Sarala Birla University

What Sarala Birla University does

Sarala Birla University (SBU) is a self-financed private unitary university established in 2017 under the Sarala Birla University Act (Jharkhand Act 13, 2017), operated by the Birla Education Trust with backing from the Atul Birla Group. Headquartered on a 60-acre residential campus in Ranchi, Jharkhand, SBU offers 65+ academic programs across 11 faculties spanning Engineering and Computer Science, Business Management, Commerce, Law, Pharmacy, Journalism and Mass Communication, Applied Sciences, Arts/Culture/Sports, Humanities and Linguistics, Nursing/Public Health, and Yogic Sciences and Naturopathy. The institution serves 5,500+ students with 194+ teaching staff, delivering undergraduate (B.Tech, BBA, B.Com, B.A., B.Pharm, BCA), postgraduate (M.Tech, MBA, M.Com, MCA, M.A.), doctoral (Ph.D. across 15 departments), and diploma/certificate programs.

Revenue is generated primarily through per-semester tuition and academic fees, supplemented by one-time application, provisional admission, caution money, degree, and certificate fees. For example, Ph.D. programs are priced at Rs. 47,500 per semester and B.Pharm lateral entry at Rs. 86,450 per semester, with merit and category-based scholarship waivers of 10-50% across categories including defense personnel, freedom fighters, differently-abled, Kashmiri migrants, and Birla group employees. The go-to-market model combines direct online admissions through admission.sbu.ac.in, marketing via website/social media and education fairs, and event-driven demand generation through campus fests (Tech Pragati, UMANG, Navaratna), alumni networks, and an annual campus placement drive that hosts 150+ companies including TCS, CEAT, EY, IDBI Bank, and Arvind Fashions.

SBU's core technology stack includes a digital examination and student management system integrated with CRM for end-to-end registration, admit card, question paper preparation, evaluation, result declaration, and grade card generation, plus a Virtual Labs Nodal Centre designation from IIT Delhi under the National Mission on Education through ICT. The institution maintains 140+ international university partnerships (UPenn, UC Berkeley, University of Minnesota, UC San Diego, UC Merced, University of Vermont, AIT Thailand, University of Arizona) and over 30 domestic partnerships (IIT Kharagpur E-Cell, Microsoft, TCS iON, Tally, Cambridge English Assessment, Yoga Alliance International). Regulatory approvals span UGC Section 2(f), Pharmacy Council of India, Bar Council of India, and AIU membership.

Name

Sarala Birla University

Legal name

Sarala Birla University

Website

https://sbu.ac.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Sarala Birla University is a Birla Education Trust-operated private university in Ranchi offering 65+ undergraduate, postgraduate, and Ph.D. programs across 11 faculties to 5,500+ students, with 140+ international university partnerships and a 150+ company placement network.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Arts, Humanities & Creative Research Universities (EDAHABAG)

akta.pro secondary industry

Law & Legal Studies Research Universities (EDAHABAF)

Keywords

• Higher education programs
• Undergraduate engineering degrees
• Postgraduate management studies
• Doctoral research programs
• Campus placement services

Headquarters

HQ city

Ranchi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Academic Fees: Primary revenue stream from tuition fees charged per semester across all programs including B.Tech, MBA, BBA, B.Pharm, Ph.D., diploma and certificate programs. Fee structure varies by program and level (undergraduate, postgraduate, doctoral).
2. Application and Registration Fees: One-time non-refundable application fee of Rs. 1,000 for new applicants. Additional provisional admission fee, caution money, degree fee, and certificate fees collected at admission.
3. Ph.D. Program Fees: Ph.D. programs charged at Rs. 47,500 per semester with additional one-time fees including application (Rs. 1,000), provisional fee (Rs. 15,000), degree fee (Rs. 5,000), and caution money (Rs. 10,000).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sarala Birla University is a private unitary university delivering undergraduate, postgraduate, Ph.D., diploma, and certificate programs across 11 faculties including Engineering & Computer Science, Business Management, Commerce, Law, Pharmacy, Journalism & Mass Communication, Applied Science, Humanities & Linguistics, Nursing, Arts/Culture/Sports, and Yogic Sciences & Naturopathy. The university delivers programs through on-campus classroom instruction at its 60-acre Ranchi campus, supplemented by Virtual Labs (IIT Delhi partnership), a Training & Placement Cell connecting students with 150+ recruiting companies, and a digital examination and student management system. Tuition is charged per semester with additional one-time application, provisional admission, caution money, and degree fees.

