On The Fly Production
On The Fly Productions is an ETCP-certified aerial entertainment and flying effects company providing rigging, choreography, and original touring productions for cruise lines, Broadway, and TV, plus aerial arts training through its St. Louis-based STL Studios.
- Company typePrivate
- Founded2014
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What On The Fly Production does
On The Fly Productions LLC is a privately held, ETCP-certified aerial entertainment and flying effects company headquartered in St. Louis, Missouri, providing professional rigging, installation, and choreography of performer flying effects for theatre, arena, cruise ship, and touring productions worldwide. The company's core service offering combines technical rigging expertise (stage harness flying, theatrical rigging under PLASA Rigging & Flying Standards) with original creative content, including the Mothmen aerial dance troupe (America's Got Talent Season 9 quarterfinalists) and the in-development EDM-infused Peter Pan Effect show selected for APAP|NYC 2026 Works-in-Progress. Named enterprise clients include Broadway (SpongeBob SquarePants), Carnival Cruise Line, Royal Caribbean, Cirque du Soleil, IKEA, and NBC's America's Got Talent, with services delivered via direct booking through website quote requests, phone, and email.
The company operates a secondary training and consumer division through STL Aerial Studios, offering youth aerial classes and team programs (Fireflies, Dragonflies, Butterflies, Elite Fly Team for ages 6+), adult Elevated Fitness classes (Aerial Yoga, Bungee Fitness, Calisthenics), summer camps ($125-$195/week), birthday parties ($275), and private lessons ($40-$60/hour) at two St. Louis-area facilities (Principia Black Box Theatre in Town and Country and ICE All-Stars in Chesterfield). The iFLY Training program develops aspiring professional aerialists, while the Summer Skool program teaches theatrical rigging techniques. As of August 2024, the company restructured its year-round studio operations, discontinuing some classes while retaining camps, clinics, parties, and private events. Revenue is generated through professional services contracts (enterprise performance and flying effects), training/classes, and branded merchandise sold via the iFLY Store e-commerce channel. The company holds no disclosed funding, patents, or institutional investors, and operates as an independent LLC.
On The Fly Production firmographics
Firmographics- Name
- On The Fly Production
- Legal name
- On The Fly Productions LLC
- Website
- https://ontheflypros.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On The Fly Productions is an ETCP-certified aerial entertainment and flying effects company providing rigging, choreography, and original touring productions for cruise lines, Broadway, and TV, plus aerial arts training through its St. Louis-based STL Studios.
- Ownership category
- akta.pro rank
On The Fly Production industry classification
Industry- Product category
- Aerial Entertainment and Flying Effects Services
- NAICS
- Theater Companies and Dinner Theaters (71111), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)
Keywords
Where On The Fly Production is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
On The Fly Production business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Performance Services: Booking custom shows, aerial performers, and unique acts for events including cruise ships, corporate events, Broadway, TV appearances, and touring productions
- Flying Effects Coordination: Rigging, installation, and choreography of performer flying effects for theatre, arena, and venue productions
- Training and Classes: Aerial arts classes, summer camps, team building workshops, and private lessons for youth and adults at STL Studios
- Merchandise: Branded merchandise including t-shirts, tank tops, car magnets, and pet accessories sold through iFLY Store
- Event Entertainment: Aerial performances and flying acts for specific events, commercials, and television productions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5-Day Summer Camp: $195/week |
| Unit Pricing | Pay-as-you-go | 3-Day Mini Camp: $125/week |
| Unit Pricing | Pay-as-you-go | Birthday Parties: $275 for up to 12 people |
| Unit Pricing | Pay-as-you-go | Private Lessons: $60/hour |
| Unit Pricing | Pay-as-you-go | Semi-Private Lessons: $40/hour |
| Unit Pricing | Pay-as-you-go | Open Studio: $10-$20 per session |
| Unit Pricing | Pay-as-you-go | Merchandise: $10-$35 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
On The Fly Production product offering
Product offeringCore offering
On The Fly Productions provides professional aerial entertainment, performer flying effects rigging and choreography, and custom aerial show booking for cruise ships, Broadway, television, corporate events, and touring productions. The company also operates STL Aerial Studios in St. Louis, offering youth and adult aerial arts classes, summer camps, birthday parties, private lessons, and branded merchandise through the iFLY Store.
Product overview
On The Fly Productions is a global hybrid aerial entertainment and flying effects company providing a comprehensive suite of services from equipment rental to edgy aerial and flying entertainment. The company operates as both a service provider (offering Flying Effects rigging/installation, aerial performer booking for events) and a content creator (producing original shows like The Mothmen and The Peter Pan Effect). Additionally, they operate STL Aerial Studios as a training division offering youth aerial classes and teams, adult Elevated Fitness programs, iFLY Training, and Summer Skool programs. The iFLY STORE provides branded merchandise. The company is ETCP Certified and follows PLASA Rigging & Flying Standards.
Differentiator
Problem solved
Functional benefit
Brands
- Mothmen: Dance company performing aerial and flying acts, seen on America's Got Talent Season 9, now booking for 2027 Tour
- iFLY Training
- Summer Skool
- iFLY Gear & OTF Swag Shop
- Elevated Fitness
- The Peter Pan Effect
Products and services
- Flying Effects
- Book a Performance
- The Peter Pan Effect
- The Mothmen
- Summer Skool (Theatre Rigging)
- iFLY Training
- STL Aerial Studios
- Youth Aerial Classes & Teams
- Elevated Fitness
- iFLY STORE
- Aerial Parties & Private Lessons
Quantifiable outcome
- Safety certification following PLASA Rigging & Flying Standards
- +1 more outcomes
Companies that use On The Fly Production
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
On The Fly Production technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
On The Fly Production partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Carnival EntertainmentcoreOn The Fly Productions is casting performers for new cruise ship shows in partnership with Carnival Entertainment. The company recruits aerialists, dancers, and circus performers for brand new shows on new cruise ships developed with world class talent.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
On The Fly Production competitors and assessment
Company assessmentDirect peers
- Aloft Aerial Arts: Aerial arts training facility offering silks, lyra, trapeze, and aerial fitness classes plus youth programming — directly comparable to On The Fly's STL Studios and Elevated Fitness offerings.
- Circus Center: San Francisco-based circus arts school offering aerial silks, trapeze, lyra, and youth/adult training programs — comparable to On The Fly STL Studios across curriculum and consumer training model.
- ZFX Inc. Theatrical flying effects provider specializing in rigging, harness systems, and performer flying choreography for stage productions — competes for the same Broadway, arena, and touring production work as On The Fly.
- Trapeze School New York: Aerial arts and flying trapeze training school with multiple U.S. locations offering recreational classes, private lessons, and birthday parties — directly comparable to On The Fly's consumer training and events business model.
- Esh Circus Arts: Aerial and circus arts training facility offering silks, trapeze, and lyra classes plus performance services — comparable to On The Fly's STL Aerial Studios training and Elevated Fitness programs.
- ShowFX: Stage and aerial effects company offering flying rigs and performer flying choreography for theatrical and concert tours — overlaps with On The Fly's core Flying Effects service offering.
- Flying by Foy: Long-established theatrical flying effects company that designs, rigs, and operates performer flying systems for Broadway, concerts, and live events — directly comparable to On The Fly's Flying Effects service line and enterprise customer profile.
Regional players
- The Collective NYC: New York-based circus and aerial arts training center offering youth and adult classes plus performance development — comparable to On The Fly's training division but operating in a different geography.
Broad incumbents
- iFLY (Sky Venture): Indoor skydiving franchise leveraging the 'FLY' brand identity and adjacent consumer experience market — tangentially related to On The Fly's aerial training brand but operates a fundamentally different vertical-wind-tunnel technology.
- Cirque du Soleil: Global live entertainment incumbent producing large-scale aerial and acrobatic shows — listed as both a client and a broader market competitor; represents the high-end ceiling On The Fly's Mothmen and Peter Pan Effect touring shows aim to approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
On The Fly Production social profiles
Digital presenceOn The Fly Production compliance and trust
Trust signalCompliance1 record
On The Fly Production financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The Fly Production leadership team
Management profileNumber of profiles
On The Fly Production funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The Fly Production M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The Fly Production
What does On The Fly Production do?
On The Fly Productions provides professional aerial entertainment, performer flying effects rigging and choreography, and custom aerial show booking for cruise ships, Broadway, television, corporate events, and touring productions. The company also operates STL Aerial Studios in St. Louis, offering youth and adult aerial arts classes, summer camps, birthday parties, private lessons, and branded merchandise through the iFLY Store.
Is On The Fly Production a public or private company?
On The Fly Production is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On The Fly Production founded?
On The Fly Production was founded in 2014. It employs 11 to 50 people.
Where is On The Fly Production based?
On The Fly Production is headquartered in St Louis, United States, in the North America region.
How does On The Fly Production make money?
Five revenue lines are on record. Professional Performance Services are the primary driver. The others are flying Effects Coordination, training and Classes, merchandise and event Entertainment.
Who are On The Fly Production's main competitors?
Direct peers on record are Aloft Aerial Arts, Circus Center, ZFX Inc., Trapeze School New York, Esh Circus Arts, ShowFX and Flying by Foy. The Collective NYC is listed as a regional player. Broad incumbents are iFLY (Sky Venture) and Cirque du Soleil.
Does On The Fly Production have an API?
No public API is recorded for On The Fly Production.
What industry is On The Fly Production in?
On The Fly Production's product category is Aerial Entertainment and Flying Effects Services. Its primary akta.pro industry code is THAAACAC, Aerial Adventure Parks (Multi-Element Courses). Its NAICS code is 71111 and its SIC code is 7900.