Shop LC

What Shop LC does

Shop LC GmbH is the German operating subsidiary of Vaibhav Global Limited (VGL), a publicly listed Indian conglomerate (NSE: VAIBHAVGL) that has manufactured jewelry for over 40 years. Shop LC GmbH was launched in 2022 from its headquarters in Düsseldorf and operates an omnichannel retail model combining live television teleshopping — broadcast via cable, satellite, and streaming services to millions of German households — with a Shopify-based e-commerce storefront at shoplc.de and iOS/Android mobile applications. The product portfolio centers on jewelry (natural and lab-grown diamonds, moissanite, tanzanite, opal, sapphire, and other gemstones; gold, silver, and platinum pieces) alongside watches, fashion and accessories, and home & garden categories. The company operates an extensive house-of-brands structure with sub-collections such as Rhapsody, Luxoro, D'Joy, Evertrue, Royal Bali, Clarte New York, Grand Pelle, and LIVMORE targeting differentiated price and style segments.

The business model is direct-to-consumer B2C retail with prices ranging from under €20 to over €400 and a typical 30–60% discount positioning. Revenue is generated primarily through one-time unit sales on the e-commerce platform and during live TV broadcasts, with no subscription or recurring contract layer beyond a points-based loyalty program ('Prämien'). Vertical integration with VGL's in-house manufacturing and gemstone sourcing facilities (India, Thailand, Hong Kong/China, Bali) is the core cost advantage, enabling competitive pricing versus traditional jewelry retail channels. The company also extends its e-commerce reach into Austria and four additional EU countries (France, Italy, Spain, Netherlands) via DHL International shipping.

The go-to-market motion is event-driven live TV combined with digital channels, supported by Google Ads, Facebook Pixel-driven custom audiences, AWIN affiliate network, and Acoustic Campaign email marketing. Payments are processed through PayPal, WorldPay, Klarna, Apple Pay, and Google Pay. Logistics are handled primarily through DHL/Deutsche Post and DPD Germany. Customer support is provided via toll-free phone lines for Germany and Austria, email, and LiveChat. Corporate social responsibility programs include an 'Your Purchase Feeds' initiative partnering with Akshaya Patra (one meal donated per order toward a target of one million meals daily in India by 2031) and a reforestation program (26,000+ seedlings planted).

Name

Shop LC

Legal name

Shop LC GmbH

Website

https://shoplc.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Shop LC GmbH is a Düsseldorf-based, vertically integrated omnichannel jewelry and lifestyle retailer operating live TV teleshopping, e-commerce, and mobile app sales across Germany, Austria, and four additional EU countries as the German subsidiary of publicly listed Indian parent Vaibhav Global Limited.

Ownership category

akta.pro rank

Product category

Online Jewelry Retail

NAICS

General Merchandise Retailers (455)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

akta.pro secondary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

Keywords

• Live TV shopping
• Jewelry retail
• Teleshopping channel
• E-commerce platform
• Gemstone jewelry

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Sales (B2C): Direct-to-consumer retail sales of jewelry, watches, fashion, lifestyle, and home & garden products through the Shop LC website, mobile app, and live TV shopping channel. Vertical integration with parent company Vaibhav Global Limited enables low-cost production and competitive pricing.
2. Live TV Teleshopping: Television shopping sales where customers can purchase products in real-time during live broadcasts. Products are showcased by moderators with detailed descriptions of features, materials (gold, silver, platinum, gemstones), and pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Shop LC sells jewelry, watches, fashion, accessories, and household products through a vertically integrated omnichannel retail model combining live TV teleshopping broadcasts with an e-commerce website and mobile app. Most products are manufactured in-house by parent company Vaibhav Global Limited, allowing the company to bypass traditional retail markups and offer competitively priced items to German and EU consumers. The company reaches millions of households in Germany via cable, satellite, and streaming TV, with additional sales channels through shoplc.de and iOS/Android apps.

Product overview

Shop LC is a vertically integrated omnichannel retail company specializing in low-cost jewelry and lifestyle products, operating through television teleshopping, e-commerce website, and mobile app. The company is part of Vaibhav Global Limited (VGL) group and offers products manufactured by its parent company, eliminating middleman markups. The core offering includes Shop LC Live TV (live television shopping), the Shop LC Online Shop, and Shop LC Mobile App. Product portfolio includes jewelry (diamonds, lab-grown diamonds, gemstones, precious metals), watches, fashion, home and garden, and beauty products. The company operates multiple branded collections including D'Joy, Rhapsody, Luxurious, Evertrue, Royal Bali (jewelry), Serenity Night, LIVMORE (home décor), and lifestyle brands Grand Pelle, Sukriti. Additional services include a Rewards/Prämien loyalty program, Custom Jewelry (Maßgefertigter Schmuck), and Store Credit system.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop LC Live TV Live television shopping channel broadcast via cable, satellite, and streaming services, featuring real-time product demonstrations and presentations by trained moderators across jewelry, fashion, and home categories.
• Shop LC Online Shop