Product overview

Sarala Birla University operates as a comprehensive private university offering undergraduate, postgraduate, and doctoral programs across 11 faculties including Engineering & Computer Science, Business Management, Commerce, Law, Pharmacy, Journalism & Mass Communication, Applied Science, Art/Culture/Sports, Humanities & Linguistics, Nursing/Public Health/Clinical Technology, and Yogic Sciences & Naturopathy. The university provides 65+ academic programs including B.Tech (CSE, Civil, Electrical, Electronics, Mechanical, AI), BBA, B.Com, BCA, B.A. (Economics, Journalism, Sanskrit, English), B.Sc. (Mathematics, Nursing), B.Pharm, B.A. LL.B, and Ph.D. programs. Supporting infrastructure includes a Training & Placement Cell connecting students with 150+ companies, Virtual Labs through IIT Delhi partnership, and research facilities across multiple disciplines. The university has 5,500+ students, 194+ teaching staff, and maintains international collaborations with universities including UPenn, UC Berkeley, and University of Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Technology Programs

Quantifiable outcome

• 1,350+ students campus placed with top companies including TCS (58 placed), CEAT Tyres (20), EY (14)
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

36 partnerships are on record, tiered core, major and minor.

• Asian Institute of Technology (AIT), ThailandcoreStrategic or Co-development Partner · 17 June 2025Partnership established to foster collaboration in academic programs, research, student and faculty mobility, and capacity building.
• University of Pennsylvania (Penn Engineering)coreStrategic or Co-development PartnerMoU signed to foster international academic and research collaboration. Promotes cooperative research, faculty and student exchange, joint research initiatives, and knowledge sharing between the two institutions.
• University of California BerkeleycoreStrategic or Co-development PartnerBerkeley International Study Program (BISP) offering Summer Internship Opportunities and short-term educational or research projects for Visiting Scholars and Postdoc candidates.
• University of Arizona, USAmajorStrategic or Co-development PartnerMoU to promote international collaboration in education and research. Joint research initiatives, faculty and student exchanges, and collaborative academic programs including transfer pathways in Computer Engineering, Law, and Business Analytics.
• University of California San DiegomajorStrategic or Co-development PartnerMoU to strengthen academic cooperation and promote global learning opportunities. Focus on faculty and student exchange programs, joint academic initiatives, and research collaborations.
• University of VermontmajorStrategic or Co-development PartnerMoU to strengthen academic cooperation and promote global learning opportunities through faculty and student exchange programs, joint academic initiatives, and research collaborations.
• University of MinnesotamajorStrategic or Co-development PartnerMoU to strengthen academic cooperation and promote global learning opportunities through faculty and student exchange programs, joint academic initiatives, and research collaborations.
• University of California MercedmajorStrategic or Co-development PartnerStudent Mobility Agreement for further academic cooperation between UC Merced and Sarala Birla University.
• INSA Rennes, FranceminorStrategic or Co-development PartnerOffered free Online International course on 'User Centered Design' to 26 students to make them aware of necessities while designing a product and provide multicultural group work experience.
• n+i Network, FranceminorChannel Partner/ Reseller/ DistributorMOU introduces Sarala Birla University and students to French Institutes paving way for international degrees.
• University of Nantes, FranceminorStrategic or Co-development PartnerMOU signed to facilitate student and teacher exchange, stimulating cultural and educational awareness in both countries.
• MicrosoftcoreTechnology or IntegrationPartnership with Microsoft for providing excellent platform for IT infrastructure where students can undergo Microsoft Certifications.
• Cambridge English AssessmentmajorStrategic or Co-development PartnerMOU signed to offer various certification programs for improving employability of students.
• Yoga Alliance InternationalminorStrategic or Co-development PartnerMOU supports faculty exchange, research collaboration, and international certification in Yoga.
• IIT Kharagpur - Entrepreneurship Cell (E-Cell)majorStrategic or Co-development PartnerMoU to promote entrepreneurship, innovation, and startup culture among students through joint workshops, mentorship programs, startup initiatives, knowledge sharing, and collaborative events.
• Virtual Labs (IIT Delhi)coreTechnology or IntegrationDesignated as Nodal Centre of Virtual Labs, IIT Delhi under National Mission on Education through ICT. Students access virtual labs free of cost.
• IIIT RanchiminorStrategic or Co-development PartnerMOU focuses on applied research and education in IT and selected domain areas.
• BIT SindriminorStrategic or Co-development PartnerMOU to offer training to students in SIEMENS Centre of Excellence labs. Also facilitates faculty training to improve research, teaching, and learning activities.
• Central University of JharkhandminorStrategic or Co-development PartnerMOU for collaborative growth in teaching, learning, and events, and to facilitate student and teacher exchange.
• Jharkhand University of Technology, RanchiminorStrategic or Co-development PartnerMOU for collaborative development in research, events, and seminars, and facilitates teacher and student exchange.
