What Leadchange does

LeadChange is a UK-based boutique professional services firm specializing in equine-facilitated learning (EFL) for leadership, team, and individual development. Founded by Andrew McFarlane in 2002 and acquired in 2017 by chartered psychologist Rosalie Millard-Evans, the company delivers experiential programs that use horses at liberty (non-ridden) to provide immediate, non-judgmental feedback on participants' emotional states and leadership behaviors. Its methodology is structured around proprietary frameworks, including the H.O.R.S.E. Model of Leadership Development and the M.O.V.E. Model for Resilience, and is complemented by validated psychometric tools such as the Mental Health Continuum Questionnaire (MHCQ), the RQi Resilience Profile, and integrations with the PSI EIP3 Emotional Intelligence Profile.

The company sells predominantly through enterprise field sales, targeting senior leaders, C-suite executives, and corporate teams at major organizations. Programs are delivered on-site at client locations or partner venues across the UK and internationally, with operations in more than 13 countries including the United States, France, Spain, Singapore, Saudi Arabia, Ghana, Thailand, Indonesia and Turkey. Corporate pricing is customized; open-enrollment practitioner training courses are standardized at £350 (one-day Introduction to EFL) and £1,250 (three-day Foundation Programme). The portfolio spans leadership development, team development, resilience and wellbeing, women in leadership, business retreats, sales leadership, personal coaching, and post-disruption team reconnection.

Named enterprise customers include GSK, HSBC, Microsoft UK, Sodexo, IDEXX Laboratories, PZ Cussons, Vistage, Poundland, Organon Laboratories, and Russam GMS, with multi-year engagements such as the 5+ year IDEXX Altitude Leadership Talent Programme and the 300+ delegate PZ Cussons programme. LeadChange operates without external institutional funding, holds 11-50 employees, and is led by chartered psychologists with regional representatives in the US and Turkey. The company co-founded the HorseHeard charity to extend EFL methodology to non-profit applications for young people and vulnerable adults.

Name

Leadchange

Legal name

LeadChange

Website

https://leadchange.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadChange is a UK-based boutique professional services firm delivering equine-facilitated experiential learning for leadership, team development, and wellbeing, serving enterprise clients including GSK, HSBC, Microsoft, and Sodexo across 13+ countries.

Ownership category

akta.pro rank

Product category

Experiential Leadership Development Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB)

Keywords

• Experiential leadership development
• Equine facilitated learning
• Team development programmes
• Executive coaching services
• Resilience and wellbeing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Leadership Development Programs: Experiential leadership development programs delivered on-site at client locations or partner venues. Programs range from half-day team sessions to multi-day leadership retreats with pricing based on program duration and customization.
2. Personal Coaching: 1:1 coaching programs delivering focused individual development through horse-facilitated experiences and follow-up coaching sessions.
3. Resilience and Wellbeing Programs: Organizational programs combining mental health questionnaires, RQi resilience profiles, experiential learning with horses, and coaching to build individual, team and organizational resilience.
4. Women in Leadership Programs: Specialized programs for women developing confidence, influencing and negotiation skills, including partnerships with ICD for neuroscience-based approaches.
5. EFL Training Courses: Open enrollment courses including Introduction to EFL (1-day, £350) and Foundation Programme (3-day, £1,250) for coaches and practitioners wanting to integrate horse-facilitated learning.
6. Mental Health Consultancy: Consultancy services applying two dimensions (level and stage) to help organizations target mental health interventions effectively, including free initial consultancy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

LeadChange designs and delivers experiential leadership, team and individual development programmes that use non-ridden interactions with horses as the catalyst for behaviour change. Programmes are facilitated by chartered psychologists and blend EFL with coaching and psychometric tools, and are sold to enterprise clients as bespoke engagements or to individuals via open-enrollment practitioner training and 1:1 coaching.

Product overview

LeadChange is an experiential learning company specialising in Equine Facilitated Learning (EFL) for leadership, team, and individual development. Their core offering consists of coaching and development programmes (Personal Coaching, Resilience and Wellbeing, Leadership Development, Team Development, ReConnect, Women in Leadership, Business Retreats, Coaching, Resilience Coaching, and Consultancy) that integrate hands-on interactions with horses alongside evidence-based psychological tools. Add-on assessment modules include the Mental Health Questionnaire and RQi Resilience Profile. The company also offers practitioner training programmes: Introduction to EFL (1 day) and EFL Foundation Programme (3 days). All programmes use horses at liberty (non-ridden) to provide instant honest feedback on behaviour and leadership style.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Coaching Experiential coaching programmes using horses (non-ridden) to develop emotional wellbeing, personal leadership and psychological safety for individuals and family groups. Guides clients to explore emotional responses and thinking patterns to develop healthy strategies that enhance personal success.
• Resilience and Wellbeing Programmes Programmes combining equine-facilitated learning with scientifically valid tools to build resilience, manage stress and improve mental health outcomes. Built around the proprietary M.O.V.E. resilience framework (Insight, Experience, Action, Impact).
• Leadership Development Experiential leadership programmes using horses to challenge perspectives and provide instant honest feedback on leadership style, enabling leaders to practise new behaviours safely. Built around the proprietary H.O.R.S.E. Model.
• Team Development Evidence-based team development programmes using horses to surface team patterns and habits, providing honest feedback on team functioning and collaboration to improve team alignment and effectiveness.
• ReConnect for Teams Team reconnection programme specifically designed to help teams rebuild relationships and strengthen emotional intelligence after disruption such as COVID-19 or extended hybrid working.
• Women in Leadership Personal impact, influencing and negotiation programmes for women, developing confidence and skills for successful careers using neuroscience-based approaches delivered jointly with ICD.
• Business Retreats Immersive and challenging retreats for business teams and leaders at partner venues across the UK and internationally, with tailored pre- and post-retreat support.
• Coaching (1:1) 1:1 programmes delivering focused individual development combining equine interactions with professional coaching support.
• Resilience Coaching Professional 1:1 mental health coaching for individuals needing targeted support for resilience and wellbeing.
• Consultancy Organisational consultancy applying mental health dimensions of level and stage to help organisations target mental health interventions effectively, including a free initial consultancy.
• Sales Leadership Sales development programme using LeadChange's equine-facilitated approach to differentiate sales leadership development.
• Introduction to Equine Facilitated Learning – 1 Day One-day open-enrollment course providing an overview of the theory, practice and commercial aspects of equine-facilitated learning for coaches, consultants and practitioners wanting to integrate EFL.
• Equine Facilitated Learning Foundation Programme – 3 Day Three-day foundation programme blending classroom learning and hands-on sessions with horses, equipping participants with knowledge and practical skills to deliver equine-facilitated learning programmes.