Quantifiable outcome

• 4.6/5 star average rating across Trusted Shops and Google (101K+ reviews)
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Vaibhav Global Limited (VGL)coreStrategic or Co-development PartnerParent company providing vertical integration for Shop LC. VGL manufactures most products for Shop LC in-house, enabling competitive pricing through 40+ years of jewelry manufacturing experience. VGL operates globally across USA, UK, Germany, Thailand, Hong Kong/China, and Bali.
• STS JEWELS (USA)minorChannel Partner/ Reseller/ DistributorWholesale arm of the VGL Group operating in the USA market.
• Akshaya PatraminorOthersNGO partnership for the 'Your Purchase Feeds' charity program. Donates one meal to a hungry child in India for every item ordered. Committed to providing one million meals per day to children in India by 2031.
• SwarovskiminorStrategic or Co-development PartnerBrand collaboration for jewelry products. The 'J Francis with Swarovski' brand line features Swarovski crystals in Shop LC jewelry designs.
• DHL / Deutsche PostcoreOthersPrimary logistics partner for deliveries within Germany (2-4 business days) and international shipments. Provides tracking and delivery notification services.
• DPD GermanycoreOthersSecondary logistics partner for deliveries within Germany and Austria (8 business days).
• PayPalcoreOthersPayment processing partner for PayPal, credit card via PayPal, and direct debit via PayPal transactions.
• WorldPaycoreOthersPayment processing partner for credit card, debit card, bank transfer, e-wallet, and direct debit transactions.
• KlarnacoreOthersBuy-now-pay-later payment option provider integrated at checkout.
• ExperianminorOthersCreditworthiness check provider for payment on invoice option. Checks name, address, and date of birth.
• LiveChatcoreTechnology or IntegrationCustomer service chat functionality provider enabling real-time customer support.
• SalesforcecoreTechnology or IntegrationCRM platform for managing user accounts and customer data. Used for customer relationship management.
• AWINminorGTM or Marketing PartnerAffiliate performance advertising network for customer referrals and partner marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Christ Juweliere: Germany's largest jewelry chain with nationwide physical stores and an online shop. Comparable on core jewelry assortment and German customer base; differentiated by physical retail footprint and higher price positioning.
• Pandora: Global branded jewelry retailer with strong e-commerce and German retail presence. Comparable on jewelry-led assortment and value/mid-tier pricing, though Pandora is brand-led rather than assortment-led.
• Westwing: German-founded European online retailer of home and living products. Comparable on cross-border e-commerce scale and a similar focus on home/lifestyle/fashion adjacencies, though specializes in home rather than jewelry.

Direct peers

• TJC (The Jewellery Channel): UK-based sister brand under VGL, operating the same teleshopping + e-commerce model for jewelry and lifestyle. Same parent, same vertical integration, same playbook — only geography differs.
• Shop LC USA: US operating entity of the same VGL parent, running the identical live-TV + e-commerce jewelry/lifestyle model. Useful comparable for unit economics, customer LTV, and category mix.
• HSE24 (Home Shopping Europe): German TV-teleshopping and e-commerce retailer selling jewelry, fashion, beauty, and home products. Most direct competitor — same German market, same TV + e-commerce + app omnichannel model, and overlapping product categories (jewelry, lifestyle).
• QVC Germany: Leading TV-shopping network in Germany offering jewelry, watches, fashion, and home goods. Closely comparable to Shop LC on business model (live TV + e-commerce), target customer (value-conscious middle-aged female), and product mix (jewelry-heavy).
• Ideal World: UK TV-shopping and e-commerce retailer for jewelry, beauty, and home — recently acquired by VGL. Same teleshopping business model and overlapping categories, making it the closest UK analogue.

Regional players

• 1-2-3.tv: German TV-shopping channel specializing in jewelry, gemstones, and lifestyle products. Direct competitor in the same German linear-TV + e-commerce retail space with a similar value-pricing model.

Emerging players

• BlueStone (Bluestone.com): India-based online jewelry retailer expanding internationally with vertical integration. Comparable online-first, multi-category jewelry approach and value-price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/groups/1175241926480587
• YouTubeyoutube.com/@ShopLC
• Facebookfacebook.com/ShopLC.de
• LinkedInlinkedin.com/company/shoplcgmbh
• Instagraminstagram.com/shoplc_deutschland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop LC