Nutréa
Nutréa is a French animal nutrition company based in Brittany that manufactures multi-species feed (ruminants, pigs, poultry, horses, pets) for 3,000+ farmer customers, with proprietary formulations, integrated hatchery operations, and direct technical sales reaching €250M in revenue.
- Company typePrivate
- Founded2010
- HeadquartersLanguidic, France
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nutréa does
Nutréa (Nutréa NNA SAS) is a French animal nutrition company headquartered in Languidic, Brittany, that manufactures and distributes multi-species feed products — covering ruminants, pigs, poultry, horses, pets, and game — to more than 3,000 farmer customers across the region. Founded in 2010, the company commercializes approximately 500,000 tonnes of feed per year, operates an in-house hatchery producing over 50 million chicks annually, and runs downstream egg commercialization through the Univol producer organization. The portfolio spans 13+ branded sub-products built on proprietary formulations incorporating essential oils, plant extracts, and yeast-based additives, and includes specialized lines such as Follium AP, Viva, and Doxxa robot-milking feeds. The company's FY2023-2024 revenue is approximately €250 million with around 210 employees.
The business model combines direct technical sales to farmers with retail distribution through approximately 150 outlets for the Everland (pet) and Royal Horse (equine) brands, supplemented by the integrated Univol channel. Pricing is tied to commodity-input cost formulas and species-specific formulations. Nutréa operates proprietary digital decision-support tools (Simul Box, Truie Box, Effibox, ID Porc, Logiform) used by farmer customers, and runs an in-house NIR laboratory for raw-material analysis. Quality and regulatory positioning is supported by ISO 9001, RCNA, STNO, STNE, and SNA certifications, and the company was recognized at Innov'Space in 2011. Logistics are partly internalized through the Vialim joint venture established in 2016. Strategic capacity investment has totaled roughly €35 million over 2010-2023, with recent modernization of the Plouisy production site representing the most significant capex commitment.
Nutréa firmographics
Firmographics- Name
- Nutréa
- Legal name
- Nutréa NA SAS
- Website
- https://nutrea-nna.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Nutréa is a French animal nutrition company based in Brittany that manufactures multi-species feed (ruminants, pigs, poultry, horses, pets) for 3,000+ farmer customers, with proprietary formulations, integrated hatchery operations, and direct technical sales reaching €250M in revenue.
- Ownership category
- akta.pro rank
Nutréa industry classification
Industry- Product category
- Animal Feed Manufacturing
- NAICS
- Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320)
- SIC
- Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200), Poultry Slaughtering And Processing (2015)
- akta.pro primary industry
- Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)
- akta.pro secondary industries
- Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI), Grower Feed (Poultry Grow-out) (AFADACAI), Breeder Feed (Broiler Breeders & Layer Breeders) (AFADACAD)
Keywords
Where Nutréa is headquartered
LocationHeadquarters
- HQ city
- Languidic
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Nutréa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Animal Feed Manufacturing and Sales: Nutréa manufactures and commercializes animal feed across multiple species (ruminants, pigs, poultry, horses, pets, game). With 500,000 tonnes of feed commercialized annually, this is the primary revenue stream. Revenue reported as 250 million euros in 2023-2024.
- Egg Commercialization: Commercialization of eggs from various production systems including cage-free, free-range, and organic. Nutréa supplied 1.1 billion eggs in 2017.
- Day-Old Chick Production: The hatchery in Cléden produces over 50 million chicks annually, supplying primarily broiler farms. Part of integrated poultry operations.
- Poultry Production and Commercialization: Over 1.5 million poultry placed weekly, with 70,000 tonnes of live poultry and 115,000 tonnes of feed commercialized. Organized around 260 farmers in producer organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Animal feed products for ruminants, pigs, poultry, horses, and pets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Nutréa product offering
Product offeringCore offering
Nutréa manufactures and commercializes animal feed across multiple species (ruminants, pigs, poultry, horses, pets, game birds) producing 500,000 tonnes of feed annually. The company operates an integrated value chain including feed manufacturing plants, a hatchery producing over 50 million chicks per year, a poultry producer organization (Univol), and commercialization of eggs and live poultry. Nutritional solutions include proprietary formulations with essential oils, plant extracts, and yeast-based supplements.
