser light shows, catering, and theatrical effects.
• Adult Skills & Drills Drop-in hockey skill development sessions for adult players to practice and improve skating, stickhandling, and shooting outside of league play.
• Private Lessons One-on-one instruction available for both figure skating and hockey. Skatetown instructors establish their own schedules with fees ranging approximately $40-60 for 30-minute lessons, not including admission or skate rental.
• Stick Time Open ice time for hockey players to practice individually with sticks and pucks. Available as scheduled sessions and half-ice options.
• Drop-In Hockey Casual hockey scrimmaging sessions allowing players to join unscheduled pickup games without league commitment.

Quantifiable outcome

• 1,500+ adults have graduated from Adult Learn to Play Hockey Program since inception in 2002
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Capital Thunder Youth HockeycoreStrategic or Co-development PartnerCapital Thunder is a travel youth hockey organization for the Sacramento area that uses Skatetown as its practice home rink. The organization is affiliated with NorCal Youth Hockey Association and runs tryouts, team practices, and home games at Skatetown facilities.
• Wine Country Curling ClubcoreStrategic or Co-development PartnerWine Country Curling Club is a 501(c)(3) nonprofit organization dedicated to promoting curling in the Sacramento region. The club hosts Learn to Curl sessions, curling leagues, and bonspiels at Skatetown Ice Arena. Affiliated with United States Curling Association and Mountain Pacific Curling Region (MoPac).
• Ice Sports Industry (ISI)minorOthersIndustry association for ice skating facilities. Skatetown offers ISI membership for skating school students, providing access to ISI testing program and national competitions.
• USA HockeyminorOthersNational governing body for hockey. Skatetown directs youth hockey participants to USA Hockey for registration and standards.
• U.S. Figure Skating (USFSA)minorOthersNational governing body for figure skating. Skatetown offers pathways for figure skaters to participate in USFSA programming and testing.
• Learn to Play (NHLPA/NHL)minorOthersJoint program by National Hockey League Players' Association and NHL providing head-to-toe equipment and lessons for new youth hockey players ages 5-9. Skatetown hosts the Little Sharks 6-week program through this initiative.
• NorCal Youth Hockey AssociationminorOthersRegional governing body for youth hockey in Northern California. Skatetown youth league teams compete under this organization's structure.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pure Hockey: Largest national hockey equipment retailer with 80+ stores across the U.S. Direct competitor to Skatetown's ProShop for hockey and figure skate equipment sales, though Pure Hockey does not operate ice facilities or instructional programs.
• Total Hockey: National hockey and figure skating equipment retailer offering skate packages, sharpening services, and boot fitting. Comparable to Skatetown's ProShop retail and service offerings as a multi-channel equipment specialist.

Direct peers

• Sharks Ice: Operates three Northern California ice rinks (San Jose, Fremont, Santa Rosa) affiliated with the San Jose Sharks, offering public skating, youth and adult hockey leagues, learn-to-skate, and ProShop retail. Closest comparable to Skatetown given shared California geography, multi-rink model, and full programming mix.
• Anaheim ICE: Operated by The Rinks (Anaheim Ducks' community ice program), Anaheim ICE is a large Southern California facility offering public skating, hockey leagues, learn-to-skate, and figure skating. Comparable dual-rink operator with similar revenue diversification.
• Lakewood ICE: Pacific Northwest dual-rink ice facility operated by The Rinks network, offering public skating, hockey leagues, and learn-to-skate programming. Comparable in scale (two rinks), programming breadth, and ProShop offerings.
• Iceland Skating Rink: Long-standing Southern California ice rink in Paramount offering public skating, hockey programs, and figure skating lessons. Comparable family-recreation ice facility in California's climate with similar programming mix and target audience.
• The Rinks: Anaheim Ducks-affiliated network operating multiple Southern California ice facilities (Anaheim ICE, Lakewood ICE, etc.) with public skating, hockey, and figure skating programming. Multi-site operator demonstrating the consolidated ice-facility model Skatetown could evolve toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skatetownice
• YouTubeyoutube.com/channel/UCzfQyUjzbdqvOoNZWbucCWw
• Facebookfacebook.com/Skatetown.biz
• Instagraminstagram.com/skatetownice
• Pinterestpinterest.com/Skatetown
• TikToktiktok.com/@skatetown.ice
• LinkedInlinkedin.com/company/skatetown

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skatetown Ice Arena