Aaf District 10

What Aaf District 10 does

AAF District 10 is a regional chapter of the American Advertising Federation (AAF) that serves as the unifying voice for the advertising industry across Arkansas, Louisiana, Oklahoma, and Texas. The organization is a nonprofit membership federation that, together with its 15 local advertising clubs and affiliated college chapters, delivers professional development, networking, industry recognition, and student pipeline programs. Its core offerings include the American Advertising Awards (ADDYs), the National Student Advertising Competition (NSAC), the Mosaic Awards for diversity and inclusion, the Innovation & Leadership in Advertising Award (ILA, introduced in 2007), the Southwest Advertising Hall of Fame (introduced in 2008), the Advent10n annual convention (rebranded from ADMERICA in 2013) and the D10 Summit summer conference. The organization is the only AAF district with a paid Executive Director (currently Larry Brantley, headquartered in Plano, TX) and is governed by a Governor (Austin Sandy), two Lieutenant Governors, an Immediate Past-Governor, and state representatives from each of the four states.

Revenue is generated from four primary streams: recurring club membership dues (which automatically confer district and national AAF membership), tiered corporate and agency sponsorship packages, event registration and conference access, and designated donations through the Generational Advertising Pathways (GAP) Fund. Sponsorship pricing runs annually from $750 (Programs Sponsor) to $10,000 (Platinum, with four Platinum sponsors locked in for the 2025-2026 cycle: Balcom Agency, Lerma, SMU, and 3HM). Additional tiers include Gold ($5,000), Silver ($2,500), Bronze ($1,000), DEI ($1,500), and Club Development ($1,250), each bundled with varying combinations of website logo placement, social media shout-outs, podcast mentions on ADTENTION, and VIP passes to Advent10n. The organization distributes $87,500 in named scholarships to advertising students, supports travel to NSAC through the GAP Fund, and conducts grassroots advocacy via D10 Day at the Capitol on tax, privacy, and First Amendment issues. Technology footprint is limited: a WordPress website (hosted by Pressable), the ADTENTION podcast produced in partnership with Houston-based Radio Lounge, and online scholarship application tools. No APIs, proprietary software, or AI capabilities are disclosed.

Name

Aaf District 10

Legal name

AAF District 10

Website

https://aaf10.org

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1–10 employees

Short description

AAF District 10 is a nonprofit regional chapter of the American Advertising Federation serving advertising professionals and students across Arkansas, Louisiana, Oklahoma, and Texas through awards, conventions, scholarships, and advocacy programs.

Ownership category

akta.pro rank

Product category

Advertising Industry Trade Association

NAICS

Business Associations (813910), Professional Organizations (81392), Educational Services (611)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Professional & Certification Expos Organizers (THAHABAD), Business, Entrepreneurship & Case Competitions (DECA-style, Pitch, Case) (EDAMAGAJ)

Keywords

• Advertising industry association
• Professional membership organization
• Advertising awards programs
• Student advertising competitions
• Advertising industry networking

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Club Membership Dues: Revenue generated from membership dues from local advertising clubs across Arkansas, Louisiana, Oklahoma, and Texas. Membership benefits include district and national AAF membership.
2. Sponsorship Packages: Tiered sponsorship opportunities at various levels including Platinum ($10,000), Gold ($5,000), Silver ($2,500), and Bronze ($1,000). Additional specialized sponsorships include DEI ($1,500), Club Development ($1,250), Podcast ($varies), and Programs ($750).
3. Event Registration: Revenue from conferences and events including Advent10n, AAF D10 Summit Conference, and Club Officer Training. VIP passes and conference access are offered as sponsor benefits.
4. GAP Fund Contributions: Donations to the GAP (Generational Advertising Pathways) Fund help send students to NSAC competitions. Sponsors can designate funds for this purpose.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

AAF District 10 is a regional non-profit professional advertising association serving members across Arkansas, Louisiana, Oklahoma, and Texas. It operates annual conferences (Advent10n, D10 Summit), industry awards programs (ADDYs, Mosaic, ILA, Southwest Advertising Hall of Fame), the National Student Advertising Competition (NSAC), a $87,500 scholarship program, the GAP Fund for student competition support, the ADTENTION podcast, and the ADTENTION-based Club Officer Training — all funded through membership dues, tiered sponsorships, event registration, and donations.

Product overview

AAF District 10 is a regional advertising industry organization (not a technology company) that serves as the unifying voice for advertising professionals across Arkansas, Louisiana, Oklahoma, and Texas. The organization operates a portfolio of programs including the American Advertising Awards (ADDYs) for advertising excellence recognition, the National Student Advertising Competition (NSAC) for developing future industry talent, Mosaic Awards for DEI achievements, and various conferences (Advent10n and D10 Summit). Additional offerings include the ADTENTION podcast, scholarship programs totaling $87,500, the GAP Fund for student competition support, Club Officer Training, and tiered sponsorship opportunities. These programs collectively provide professional development, networking, recognition, and educational support to advertising professionals and students throughout the four-state region.

