Polar Moda Ood

What Polar Moda Ood does

Polar Moda OOD is a Bulgarian wholesale distributor of luxury perfumes, cosmetics, skincare, and haircare products, founded in 2007 and headquartered in Sofia. The company sources branded goods from established houses including L'Oréal, Wella, Diptyque, and Creed, alongside newer additions such as Beauty of Joseon and Al Haramain, and redistributes them to a network of more than 500 retail partners across European markets.

The business operates a traditional wholesale model. Operational technology is limited to a proprietary website integrated with ClickUp for catalog browsing and order management; no proprietary platform, data infrastructure, or AI/ML tooling is disclosed. The product mix spans fragrance, skincare, haircare, color cosmetics, and accessories, supporting a multi-category assortment for European retail accounts.

Revenue mechanics follow standard wholesale distribution: the company purchases from brand owners or authorized suppliers and resells to retailers at wholesale margins. Go-to-market is B2B-direct, complemented by supply readiness for e-commerce channels (Amazon, eMAG) used by downstream retail partners. No pricing model, contract structure, or revenue split data is publicly disclosed.

Name

Polar Moda Ood

Legal name

PolarModa OOD

Website

https://polarmoda.bg

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Polar Moda OOD is a Bulgarian wholesale distributor, founded in 2007, supplying luxury perfumes, cosmetics, skincare, and haircare from brands such as L'Oréal, Diptyque, and Creed to over 500 retail partners across European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution: Polar Moda generates revenue through wholesale distribution of luxury perfumes, cosmetics, and accessories to European retailers. They supply verified authentic products with EU compliance, pricing wholesale (excluding VAT) with bespoke quotations based on volume and brand requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Polar Moda OOD is a B2B wholesale distributor that supplies authenticated luxury perfumes, cosmetics, hair care products, and accessories from global brands (Versace, Prada, Dior, Creed, Xerjoff, L'Oréal, Wella Professionals, Diptyque, etc.) to professional retailers across Europe. Orders are handled through a 3-step inquiry-to-dispatch process, with bespoke wholesale quotations, EU compliance and authenticity verification, custom packaging, and supply chain readiness for Amazon and eMAG marketplaces.

