Think HR
Think HR is a Canadian solo-founder HR consulting practice that delivers career coaching and team advisory services while operating a content ecosystem around its book, podcast, and newsletter.
- Company typePrivate
- Founded2022
- HeadquartersWoodstock, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Think HR does
Think HR is a Canadian human-resources consulting practice operated as a solo founder business, with headcount of one, that has worked with 20+ businesses over its operating history. The company delivers HR advisory services across two distinct customer tracks. For individuals, it offers career clarity, resume support, and job-decision coaching purchased through a self-serve Stan.store storefront. For teams and organizations, it provides speaking engagements, workshops, and consulting engaged via direct inquiry. The practice is positioned around a human-centered, Gen Z-aware perspective on HR.
Beyond services, Think HR operates a content portfolio that includes a published book titled "We're Human. Not Resources." distributed via Amazon, the "Your Gen Z Co-Worker" podcast syndicated on Spotify, Apple Podcasts, and YouTube, and the "Life > Work Insider" recurring email newsletter. This content is both a marketing surface for the services business and a standalone revenue channel.
The business model is a mix of professional-services fees for organizational work, individual digital-product transactions through Stan.store, book royalties/sales on Amazon, and potential ad/sponsorship revenue from the podcast and newsletter. The operating stack is built entirely on standard third-party platforms — Squarespace for the website, Stan.store for commerce, Kit for email, mainstream podcast hosting and distribution channels — with no disclosed proprietary technology, no AI/ML components, no funding raised, and no third-party integrations beyond typical SaaS tooling for a solo consultancy.
Think HR firmographics
Firmographics- Name
- Think HR
- Legal name
- Think HR Inc.
- Website
- https://thinkhr.ca
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Think HR is a Canadian solo-founder HR consulting practice that delivers career coaching and team advisory services while operating a content ecosystem around its book, podcast, and newsletter.
- Ownership category
- akta.pro rank
Think HR industry classification
Industry- Product category
- HR Consulting Services
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)
- akta.pro secondary industries
- HR Strategy & Operating Model Design (BPACAJAA), HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)
Keywords
Where Think HR is headquartered
LocationHeadquarters
- HQ city
- Woodstock
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Think HR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Services (Individual): Career clarity coaching, resume support, job decision guidance, and self-paced career resources sold through the Stan.store shop for instant digital access.
- Professional Services (Organizations): Speaking engagements, workshops, and HR consulting/advisory services for teams and organizations, delivered through direct inquiry and custom engagement agreements.
- Book Sales: Sale of the published book 'We're Human. Not Resources.' through Amazon and other retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual Career Support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Think HR product offering
Product offeringCore offering
Think HR is a Canadian HR consulting practice that delivers career coaching and self-paced resources to individuals navigating careers and job transitions, and speaking, workshops, and advisory consulting to teams and organizations on people-first workplaces, leadership, and retention. The founder also publishes the 'Your Gen Z Co-Worker' podcast and the book 'We're Human. Not Resources.' as content products tied to the consulting practice.
Product overview
Think HR is a consulting practice offering two core service lines: Individual Support Services for career clarity, resume assistance, and job transitions, and Team & Organization Services including speaking engagements, workshops, and consulting on people-first workplaces. The company also produces content products including the "Your Gen Z Co-Worker" podcast and the published book "We're Human. Not Resources." Individual offerings and self-paced resources are distributed through a Stan.store shop integration.
Differentiator
Problem solved
Functional benefit
Brands
- Your Gen Z Co-Worker: Podcast hosted by Emily covering workplace topics, career advice, and well-being for Gen Z workers.
Products and services
- Individual Support Services
- Team & Organization Services
- Your Gen Z Co-Worker Podcast
- We're Human. Not Resources.
Companies that use Think HR
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Think HR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Think HR partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Think HR competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Think HR social profiles
Digital presenceThink HR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think HR leadership team
Management profileNumber of profiles
Profiles1 record
Think HR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think HR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think HR
What does Think HR do?
Think HR is a Canadian HR consulting practice that delivers career coaching and self-paced resources to individuals navigating careers and job transitions, and speaking, workshops, and advisory consulting to teams and organizations on people-first workplaces, leadership, and retention. The founder also publishes the 'Your Gen Z Co-Worker' podcast and the book 'We're Human. Not Resources.' as content products tied to the consulting practice.
Is Think HR a public or private company?
Think HR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think HR founded?
Think HR was founded in 2022. It employs 1 to 10 people.
Where is Think HR based?
Think HR is headquartered in Woodstock, Canada, in the North America region.
How does Think HR make money?
Three revenue lines are on record. Professional Services (Individual) is the primary driver. The others are professional Services (Organizations) and book Sales.
Does Think HR have an API?
No public API is recorded for Think HR.
What industry is Think HR in?
Think HR's product category is HR Consulting Services. Its primary akta.pro industry code is BPAHAGAI, Culture, Engagement & Employee Experience (EX) Consulting, with a secondary code of BPACAJAA, HR Strategy & Operating Model Design. Its NAICS code is 541612 and its SIC code is 8742.