Differentiator

Problem solved

Functional benefit

Brands

• ADTENTION: The D10 Podcast - district podcast featuring advertising industry discussions, hosted in collaboration with Radio Lounge in Houston.
• Advent10n
• AAF D10 Summit
• Mosaic Awards
• Southwest Advertising Hall of Fame

Products and services

• Advent10n Conference Annual district convention rebranded from ADMERICA in 2013, providing professional development, networking, awards recognition, and VIP/sponsor events for AAF District 10 members and partners across Arkansas, Louisiana, Oklahoma, and Texas.
• AAF D10 Summit Annual summer leadership and professional development conference for district members and club leaders (held October 8-11 in the highlighted edition).
• American Advertising Awards (ADDYs) Annual advertising creative competition recognizing excellence in advertising across the district, with local club-level competitions feeding into district and national ADDY awards.
• National Student Advertising Competition (NSAC) Premier college advertising competition where student teams from four-state institutions develop strategic advertising campaigns for corporate clients, competing at district, semi-final, and national levels; engages 2,000+ students annually.
• Mosaic Awards District awards program recognizing diversity, equity, and inclusion achievements in advertising within the four-state district.
• Innovation & Leadership in Advertising (ILA) Award Award recognizing companies that exemplify excellence in advertising across four key areas: Media Use, Employment in District 10, Diversity, and Leadership.
• Southwest Advertising Hall of Fame Hall of fame recognizing advertising industry icons from the district, with honorees nominated for the National Advertising Hall of Fame.
• ADTENTION Podcast District podcast featuring interviews, industry discussions, and coverage of advertising trends and professionals, produced in collaboration with Houston-based Radio Lounge (Ray Schilens and Bruce Abbott).
• Scholarships Program Multiple scholarship awards totaling $87,500 for academically talented students in advertising-related disciplines, including named scholarships such as Jeanie Ruedy Graphic Design ($15,000) and June Cerrato ($10,000), with online applications and a March 20, 2026 deadline.
• GAP Fund Financial assistance program helping students attend NSAC competitions, providing travel stipends and registration support; funded by donor-designated contributions to send students to NSAC.
• Club Officer Training (COT) Training program for club leadership covering resources, program management, and industry relevance for AAF Tenth District local clubs.
• Sponsorship Programs Tiered annual sponsorship opportunities — Platinum ($10,000), Gold ($5,000), Silver ($2,500), Bronze ($1,000) — plus specialized DEI ($1,500), Club Development ($1,250), Podcast ($varies), and Programs ($750) sponsorships, providing brand visibility, social media mentions, podcast mentions, and VIP event access to sponsors.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered platinum sponsor, core partner and minor.

• Balcom Agencyplatinum sponsorGTM or Marketing Partner · 1 November 20252025-2026 Platinum Sponsor of AAF District 10. Balcom Agency receives logo placement on website homepage, social media shout-outs, podcast mentions, prominent Advent10n conference placement, and 4 VIP passes.
• Lermaplatinum sponsorGTM or Marketing Partner · 1 November 20252025-2026 Platinum Sponsor of AAF District 10. Receives logo placement on website homepage, social media shout-outs, podcast mentions, prominent Advent10n conference placement, and 4 VIP passes.
• SMU (Southern Methodist University)platinum sponsorGTM or Marketing Partner · 1 November 20252025-2026 Platinum Sponsor of AAF District 10. Academic institution supporting advertising education and industry development.
• 3HMplatinum sponsorGTM or Marketing Partner · 1 November 20252025-2026 Platinum Sponsor of AAF District 10.
• Radio Loungecore partnerStrategic or Co-development PartnerHouston-based podcast production partner that donates time and energy to help develop the ADTENTION podcast. Ray Schilens and Bruce Abbott produce current and future podcast episodes.
• AAF Central Regioncore partnerStrategic or Co-development PartnerRegional affiliation connecting District 10 with other AAF districts for conferences and collaborative events.
• PressableminorOthersWeb hosting partner for aaf10.org. Listed as proud member providing hosting services.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IAB (Interactive Advertising Bureau): National industry association for digital advertising. Operates similar member-benefit, conference, and awards programs targeting advertising professionals — comparable business model focused on a different advertising sub-discipline.
• PRSA (Public Relations Society of America): Adjacent industry professional association serving the public relations field with similar chapter-based structure, awards programs, professional development, and advocacy focus. Comparable nonprofit membership-driven business model.
• ANA (Association of National Advertisers): National trade association representing the marketer side of the advertising ecosystem. Operates events, awards, and professional development programming with a similar model to AAF District 10 but at national scale and from the advertiser perspective.
• 4A's (American Association of Advertising Agencies): National trade association for advertising agencies. While AAF is a broader industry group, 4A's focuses on the agency side and overlaps on government relations and DEI advocacy — making it a comparable membership organization with shared sponsors.
• American Advertising Federation (AAF National): National parent organization of which AAF District 10 is a regional chapter. AAF provides national-level programs (NSAC, ADDYs, advocacy) and serves more than 200 chapters across the U.S., making it the most direct upstream peer.

Direct peers

• AAF District 2: Another AAF peer district operating conferences, student competitions, and local clubs in a different multi-state region. Highly comparable structure with the same parent affiliation and member-driven revenue model.
• AAF District 3: Direct AAF peer district — second place in NSAC national wins behind District 10. Operates a comparable portfolio of conferences, clubs, awards, and student programs in its territory, making it the most directly comparable peer.
• AAF District 4: Direct AAF peer district covering another multi-state region with comparable local clubs, NSAC participation, and conference programming. Operates with a similar volunteer-driven club network model.
• AAF District 6: Peer AAF district running parallel conference, awards, and student programming structure. Comparable volunteer governance and member-derived revenue streams.

Others

• AAF Central Region: Regional confederation that connects District 10 with neighboring AAF districts for collaborative conferences. Direct listed partner — comparable in structure but acting as a coordinating layer rather than competitive entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AAFD10
• Facebookfacebook.com/AAF10
• LinkedInlinkedin.com/company/aaf10

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aaf District 10