ShimmerNYC

What ShimmerNYC does

ShimmerNYC is a privately held, founder-owned full-service event production company founded in 2012 by Nancy Hoehler and based in New York City. The company plans, designs, and coordinates corporate events (off-sites, executive meetings, sales conferences, holiday parties, fundraisers), bar and bat mitzvahs, weddings, milestone celebrations, and—following a 2020 extension—virtual events for clients in the New York metro area as well as destination locations including Connecticut, Florida, Italy, and Jamaica.

The business operates without a proprietary technology platform; its offering is human-delivered creative planning and coordination services built on Nancy Hoehler's 25-year Wall Street background and MBA credentials, supplemented by a portfolio of past events and an active content presence (blog, Instagram, Facebook, Pinterest, LinkedIn) plus a listing on the PartySlate event professional directory. Service tiers are presented as three core verticals—Corporate, Mitzvahs, and Weddings & Celebrations—each with dedicated galleries, plus a Virtual Events offering.

Commercially, ShimmerNYC sells project-based professional services with custom quote-based pricing. The headcount is reported at 1-10 employees, indicating a boutique operation in which the founder functions as principal planner. Go-to-market is sales-led and consultative, beginning with a discovery conversation and moving into a customized proposal; there is no disclosed funding, no institutional investors, and no subsidiaries, making this a lifestyle-stage independent business.

Name

ShimmerNYC

Legal name

ShimmerNYC

Website

https://shimmernyc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

ShimmerNYC is a founder-owned, New York-based full-service event production company planning corporate events, mitzvahs, weddings, milestone celebrations, and virtual events for individuals and enterprises primarily in the NYC metro area.

Ownership category

akta.pro rank

Product category

Event Planning Services

akta.pro primary industry

Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ)

akta.pro secondary industries

Anniversary & Milestone Celebration Services (HSACACAD), Birthday Party Services (HSACACAA), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Event production services
• Corporate event planning
• Wedding planning services
• Mitzvah event planning
• Party coordination

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Planning and Coordination Services: ShimmerNYC generates revenue through professional event planning and coordination fees for corporate events, mitzvahs, weddings, and celebrations. As a full-service event production company, they charge for comprehensive planning, design oversight, vendor management, day-of production, and event coordination services. Revenue is project-based, with fees determined by event scope, complexity, and client requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ShimmerNYC is a full-service event production company that designs, plans, and coordinates corporate events, weddings, mitzvahs, milestone celebrations, fundraisers, and virtual events. The company manages the entire event lifecycle from conception through execution, including venue/vendor selection, design oversight, budget management, and day-of coordination, with primary service in New York City and destination events.

Product overview

ShimmerNYC is a full-service event production company offering a unified portfolio of event planning and coordination services. The core offering is Full-Service Event Production, which encompasses corporate events, mitzvahs, weddings and celebrations, and virtual events. Founded in 2012 and led by Nancy Hoehler, the company provides end-to-end event management from concept through execution, including design, vendor coordination, budget management, and day-of support for events in New York and destination locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Production Comprehensive event planning and production services spanning the entire event lifecycle from conception through execution, including design, vendor coordination, budget management, and day-of support for corporate events, weddings, mitzvahs, and celebrations.
• Corporate Events Corporate event planning services including site selection, off-site meetings, contract negotiation, executive meetings, incentive travel, sales conferences, c-suite retreats, and holiday parties for companies and organizations.
• Mitzvahs Bar and bat mitzvah celebration planning including theme design, logo creation, menu planning, entertainment selection, music, party favors, and day-of coordination for families celebrating a 13-year-old's milestone.
• Weddings & Celebrations Wedding and milestone celebration planning services including design, vendor management, and full coordination for weddings, milestone birthdays, anniversaries, reunions, retirements, rehearsal dinners, and other personal special occasions.
• Virtual Events Remote event planning and coordination services for virtual gatherings, including Zoom-based corporate holiday parties and hybrid event formats for distributed workforces.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PartySlateminorGTM or Marketing PartnerPartySlate is an event professional directory and platform where ShimmerNYC maintains a presence to be discovered by potential clients seeking event planners. The partnership provides visibility among clients actively searching for event services.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Rafanelli Events: Boston-based but nationally operating luxury event planner covering weddings, private, and corporate events. Comparable full-service, design-led, founder-driven model with destination-event capability.
• David Beahm Design: NYC-based luxury event planner known for high-end weddings, private, and corporate events at premium venues. Operates a similar boutique, full-service production model in the same New York market.
• Marcy Blum Associates: Long-established NYC-based luxury wedding and event planner serving high-net-worth individuals and corporate clients. Directly comparable to ShimmerNYC's full-service model spanning weddings, celebrations, and corporate events.
• Colin Cowie Lifestyle: New York-based celebrity event planner offering full-service event design and production for weddings, corporate, and private clients. Comparable premium service model with destination-event credentials.
• Eventique: NYC event production company providing corporate, private, and social event planning with end-to-end design and coordination. Closely aligned scope and target customer base to ShimmerNYC.
• Lawrence Scott Events: NYC/National luxury event planning firm covering weddings, corporate, and private celebrations. Comparable service mix, premium positioning, and consultative sales-led GTM similar to ShimmerNYC.
• Karen Bussen Events: NYC-based event planner focused on weddings, private celebrations, and select corporate events. Similar boutique scale and personalized service offering in the same Manhattan market.
• Iris Nazereni Events: NYC-based luxury event planner specializing in weddings, private celebrations, and high-end corporate events. Operates at similar boutique scale and premium pricing tier as ShimmerNYC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Shimmernyc
• LinkedInlinkedin.com/company/shimmernyc
• Instagraminstagram.com/shimmernyc_events
• Pinterestpinterest.com/nmhds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShimmerNYC