What ProArc USA does

ProArc USA is a privately held U.S. distributor and reseller of industrial CNC metalworking equipment, founded in 1966 and headquartered at 474 Ben Greene Industrial Park Road in Elizabethtown, North Carolina. The company's portfolio spans three principal CNC cutting families — the Master Series (reliable, cost-effective machines with advanced CNC controllers, stable servo drives, double linear ways, and a precision-ground heat-treated I-rail), the Athlete Series (high-definition plasma cutting systems optimized for speed and precision in a compact footprint), and the Magicut Series (compact 100% duty cycle machines aimed at job shops purchasing their first automated cutter) — plus oxy-fuel cutting, the X-Cut Master Bevel rotary/tilt bevel cutting head, seam welders, pipe plasma cutting systems, headstock/tailstock positioners, E.Z.Arc welding lathes, and CNC drill tables.

Revenue is generated through industrial hardware sales, with pricing handled via custom quotation rather than public disclosure. Go-to-market is exclusively indirect: ProArc USA sells through three named regional channel partners — Westwood Metal Technologies in North Carolina (southeastern U.S.), IE Plasma Automation in California (western U.S.), and Arc Solutions in Ohio (midwestern U.S.) — each providing localized sales, installation, and service. End customers are job shops, metal fabricators, and industrial manufacturers running automated plasma, oxy-fuel, and bevel cutting applications on plates and pipes up to 12 inches thick, with downstream applications spanning automotive exhaust, filter elements, aircraft components, cryogenic vessels, water tanks, and general fabrication. The company carries CE Conformity on selected products, holds no public funding or investor profile, and operates with a 1–10 employee headcount.

Name

ProArc USA

Legal name

ProArc USA

Website

https://proarcusa.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

ProArc USA is a private Elizabethtown, North Carolina distributor of CNC plasma cutting machines, welding automation, and metalworking equipment, serving job shops and industrial manufacturers across the United States through a network of regional channel partners.

Ownership category

akta.pro rank

Product category

Industrial CNC Metalworking Equipment

NAICS

Metalworking Machinery Manufacturing (33351), Other General Purpose Machinery Manufacturing (3339), Industrial Machinery Manufacturing (3332)

SIC

Machine Tools, Metal Cutting Types (3541), Electrical Industrial Apparatus (3620), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Heat Treatment & Thermal Processing Furnaces (Hardening, Annealing, Induction) (IMAHADAI)

akta.pro secondary industries

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC), Welding & Plasma Power Supplies (Industrial welders, cutting power sources) (IMAGADAI)

Keywords

• CNC plasma cutting
• Welding automation equipment
• Oxy-fuel cutting machines
• Metalworking industrial equipment
• Turning rollers positioners

Headquarters

HQ city

Elizabethtown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Industrial CNC Equipment Sales: ProArc USA generates revenue through the sale of industrial CNC plasma cutting machines, CNC cutting tables, welding equipment, and related industrial machinery. Equipment is sold directly through their dealer network across the United States.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

ProArc USA supplies and sells industrial CNC plasma cutting machines, oxy-fuel cutting systems, welding automation equipment (seam welders, welding lathes, positioners), pipe plasma cutting systems, CNC drill tables, and turning rollers for metalworking applications. Equipment is sold through a regional network of authorized channel partners to job shops, metal fabricators, and industrial manufacturers in the United States.

Product overview

ProArc USA offers a portfolio of industrial metalworking equipment centered on CNC plasma and oxy-fuel cutting systems, complemented by material handling equipment (turning rollers, positioners), welding systems (seam welders, welding lathes), and CNC drill tables. The product lineup includes three main cutting machine families: the Master Series (reliable, cost-effective CNC cutting), the Athlete Series (advanced high-definition plasma cutting optimized for speed and precision), and the Magicut Series (compact machines for 100% duty cycle operations targeting job shops). Supporting accessories include X-Cut Master Bevel for bevel cutting capabilities, TR/TR-B and TR-KB Series Turning Rollers for pipe and vessel rotation, Head Stock Tail Stock Positioners for welding positioning, and E.Z.Arc Welding Lathe Systems for lathe welding applications. The company also produces Seam Welders for straight line welding and Pipe Plasma Cutting Systems.

Differentiator

Problem solved

Functional benefit

Brands

• Master Series: Reliable, cost-effective CNC cutting machine in streamline appearance for high performance cutting requirements, equipped with advanced CNC controller and stable servo drive system.
• Athlete Series
• Magicut Series
• X-Cut Master Bevel
• Turning Roller TR Series
• E.Z.Arc System

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Westwood Metal TechnologiescoreChannel Partner/ Reseller/ DistributorAuthorized ProArc USA dealer located at 474 Ben Greene Industrial Park Road, Elizabethtown NC 28337. Serves customers in the southeastern United States with ProArc CNC plasma cutting equipment and related industrial machinery. Contact: 1-910-862-2688.
• IE Plasma AutomationcoreChannel Partner/ Reseller/ DistributorAuthorized ProArc USA dealer located at 125 S 9th Ave unit C, La Puente CA 91743. Serves customers in the western United States with ProArc industrial cutting equipment. Contact: 1-909-529-4119.
• Arc SolutionscoreChannel Partner/ Reseller/ DistributorAuthorized ProArc USA dealer located at 605 Industrial Drive PO Box 264, Hicksville, OH 43526. Serves customers in the midwestern United States with ProArc industrial equipment and support services. Contact: 419-542-9272.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hypertherm: Hypertherm is the leading US-based manufacturer of CNC plasma cutting systems, torches, and cutting software. It is the most direct comparable to ProArc USA because it sells CNC plasma tables and bevel cutting solutions to the same job shops and industrial fabricators.
• Messer Cutting Systems: Messer manufactures CNC plasma and oxy-fuel cutting machines, including bevel cutting tables, for industrial metal fabrication worldwide. It directly competes with ProArc in CNC plate cutting and bevel cutting for heavy industrial applications.
• ShopSabre CNC: ShopSabre manufactures CNC plasma and router cutting tables in the US, targeting small to mid-sized fabrication shops. It is closely comparable to ProArc USA as a domestic niche supplier of CNC plasma tables with similar size and channel model.
• Hornet Cutting Systems: Hornet Cutting Systems produces CNC plasma and oxy-fuel cutting tables for job shops and industrial fabricators in North America. It is closely comparable to ProArc's Master, Athlete, and Magicut lines as a specialist CNC cutting table supplier.
• Koike Aronson: Koike Aronson manufactures cutting and welding positioning equipment, including CNC plasma tables, welding positioners, and turning rolls. It directly competes with ProArc in the welding positioner, turning roller, and CNC cutting segments for industrial fabrication.

Broad incumbents

• ESAB: ESAB is a global manufacturer of welding and cutting equipment, including CNC plasma systems and automation. As a broad incumbent with much larger scale than ProArc, it competes across many of the same end markets but also offers consumables and a wider portfolio.
• Fronius International: Fronius is a global manufacturer of welding automation, positioners, and robotic welding systems used in industrial fabrication. Comparable to ProArc in welding positioners and welding automation, but at significantly larger scale and global footprint.
• Bystronic: Bystronic is a global supplier of metal cutting and bending systems, including laser, waterjet, and press brake automation. It serves the same fabrication customers as ProArc but operates at much larger scale and across a broader equipment portfolio.
• Lincoln Electric: Lincoln Electric is a major global supplier of welding equipment, welding automation, and CNC cutting products (including the Torchmate plasma tables). Comparable to ProArc in welding positioners, welding lathes, and entry-level CNC plasma cutting serving fabrication shops.
• Miller Electric: Miller Electric is a leading US manufacturer of welding equipment and automation systems used in fabrication and manufacturing. It overlaps with ProArc in welding positioners, welding power sources, and seam welding applications for industrial customers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/proarc-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProArc USA