• Vinoba Bhave University, HazaribaghminorStrategic or Co-development PartnerMOU promotes educational and cultural ties, strengthening teaching and learning abilities.
• BSE Institutes Ltd.minorStrategic or Co-development PartnerMOU aims to provide financial skills through affordable programs and practical exposure for students.
• Jharkhand Govt. MSME Tool RoomminorStrategic or Co-development PartnerMOU provides practical hands-on training, especially for diploma and engineering students, enhancing their technical skills.
• All India Management Association (AIMA)minorStrategic or Co-development PartnerMOU supports skill development, research, publications, executive education, and management development programs.
• Talent Sprint (NSE Group Company)minorStrategic or Co-development PartnerMOU provides students with online course access for skill development.
• GrayquestminorOthersMOU enables educational loans for students of SBU, repayable in small installments at 0% interest.
• Indo-Danish Tool Room (IDTR), JamshedpurminorStrategic or Co-development PartnerMOU facilitates practical hands-on training for diploma and engineering students, enhancing technical knowledge.
• GOKUL - Nature Care CentreminorStrategic or Co-development PartnerMOU strengthens theoretical and practical knowledge for students in the Department of Yoga & Naturopathy.
• Jain Vishva Bharti InstituteminorStrategic or Co-development PartnerMOU for faculty exchange, research collaboration, and student supervision in Yoga & Naturopathy.
• Aryabhatta Knowledge University, PatnaminorStrategic or Co-development PartnerMOU for collaborative development in research, events, and seminars.
• Mahindra University, HyderabadminorStrategic or Co-development PartnerMOU for collaborative development in research, events, and seminars.
• National Entrepreneurship Network (Wadhwani Foundation)minorStrategic or Co-development PartnerMOU for collaborative development in research, events, and seminars.
• Shodh Ganga - Sodh GangotriminorStrategic or Co-development PartnerMOU for collaborative development in research, events, and seminars.
• Adani Cement FutureXminorStrategic or Co-development PartnerMOU for collaborative development in research, events, and seminars.
• Shree Guru Gobind Singh Tricentenary University, HaryanaminorStrategic or Co-development PartnerMOU for collaborative development in research, events, and seminars.
• E-Cell IIT KharagpurmajorStrategic or Co-development PartnerMOU for collaborative growth in teaching, learning, and organizing events.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lovely Professional University (LPU): Large private university offering200+ programs across engineering, management, law, pharmacy, and applied sciences. Comparable in scale (~30,000+ students) and in its private multi-disciplinary model, with strong placement-driven marketing similar to SBU.
• KIIT University: Private deemed university in Bhubaneswar, Odisha with comparable multi-disciplinary portfolio including engineering, law, management, and pharmacy. Closely comparable Tier-2 eastern-India private university competing for similar student segments.
• Sharda University: Private university in Greater Noida offering multi-disciplinary programs with comparable emphasis on international student recruitment and global partnerships. Similar profile to SBU in being a private university competing on placements and infrastructure.
• Birla Institute of Technology (BIT Mesra): Established private technical university located in the same Jharkhand region as SBU. BIT Mesra is the closest direct peer, sharing the Birla heritage and competing for the same Jharkhand and eastern-India student base with engineering, management, and science programs.
• Chandigarh University: Fast-growing private university in Punjab offering engineering, management, law, and pharmacy programs. Comparable in private university positioning, growth-stage scale, and emphasis on placement outcomes as a demand-generation lever.
• Christ University: Private deemed university in Bangalore with strong undergraduate programs in commerce, management, law, and sciences. Comparable private-university positioning with similar emphasis on placements, scholarships, and value-based learning narrative.

Broad incumbents

• Amity University: Large multi-campus private university offering undergraduate, postgraduate, and doctoral programs across engineering, management, law, and sciences. Comparable in multi-disciplinary portfolio and private-university positioning, though with substantially larger scale and pan-India footprint.
• Manipal Academy of Higher Education (MAHE): Established deemed university offering comparable multi-disciplinary programs including engineering, pharmacy, business, and law. Operates from a Tier-2 base (Manipal) similar to SBU's Ranchi positioning, with strong international student recruitment.
• Indian Institute of Technology (ISM) Dhanbad: Premier government-run IIT located in Dhanbad, Jharkhand. Direct competitor for engineering talent in eastern India; offers substantially stronger brand recognition and lower tuition, posing a structural threat to SBU's B.Tech enrollment.

Emerging players

• BML Munjal University: Private university backed by the Hero group (comparable industrial-house sponsorship to SBU's Birla backing). Offers engineering, management, and commerce programs with industry-driven curriculum, providing a relevant analog on private industrial-group university positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sburanchi
• Facebookfacebook.com/sburanchi
• LinkedInlinkedin.com/company/sbu-ranchi

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarala Birla University