Product overview
Nutréa is a specialist in animal nutrition in the Grand-West (Bretagne) of France, offering a comprehensive portfolio of feed products and services across multiple animal categories. Their offering is organized as a multi-brand platform with distinct product lines for different animal species and production stages: for ruminants (dairy cows, beef cattle, sheep, goats), they offer Lazzo (nitrogen correctors), Proddi (production feeds), Doxxa (robotic milking feeds), Vellia (dry-off and early lactation), Fixxion (minerals), Hexxa (nutritional specialties), Oxxal (beef feeds), Cooki and Lactéal (calf feeds), and Capprix (goat feeds); for pigs, they provide Altéa/Finéa (fattening feeds), Priméa/Loréa (piglet feeds), Gestéa/Matéa (sow feeds), Généa/i-Repro (young breeder feeds), plus service tools like Truie Box, Pack' Porcelet, Effibox, and Simul Box software; for poultry, they operate a hatchery and offer various feeds through the Univol producer organization; and for the general public, they distribute Royal Horse (horses), Plume d'Or (poultry), Everland (dogs), and Progibier (game).
Differentiator
Problem solved
Functional benefit
Brands
- Altéa: Growth feed range for pig fattening
- Finéa
- Priméa
- Loréa
- Gestéa
- Matéa
- Lazzo
- Proddi
- Doxxa
- Vellia
- Fixxion
- Hexxa
- Oxxal
- Cooki
- Lactéal
- Capprix
- Progibier
- Plume d'Or
- Everland
- Royal Horse
- Truie Box
- Effibox
- Simul Box
Products and services
- Ruminant Feed Range (Dairy, Beef, Sheep, Goats) Comprehensive feed portfolio for ruminant livestock (dairy cows, beef cattle, sheep, goats) with specialized products for each life stage and production phase. Includes nitrogen correctors, production feeds, mineral supplements, robotic milking feeds, dry-off/early lactation feeds, calf feeds, and beef cattle feeds. Serves 5,000 ruminant farmer customers in Brittany.
- Swine Feed Range (Piglets, Sows, Breeders, Fattening Pigs) Complete pig nutrition portfolio covering all life stages: first age piglet pre-starters, second age piglet feeds, gestating and lactating sow feeds, young breeder feeds for selection/multiplication farms, and growth/finishing feeds for fattening pigs. 150,000 tonnes of complete feed produced annually for pig sector.
- Couvoir Cl\u00e9den (Hatchery Services) Hatchery operation producing day-old broiler chicks for poultry farms. Over 50 million chicks produced annually at the Cl\u00e9den-Poher facility, supplying 75% of broiler farms served by Nutréa. Operates under ISO 9001 certification with HACCP-based sanitary approach, and 70% of farmers are engaged in the Uniconforme quality process.
- Univol (Poultry Producer Organization) Producer group based in Carhaix that manages 500,000 m\u00b2 of poultry buildings and federates over 250 farmers. Represents and defends members' interests while providing market access and collective representation for poultry producers. Operates within an integrated poultry supply chain alongside Nutréa.
- Effibox (Large Herd Advisory Service) Comprehensive products and services package for large herd farmers, featuring one-year personalized support. Includes a 6-step process: farm visit, data analysis with Simul Box software, objective setting, custom feed formulation (Alim Box and Fixxion Box), action plan implementation, and results assessment. Designed for high-performance dairy operations.
- Truie Box (Sow Hyperprolificacy Advisory) Personalized technical advice approach for managing sow hyperprolificacy from gestation. Built with each farmer based on progress margins of their farm, providing adapted feeding plans to address the challenges of hyperprolific sows.
- Royal Horse (Equine Feed Range) Complete horse feed range developed for breeding, sport, leisure, and competition horses. Distributed in Brittany through approximately 150 retail stores as part of a partnership with Royal Horse brand. Includes expert performance feeds tailored to different equine life stages and activities.
- Everland (Dog Food Brand) Dog food brand distributed by Nutréa, made in France with high-quality ingredients including duck meat, rice, flaxseed, and beet pulp. Selected for high digestibility and formulated to meet dog nutritional requirements. Distributed through approximately 150 retail stores.
- Plume d'Or (Backyard Poultry Feed) Poultry feed range specially designed for backyard poultry, elaborated from rigorously selected plant raw materials. Includes formulas for layers (Pondeuse), chicks (Poussin), chickens (Poulet), ducks and geese (Canard et Oie), guinea fowl (Pintade), turkey (Dinde), and game birds (Gibier).
- Progibier (Game Bird Feed Range) Game feed range for game breeders and professionals, offering high-performance foods for pheasants and partridges. Produces lively, tonic game birds with good feathering for the game bird farming sector.
- Egg Commercialization Commercialization of eggs from various production systems including cage, cage-free, free-range, and organic. Nutréa supplied 1.1 billion eggs in 2017 and produces 55 million egg units (OAC) annually. Includes calibrated eggs for wholesalers and serves packaging centers and egg product manufacturers.
- Poultry Production and Commercialization (Broilers) Integrated poultry production and commercialization with over 1.5 million poultry placed weekly, 70,000 tonnes of live poultry and 115,000 tonnes of feed commercialized annually. Organized around 260 farmers in the Univol producer organization. Makes Nutréa the second largest Breton poultry operator and accounts for 1 in 12 chickens and eggs in France.
Quantifiable outcome
- 1 in 12 chickens and eggs in France comes from Nutréa
- +3 more outcomes
Companies that use Nutréa
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Nutréa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Nutréa partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- VialimcoreVialim is a logistics brand created in June 2016 by Nutréa, Triskalia, and Moulins d'Hyères. It provides delivery services for the agricultural sector, improving logistics efficiency across the three partner companies.
- Royal HorsecoreRoyal Horse is a horse feed brand distributed by Nutréa in Brittany. Nutréa collaborates with Royal Horse on performance nutrition for horses, including sponsoring rider Reynald Angot and organizing Royal Horse training events in the region. Products include Royal Horse expert performance feeds for breeding, sport, leisure, and competition horses.
- TriskaliacoreTriskalia is a partner in the Vialim logistics joint venture and also collaborates with Nutréa on technical meetings for poultry and layer farmers, including water treatment and sanitary topics.
- Moulins d'HyèrescoreMoulins d'Hyères is a partner in the Vialim logistics joint venture alongside Nutréa and Triskalia.
- Foire de LanvauxminorNutréa is partner of the Foire de Lanvaux agricultural fair and sponsors the Prim'holstein dairy cattle competition at the event.
- SPACEcoreNutréa participates as exhibitor at the annual SPACE international animal production show (Hall 8), hosting quizzes and engaging with farmers.
- EFJE (Ecole Française des Jeunes Eleveurs)minorNutréa is partner of the French School of Young Breeders annual event, supporting youth development in livestock farming.
- FNO (Fédération Nationale Ovine)minorNutréa is partner of the annual National Sheep Federation congress, with technicians present on farm visits.
- UnivolcoreUnivol is Nutréa's poultry farmer organization based in Carhaix, representing 250+ farmers with 500,000 m² of poultry buildings. It provides market access and collective representation for producers.
- Ovi OuestminorNutréa partners with Ovi Ouest for sheep feeding technical meetings and farm visits, combining their nutrition expertise with Ovi Ouest's ovine sector knowledge.
Scale indicators16 records
Recent moves8 records
Expansion highlights4 records
Nutréa competitors and assessment
Company assessmentEmerging players
- Lallemand Animal Nutrition: Global leader in yeast and microbial-based animal nutrition products, supplying feed additives and specialty solutions to feed manufacturers. Comparable to Nutréa's Follium Energie yeast-wall technology and Akkor range, but operating as a supplier/specialty player rather than integrated feed manufacturer.
- Phileo by Lesaffre: Animal nutrition and health business of Lesaffre focused on yeast-based probiotics, functional ingredients, and feed solutions. Comparable to Nutréa's yeast-based Follium Energie and essential-oil specialty additives, though operating as a specialty ingredient supplier rather than integrated feed manufacturer.