Quantifiable outcome

• 90% learning retention gap with traditional training vs. experiential horse-based learning creating lasting episodic memories
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, minor and supporting.

• HorseHeardcoreStrategic or Co-development PartnerHorseHeard is LeadChange's charity partner, delivering equine-facilitated programs in the not-for-profit sector for young people and adults in need. LeadChange co-founder Andrew McFarlane is co-founder and director of HorseHeard. CEO Heather Hardy is CEO of HorseHeard. The partnership includes joint EFL training programs and shared expertise in promoting positive horse-human relationships.
• Reach New HeightsminorStrategic or Co-development PartnerSpecialist neurocoaching partner providing services specifically targeting mental resilience and stress management. Complements LeadChange's skills in delivering resilience and wellbeing programs.
• ICD (Influence and Communication Development)minorStrategic or Co-development PartnerSpecialists in training and coaching in the science of conversation and communication. Their neuroscience-based approach focuses on how and why people think, make decisions and behave - behavioral insights. Deliver the Women in Leadership programme together.
• Checkendon Equestrian CentresupportingOthersTraining venue partner for open enrollment EFL Introduction and Foundation programmes. Located in Reading with indoor arena facilities.
• Great Tangley ManorsupportingOthersPremium hotel and venue partner for business retreats in Guildford, Surrey.
• Castle LesliesupportingOthersPremium venue partner for business retreats in County Monaghan, Ireland.
• Danesfield HousesupportingOthersPremium country house hotel partner for business retreats in Marlow-on-Thames, Oxfordshire.
• Ellenborough ParksupportingOthersPremium venue partner for business retreats in Cheltenham, Gloucestershire.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• HorseWorld Trust: UK-based equine welfare and therapy charity that also delivers equine-assisted learning and wellbeing programs. Regionally comparable to LeadChange's UK activities, though primarily welfare-focused.
• Right from the Start Equestrian / Equine Therapies UK: UK-based equine-assisted therapy and learning provider serving corporate and individual clients. Regionally comparable to LeadChange's UK delivery, with overlapping EAL methodology.

Direct peers

• Eponaquest: Founded by Linda Kohanov, Eponaquest offers equine-facilitated experiential learning and leadership development programs in the US. Most directly comparable to LeadChange in methodology (horses as catalysts for human development) and target market (corporate and individual clients seeking transformative learning).
• Connected Horse: US-based nonprofit that runs equine-assisted programs for corporate leaders and healthcare professionals, focusing on leadership, emotional intelligence, and team building. Closely comparable in delivery model and audience to LeadChange.
• The Horse Course UK: UK charity delivering equine-assisted learning courses and training for adults, professionals, and corporate groups. Closely comparable as a UK-based EAL provider serving both practitioner and corporate segments.

Broad incumbents

• Center for Creative Leadership (CCL): Global leadership development provider offering experiential programs, executive coaching, and research-backed frameworks. Comparable as a broad incumbent competing for the same enterprise leadership L&D budget LeadChange accesses.
• Outward Bound International: Global experiential learning provider using outdoor and adventure-based challenges for leadership and team development. Comparable as a broader experiential incumbent competing for corporate L&D budgets.
• Korn Ferry: Global organizational consulting firm with a large leadership and talent development practice. Comparable as a broad incumbent competing for enterprise leadership development and executive coaching budgets.
• Eagle's Flight: Global experiential learning company focused on leadership, team, and customer experience training using non-horse methodologies. Comparable as a direct experiential-learning competitor for the same enterprise buyers.

Emerging players

• EAGALA: International nonprofit that sets standards and provides certification for equine-assisted psychotherapy and learning professionals. Comparable as an ecosystem-shaping peer whose certified practitioners compete with LeadChange in the EFL market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDzFMS2sExmC1nHQX8QhmBg
• Facebookfacebook.com/leadchange.horses
• LinkedInlinkedin.com/company/leadchangehorses
• Instagraminstagram.com/leadchange.horses

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadchange