Sofram

What Sofram does

Sofram (Société Française d'Assistance Matériels) is a privately held French industrial-equipment distributor and service provider headquartered in Villejust, Essonne, near Paris, founded in 1986. The company specialises in the sale, repair, and after-sales support of thermal and zero-emission generator sets, Honda industrial engines (GX series and the new 2024 eGX electric motors), water pumps (motopompes and submersible pumps), Honda tracked carriers, and Honda Miimo robotic lawn mowers, drawing on a catalogue of more than 3,000 referenced products across 80+ brands and 10,000+ SKUs available via its owned e-commerce platform powereflex.com. Sofram has been the official Honda Engines distributor for the Honda France Industry and Garden network since 2016, with an earlier Honda distribution relationship dating to 1990, and additionally holds authorised relationships with Himoinsa, Atlas Copco, e-power, Yamaha, Kubota, Yanmar, and Kohler, among others.

The business operates a hybrid go-to-market combining direct technical sales, channel/authorised distribution, and transactional e-commerce. Its technical team provides in-shop and on-site services including engine construction and reconstruction, generator diagnostics with load-bank testing up to 200 KVa, motorisation and re-motorisation of equipment, preventive and corrective maintenance, custom differential-protection integration on Honda and Yamaha ranges, and certified Miimo installation and winterisation in the Essonne (91) and Yvelines (78) departments. It serves professional end-markets across France including events and entertainment, construction, railway infrastructure, industrial manufacturing, telecommunications, agriculture and forestry, and defence and emergency services, plus residential customers through the Miimo robotic-mower line.

Revenue is generated through four streams: (i) one-time hardware sales of generators, motors, pumps, tracked carriers, and robotic mowers; (ii) recurring aftermarket and maintenance services delivered on-site and in the Villejust workshop; (iii) original spare-parts distribution for Honda, Kubota, Yanmar, Kohler, Perkins, Hatz, and others; and (iv) training and technical-support engagements. Product pricing is not publicly disclosed; warranty terms include 3 years on Honda GX engines and 5 years on Honda Miimo robot mowers. The company is led by President Grégory Boudal (appointed 2017), operates without disclosed external investors or parent-company ownership, and has no public revenue or headcount figures disclosed beyond an 11-50 employee band.

Name

Sofram

Legal name

Société Française d'Assistance Matériels SOFRAM

Website

https://sofram.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Sofram is a privately held French distributor and service provider of power-generation equipment — Honda engines, generator sets, water pumps, tracked carriers, and Miimo robot mowers — serving construction, events, telecom, rail, and industrial clients across France since 1986.

Ownership category

akta.pro rank

Product category

Power Generation Equipment Distribution

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Motor and Generator Manufacturing (335312), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Motors & Generators (3621), Engines & Turbines (3510)

akta.pro primary industry

Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA)

akta.pro secondary industry

Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)

Keywords

• Power generation equipment
• Industrial engine distribution
• Generator sets supply
• Water pump distribution
• Spare parts supply

Headquarters

HQ city

Villejust

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Power Generation Equipment Sales: Sale of generator sets (thermal and zero-emission), industrial motors (Honda GX series, electric eGX), water pumps, tracked carriers, and robotic lawn mowers. Primary revenue driver with over 3,000 referenced products across 80+ brands. One-time transactional sales model.
2. Aftermarket Services and Repairs: Construction, reconstruction, and replacement of Honda engines; diagnosis and repair of generator sets; motorization/re-motorization of equipment; preventive and corrective maintenance; on-site and in-shop expertise; technical support and assistance; differential protection integration. Represents a recurring service revenue stream anchored by long-term customer relationships.
3. Original Spare Parts Distribution: Distribution of original/spare parts for Honda, Kubota, Yanmar, Kohler, Perkins, Hatz, Worms, Imer, Yamaha, Dimaco, Himoinsa, Genelec, and other brands. Significant stock of original parts with reactive delivery across France.
4. Training and Technical Support: Training on products, installation, and commissioning services provided to customers as part of after-sales support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sofram is a French specialty distributor and after-sales service provider for professional power generation equipment. The company distributes thermal and zero-emission generator sets, Honda industrial motors (GX series and the new eGX electric motors), water pumps (motopompes and submersible), Honda tracked carriers, and Honda Miimo robotic lawn mowers across more than 80 brands and 3,000+ products. It complements distribution with in-house and on-site repair, maintenance, motorization/re-motorization services, and original spare parts supply.

Product overview

Sofram (Société Française d'Assistance Matériels) operates as a distributor and service provider for professional power generation equipment, industrial motors, and outdoor machinery. The core product portfolio centers on generator sets (both thermal and zero-emission models), Honda industrial motors (GX series and new eGX electric motors), water pumps (motopompes and submersible pumps), tracked carriers, and Honda Miimo robot lawn mowers. These products are complemented by a comprehensive after-sales service division offering construction, repair, and maintenance capabilities, plus an extensive original spare parts distribution business. The company serves professional markets including construction, events, telecommunications, industry, rail, and agriculture through its official Honda Engines distribution partnership and partnerships with brands including Himoinsa, e-power, Yamaha, Atlas Copco, and Dometic. The company also operates Powereflex.com as its e-commerce platform with over 10,000 product references.

