What Moffat Group does

Moffat Group is an Australian-headquartered, privately held manufacturer of commercial catering and bakery equipment. The company designs, develops, manufactures, and markets a comprehensive range of stainless-steel cooking and baking equipment — including combi-steamer ovens, convection ovens, cooktops (gas, electric, induction), salamanders, deep fryers, bratt pans, pasta cookers, bread slicers, dough moulders, provers, and holding cabinets — sold under multiple sub-brands (Waldorf, Waldorf Bold, Blue Seal Evolution Series, Cobra, Turbofan, Turbofan Combi, FastFri, Bakbar, Rotel, SDX Thermobox, artezen, ciberpan, flamic). Proprietary technologies include MULTILEVEL PLUS, ICS (Interactive Cooking System), ECOVAPOR, ECOSPEED, Autoclima climate management, LCS cleaning, the Curlflow bread-slicing system, patented Bap/Panini flattening rollers, and Derpanyl composite moulding belts.

Moffat operates across five core geographies (Australia, Canada, New Zealand, United States, United Kingdom) plus a "Rest of World" hub, each served by a dedicated regional website and an authorized service-agent network with technical-support intranet access. The company holds ISO 9001, AGA, C-Tick, and NSF International certifications, supplying institutional and regulated end-markets alongside commercial kitchens and retail bakeries. A technology integration partnership with Halton embeds ventless condensing hoods (VH31/VH32/VH33/VH35-30) into Turbofan ovens, enabling ductless installations in constrained venues.

Moffat generates revenue through hardware sales of commercial kitchen and bakery equipment via direct sales channels (regional websites, product-inquiry workflows) and authorized service agents. Pricing is not publicly disclosed; the model is specification-driven B2B. Marketing is executed through the company website, Facebook/Twitter/LinkedIn social presence, email newsletter, and RSS feed. The company exhibits no disclosed funding rounds, M&A activity, public listing, or management-team disclosure; ownership appears private, likely family- or founder-controlled.

Name

Moffat Group

Legal name

Moffat Group

Website

https://moffat.com

Company type

Private

Operating status

Operating

Short description

Moffat Group is an Australian-headquartered, privately held manufacturer of commercial catering and bakery equipment — including combi ovens, cooktops, fryers, bratt pans, slicers, moulders, and provers — sold under multiple sub-brands (Waldorf, Blue Seal, Turbofan, Rotel) to commercial kitchens, retail bakeries, and institutional canteens across five core markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Catering Equipment Sales: Moffat designs, develops, manufactures and markets a comprehensive range of food service equipment. Revenue is generated through the sale of commercial kitchen equipment including cooking equipment, bakery equipment, and related accessories and spare parts to commercial kitchens, restaurants, cafes, and bakeries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Moffat Group designs, develops, manufactures, and markets a comprehensive range of commercial catering and bakery equipment including combi ovens, convection ovens, cooktops, salamanders, deep fryers, bratt pans, pasta cookers, bread slicers, moulders, provers, and holding cabinets. Products are sold under multiple sub-brands including Waldorf, Waldorf Bold, Blue Seal Evolution Series, Cobra, Turbofan, Turbofan Combi, FastFri, Bakbar, and Rotel, serving commercial kitchens, restaurants, cafes, and professional bakeries across Australia, Canada, New Zealand, the United States, and the United Kingdom.

Product overview

Moffat Group designs, develops, manufactures, and markets a comprehensive range of commercial catering and bakery equipment under multiple sub-brands. The product portfolio is organized around a platform of core equipment categories including cooking equipment (cooktops, ranges, ovens, fryers, bratt pans, pasta cookers, salamanders, chargrills), baking equipment (convection ovens, slicers, provers, moulders, bakery ovens), and hot holding equipment. The major sub-brands include Waldorf and Waldorf Bold (premium commercial kitchen equipment), Blue Seal Evolution Series (mid-range cooking equipment), Turbofan and Turbofan Combi (convection and combi ovens), Cobra, FastFri, Bakbar, Rotel, and SDX Thermobox. Products span various configurations including gas, electric, and induction options, with equipment ranging from bench models to floor-standing units, and from single-function to combination appliances. The company serves foodservice and hospitality industries across Australia, Canada, New Zealand, United States, United Kingdom, and global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Waldorf: Commercial kitchen equipment brand offering ranges, cooktops, and cooking appliances
• Waldorf Bold
• Blue Seal Evolution Series
• Cobra
• FastFri
• Turbofan
• Turbofan Combi
• Bakbar
• Rotel
• artezen
• ciberpan
• flamic
• SDX Thermobox

Products and services

• Blue Seal Evolution Series E580-12E - 1200mm Electric Tilting Bratt Pan 1200mm electric tilting bratt pan with 120 litre capacity, 50-320C thermostatic control, and electric power tilting mechanism for high-capacity batch cooking in canteens, schools, stadiums, and hospitals.
• Blue Seal Evolution Series EB45D - 450mm Electric Bain Marie 450mm electric bain marie with 1.0kW externally mounted element, 25mm pan drain valve, and mechanical thermostat control for hot food holding at safe serving temperatures in commercial kitchens.
• Turbofan EC40T5 - Full Size 5 Tray Touch Electric Combi Oven 5-tray touch screen electric combi oven featuring 7.25kW heating power, 7-inch LCD colour touchscreen, Autoclima climate management, MULTILEVEL PLUS, ECOVAPOR, and ECOSPEED technologies, for commercial kitchens requiring combination steam and convection cooking.
• Turbofan EC40M5 - Full Size 5 Tray Manual Electric Combi Oven 5-tray manual electric combi oven with 7kW heating power, three manual cooking modes (convection 50-260C, steam 50-130C, combi), and electro-mechanical controls with automatic fan direction inversion for uniform cooking.
• Turbofan EC40T10 - Full Size 10 Tray Touch Electric Combi Oven 10-tray touch screen electric combi oven with 14.5kW heating power and a high-definition 7-inch LCD colour touchscreen with configurable user preferences for high-volume professional kitchens.
• Moffat HCS1418 - Curlflow Bread Slicer Twin-frame commercial bread slicer with two independent motors, Curlflow variable weighted pushers, V-Type stainless steel bagging spade, and 14 and 18mm slice thickness options for soft and crusty breads, designed and manufactured in Australia.
• Moffat SIL1317M1P - Silhouette2 Slicer Single-phase commercial bread slicer with 13 and 17mm slice thickness options, two-pac paint finish, and lexan exit table, designed and manufactured in Australia for retail bakeries.
• Moffat VM704 - Versatile Bread Moulder Versatile bread moulder with patented Bap/Panini flattening rollers and Derpanyl composite non-stick moulding belt with Teflon coated rear moulding board, achieving maximum output of 900 loaves or 1800 rolls per hour for commercial bakeries.
• Blue Seal Evolution Series GT45 - 450mm Single Pan Gas Fryer 450mm single pan commercial gas fryer with 20 litre oil capacity, 31kg/hr production rate, and thermostat range 145-195C for fast food and high-volume frying operations.
• Blue Seal Evolution Series E47-7 - 450mm Electric Pasta Cooker 450mm single pan electric pasta cooker with 40 litre water capacity, 7kW incology 825 heating element, and single phase connection, with integrated basket drain stand and stainless steel construction.
• Blue Seal Evolution Series G516B-B - 900mm Gas Cooktop Bench Model 900mm 2-burner gas cooktop with 600mm griddle bench, featuring 2x28MJ/hr open burners, 2x20MJ/hr griddle burners, and push-button piezo ignition for commercial kitchen installations.
• Blue Seal Evolution Series GE56A - 900mm Gas Range Electric Convection Oven 900mm commercial gas range with electric convection oven, 2/1 GN oven capacity, 3x20MJ/hr griddle burners, and flame failure protection for high-volume professional kitchens.
• Turbofan VH35-30 Ventless Condensing Hood Self-contained ventless condensing hood for Turbofan E35D and E35T ovens with 3-stage filtration (grease baffle, mesh particle, charcoal odor filters) and self-contained condensate collection, eliminating the need for traditional ducted exhaust.

Quantifiable outcome

• VM704 Versatile Bread Moulder achieves maximum output of 900 loaves or 1800 rolls per hour
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Middleby Corporation: Global leader in commercial foodservice equipment with brands across cooking, refrigeration, and baking. Directly comparable because it serves the same commercial kitchen and bakery customer base with overlapping product categories (ovens, combi ovens, fryers, bakery equipment) at much larger scale.
• Welbilt (Ali Group): Major commercial foodservice equipment manufacturer (now part of Ali Group) with brands like Convotherm, Merrychef, and Garland. Direct overlap with Moffat's combi ovens, convection ovens, ranges, and bakery equipment ranges for institutional and chain foodservice customers.
• Electrolux Professional: Global commercial kitchen equipment manufacturer offering cooking, bakery, warewashing, and laundry solutions. Comparable as a broader portfolio incumbent serving the same restaurant, hospitality, and institutional customer segments as Moffat.

Direct peers

• Convotherm (Welbilt/Ali Group): German combi-steamer oven specialist serving professional kitchens and bakeries worldwide. Direct competitor to Moffat's Turbofan Combi line with overlapping feature sets and customer segments in commercial and institutional foodservice.
• Blodgett (Middleby brand): Long-established commercial oven manufacturer specializing in convection and combi ovens for restaurants and bakeries. Comparable to Moffat's Turbofan convection oven range, addressing the same bakery and restaurant customer segments.
• Hoshizaki Corporation: Japanese global manufacturer of commercial kitchen and food equipment including ice machines, refrigeration, and cooking. Comparable because it serves the same commercial foodservice customer base with adjacent hardware categories overlapping Moffat's hot/cold holding portfolio.
• Alto-Shaam: US-based manufacturer of commercial cooking, holding, and bakery equipment including combi ovens and cook-and-hold systems. Direct competitor to Moffat's Turbofan combi ovens and SDX Thermobox holding equipment across the same foodservice channel.
• Vulcan (Middleby brand): Commercial cooking equipment brand producing ranges, fryers, griddles, and ovens. Direct competitor across Moffat's Waldorf and Blue Seal Evolution cooking-equipment lines for restaurant and institutional kitchens.
• Merrychef (Welbilt/Ali Group): Specialist in high-speed accelerated cooking ovens for quick-service and convenience foodservice. Comparable as an emerging premium oven manufacturer competing against Moffat's Turbofan Combi range in commercial kitchen applications.
• Rational AG: German manufacturer specializing in combi-steamer ovens for professional kitchens. Direct competitor to Moffat's Turbofan Combi line, serving identical commercial kitchen and institutional customers with a similar combi-oven-led product strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/moffat_au
• Facebookfacebook.com/moffat
• LinkedInlinkedin.com/showcase/moffat-anz

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moffat Group