Direct peers
- Cooperl: French agricultural cooperative focused on pork, with significant feed manufacturing for member farmers and integrated pig production. Comparable to Nutréa's pig feed portfolio (Priméa, Loréa, Gestéa, Matéa) and producer-organization model similar to Univol.
- Sanders (Avril Group): French animal nutrition leader within the Avril agricultural cooperative, manufacturing livestock feed across multiple species and operating nationally. Directly comparable to Nutréa in feed portfolio breadth and farmer-customer focus, but with larger national footprint and greater procurement scale.
- Terrena (La Nouvelle Agriculture): French multi-sector agricultural cooperative with feed production, poultry, and livestock operations including a farmer organization model analogous to Univol. Comparable to Nutréa across ruminant, pig, and poultry feed with similar cooperative-style distribution.
- CCPA Group: French independent animal nutrition company specializing in feed additives, premixes, and specialty nutritional solutions for livestock producers across Europe. Closely comparable to Nutréa's Follium/Hexxa essential-oil and specialty feed range and similar mid-market positioning.
Regional players
- Royal Canin (Mars Petcare): French-headquartered global pet food manufacturer with strong nutritional specialization. Comparable to Nutréa's Everland/Nutrio pet food line in target market and French origin, though Royal Canin operates at dramatically greater scale and global reach.
Broad incumbents
- ADM Animal Nutrition (formerly Neovia): Global animal nutrition platform following ADM's acquisition of Neovia (which integrated Evialis and Inzo). Comparable to Nutréa's compound feed and premix offerings but with global scale, multi-country presence, and substantially larger R&D and procurement capabilities.
- InVivo Animal Nutrition (Nealia): Animal nutrition arm of France's leading agricultural cooperative InVivo, producing compound feed, premixes, and specialty nutritional solutions for livestock. Comparable to Nutréa's multi-species, multi-format approach with significantly greater scale and procurement leverage.
- LDC (Lamotte): France's largest poultry integrator spanning hatchery, feed, farming, and processing, with deep Breton roots. Comparable to Nutréa's vertically integrated poultry operations (hatchery, Univol, marketing) but at much larger scale and with slaughter/processing integration that Nutréa lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nutréa social profiles
Digital presenceNutréa compliance and trust
Trust signalCompliance6 records
Nutréa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutréa leadership team
Management profileNumber of profiles
Profiles1 record
Nutréa subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nutréa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutréa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutréa
What does Nutréa do?
Nutréa manufactures and commercializes animal feed across multiple species (ruminants, pigs, poultry, horses, pets, game birds) producing 500,000 tonnes of feed annually. The company operates an integrated value chain including feed manufacturing plants, a hatchery producing over 50 million chicks per year, a poultry producer organization (Univol), and commercialization of eggs and live poultry. Nutritional solutions include proprietary formulations with essential oils, plant extracts, and yeast-based supplements.
Is Nutréa a public or private company?
Nutréa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutréa founded?
Nutréa was founded in 2010.
Where is Nutréa based?
Nutréa is headquartered in Languidic, France, in the Europe region.
How does Nutréa make money?
Four revenue lines are on record. Animal Feed Manufacturing and Sales are the primary driver. The others are egg Commercialization, day-Old Chick Production and poultry Production and Commercialization.
Who are Nutréa's main competitors?
Emerging players on record are Lallemand Animal Nutrition and Phileo by Lesaffre. Direct peers are Cooperl, Sanders (Avril Group), Terrena (La Nouvelle Agriculture) and CCPA Group. Royal Canin (Mars Petcare) is listed as a regional player. Broad incumbents are ADM Animal Nutrition (formerly Neovia), InVivo Animal Nutrition (Nealia) and LDC (Lamotte).
Does Nutréa have an API?
No public API is recorded for Nutréa.
What industry is Nutréa in?
Nutréa's product category is Animal Feed Manufacturing. Its primary akta.pro industry code is AFADAIAA, Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry), with a secondary code of HLAMAHAD, Livestock & Poultry Nutrition (Feed & Premixes). Its NAICS code is 3111 and its SIC code is 2000.