Pfalzgraf Beinhauer Grear Harris Schuller Llp

What Pfalzgraf Beinhauer Grear Harris Schuller Llp does

Pfalzgraf Beinhauer Grear Harris Schuller LLP, operating as PB Elder Law, is a privately held limited liability partnership headquartered in Buffalo, New York that provides specialized elder law and estate planning legal services to individuals and families in Western New York. The firm operates from three office locations—Buffalo (455 Cayuga Road, Suite 600), Lockport (37 East Avenue), and East Aurora (121 Hamburg Street)—and employs 11-50 staff, including 10 named attorneys. Its service portfolio covers estate planning, long-term care and Medicaid planning, estate administration and probate, Medicaid crisis planning, asset protection, guardianship, power of attorney, trusts, and wills.

The firm's business model is professional services revenue, generated through direct client consultations and ongoing legal engagements billed on a quote-based, pay-as-you-go basis. Pricing is not publicly disclosed; clients initiate engagement via phone (716.204.1055), email ([email protected]), or a website contact form. The go-to-market approach is sales-led and primarily regional, relying on direct outreach, referrals, seminars, and community engagement, supplemented by educational content published via blog, Facebook, and YouTube. The firm is positioned as 'Counsel for Generations,' emphasizing holistic planning that integrates legal, financial, and healthcare considerations for aging clients and their families.

Pfalzgraf Beinhauer Grear Harris Schuller LLP is founder/partner-owned with no external institutional investment or parent company. The firm has grown primarily through professional collaboration, most notably absorbing Hall Ricketts Gurbacki PC (an East Aurora–based elder law practice) in 2025, which added attorneys Robert H. Gurbacki and Ryan C. McComb and their staff to the East Aurora office. The firm is structured as a New York–domiciled LLP and reports no public listing, no funding rounds, and no disclosed revenue.

Name

Pfalzgraf Beinhauer Grear Harris Schuller Llp

Legal name

Pfalzgraf Beinhauer Grear Harris Schuller LLP

Website

https://pbmlawyers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pfalzgraf Beinhauer Grear Harris Schuller LLP (PB Elder Law) is a Buffalo, New York–based elder law and estate planning firm serving individuals and families in Western New York from offices in Buffalo, Lockport, and East Aurora, with a team of 10 attorneys specializing in Medicaid planning, estate administration, and probate.

Ownership category

akta.pro rank

Product category

Elder Law / Estate Planning Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Guardianship, POA & Legal/Advance Care Planning Coordination (HSABAIAJ)

akta.pro secondary industries

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Elder law services
• Estate planning
• Medicaid planning
• Probate administration
• Asset protection

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Elder Law and Estate Planning: Professional legal services billed for estate planning, long-term care planning, Medicaid planning, estate administration, probate, guardianship, asset protection, and related elder law matters. Revenue is generated through legal consultation fees and ongoing client engagements for comprehensive planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pfalzgraf Beinhauer Grear Harris Schuller LLP, doing business as PB Elder Law, is a Western New York law firm providing elder law, estate planning, long-term care/Medicaid planning, estate administration, and probate legal services to individuals and families. The firm delivers comprehensive longevity planning that addresses legal, financial, and healthcare considerations, including drafting of wills, trusts, powers of attorney, guardianship petitions, and asset protection strategies to preserve assets and prepare families for aging and post-death administration.

Product overview

Pfalzgraf Beinhauer Grear Harris Schuller LLP (PB Elder Law) is a Western New York elder law firm offering a comprehensive suite of legal services. The firm operates as a unified legal practice focused on elder law and estate planning rather than a technology product. The core offerings include Estate Planning, Long-Term Care & Medicaid Planning, Estate Administration & Probate, Medicaid Crisis planning, Asset Protection, Guardianship, Power of Attorney, Trusts, and Wills. The firm provides holistic planning that addresses legal, financial, and healthcare considerations to help families prepare for aging and asset preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Legal services to ensure assets are preserved for family members, including drafting of wills, trusts, and other estate documents, for individuals and families planning for the future.
• Long-Term Care & Medicaid Planning Guidance for clients through long-term care options and strategies to protect assets from Medicaid liens, including evaluation of financial solutions for long-term care and determination of eligibility for public programs.
• Estate Administration & Probate Assistance with opening estates and navigating through the probate process following a death, for families and executors handling estate administration.
• Medicaid Crisis Crisis planning services for individuals facing immediate Medicaid eligibility needs, providing urgent legal strategies to address unanticipated care requirements.
• Asset Protection Legal strategies designed to protect individual assets from potential creditors or Medicaid claims, for individuals planning for aging and long-term care costs.
• Guardianship Legal assistance establishing guardianships for individuals who cannot care for themselves, for families needing to formalize caregiving authority.
• Power of Attorney Drafting and establishment of power of attorney documents for healthcare and financial decisions, for individuals planning for potential incapacity.
• Trusts Creation and administration of various trust structures to manage and protect assets, for individuals and families seeking asset preservation and distribution planning.
• Wills Drafting and execution of testamentary documents to specify asset distribution upon death, for individuals planning their estate.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hall Ricketts Gurbacki PCcoreStrategic or Co-development PartnerHall Ricketts Gurbacki PC has joined PB Elder Law, with attorneys Robert H. Gurbacki and Ryan C. McComb joining the East Aurora office along with their staff. This acquisition strengthens PB Elder's position in the Western New York elder law market and expands their team capabilities.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Anderson Elder Law: Specialized elder law firm focused on estate planning, Medicaid planning, and long-term care issues. Comparable as a directly competing elder law practice with a similar specialized service mix and target client demographic.
• Klenk Law: Pennsylvania-based estate planning and elder law firm offering wills, trusts, probate, and Medicaid planning services. Comparable as a similarly sized, similarly specialized elder law practice competing for the same client demographic in a different regional market.

Emerging players

• Wealth.com: Estate planning platform built for financial advisors that creates wills, trusts, and estate documents with attorney oversight. Comparable because it increasingly competes for the same client demographic through financial advisor intermediaries, adjacent to PB Elder Law's referral channels.
• Cake: End-of-life planning platform offering wills, advance directives, and funeral planning online. Comparable as an emerging technology-enabled player competing for the wills, advance care planning, and POA work that anchors PB Elder Law's practice.
• Trust & Will: Online estate planning platform offering wills, trusts, and POA documents directly to consumers. Comparable because it competes for the firm's entry-level estate planning and POA work at significantly lower price points, pressuring the lower end of PB Elder Law's service line.
• FreeWill: Free online estate planning tool that has rapidly scaled wills and charitable planning. Relevant as a direct substitute for the simple wills and basic estate documents that anchor the bottom of PB Elder Law's funnel.
• Snug: Online estate planning service offering wills, trusts, healthcare directives, and probate assistance with attorney support. Comparable as an emerging tech-enabled competitor in the same estate planning and end-of-life legal services category.

Broad incumbents

• Rocket Lawyer: Subscription-based online legal services platform serving individuals and small businesses with documents, consultations, and attorney access. Comparable as a broad incumbent providing competing alternatives to traditional law firm services in estate planning and related areas.
• LegalZoom: Large national online legal services platform offering wills, trusts, business formation, and other legal products. Comparable as a broad incumbent in the same category of legal services PB Elder Law provides, though with a much wider product portfolio and self-service model.

Others

• National Academy of Elder Law Attorneys (NAELA): Professional membership organization for elder law and special needs attorneys. Relevant as the industry body whose certification (CELA) signals the specialized expertise PB Elder Law's attorneys market as a differentiator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOhciidWnZPUCxS1y8UDmcw
• Facebookfacebook.com/pbelderlaw
• LinkedInlinkedin.com/company/pfalzgraf-beinhauer-grear-harris-schuller-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pfalzgraf Beinhauer Grear Harris Schuller Llp