Product overview

Polar Moda Ood is a Bulgarian luxury perfume and cosmetics wholesale distribution company operating since 2007. The company offers a comprehensive product portfolio organized across four main categories: Perfumes (138+ brands), Cosmetics (12 brands), Hair Care (5 brands), and Accessories (6 brands). The offering includes a curated mix of luxury fashion house fragrances (Gucci, Prada, Versace, Burberry, Tom Ford), niche fragrance houses (Xerjoff, Creed, Byredo, Amouage, Nishane), mainstream accessible brands (Calvin Klein, Tommy Hilfiger, David Beckham), and Arabic perfumery specialists (Al Haramain, Arabiyat Prestige, Swiss Arabian, Lattafa). Core services include verified wholesale distribution with EU compliance and authenticity assurance, custom branded packaging solutions, and e-commerce supply chain readiness for Amazon and eMAG. The company operates on a 3-step B2B ordering process and maintains a global distribution network serving over 500 retail partners across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfumes Wholesale supply of luxury, niche, mainstream, and Arabic perfumes across 138 brands, offered to European retailers seeking authenticated fragrance assortments for resale.
• Cosmetics Wholesale distribution of branded cosmetics and beauty products including makeup, skincare, and general cosmetics across 12 brands, supplied to professional retailers.
• Hair Care Wholesale supply of professional hair care products including shampoos, conditioners, treatments, and styling solutions across 5 brands, for retail and salon-channel buyers.
• Accessories Wholesale supply of branded beauty and fragrance accessories across 6 brands, distributed alongside the core perfume and cosmetics portfolio to retail partners.
• Wholesale Distribution Service B2B wholesale distribution service providing verified perfume and cosmetic supply, EU compliance documentation, authenticity assurance, and logistics from an EU distribution hub to retailers across Europe.
• Custom Selling Platforms Readiness Custom and branded packaging service using secure, sustainable materials, enabling retail partners to offer differentiated product presentations alongside Polar Moda's wholesale inventory.
• E-commerce Supply Service E-commerce supply chain readiness service for Amazon, eMAG, and other online retailers, providing compliant inventory, custom packaging options, and marketplace-ready fulfillment support.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ClickUp (Mango Technologies, Inc.)coreTechnology or IntegrationClickUp provides cloud-based task management system for Polar Moda's intake forms and lead management. Data is transmitted directly to ClickUp's cloud environment with SOC 2 Type II compliance and AES-256 encryption. Standard Contractual Clauses (SCCs) ensure GDPR-compliant data transfer from EU to US.
• L'OréalcoreChannel Partner/ Reseller/ DistributorLuxury cosmetics and beauty brand distributed through Polar Moda. Products include makeup, skincare, and haircare supplied via authorized channels in compliance with EU regulations.
• Wella ProfessionalscoreChannel Partner/ Reseller/ DistributorProfessional haircare brand specializing in salon-grade haircare, hair color, and styling solutions distributed through Polar Moda's wholesale network.
• DiptyquecoreChannel Partner/ Reseller/ DistributorFrench artistic perfumery brand offering distinctive portfolio across perfumes, scented body care, and home fragrance distributed through Polar Moda.
• Beauty of JoseonminorChannel Partner/ Reseller/ DistributorKorean skincare brand featuring traditional Hanbang-inspired ingredients distributed through Polar Moda for facial skincare products.
• Ecommerce Marketplaces (Amazon, eMAG)coreChannel Partner/ Reseller/ DistributorPolar Moda provides e-commerce supply readiness for Amazon and eMAG marketplace sellers, supporting online retail distribution.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Sephora: Sephora is a global multi-brand beauty retailer carrying the same luxury, niche, and mainstream fragrance houses Polar Moda distributes. Comparable through overlapping brand portfolio and prestige beauty category leadership, but operates owned retail rather than wholesale distribution.
• Ulta Beauty: Ulta Beauty is the largest US beauty retailer carrying an extensive assortment of perfumes, cosmetics, and hair care from many of the same brands Polar Moda distributes. Comparable through multi-brand luxury beauty assortment, though operating US-focused owned retail rather than European wholesale.
• Coty Inc. Coty is a global beauty conglomerate owning brands across fragrance, cosmetics, and skincare (including Gucci, Versace, Hugo Boss fragrances). Comparable through the brand portfolio it owns that Polar Moda distributes, and as a vertically integrated competitor in the European fragrance supply chain.

Direct peers

• Flaconi: Flaconi is a leading German online beauty retailer offering an extensive selection of perfumes, cosmetics, and skincare. Comparable to Polar Moda through its multi-brand luxury fragrance assortment and European market focus, though operating primarily as a B2C e-tailer rather than B2B wholesaler.
• Salinda Group: Salinda Group is a European wholesale distributor of perfumes, cosmetics, and personal care products serving retail and pharmacy channels. It is a direct comparable to Polar Moda in B2B wholesale distribution model, geographic focus on EU markets, and multi-brand beauty portfolio approach.
• StrawberryNET: StrawberryNET is a Hong Kong-headquartered online retailer specializing in discounted perfume, cosmetics, and skincare worldwide. It overlaps with Polar Moda on multi-brand fragrance assortment and global shipping, though it serves end consumers rather than retail partners.
• Parfumdreams: Parfumdreams is a German online perfume and cosmetics retailer with a broad multi-brand assortment including luxury, niche, and Arabic fragrance houses. Comparable to Polar Moda on European market focus and fragrance category breadth, though it operates a B2C e-commerce model.
• Notino: Notino is Europe's largest online perfume and cosmetics retailer, headquartered in the Czech Republic. It is the most direct comparable to Polar Moda given its deep multi-brand fragrance assortment (including niche and Arabic houses), pan-European distribution, and B2B-adjacent wholesale heritage (originally Parfum.cz).

Emerging players

• Maesa: Maesa is a US-based beauty brand accelerator and distributor that incubates, manufactures, and distributes beauty brands across multiple channels. Comparable to Polar Moda's distribution capability and multi-brand portfolio structure, with overlap in serving retail and e-commerce channels.

Others

• Dante International (eMAG): eMAG is Romania's largest online marketplace and a key downstream channel Polar Moda specifically supports through marketplace-supply readiness services. Relevant as a customer/ecosystem participant rather than a competitor, given Polar Moda's e-commerce supply offering for eMAG sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/polar-moda-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polar Moda Ood