Differentiator

Problem solved

Functional benefit

Products and services

• Groupes électrogènes (Generator Sets) Portable and stationary generator sets providing electrical power for professional applications including events, construction, telecom, and emergency backup. Available in thermal (gasoline/diesel) and zero-emission models ranging from portable units to automatic emergency systems for national grid failures. Brands include Honda, Himoinsa, e-power, and Atlas Copco.
• Groupes électrogènes zéro émission (Zero-Emission Generators) Battery-powered generator sets producing zero emissions with 97% reduced carbon footprint compared to thermal generators and silent operation with no exhaust fumes. Reduces maintenance costs by up to 80% over product lifecycle. Brands include Himoinsa, Pess Energy, and Bluetti. Targeted at indoor/sensitive environments and noise-restricted sites.
• Moteurs industriels Honda (Honda Industrial Motors) Honda industrial engines including the GX series (GX120, GX160, GX200, GX270, GX340, GX390, GX630, GX690, IGX800, GXR120, GX50) and the new eGX electric motors. Covered by a 3-year manufacturer warranty. Distributed for OEM integration into professional equipment such as generators, plate compactors, rammers, high-pressure cleaners, and concrete mixers.
• Motopompes (Engine-Driven Water Pumps) Surface water pumps equipped with diesel or gasoline engines for professional flood management, pool/pond pumping, and irrigation applications. Brands include Atlas, Honda, Imer, and Pramac.
• Pompes submersibles (Submersible Pumps) Electric submersible pumps for water removal in professional and residential applications.
• Transporteurs à chenilles Honda (Honda Track Carriers) Motorized tracked vehicles (model HP500, available with or without bucket) for transporting heavy loads over difficult terrain including steep slopes, muddy ground, and rough surfaces. Used in agriculture, forestry, and construction.
• Tondeuses-robots Honda Miimo (Honda Miimo Robot Lawn Mowers) Intelligent connected robotic lawn mowers for residential lawns up to 4,000+ m², capable of handling slopes up to 25°. Models include HRM40, HRM70 LIVE, HRM1000, HRM1500 LIVE, HRM2500 LIVE, HRM3000, HRM4000, with smartphone app control (Bluetooth/GSM/GNSS depending on model), IPX4/IPX5 waterproof rating, and 5-year warranty. Assembled in France.
• Pièces détachées d'origine (Original Spare Parts Distribution) Original replacement parts for Honda, Kubota, Yanmar, Kohler, Perkins, Hatz, Worms, Imer, Yamaha, Dimaco, Himoinsa, Genelec, and other major brands. Specialist in Honda parts for over 40 years, with significant stock and reactive delivery across France.
• Services après-vente (After-Sales Services) Comprehensive maintenance, repair, and engineering services including engine construction/reconstruction, generator diagnostics and repairs, load bank testing up to 200 KVa, motorization/re-motorization, on-site or workshop expertise, preventive and corrective maintenance, training, technical support, and custom differential protection integration. Delivered by qualified technicians with Habilitation Electrique HT/BT certifications.

Quantifiable outcome

• 97% carbon footprint reduction with zero-emission generators versus conventional thermal generators
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Honda EnginescoreChannel Partner/ Reseller/ DistributorOfficial Honda Engines distributor for the Honda France Industry and Garden network since 2016. Sofram distributes the full Honda industrial motor range (GX series including GX120, GX160, GX200, GX270, GX340, GX390, GX630, GX690, IGX800, GXR120, GX50) with over 500 motors in permanent stock. The relationship dates to 1990 for the industry equipment product line. Sofram also distributes Honda power equipment including generators, robot mowers (Miimo), and tracked carriers. Honda's GX series carries a 3-year warranty.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Generac: US-listed global leader in power generation equipment with growing European presence. Comparable in product category (portable and standby generators) and increasingly competing with authorized distributors like Sofram for industrial, telecom, and residential backup power customers.
• Himoinsa: Spanish multinational manufacturer of generator sets, including zero-emission and hybrid units, sold through an international distributor network. Sofram is itself an authorized Himoinsa distributor, but Himoinsa's broader European footprint and OEM-direct sales overlap with Sofram's target accounts.
• FG Wilson (Caterpillar): Caterpillar-owned brand manufacturing diesel and gas generator sets distributed through an authorized dealer network. Competes with Sofram in the medium-power generator segment for industrial, telecom, and construction customers across Europe.
• Atlas Copco Power Solutions: Global manufacturer of portable compressors, generators, and power solutions with a strong French sales network. Sofram is a current Atlas Copco distributor, but Atlas Copco's own direct sales and service organization competes for the same large industrial and construction accounts.

Direct peers

• Worms Entreprises: French distributor of engines, generators, pumps, and spare parts serving industrial and construction professionals. Direct head-to-head competitor with Sofram in the French market for Honda GX-series alternatives and engine-driven equipment.
• Pramac: Italian-headquartered manufacturer of generators, power equipment, and material handling products with global distribution. Highly comparable to Sofram in product portfolio (thermal generators, motor pumps) and in selling through authorized distributor networks serving construction, events, and industrial customers.
• Kohler-SDMO (SDMO Industries): France-based manufacturer and distributor of generator sets and power solutions, now part of Kohler. Directly competes with Sofram in the French small-to-medium power generator market with overlapping distribution channels, customer base (construction, events, telecom), and service offerings.

Others

• Honda Power Equipment (Europe): The OEM arm whose products Sofram distributes. Comparable as a peer because Honda also sells directly via its own website and dealer network, partially overlapping Sofram's downstream customer base in engines, generators, pumps, and Miimo robotic mowers.

Emerging players

• Yamaha Motor (Power Products): Manufacturer of engines, generators, pumps, and robotic mowers with its own European distribution. Comparable to Sofram's product range in motors and pumps, and a brand Sofram itself distributes, but operating at the OEM level with larger scale.
• Kubota Engine Europe: Major manufacturer of industrial diesel engines and power products with growing European presence in compact equipment applications. Comparable to Sofram's industrial motor and generator portfolio, and a brand Sofram already handles for spare parts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sofram91
• LinkedInlinkedin.com/company/societe-francaise-d-assistance-materiels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sofram